How to make what’s old NEW again

Memo to every writer: even if your book is years old to you, it’s new to every reader who just now picked it up.

This is why your marketing role as an author is never over: as long as your book is available somewhere, it’s going to be new to someone, somewhere. In fact, as I take a break from writing new books, I’m finding more than enough marketing to do for my old books as I reach out to new audiences. Here are three of my favorite strategies for making those old books new again:

  1. Mine the treasure trove of content that exists in others’ reviews of your books. I make it a habit now to check every few months on each of my books’ reviews page on Amazon.com, because there are still new reviews popping up on even my oldest books. A new review means I have new content to share on my social networks about the book, and since my networks continue to grow, there are always some folks who’ve missed out on posts from earlier years/reviews. It’s a simple way to give my audience another nudge towards a specific book, and it just might be the nudge that leads a reader into new genres, as well. I know my reading tastes change with time; remembering that reminds me to continue to promote my books to both old and potential new readers, and it also leads to my second strategy…
  2. Find current events or posts or trends that you can link to the topics of your books. My Birder Murder Mystery series, for example, also deals with conservation issues, so whenever something such as wind farms or habitat destruction is in the news, I can develop and share content on the topic that points readers to my books. Likewise, when neuroscience is a trending topic, I try to post a few comments about the research that went into my science-and-faith thriller Heart and Soul and then include a link to the book page. By paying close attention to what other people are talking about, I can always find something to contribute to the conversation; if it catches the interest of someone, I’ve reached another reader.
  3. Review your reviews for new keywords. As you wrote your book, you probably had certain themes or angles that you emphasized. When you read what others thought of your book, however, you might find that they zeroed in on other facets of your work. As I wrote Saved by Gracie, my memoir of adopting our dog, I was intent on telling the story of how the dog helped me overcome my anxiety issues, but after a few book reviews came in, I realized that women were responding even more to the sense of shame we carry for being depressed. That discovery three years ago redirected my marketing efforts and continues to produce new readers today.

How do you make your old books NEW?

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Behind every writer…

I used to think that successful novelists and writers did all their own work; from conception to final manuscript, the individual author did it all, including research, editing, writing coach, spiritual director, personal trainer (writing a book is like a marathon in many ways!) and project manager. Then I started reading author acknowledgments at the ends of books and realized that it took almost a whole village of assistants for an author to be successful!

And so, since I am committed to transparency in my career, I confess that I, too, rely on a staff to help me produce books. Let me introduce you to Team Jan:

Eddy is my editor. His sharp eyes don’t miss much. In fact, he may be the most demanding editor I’ve ever had. After I’ve slogged and wrestled with a heartfelt devotional or a chapter of plot twists, he often wipes out what I have done with one (paw)stroke on the keyboard, requiring me to attack the material again. And without fail, I have to admit, the second version is always better. He teaches me that patience, diligence, and revision make a better writer out of a good one. I just wish he’d stop shedding so much on the keyboard.

Michael is my personal trainer. He knows that too much sitting stagnates the body and mind, so he insists on frequent breaks from writing to both tone my muscles and clear my thoughts. There’s nothing like a competitive game of tug-of-war with a 75-pound dog to take your mind off character development, and Michael makes sure I sweat through several rounds every day. Afterwards, I’m more than ready to bring a focused mind to my writing project. Or else I take a nap.

Gracie is my spiritual director. We start every day with a walking meditation and prayer that helps set my priorities for the day. Many of my best pieces of writing result from the inspiration I find while in her company; her ability to live intensely in the moment motivates me to pay attention to details in the world around me. Sometimes, she points me to hidden pathways, inviting me to stretch my horizons of experience, which then influence my writing. I try to be open to those new directions, although the one that unexpectedly dumped me into a muddy gully was not one of her better ideas.

And finally, there’s Otis, the perfect project manager. When I’m stressing about a deadline, he calms me down by modeling relaxed behavior, reminding me that too often, I’m the one putting pressure on myself to perform. His easy-going nature encourages me to take my career with a proverbial grain of salt – or in his case, with a couple of Purina Kitty Treats – because in the big scheme of things, writing is just one facet of my life. Like every good project manager, Otis knows the value of balance…and the value of a good belly rub every now and then.

