About Margot Starbuck

Margot Starbuck, an award-winning author and speaker, helps other folks develop and write books and proposals at www.wordmelon.com.

Crafting Compelling Titles and Subtitles

Don’t judge a book by its cover.

Great advice for human interactions. Less useful for actual books.

Not only do we judge books by their covers, but when we read a book’s title we decide in an instant whether the book is for us or not.

As you’re crafting a title for your own book, keep in mind this general rule of thumb:

1. The title communicates the book’s “premise.”

2. The subtitle communicates the book’s “promise.”

Now that I’ve put it out there, I’m sure you’re scrolling through all your favorite titles that break this rule. Fine, be that way.

What can be learned from the thumb-rule, is that the best titles communicate to a distracted book browser something of what is inside the book.

The title lets the reader know the general premise of the book:

And the subtitle lets the reader know what the book promises they’ll get from it:

So as you craft your title, you want to be sure that the reader knows what the book is about (premise) and what’s in it for them (promise.)

Of course there will be those bestsellers that no one can account for, like Donald Miller’s Blue Like Jazz, but it’s more likely that you’ll serve your readers and your book if a reader who’s scrolling through titles on Amazon, or flipping through pages at Barnes & Noble, can know—in an instant—that your book is for her or him.

I learned this rule about titles and subtitles from my savvy friend Jonathan Merritt a few years ago…after I’d published a bunch of books.

Here are my titles (excluding collaborations/ghost writing). If the title is a win, credit goes to the publisher. If it’s a fail, probably mine. So judge me…

Which of my titles communicates what you’ll find inside and meets a need readers actually have? Too late to change ’em, so hit me with your best shot…

This post first appeared on Margot’s blog, Wordmelon

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Before You Release Your Words Into the World…

If you’re writing a book you hope to see published, your words must serve the reader.

  • Maybe it’s a memoir.
  • Maybe it’s self-help book.
  • Maybe it’s the story of a remarkable relationship.
  • Maybe it’s tips about gardening.

No matter what you are writing, it has to have value for the reader.

So before you send your proposal or manuscript to an agent or editor (or before you send it to me to review!) imagine that the agent/editor/publisher will be reading your words with one question in her heart: What’s in it for the reader?

Questions I want you to ask, of your proposal/manuscript, before you release your words into the wild…

  • What is the value, for the reader, in this book?
  • When she finishes the first chapter, does she want to keep reading?
  • When she’s really tired, is there a reason for her to keep turning pages?
  • Does every sentence, every page, every chapter serve the reader?
  • When she finishes, can she articulate the single important takeaway of the book?
  • When the reader sets this book down, has she gained something from it that she wants to share with a friend over coffee?
  • Does she want to buy a copy for her sister because the book had so much value?
  • ls she able to apply what she’s learned to her own life?

If the answer to some of these questions is either “no” or “I don’t know,” I want you to return to your word-baby and review it one more time through the spectacles of an agent or editor. Name the value–write it out–that the reader gleans from each chapter.

If you can’t identify the takeaway value for the reader–the “payoff” for purchasing your book–then work at it until you can.

Ultimately, “your” book is not about you. It’s about the reader.

Serve the reader.

This post first appeared on Margot’s blog, Wordmelon

4 Things You Can’t Not Know Before You Self-Publish

This post first appeared on Margot’s blog, Wordmelon

Whenever I have a client who’s self-publishing, especially those who are just dipping their toe into the world of publishing for the first time, there is a host of information I want them to know. I can’t communicate all of it, but here’s what you can’t not know:

  1. Editing Process

When a contracted manuscript is submitted to a traditional publisher, the process will typically involve:

  • One or two rounds of developmental editing
  • A round of copy editing
  • Several meticulous rounds of proofreading, looking for the tiniest errors: an extra space after a period, a “zero” that’s really a capital “O,” or a “there” instead of a “their.”

Readers have been trained to expect an error-free product, and even a few errors can cause the reader to lose confidence in the book, and set it down. While this rigorous level of precision isn’t always possible when self-publishing, your readers will be best-served if you put this important work into your book up front.

