How to kick the insanity habit

insanityOne of my favorite definitions is the one for insanity that goes “doing the same thing over and over and expecting different results.” I’ve felt that was an accurate description of many of my book marketing efforts in the past twelve years; sending off press releases to local newspapers and rarely getting even a little paragraph tucked somewhere in the back pages comes to mind. I’m sure every author can add to that list of marketing insanity.

Out of frustration and (I’d like to think) the wisdom that comes from experience and age, I decided at the beginning of this new year that I was going to stop the insanity. In particular, I decided I was going to radically rethink my social media strategy and try something new.

My new idea?

Stop trying to sell books by posting about them, and instead, just have fun interacting with others in the online universe.

“WHAT??” you may say. (I expect that may be exactly what my agent is thinking this moment if he’s reading this post. Bear with me, Greg, while I explain. Either that, or dose yourself with good chocolate.)

You see, I’ve concluded that online selling doesn’t happen on social networks. I’ve accepted that the social media gurus who insist that social media is SOCIAL, not sales, actually know what they’re talking about. I know I don’t go book shopping when I’m chatting online with others. Honestly, do you? I’m online to be entertained, to be inspired, to share fun or sweet posts with my friends. And so that’s become my goal: I aim to have fun online.

And the weirdest thing has begun to happen: my followers are growing on all my networks. Granted, it just may be the cumulative effect of years of posting, but I have a gut feeling that it’s because I’m having fun. And people need fun these days. So instead of promoting my books, I post beautiful photos of my husband’s orchids, I share inspirational quotes/photos that move me, I craft witty replies designed to make people laugh, I repost/retweet links to articles I found really cool or helpful. For the first time in my social media marketing strategy, I’m just being me, Jan, not The Author Jan. And I’m really enjoying it.

So this is what I’ve learned from my switch in strategy: I can stop the marketing insanity because the most important thing I can share isn’t my books. It’s myself. And that’s ultimately what God calls me to do: share myself with others.

Of course, if my new followers’ curiosity gets piqued, and they check out my profile (which seems to happen a lot more often now), they’ll see I’m an author, and maybe they’ll end up on Amazon or my website to learn more, or even buy a book or two. I won’t complain.

Goodbye insanity. Hello friends. Let’s have fun!

7 Great Inspirational Quotes for Writers

Never write at allMaybe you can relate to days like I’ve had. Where you need a dose of inspiration to get you moving — or a swift kick in the fingers. When this happens, I’m grateful for quick, motivational, and uplifting thoughts from other experienced writers.

Maybe the following inspirational quotes will propel you to action, when you feel like shutting down.

  1. “As Kandinsky says, “Everything starts with a dot.” Sometimes the hardest thing in writing a story is where to start. You don’t need to have a great idea, you just have to put pen to paper. Start with a bad idea, start with the wrong direction, start with a character you don’t like, something positive will come out of it.” – Marion Deuchars, illustrator and author of Let’s Make Some Great Art
  2. “Remember that writing things down makes them real; that it is nearly impossible to hate anyone whose story you know; and, most of all, that even in our post-postmodern era, writing has a moral purpose. With 26 shapes arranged in varying patterns, we can tell every story known to mankind, and make up all the new ones – indeed, we can do so in most of the world’s known tongues. If you can give language to experiences previously starved for it, you can make the world a better place.” – Andrew Solomon, acclaimed psychologist and author of Far & Away
  3. writing-quote-j-k-rowling“First drafts are always horrible and ugly. Don’t worry about that – it’s the same for everyone. Just remember that the first draft is as bad as the book is ever going to be, and if you keep redrafting, one day you will look at your horrible book and realise that you’ve turned it into something actually quite beautiful.” – Robin Stevens, author of the Murder Most Unladylike series
  4. “Growing up I believed only certain people were allowed to write books – namely, fancy literary heirs who had gone to the right school and university. Not people like me. But of course, anyone can write a book. And anyone should, so that we have more diversity of voices in publishing.” – Julie Mayhew, author of Mother Tongue and others
  5. “Always keep a notebook and pen by your bedside. No matter how much you convince yourself you’ll remember that brilliant idea in the morning, you really won’t. Write it down because sleep has a way of giving you ideas and then stealing them right back.” – Swapna Haddow, author of the Dave Pigeon series
  6. Write what others can't say“Write what you want to know more about — the teacher always learns more than the student. Become passionate about the stories you tell and the people you are writing about. Finish your writing day with something that makes you want to know what happens next. Give yourself periods of rest — mental breaks sharpen the mind. And keep writing, especially when you don’t feel like it.” — Anita Agers Brooks, author of Getting Through What You Can’t Get Over and other titles
  7. “You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.” — Jodi Picoult author of My Sister’s Keeper

What are some of your favorite writing quotes? What motivates you as a writer?

“I Want to Write a Book…”

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Occasionally I’ll connect with someone who’s itchy to write. Maybe he wants to start a blog. Maybe she wants to write a book. And this potential writer is itchy to take the right next-steps to do this.

Maybe you’re that potential writer.

Without yet knowing you or your story, here’s what’s in my heart for you and other eager potential writers…

Write

Start. Begin. String words together. Gather your sentences into a meaningful whole.