Who’s on your team?

Is Your Email Inbox Overflowing?

I recall when my husband and I first got dial-up internet with an email service. Now and then, an email would pop into our inbox. We’d cull through the few emails, respond as needed, and move on.

I also remember when I first established an email address for my writer website. Again, emails trickled in, and I was happy to read each and every word that came my way.

Those days are long gone.

Email inbox showing 179 unread messages

Photo credit: ©adimas

Perhaps they’ve passed for you too. When you start getting a bunch of email, it’s exciting because it means you’re reaching people. Isn’t that what you want your words to do? Don’t you want many readers?

Yes, but that increase in email also means you probably can’t read every word. Or at least you can’t respond personally and extensively to each and every email.

As a person involved in ministry, I feel terrible when someone pours out their heart and soul, telling me their personal story and asking for my help, and I simply can’t answer like I want to. This has been a difficult shift for me. Especially when I know how wonderful it can feel to get a personalized return email from someone you contacted.

But I also know that if I did answer each and every email with the care and attention it deserves, I wouldn’t be able to write more books or even blog posts. I’d spend day after day counseling people one by one through email.

And that’s not the mission God gave me.

Jesus dealt with this same press of needy people. Sometimes He stopped and interacted with them, but sometimes He stepped away so that He could stay focused and pursue His primary mission:

When Jesus saw the crowd around him, he gave orders to cross to the other side of the lake” (Matthew 8:18).

And after sending away the crowds, he got into the boat and went to the region of Magadan” (Matthew 15:39, ESV).

Yet the news about him spread all the more, so that crowds of people came to hear him and to be healed of their sicknesses. But Jesus often withdrew to lonely places and prayed” (Luke 5:15-16).

Do you feel guilty about the emails sitting in your inbox? About the people who desire or demand your time when you just don’t have it to give?

Yes, we need to let God interrupt our work when He wants something done. But all those emails in our inbox aren’t necessarily God’s calling for us. He has given us a mission of writing, whether in fiction or nonfiction, and that is the primary way we reach people for Him.

When I remember my Lord’s calling above all, I can keep my eyes on where He wants me to work. And I can trust that the Holy Spirit will lead those in need to other resources, because I’m definitely not the only one who can help. We exist in a Body of Christ, and I am just a finger.

In the meantime, I send out canned responses to thank people for their emails, explain what my response policy is, and encourage them to seek local help if they need Christian counseling, mentoring, or pastoring. And then, I write more blog posts and more books, praying these resources will answer some of those questions and help the marriages I long to help.

How do you approach your overflowing email inbox? How do you stay on mission?

Why designing a website will make you a better writer

Would you like to have an editor on hand 24/7 for all your blog posts? Does the idea that you could make every post a writing gem (even those you compose at 2 am as you desperately try to meet a deadline) appeal to you?

No, I’m not launching myself as a post editor trying to drum up business, nor am I encouraging you to sign up for yet another writing workshop.

I have a different suggestion: teach yourself to build a website.

I don’t have time! I don’t know how! I’m a technology idiot!

I know that’s what you’re saying because that’s exactly what I said a month ago, before I finally knuckled down and did it: I taught myself how to build a website without learning any coding. Today, I’m no expert at it, but I do have a simple website that meets my needs. Most importantly, though, the experience of building it helped me do four things:

  1. finally understand and apply some of those elusive internet concepts (like SEO)
  2. fully utilize blog tools like tags and readability
  3. boost immediacy and responsiveness of my site through personal administration
  4. eliminate fees to another party to maintain/update my website
You are not alone

The best news about achieving these things is that I had free help. You don’t have to struggle through the learning part alone. Videos walking you through setting up a website abound on the internet. Since my old website was already WordPress, using WordPress was an easy choice for my new site. After sampling a few videos, I settled on this one, because it has a companion site with the whole set of instructions printed out! (No more panicking because I couldn’t keep up with the video! Yay!) Likewise, as I learned about plug-ins, I watched additional videos to guide me. Trust me, if you want to do something on your site, there’s a video for it.