  1. Book Cover

Whether readers will be browsing through a bookstore, scrolling through thumbnail images on Amazon, or buying from a merch table, the cover matters. It both signals what’s inside and whether what’s inside has value for the reader. Even if you have the technical skills to create a cover using your photo editing software, don’t. Resist the urge. There are tried and true principles relating to images, colors, font styles, and font sizes that make for great covers. Let a professional design the cover of your book.

  1. Book Design

Have you ever noticed that the inside of a traditionally published book, all the pages of content, have been designed? Care and attention have been given to the precise measurements of margins, as well as the size and shape of fonts in the text, chapter titles, headers and subheads. None of this is accidental. Each choice was made to serve the book and serve the reader. Although certain independent publishing options might aid you with book design, it’s up to you to ensure that nothing about the design creates a barrier to a reader reading your book.

  1. Books Are Hard to Sell

Before you sink your own dollars into publishing a book, have a plan for how you will market and distribute the book to your target audience. Don’t just throw it up at Amazon with millions of other books and hope for the best. You’ve been warned.

The purpose of your book is to serve the reader, and a well-written book with a sharp design does that. If it’s worth doing, it’s worth doing well.

10 Tips for Building Your Platform With Less Pain

Working on a book?

Yes, it’s true. You have to build your platform to catch the eye of a publisher. And, yes, most of us agree it can be a pain in the patootee, when what we really want to be doing is writing.

Here’s the one thing I know about effective platform-building:

When purposing to build a platform, do what works for you.

You’ll be most successful if you invest your energies in a way that’s live-giving for you.

Your platform-building efforts should align with who you are.

Pay attention to how you’re wired and situated…

  • Are you an introvert or extrovert?
  • Do you enjoy speaking or dread it?
  • Are you free to travel or chained to your home?
  • Do you have the freedom to post on your blog every day, or once a week?

To the extent that you’ll be driving this bus, building platform is about you. But to the extent that you’re inviting others into what you’re doing, it’s not about you! Is your writing and speaking meeting the real needs of the audience you’re building? Are you creating content that has value for them? Are you building relationships and promoting the work of others?

Build your audience by creating great content that has value for them.

…but back to you!

Here’s a list of 10 possibilities—among zillions—to stimulate your imagination for building your platform. Do one or two stand out? What has your name on it? What other ideas do these trigger?

1. Old School Article Writing
Create a list of 20 publications for which you’d like to write and begin pitching! If you have friends who’ve written for these mags, get a good contact name.

2. Easy Social Media Opps
The hard part was  getting the gig and writing the thoughtful article for the online publication.  The easy part will be posting the link on facebook and Twitter. Remember to capitalize on all that work you put into crafting the article. Tweet it 3 or 4 times over several weeks.

3. Go Live on Facebook
Got something to say? Start communicating with your audience. (Yeah…this isn’t for everyone.)

4. Ask For Help
Extend a personal invitation to friends to share something you’ve written. Don’t be all mass-email about. Ask personally.

5. Speak Locally
Volunteer to speak to your local MOPs group, or other gathering that regularly invites speakers. (The venues that don’t pay–like MOPs and many churches–are a great place to build your speaking resume!)

6. Engage Online Communities
Comment on good content you’re reading. Promote the work of others in your field (and make virtual friends!) by sharing valuable links…comment on relevant articles…become strategically involved!

7. Email Signature Line
Make every email count by linking to your site, blog or product at bottom.

8. Make Friends (aka “networking”)
When I read something I enjoy, I often do a quick search online for the writer’s email to send a note about why I liked their work & “friend” them as well. (Note: these are sincere.)

9. Piggyback
If I know I’ll be speaking someplace, I might get in touch with a local church or friend or school that might also need a speaker. (And save $ on travel, too!) Also fair game to have an assistant—or a friend who will do this for you!—make these contacts.

10. Vlogging
When I was blogging, I had a quickie question that I’d ask folks, and they’d answer for about 1 minute while I filmed with my pocket-size flipcam.  These got posted to social media and each one meant one more happy day I didn’t have to write a blog post.

These are jumping-off points. What feels life-giving? What feels death-dealing?

Remember why you’re building your platform.

You are building your platform for the privilege of continuing to be able to communicate with audiences.

That big-picture view is what keeps me tweeting. (Rarely…don’t count them.)

