White Space

Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own. (Matt. 6: 34 NIV)

Where do I begin? Do I work on one of these book proposals? Do I need to write another blog post? Do I have a speaking event scheduled this month? Do I need to work on my website?

I didn’t know where to start! And I thought, Enough!

At first, I thought my confusion might be a response to the stress. Soon, I realized that I needed God’s help. I needed some white space!

As a writer, I know the importance of white space—the empty space in every document, in the margins and between the words, graphs, and pictures.

The wise use of this white space can vastly improve communicating the writer’s message. And a lack of white space makes the page seem too busy, cluttered, and difficult to read. Yet too much white space produces an incomplete appearance.

White Space of Life

As I planned my use of time and resources, I concluded that the same important rules apply to the white space in all areas of my life.

If I fill every minute of the day with activities, work, and conversation, I become too preoccupied with unproductive distractions. But too much inactivity can rob me of my self-worth and credibility.

How do we determine the amount of white space in our lives? Never underestimate the power of organization, calendars, and spring-cleaning!

Can we discern how much white space to build into our lives? Those who know us best and love us unconditionally can offer healthy opinions. But seek an advisor with extreme caution— you may need to endure unsolicited criticism.

White Space of Grace

Never underestimate the power of God’s Word as you manage the white space in your schedule and decisions.

Jesus promised, “I have much more to say to you, more than you can now bear. But when he, the Spirit of truth, comes, he will guide you into all the truth. He will not speak on his own; he will speak only what he hears, and he will tell you what is yet to come” (John 16: 12– 13 NIV).

As I prayed for direction, I remembered other encouraging words: “Whatever you have learned or received or heard from me, or seen in me— put it into practice. And the God of peace will be with you” (Phil. 4: 9 NIV).

I also recalled the story in the Bible of another weak, tormented soul who discovered the sufficiency of God’s grace. Like me, the apostle Paul begged God to take away his problems. But God responded with surprising direction: “My grace is enough; it’s all you need. My strength comes into its own in your weakness” (2 Cor. 12: 9 The Message).

The Bible offers important advice about letting go and moving forward:

Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. (Phil. 3: 12– 14 NIV)

Where do you need some white space in your life? I hope this excerpt from my book, Words That Change Everything, speaks to your need for some white space.

Karen Jordan. Words that Change Everything. Copyright © 2016 by Karen Jordan. Used by permission of Leafwood Publishers, an imprint of Abilene Christian University Press.

The Magic of Collaborative Marketing for Writers

Zig Ziglar Motivational Quotes“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar, the ultimate motivator, knew that when we authentically and unselfishly support other people, great things happen. I’ve experienced the truth of this principle many times in my life, but especially recently, when I joined forces with two other WordServe authors.

Karen Jordan, Kathryn Graves, and myself decided to collaborate on writing a non-fiction book for women. By doing so, we discovered some surprising side benefits. We’ve found the magic of the collaborative process for writers improves marketing, increases our income potential, and adds a fun element to the author’s journey.

The pressures seems lighter, because we’re in it together.

Untangled A Women's ConfereneceOne of our most exciting accomplishments came from developing a women’s conference based on our book’s title and message. We outlined options for a one-day conference as well as a two-day event. We came up with a suggested ticket price and estimated income from the event based on a variety of attendance number ranges. We brainstormed ideas for other creative ways to support the Untangled Women’s Conference. And we reviewed different expense scenarios, weighing convenience against cost.

Then we formalized our thoughts.Untangled A Women's Conference

We created an Event Planner’s Kit to make it easier for churches and organizations to host Untangled. (I found it much more efficient and thorough to generate resources as a team versus what I might accomplish on my own.) We created a marketing flyer, and put it on our speaking tables at events, mentioned it in passing conversations, and posted it on social media. One of the most important actions we took was praying for and with each other.

We didn’t wait long before seeing results.