24/7 blog editing

This is one of the coolest things I’ve learned to apply. Because I uploaded Yoast SEO plug-in, I get a readability analysis as I write blogs. This handy program tells me when my sentences are too long, when I need to break up paragraphs, and when my vocabulary is too difficult for most readers. It even reminds me to use active, instead of passive, voice, and encourages the use of transition words for smoother writing. By heeding the readability ratings, I improve my writing skills (no matter what time of the night/early morning it may be!). Who knew that cranking out blogs could actually make substantive changes in the way you write?

Granted, building your own website isn’t for everyone, and I won’t hold it against you if you prefer to pay someone to take on the headache of creating your internet storefront. If you’re willing to give it a try, though, I know you’ll find a new perspective on how you write and how your website works.

Anybody want to share your own website designing experience?

What authors need to know: a view from the reviewer’s desk

© Royalty-Free/Corbis

I’ve recently been reviewing books on Netgalley. To my surprise, it’s been an educational experience for me as an author; by putting myself on the reader’s/critic’s side of the equation, I’ve learned a few truths that every author should know about 1) writing books, and 2) receiving book reviews.

Truth #1: Not every book is for every person. No matter how important your message or story, it’s not going to appeal to everyone. I keep thinking of the key question every writer gets when pitching a book for publication: who will want to read this book? Many of us (myself included when I began writing) believe that EVERYONE should read our books, that there is value in our work for every reader. But the truth is that people have different interests, and not everyone will want to read your book; that’s why the precise identification of those readers most likely to read your book is so critical to publishing your work. Authors MUST know their specific audience.

As a reviewer, I can choose from a multitude of topics, which means there are many excellent books I don’t choose to review for the simple reason that I’m not interested in the topic. Don’t take it personally when reviewers don’t rave about your book – it may be that your topic just didn’t hit a home run with that individual. Remember always that reading and reviewing is subjective, so while authors want and need reviews, you’re at the mercy of individual preference.

Truth #2: Not every writing style will appeal to every reader. Part of the joy of writing is to find your own voice, and when it resonates with your readers, it’s like winning the lottery. From a reviewer’s perspective, however, some writing styles are irritating, which then often result in poor reviews. (Case in point: as a former teacher of English composition, I can’t get through a book filled with incomplete sentences. When I find that in a book I want to review, I return the book rather than penalize the writer for her own voice. I’ve made that my rule based on my experience of receiving a poor review for one of my books wherein the reviewer said he didn’t read the book because he didn’t like my style in the first chapter! Again, it’s subjective, so don’t panic when you receive a review like that; if you know your audience, you can let that bad review roll off your shoulders, because you know something your reviewer doesn’t: your audience likes your style.)

Truth #3:  Your writing will improve by reading and reviewing other books. As a writer, every learning opportunity you take – even reviewing others’ books – will contribute to your store of ideas, craft, and understanding. Besides reminding me of the importance of audience, reviewing has reassured me that there is room in the publishing and reading world for many voices and many topics. As long as you continue to polish your craft and write engaging books, there’s room for you, too!

How to Refill Your Writing Tank

Feeling empty after finishing a manuscript or spending weeks marketing your books? Has burn-out become your default mode?

Then it’s past time for you to indulge in some writerly self-care. Here’s how I refill my tank:

  1. Eat ice cream. Lots of ice cream. It freezes all the synapses in your brain so you can’t think about writing, even if you wanted to. The idea is to give your brain a break, and ice cream does it every time for me.
  2. Read a lousy book. In fact, read two. It will remind you that anyone can write a book, but YOU can write a GOOD book. Pat yourself on the back. (Gratuitous self-praise is one of a writer’s most potent secret weapons when it comes to longevity in the writing business.)
  3. Go cliff-diving. (No, wait. That’s too much like writing – throwing yourself into a project not knowing where you’ll land. I guess that’s why I’ve never gone cliff-diving in real life since I do it all the time with writing. True confession: I just included it in the list to catch your attention…)
  4. 4. Take up a new hobby. Not cliff-diving (see #3 above). I’ve recently started weeding the yard, lopping off dead branches and building rustic furniture. Physical activity is good for the body, soul, and brain. (Hmmm… I just realized that my new hobbies all involve aggressive behavior: I get a visceral thrill from yanking out weeds, cutting off limbs and I absolutely LOVE drilling and pounding in nails. Let’s move right along…)
  5. Make something from Pinterest. Admit it, you’ve wasted time on Pinterest along with the rest of the world, oohing and aahing over charming hand-crafted items or exotic destinations or delightful food presentations. I took the plunge and here’s my result:(Hey, I didn’t promise it’s always pretty to refill my tank. I just offered to tell you what works for me. Sometimes, the most motivating thing I can do is fail miserably at something else and tell myself “Well, I can always write…”)
  6. Be a language vigilante. I love this one. I’ll make a point of reading every sign I see in a day and point out to anyone who’s within hearing the grammar/spelling mistakes. Big favorites are the ever-present “Your” instead of “You’re” as in “Your our most valuable customer” or “Thanks for you’re support!” I have to make a conscious effort not to carry a big fat red magic marker with me everywhere and circle the errors. By the end of the day, I once again feel like I have a firm grip on the English language, and it’s my duty to enlighten others how to properly use the written word.
  7. Thank God for writing. It’s a lot more fun than standing all day with a stop/slow sign directing traffic in a one-lane construction zone. Truly, I am blessed!
  8. Laugh! After all, God made you a writer, of all things! Talk about a great (make that OMNIPOTENT) sense of humor…

White Space

Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own. (Matt. 6: 34 NIV)

Where do I begin? Do I work on one of these book proposals? Do I need to write another blog post? Do I have a speaking event scheduled this month? Do I need to work on my website?

I didn’t know where to start! And I thought, Enough!

At first, I thought my confusion might be a response to the stress. Soon, I realized that I needed God’s help. I needed some white space!

As a writer, I know the importance of white space—the empty space in every document, in the margins and between the words, graphs, and pictures.

The wise use of this white space can vastly improve communicating the writer’s message. And a lack of white space makes the page seem too busy, cluttered, and difficult to read. Yet too much white space produces an incomplete appearance.

White Space of Life

As I planned my use of time and resources, I concluded that the same important rules apply to the white space in all areas of my life.

If I fill every minute of the day with activities, work, and conversation, I become too preoccupied with unproductive distractions. But too much inactivity can rob me of my self-worth and credibility.

How do we determine the amount of white space in our lives? Never underestimate the power of organization, calendars, and spring-cleaning!

Can we discern how much white space to build into our lives? Those who know us best and love us unconditionally can offer healthy opinions. But seek an advisor with extreme caution— you may need to endure unsolicited criticism.

White Space of Grace

Never underestimate the power of God’s Word as you manage the white space in your schedule and decisions.

Jesus promised, “I have much more to say to you, more than you can now bear. But when he, the Spirit of truth, comes, he will guide you into all the truth. He will not speak on his own; he will speak only what he hears, and he will tell you what is yet to come” (John 16: 12– 13 NIV).

As I prayed for direction, I remembered other encouraging words: “Whatever you have learned or received or heard from me, or seen in me— put it into practice. And the God of peace will be with you” (Phil. 4: 9 NIV).

I also recalled the story in the Bible of another weak, tormented soul who discovered the sufficiency of God’s grace. Like me, the apostle Paul begged God to take away his problems. But God responded with surprising direction: “My grace is enough; it’s all you need. My strength comes into its own in your weakness” (2 Cor. 12: 9 The Message).

The Bible offers important advice about letting go and moving forward:

Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus. (Phil. 3: 12– 14 NIV)

Where do you need some white space in your life? I hope this excerpt from my book, Words That Change Everything, speaks to your need for some white space.

Karen Jordan. Words that Change Everything. Copyright © 2016 by Karen Jordan. Used by permission of Leafwood Publishers, an imprint of Abilene Christian University Press.