Remember, you don’t have to do everything. Just the next thing.

RESOURCES…
2 must-see resources if you’re a writer who’s serious about building platform…

  1. Michael Hyatt’s book, aptly named Platform.
  2. Rachelle Gardner’s fabulous blog for writers!

This post first appeared on Margot’s blog, wordmelon.com. 

“I Want to Write a Book…”

pexels-photo-267586

Occasionally I’ll connect with someone who’s itchy to write. Maybe he wants to start a blog. Maybe she wants to write a book. And this potential writer is itchy to take the right next-steps to do this.

Maybe you’re that potential writer.

Without yet knowing you or your story, here’s what’s in my heart for you and other eager potential writers…

Write

Start. Begin. String words together. Gather your sentences into a meaningful whole.

It’s estimated that 81% of Americans feel they have a book in them and should write it. I don’t know the stat for people who go on to actually write them. I feel fairly confident guessing it’s not 81%.

So by sitting down at your laptop and writing, you’re well on your way.

The thing that makes any legit is…writing.

Work at Your Craft

The best writers work at their craft. There are a number of good ways to do that:

  • Attend a writer’s conference.Writer’s conferences offer great workshops to help you improve your writing. And they often offer opps to network with writers, editors, publishers, and agents. (Here’s a good listing of Christian writer’s conferences, if that’s your bag.) I’m not a conference junkie, but I do believe that there are a host of rich resources available at most writers’ conferences.
  • Join a writer’s group. Gather with writers in your area. Meet face to face to share and critique one another’s work. Or, find an online critique group. Others’ feedback—noticing strengths and offering areas for improvement—is extremely valuable in growing as a writer.

 Before You Publish…Publish

If you’re anything like me, you may secretly hope and believe that the first draft of the book that’s in your heart will become a New York Times bestseller.

Psychological professionals call this “magical thinking.”

If you’re serious about writing, begin to develop an audience.

  • Guest post on a friend’s blog.
  • Start your own blog.
  • Pitch articles to online magazines.
  • Enter a contest.

Though it can be tempting to want to dazzle audiences with that first book, either traditionally published or self-published, there’s a lot to be learned on the journey. Good writing is worth the wait.

Don’t rush.

But do start.

Bad News for Good Writers

audience

Dear Gifted Not-Yet-Published Writer Who Has a Timely Message Audiences Need,

I think your writing is fantastic. You’ve allowed me to peek and I think that you have an important message and that you can deliver it well. I wish that was enough. It should be, right?!

It’s not enough.

In today’s publishing world, publishers who want nothing more than to publish great writing aren’t able to say “yes” to every book with a great message that’s written well if the writer has not worked diligently to build an audience. Some publishers do take that risk on a book they believe in, knowing that it might not pay out for them.

And if you’re like me—with way more confidence than might be merited—you believe that your awesome book will be the rare shining exception. Once the first reader reads it and tells all her friends, you figure, it’ll start selling like…a bestseller. And possibly it will. Much more likely, though, you’ll not find an audience for your writing unless you work to build one.

So—momentarily abandoning my signature irrational optimism—I’m just going to outline the bad news so that you have access to the facts you need.

1. Agents and publishers need to sell books.

Every agent and publisher I know loves great writing. In order to stay in business, though, they must publish and sell books that sell. It would be great if these two were synonymous, and sometimes they are. Not always.

2. Writers with audiences sell books.

Whether you publish with a traditional publisher or decide to self-publish, you must have access to an audience that trusts you in order to sell books.

3. Demonstrating an audience is requisite to securing an agent or publisher.

For an agent or publisher to consider representing you or publishing your work, you need to demonstrate that you’re reaching an audience.

4. Building an audience takes hard work.

Occasionally someone will build an audience with seemingly little effort—because they win an Olympic gold or are elected as President of the United States. (Okay…there was some effort.) The rest of us have to work REALLY HARD to grow an audience. Smarties, like @jeffgoins, with much more experience than I have can teach you how to do this. (Mention other smarties in the comments, below.)

5. Selling books is really hard.

Whether you publish with a traditional publisher or self-publish, selling books takes work.

Now start at the top of the list and read them all again. Congratulations, you now have a handle on the bad news.