The response amazed us. Within a week, we had a conference scheduled and on the calendar in one state, while two other states began serious talks with us. Within three weeks, we had sent out four more conference kits to other states by request. Because of our collaborative marketing efforts, this coming fall/winter/spring should fill up fast with paid speaking gigs and greater book sales.

As we traverse this new world of collaborative marketing, we are learning many things. But the truth of Zig’s words is already evident — by helping each other through the collaborative process, we are all winning. This is what we can tell you so far:

8 Reasons the Magic of Collaborative Marketing for Writers Works:Collaboration Works

  • You build off of each other’s ideas — growing creative efforts.
  • You share the expenses, reducing costs for each individual.
  • You expand the message reach further than one individual can accomplish on their own.
  • Your mind moves from thinking of your efforts as self-promotion, to that of helping your fellow writer(s).
  • You enrich the lives of readers, event planners, and audiences by offering them a diverse experience through multiple voices.
  • You sell more books as an author by increasing your opportunities to speak and participate in other cooperative public events.
  • You feel more courageous to step out and try new things.
  • You have people to support and celebrate with, who really understand the emotional highs and lows of writing and marketing.

Have you collaborated with other WordServe authors? If so, what did you do, and how did it affect your book sales as well as your morale? Would you be interested in brainstorming and collaborating together?

How to kick the insanity habit

insanityOne of my favorite definitions is the one for insanity that goes “doing the same thing over and over and expecting different results.” I’ve felt that was an accurate description of many of my book marketing efforts in the past twelve years; sending off press releases to local newspapers and rarely getting even a little paragraph tucked somewhere in the back pages comes to mind. I’m sure every author can add to that list of marketing insanity.

Out of frustration and (I’d like to think) the wisdom that comes from experience and age, I decided at the beginning of this new year that I was going to stop the insanity. In particular, I decided I was going to radically rethink my social media strategy and try something new.

My new idea?

Stop trying to sell books by posting about them, and instead, just have fun interacting with others in the online universe.

“WHAT??” you may say. (I expect that may be exactly what my agent is thinking this moment if he’s reading this post. Bear with me, Greg, while I explain. Either that, or dose yourself with good chocolate.)

You see, I’ve concluded that online selling doesn’t happen on social networks. I’ve accepted that the social media gurus who insist that social media is SOCIAL, not sales, actually know what they’re talking about. I know I don’t go book shopping when I’m chatting online with others. Honestly, do you? I’m online to be entertained, to be inspired, to share fun or sweet posts with my friends. And so that’s become my goal: I aim to have fun online.

And the weirdest thing has begun to happen: my followers are growing on all my networks. Granted, it just may be the cumulative effect of years of posting, but I have a gut feeling that it’s because I’m having fun. And people need fun these days. So instead of promoting my books, I post beautiful photos of my husband’s orchids, I share inspirational quotes/photos that move me, I craft witty replies designed to make people laugh, I repost/retweet links to articles I found really cool or helpful. For the first time in my social media marketing strategy, I’m just being me, Jan, not The Author Jan. And I’m really enjoying it.

So this is what I’ve learned from my switch in strategy: I can stop the marketing insanity because the most important thing I can share isn’t my books. It’s myself. And that’s ultimately what God calls me to do: share myself with others.

Of course, if my new followers’ curiosity gets piqued, and they check out my profile (which seems to happen a lot more often now), they’ll see I’m an author, and maybe they’ll end up on Amazon or my website to learn more, or even buy a book or two. I won’t complain.

Goodbye insanity. Hello friends. Let’s have fun!

7 Great Inspirational Quotes for Writers

Never write at allMaybe you can relate to days like I’ve had. Where you need a dose of inspiration to get you moving — or a swift kick in the fingers. When this happens, I’m grateful for quick, motivational, and uplifting thoughts from other experienced writers.

Maybe the following inspirational quotes will propel you to action, when you feel like shutting down.