It’s estimated that 81% of Americans feel they have a book in them and should write it. I don’t know the stat for people who go on to actually write them. I feel fairly confident guessing it’s not 81%.

So by sitting down at your laptop and writing, you’re well on your way.

The thing that makes any legit is…writing.

Work at Your Craft

The best writers work at their craft. There are a number of good ways to do that:

  • Attend a writer’s conference.Writer’s conferences offer great workshops to help you improve your writing. And they often offer opps to network with writers, editors, publishers, and agents. (Here’s a good listing of Christian writer’s conferences, if that’s your bag.) I’m not a conference junkie, but I do believe that there are a host of rich resources available at most writers’ conferences.
  • Join a writer’s group. Gather with writers in your area. Meet face to face to share and critique one another’s work. Or, find an online critique group. Others’ feedback—noticing strengths and offering areas for improvement—is extremely valuable in growing as a writer.

 Before You Publish…Publish

If you’re anything like me, you may secretly hope and believe that the first draft of the book that’s in your heart will become a New York Times bestseller.

Psychological professionals call this “magical thinking.”

If you’re serious about writing, begin to develop an audience.

  • Guest post on a friend’s blog.
  • Start your own blog.
  • Pitch articles to online magazines.
  • Enter a contest.

Though it can be tempting to want to dazzle audiences with that first book, either traditionally published or self-published, there’s a lot to be learned on the journey. Good writing is worth the wait.

Don’t rush.

But do start.

5 Things Aspiring Writers Might Be Surprised to Know

Your DreamsI remember when my pulse quickened and my heart thumped at the thought of “making it” as a writer. The first time I gingerly brushed the soft cover of my first book, flicked through its pristine pages, I felt awed. The young girl inside of me, who’d always dreamed of seeing her name on a book, shed a happy tear.

Now that I’ve succeeded in publishing multiple books, with more on the way, I’ve found myself in a reflective mood. Recently, I pondered some of the more surprising things publishing success has taught me — boiling them down to my top five.

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5. Your need to learn will never diminish. Culture shifts, technology advances, headline focuses, and global changes necessitate a writer’s dedication to ongoing education. Solid research and investigation are bedrock pieces in the foundation of any great written work. New information equals fresh content. 

4. Fear will not subside — although fear can change as your writing career progresses. Early on, many aspiring writers fall prey to the paralysis of fear, while professionals know that fear can prove a driving motivator. When you consider the greater loss of missing potential success, the emotion of fear propels you to action. If you fail to try, your failure is guaranteed. 

best thing you don't write3. The writing life is not a solitary endeavor. It takes a team to successfully publish. Critique groups, writing peers, or advance readers help us delve deeper into our subject matter, and pick up on flaws we often miss. Agents, publishers, and editors polish our projects and help promote them to reach a bigger audience. Readers become fans who sometimes become friends — if we are so blessed.

A wise writer intentionally and consistently builds their audience. When much in the world changes, one thing does not: word of mouth is still the most powerful marketing machine.

2. Story, whether written in the entirety of a book, or a short paragraph to example a point, draws readers deeper into your world. Few people appreciate being talked at, while most love being drawn into a good story. Whether they author novels or non-fiction, the skillful writer paints pictures with their words.

1. Human curiosity is king. Write cliff-hangers, page-turners, and chapter-leads to keep your reader wanting more. As you resolve or answer each inquisitive sentence you craft, replace it with another, until ultimately, you tie it all together at the end. A satisfying conclusion after creating ongoing curiosity makes a reader say, “I wish this book hadn’t ended.”

Motivational MantraI’m still working on all of these areas in my own writing, and anticipate the need to keep them in mind until the day I type my very last word. I don’t simply want to write, I want to use my words well.

Most writers I know would agree — we start out writing for ourselves — until we discover the real gift is in writing for others. The dream we live is the dream we share.

Watching and Waiting

Photo/KarenJordanI’ve learned a lot about waiting and watching as a writer. So, I wanted to share this excerpt from my book, Words That Change Everything, with you.

Waiting rooms can bring out the worst in me. Long periods of waiting produce all kinds of emotional red flags—from impatience and worry to full-blown panic attacks.

Reminders of past pain, traumas, and personal losses make our current trouble seem intolerable. The dark clouds roll in, and we ignore the light of spiritual truth.

I’ve been assigned to many waiting rooms, especially this past decade. And I don’t really like to wait; I’m very impatient for good news to arrive. But waiting does not have to be hopeless. We can find hope and resist worry when we know that God is listening to our cries for help.

The psalmist speaks of “waiting” in Psalm 40, and I particularly resonate with this line from The Message Bible.

I waited and waited and waited for God. At last he looked; finally he listened. He lifted me out of the ditch, pulled me from deep mud. He stood me up on a solid rock to make sure I wouldn’t slip. (Ps. 40:1–2 The Message)

Jumping from one waiting room to the next—crisis after crisis—and trying to help others in their time of need, well-meaning supporters encouraged me to find relief from my stress, anxiety, and exhaustion.