The Good News

The good news is that there’s always something you can be doing to build your audience:

  • Pitch article after article to editors.
  • Speak to audiences, for free at first, about your subject.
  • Offer a freebie download at your site to build your mailing list.
  • Guest post on blogs of folks you know.
  • Make friends online by sharing their great stuff. (They will love you for this. And owe you.)

If you were bummed out by all the bad news, do one thing today to build your audience.

Cheering you on,

Margot

This post first appeared on Margot’s blog, http://wordmelonblog.blogspot.com/.

Use Less Scripture in Your Manuscript (And…I love Jesus.)

bible-1031288_960_720One of my pet peeves—as an editor, as a writer, as a reader—is when authors use long passages of Scripture in their manuscripts, or pepper it with too many verses.

And, of course, now that it’s out there, I feel like I need to defend myself. So let the record show:

  1. I love Jesus.
  2. I believe that Scripture is God-breathed and has the power to transform lives.
  3. I earned a Master’s of Divinity degree from Princeton Theological Seminary. (Sorry if that makes me seem like a show-off. It had to be said.)

Also:

  1. I don’t want to see too much Scripture in the manuscript you’ve sent me to edit.

I’m actually delighted to announce this grumpy thing publicly, for the first time, because I finally figured out why it gets under my skin:

Cutting and pasting large portions of Scripture into your manuscript, or peppering way too many verses into it, DOES NOT SERVE READERS.

Overusing Scripture is problematic for two reasons: it’s either too much or too little.

1. It’s too Much: Avoid Including Lengthy Scripture Passages

Problem: When readers—and I mean Christian readers—encounter long passages of Scripture in a manuscript, they tend to skim over them. From the cursory glance at keywords—“Moses,” “praise,” “sanctify,” “Jesus”—the reader determines that she’s already read this before and keeps reading (if you’re lucky) beyond the Scripture-brick to discover what he or she does not yet know.

Solution: Use a shorter passage of Scripture. When you crop the text down to the most salient verse or verses, the reader can better glean what you most want to communicate.

Example: In lieu of including the entire text of Psalm 119, which has 176 verses, give the reader a bite and tell them enough to make them hungry for more…

Every verse of Psalm 119 describes the good way God’s designed us to live. In verses 9-12, notice the words the Psalmist uses to point the reader to the good way:

How can a young person stay on the path of purity? By living according to your word.
I seek you with all my heart; do not let me stray from your commands.
I have hidden your word in my heart that I might not sin against you.
Praise be to you, Lord; teach me your decrees. (Psalm 119:9-12)

Path, commands, word and decrees all point reader toward the good way God’s designed. And If you read all of Psalm 119, you’ll find lots of other synonyms for this path that leads to life.

2. It’s too Little: Avoid Including Too Many Scripture Passages

Problem: When you pepper too many verses of Scripture into a manuscript, you might assume that lots of Scripture is benefiting the reader. But there actually might be more value in including less! Too many verses of Scripture can feel like being pelted by a rapid-fire Nerf gun. If the reader can’t make a meaningful connection to each passage, the verses will bounce off the reader and fall to the floor.

Solution: When you do weave Scripture into your manuscript, it’s your job to help the reader find fresh spiritual nourishment from the passage by demonstrating the connection to your message. Here are a few ways to help the reader glean as much as possible from the biblical text:

  • Provide historical context, noting time, place, speaker, culture, audience, etc.
  • Provide literary context, helping reader understand why what comes before or after this passage illumines its meaning
  • Offer practical application, demonstrating how this passage was vivified in your life of someone else’s
  • Strengthen the connection between the passage and the reason you’ve shared it

Example: “You are the light of the world” (Matthew 5:14)…

When Jesus says, “You are the light of the world,” he’s making a radical claim! Did you know that, in the ancient near east, a nation’s king was said to be the “light” who reigned on behalf of a deity?! Jesus is saying something pretty bold, then, about the kingdom of God and about your role in it by announcing that you are the light of the world.

Finally, Scripture was never intended to become a quantity to be used, cropped, leveraged or wielded. I know that and you probably do, too. Being thoughtful about presenting Scripture in a way that it can be tasted and digested, to offer real nourishment, is a gift to your reader.