  1. “As Kandinsky says, “Everything starts with a dot.” Sometimes the hardest thing in writing a story is where to start. You don’t need to have a great idea, you just have to put pen to paper. Start with a bad idea, start with the wrong direction, start with a character you don’t like, something positive will come out of it.” – Marion Deuchars, illustrator and author of Let’s Make Some Great Art
  2. “Remember that writing things down makes them real; that it is nearly impossible to hate anyone whose story you know; and, most of all, that even in our post-postmodern era, writing has a moral purpose. With 26 shapes arranged in varying patterns, we can tell every story known to mankind, and make up all the new ones – indeed, we can do so in most of the world’s known tongues. If you can give language to experiences previously starved for it, you can make the world a better place.” – Andrew Solomon, acclaimed psychologist and author of Far & Away
  3. writing-quote-j-k-rowling“First drafts are always horrible and ugly. Don’t worry about that – it’s the same for everyone. Just remember that the first draft is as bad as the book is ever going to be, and if you keep redrafting, one day you will look at your horrible book and realise that you’ve turned it into something actually quite beautiful.” – Robin Stevens, author of the Murder Most Unladylike series
  4. “Growing up I believed only certain people were allowed to write books – namely, fancy literary heirs who had gone to the right school and university. Not people like me. But of course, anyone can write a book. And anyone should, so that we have more diversity of voices in publishing.” – Julie Mayhew, author of Mother Tongue and others
  5. “Always keep a notebook and pen by your bedside. No matter how much you convince yourself you’ll remember that brilliant idea in the morning, you really won’t. Write it down because sleep has a way of giving you ideas and then stealing them right back.” – Swapna Haddow, author of the Dave Pigeon series
  6. Write what others can't say“Write what you want to know more about — the teacher always learns more than the student. Become passionate about the stories you tell and the people you are writing about. Finish your writing day with something that makes you want to know what happens next. Give yourself periods of rest — mental breaks sharpen the mind. And keep writing, especially when you don’t feel like it.” — Anita Agers Brooks, author of Getting Through What You Can’t Get Over and other titles
  7. “You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.” — Jodi Picoult author of My Sister’s Keeper

What are some of your favorite writing quotes? What motivates you as a writer?

“I Want to Write a Book…”

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Occasionally I’ll connect with someone who’s itchy to write. Maybe he wants to start a blog. Maybe she wants to write a book. And this potential writer is itchy to take the right next-steps to do this.

Maybe you’re that potential writer.

Without yet knowing you or your story, here’s what’s in my heart for you and other eager potential writers…

Write

Start. Begin. String words together. Gather your sentences into a meaningful whole.

It’s estimated that 81% of Americans feel they have a book in them and should write it. I don’t know the stat for people who go on to actually write them. I feel fairly confident guessing it’s not 81%.

So by sitting down at your laptop and writing, you’re well on your way.

The thing that makes any legit is…writing.

Work at Your Craft

The best writers work at their craft. There are a number of good ways to do that:

  • Attend a writer’s conference.Writer’s conferences offer great workshops to help you improve your writing. And they often offer opps to network with writers, editors, publishers, and agents. (Here’s a good listing of Christian writer’s conferences, if that’s your bag.) I’m not a conference junkie, but I do believe that there are a host of rich resources available at most writers’ conferences.
  • Join a writer’s group. Gather with writers in your area. Meet face to face to share and critique one another’s work. Or, find an online critique group. Others’ feedback—noticing strengths and offering areas for improvement—is extremely valuable in growing as a writer.

 Before You Publish…Publish

If you’re anything like me, you may secretly hope and believe that the first draft of the book that’s in your heart will become a New York Times bestseller.

Psychological professionals call this “magical thinking.”

If you’re serious about writing, begin to develop an audience.

  • Guest post on a friend’s blog.
  • Start your own blog.
  • Pitch articles to online magazines.
  • Enter a contest.

Though it can be tempting to want to dazzle audiences with that first book, either traditionally published or self-published, there’s a lot to be learned on the journey. Good writing is worth the wait.

Don’t rush.

But do start.

