So John, tell me about the writing of your book. How long did it take? What did you learn about publishing? What was the most enjoyable and most the difficult part of the process?
I’ve been asked questions like these numerous times in recent months. And since my first book, Don’t Blink, ready to be released in November (EBook is already available)—I thought I’d share what I loved and what I did not love about becoming an author (things you may consider if you have thoughts of becoming an author yourself).
What I loved: The actual writing of the book that took place during a six month sabbatical. I’ve always enjoyed writing, telling a story and making biblical application out of real life experiences. What I didn’t know was that writing the book was the easy part—let me tell you about the hard part.
What I didn’t love: The first thing I didn’t love was when I was advised to hire a professional editor who proceeded to get out her electronic red pen and essentially let me know how unaccomplished my writing was. In the end I was thankful for her coaching because the result was her finally telling me, “John, you’ve found your writers voice.” But that required many tedious rewrites that took longer than the initial draft.
A second thing I didn’t love was the realization that unless I was able to find an agent willing to represent my project I had no chance of getting a publishing house to even consider my work. Finding Alice Crider (then with WordServe, now with Cook) was a God-send and was not easy. (Note: Because of the difficulty in getting an agent to represent you, self-publishing is sometimes your best option.)
A third thing I didn’t love is the months it took for my agent to find a publisher who was interested in my book (took an entire year). There are many reasons why a publisher says no to a writer but the main one is market share. Publishers are in the business of selling books, and if you are not able to prove that you have a large audience who will buy lots of books, it really doesn’t matter how good your content is.
A final thing I don’t love is all the marketing of the book I must personally do because no one else is going to do it (not even most publishers these days). Because I’m not good at social media I’ve employed a person who I’m greatly indebted to (Leah Apineru with Impact Author Services, Colorado Springs) who built and maintains my website and posts my blogs. But I’ve always hated self-promotion and leaning on my friends to get the word out—sorry!
Why I wrote it: Given that being a published author is much more difficult than I ever imagined, why did I hang in there and spend lots of my own dollars in order to get my book out there? Simply because I think it will help Christians like yourself discover that God has an adventure designed just for you that will elevate your life each day. And what elevates the purpose of the book for me is if people like yourself find the book to be a good one to pass along to your non-Christian friends who could use a different perspective of the Christian life. If the publishing of “Don’t Blink” results in spiritual explorers becoming followers of Jesus then all that I didn’t love about publishing will be worth it!
Toward that end, I’m looking for friends who share that same passion and will help me by reading the book and then sharing it with your friends and family members. Currently Don’t Blink is available in EBook form through Amazon, Kindle, iBookstore and Barnes & Noble Nook. The paperback is due to be released November 10 and you can pre-order a book now. If you would like to learn more about joining the tribe, email: email@example.com.