When I asked for advice how to obtain their suggested rest, some offered me quick fixes and temporary solutions. But nothing provided the peace that I desperately needed until I leaned on God’s Word for help.

What are you waiting for today?

jordanKaren Jordan. Words that Change Everything. Copyright © 2016 by Karen Jordan. Used by permission of Leafwood Publishers, an imprint of Abilene Christian University Press.

OneWord 2017: Hope for the New Year

Image/KarenJordanHave you chosen your “OneWord” for 2017?

Focus. I selected my initial “OneWord” after reading an inspiring post on  Lindsey Nobles’s blog in 2011. I decided on the word “focus” after wrestling with distractions.

Fearless. I decided on the word “fearless” the next year. I needed to defeat the spirit of fear and pursue my projects, plans, and dreams.

Essential. After skipping three years, the word “essential” surfaced in 2015. Struggling with my priorities, I needed to rethink what mattered most. Plus, I faced a book deadline. At the same time, my husband, Dan, retired.

BookCover/KJordanRelease. I didn’t select “OneWord” in 2016. Why? I concentrated on my first book, Words That Change Everything. So, I suppose my “OneWord” became “release,” since I focused on marketing my book.

Hope. Recently, I sensed “hope” should be my 2017 “OneWord.” I had lost my confidence as I faced my lack of experience in marketing my book. Plus, my husband acts like “every day is Saturday” since he retired.

When the Lord placed “hope” on my heart, I sense new direction and a renewed purpose for the future.

Choose hope. Do you feel hopeless about the future? Perhaps our recent presidential election left you disheartened.

God’s Word offers us this promise of hope after a difficult journey.

(We can) rejoice in our sufferings, knowing that suffering produces endurance, and endurance produces character, and character produces hope, and hope does not put us to shame, because God’s love has been poured into our hearts through the Holy Spirit who has been given to us. (Rom. 5:3-5 ESV)

Can you identify the reason for your hopelessness? If you need direction and clarity of purpose to overcome your discouragement and doubt, I challenge you to accept His gift of hope today.

Happy New Year!

Seven Essential Tips Every Successful Writer Must Apply

Fresh StartsI think every published author wishes they could go back in time to whisper in their younger self’s ear. Doing so would certainly save volumes of time and energy. I’m sure five years from now, I’d wish for the opportunity to tell today’s me something I need to know right now.

These are the thoughts rolling through my mind this new year, clean with the possibility of fresh starts. I think it’s important to slow down sometimes.

We need to reflect on the past in order to improve on the future. So I’m reminding myself of the tips I’d give my younger self, knowing I’ve let some slack, and resolving to begin again. I believe the seven following tips are essential, things every writer must know.

  1. Ray BradburyRead as much as you can. Phrases such as, “Great writers are great readers,” hold a wealth of truth. The more we study, the more prepared we are to succeed. Reading teaches us the subliminal art of sentence flow, heart tugs, and scene staging. It also shows us what to avoid, as we learn from the mistakes of others. It’s the best motivator I know.
  2. Eavesdrop. Most of my best dialogue came from listening in on someone else’s conversation in restaurants, conferences, stores, airplanes, etc. I write non-fiction, and I tell true stories or compilations based on real people, but even if I wrote fiction, I would use this technique for writing believable and fascinating statements.
  3. Listen to outsiders. The more detached someone is from you, the more objective their writing feedback is going to be. Family and friends tend to fall into two camps: they either gush over everything you write, even your sloppy first drafts, or they nitpick, make digs, or outright blast anything you pen. Make it your mission to interact with people on social media, critique groups, or professional advance readers who are willing to respond honestly.
  4. Pull on your thick skin. You might want to consider whale shark skin for this one, (estimated at 6″ thick). Just like “there’s no crying in baseball,” professional writers soon learn, no one’s handing out Kleenex around here either. When rejection stings, stiffen your spine, and pitch again.
  5. Douse distractions. It’s going to happen. Ten people want five different things from you at once. You’re working on one project, when the siren call of another beckons. But professionals know the power of tenacity — grinding your behind into the seat, tuning out the voices trying to break your focus, and writing through to the finish line.
  6. motivational quotesSet time-stamped writing goals. I’ve really let this one slip lately, and my work is showing it. But my One Word is Reset, so I am resetting my goals. The difference between a dream and a goal is a measurement. So my refreshed writing goals include a minimum of 5,000 words per week. This reasonable number allows for flexibility, while pushing me beyond a normal comfort zone. It’s doable.
  7. Touch your own heart. If I’m not passionate about what I’m writing on, why would anyone else be interested? If I’m bored, my readers will feel boredom. If I’m thrilled, my readers will feel a flutter of excitement driving them to turn the page.

The more I write, the more I question myself at times, and yet, when I go back to the basics, I find the truth, the way, and a successful writer’s life. Which brings me to a bonus secret.

Pages in a Thousand BooksI can write until my fingers are numb. I can start writing at dawn’s break, pushing until the wee hours of the next morn, but if I am not inspired, it’s all for nothing. My personal inspiration come from prayer, provision, and praise for my Maker. He’s the one who gifted and called me. This is my most powerful secret.

What inspires you to write? Do you have any tips you would whisper to your younger self?