5 Things Aspiring Writers Might Be Surprised to Know

Your DreamsI remember when my pulse quickened and my heart thumped at the thought of “making it” as a writer. The first time I gingerly brushed the soft cover of my first book, flicked through its pristine pages, I felt awed. The young girl inside of me, who’d always dreamed of seeing her name on a book, shed a happy tear.

Now that I’ve succeeded in publishing multiple books, with more on the way, I’ve found myself in a reflective mood. Recently, I pondered some of the more surprising things publishing success has taught me — boiling them down to my top five.

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5. Your need to learn will never diminish. Culture shifts, technology advances, headline focuses, and global changes necessitate a writer’s dedication to ongoing education. Solid research and investigation are bedrock pieces in the foundation of any great written work. New information equals fresh content. 

4. Fear will not subside — although fear can change as your writing career progresses. Early on, many aspiring writers fall prey to the paralysis of fear, while professionals know that fear can prove a driving motivator. When you consider the greater loss of missing potential success, the emotion of fear propels you to action. If you fail to try, your failure is guaranteed. 

best thing you don't write3. The writing life is not a solitary endeavor. It takes a team to successfully publish. Critique groups, writing peers, or advance readers help us delve deeper into our subject matter, and pick up on flaws we often miss. Agents, publishers, and editors polish our projects and help promote them to reach a bigger audience. Readers become fans who sometimes become friends — if we are so blessed.

A wise writer intentionally and consistently builds their audience. When much in the world changes, one thing does not: word of mouth is still the most powerful marketing machine.

2. Story, whether written in the entirety of a book, or a short paragraph to example a point, draws readers deeper into your world. Few people appreciate being talked at, while most love being drawn into a good story. Whether they author novels or non-fiction, the skillful writer paints pictures with their words.

1. Human curiosity is king. Write cliff-hangers, page-turners, and chapter-leads to keep your reader wanting more. As you resolve or answer each inquisitive sentence you craft, replace it with another, until ultimately, you tie it all together at the end. A satisfying conclusion after creating ongoing curiosity makes a reader say, “I wish this book hadn’t ended.”

Motivational MantraI’m still working on all of these areas in my own writing, and anticipate the need to keep them in mind until the day I type my very last word. I don’t simply want to write, I want to use my words well.

Most writers I know would agree — we start out writing for ourselves — until we discover the real gift is in writing for others. The dream we live is the dream we share.

Watching and Waiting

Photo/KarenJordanI’ve learned a lot about waiting and watching as a writer. So, I wanted to share this excerpt from my book, Words That Change Everything, with you.

Waiting rooms can bring out the worst in me. Long periods of waiting produce all kinds of emotional red flags—from impatience and worry to full-blown panic attacks.

Reminders of past pain, traumas, and personal losses make our current trouble seem intolerable. The dark clouds roll in, and we ignore the light of spiritual truth.

I’ve been assigned to many waiting rooms, especially this past decade. And I don’t really like to wait; I’m very impatient for good news to arrive. But waiting does not have to be hopeless. We can find hope and resist worry when we know that God is listening to our cries for help.

The psalmist speaks of “waiting” in Psalm 40, and I particularly resonate with this line from The Message Bible.

I waited and waited and waited for God. At last he looked; finally he listened. He lifted me out of the ditch, pulled me from deep mud. He stood me up on a solid rock to make sure I wouldn’t slip. (Ps. 40:1–2 The Message)

Jumping from one waiting room to the next—crisis after crisis—and trying to help others in their time of need, well-meaning supporters encouraged me to find relief from my stress, anxiety, and exhaustion.

When I asked for advice how to obtain their suggested rest, some offered me quick fixes and temporary solutions. But nothing provided the peace that I desperately needed until I leaned on God’s Word for help.

What are you waiting for today?

jordanKaren Jordan. Words that Change Everything. Copyright © 2016 by Karen Jordan. Used by permission of Leafwood Publishers, an imprint of Abilene Christian University Press.