Non-fiction – WordServe Water Cooler

April 30, 2018

Unified by Trey Gowdy and Tim Scott Hits NY Times Best Seller List!

We are Celebrating, Unified by Trey Gowdy and Tim Scott hitting the NY Times Best Seller List!

Unified by Trey Gowdy and Tim Scott hits the NY Times Hardcover Nonfiction Best Seller list at #14 and a combined hardcover nonfiction/ebook list of #12! Congratulations Congressman Gowdy, Senator Scott and Tyndale House Publishers.

*There was a mistake in the publication that posted to the WordServe Water Cooler in the April 2018 news. Under “What We’re Celebrating” Killing the Deep State by Jerome C. Corsi, Ph. D. was mentioned as a book hitting the NY Times Best Seller List. Although it is true and he is to be congratulated, WordServe Literary Group DOES NOT represent this author/book.

March 22, 2018December 8, 2017

3 Questions to find your “value added”

Value-added describes the enhancement a company gives its product or service before offering the product to customers. Value-added applies to instances where a firm takes a product that may be considered a homogeneous product, with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value….Investopedia.com

There you have it, folks – a clear definition of “value added,” a key concept in today’s marketing strategies. If you’re a hotel, your “value added” may be a free breakfast, or bonus loyalty points. If you’re a tire dealership, your “value added” may be a discounted fourth tire after the purchase of three. If you’re a writer…..ah….if you’re a writer….what if you’re a writer?

I’ve been grappling for years with the idea of my “added value,” and I’ve finally come up with a few guidelines that might help you work on your own. As the definition above points out, we writers offer a fairly homogeneous product – writing – so our challenge is to distinguish ourselves from other writers by offering readers something in our work that makes it stand out as having more ‘value’ than other similar products of writing. To identify your “added value”, consider these questions:

What do my readers want from me that they won’t get from someone else? In the case of my murder mysteries, I relied on detailed accurate information about birds to appeal to my readers, so that reading my novels was like a virtual birding trip. Readers often told me they knew the restaurants where my characters ate, or that they had actually visited the real locations named in my books. That familiarity made the books personal for readers, and even inspired a few vacations for readers who wanted to add bird sightings to their life lists. That’s added value.
Do I provide unique extras along with my book? A common extra is a Reader’s Guide at the end of your book for book club discussion. If you are tech-savvy, you can even offer to “attend” book clubs via Skype or other online meeting platforms. That’s a valuable benefit for many readers! Other extras include links to online journaling or videos that supplement your text. Even questions for personal reflection (and the space to answer them) is a nice extra used by many nonfiction writers in their books.
What does my reader need? Ultimately, “value added” is about giving your readers more of what they value. To do that, you have to know your audience and consider what they would regard as additional benefit from reading your work. When I wrote my memoir about overcoming anxiety thanks to our adopted rescue dog, I included endnotes to refer readers to research into depression and anxiety; I’d found those resources helpful in my own recovery and wanted to share that with readers. I also invited readers to email me about their own healing experiences with adopted pets to broaden the conversation about the therapeutic effects of animals (and three years after the book’s publication, I still get wonderful emails from readers about it).

Have you identified your “value added” yet?

January 23, 2018November 14, 2017

Before You Release Your Words Into the World…

If you’re writing a book you hope to see published, your words must serve the reader.

Maybe it’s a memoir.
Maybe it’s self-help book.
Maybe it’s the story of a remarkable relationship.
Maybe it’s tips about gardening.

No matter what you are writing, it has to have value for the reader.

So before you send your proposal or manuscript to an agent or editor (or before you send it to me to review!) imagine that the agent/editor/publisher will be reading your words with one question in her heart: What’s in it for the reader?

Questions I want you to ask, of your proposal/manuscript, before you release your words into the wild…

What is the value, for the reader, in this book?
When she finishes the first chapter, does she want to keep reading?
When she’s really tired, is there a reason for her to keep turning pages?
Does every sentence, every page, every chapter serve the reader?
When she finishes, can she articulate the single important takeaway of the book?
When the reader sets this book down, has she gained something from it that she wants to share with a friend over coffee?
Does she want to buy a copy for her sister because the book had so much value?
ls she able to apply what she’s learned to her own life?

If the answer to some of these questions is either “no” or “I don’t know,” I want you to return to your word-baby and review it one more time through the spectacles of an agent or editor. Name the value–write it out–that the reader gleans from each chapter.

If you can’t identify the takeaway value for the reader–the “payoff” for purchasing your book–then work at it until you can.

Ultimately, “your” book is not about you. It’s about the reader.

Serve the reader.

This post first appeared on Margot’s blog, Wordmelon.

January 9, 2018December 18, 2017

Impossible Writing Projects

Photo/Pixabay

I sensed the Lord’s direction to share a particular story from my family’s life, and I began to write about it when we were still in the heat of the crisis.

Impossible journey. Every time I attempted to move forward with submitting this project for publication, something major would happen to prevent my progress.

By major, I don’t mean a little bump in the road. I’m referring to some impossible situations—like my mother’s terminal illness, my daughter’s two major surgeries and several difficult pregnancies, my father-in-law’s lengthy terminal illness, and more.

And I haven’t even mentioned the journey to publication. Oh, my! Where do I begin with that one?

Impossible project. As I approached this long-standing project about a crisis with my daughter Tara, red flags waved all around me, warning me of the impossibility of this effort. And to be honest, when I came home from her house recently, discouragement blanketed me again like a heavy, dark storm cloud. And I’ve been tempted to toss this project into the “impossible” pile once again.

Impossible calling. Then, I spent time in a study of Moses.

And I thought my task looked hopeless!

Moses faced the unimaginable tasks of his calling with great fear. He knew he didn’t have the strengths that he would need to complete the things that God had called him to.

Moses was well aware of his weaknesses and limitations. He wanted to embrace God’s promises, but everywhere he turned, he sensed the impossibility of God’s plans for his life.

Powerful Promises. Today, as I study more about Moses, I’m reminded once again of how God’s promises do not depend upon me. Even my unbelief, fear, and doubt will not change God’s plans. God will complete His work—with or without my involvement.

I know the story I need to write will be told to encourage others who might be experiencing a similar crisis. And I don’t want them to miss out on the blessing.

So, I’m choosing to go forward again, holding on to God’s promises.

Thankfully, I don’t believe God has given up on me like I’ve often given up on Him. He will forgive my complaining and blaming others for my failures. And He promises to provide all I need to complete the work that He has stirred up in me.

I pray if you are struggling over a similar circumstance, you will consider God’s promises to you again today.

“[Be] strong and courageous! Do not be afraid or discouraged. For the Lord your God is with you wherever you go” (Joshua 1:9 NLT)

Have you ever given up on a project because it seemed impossible?

July 20, 2017July 17, 2017

What Writers Want

In December 2000, Mel Gibson and Helen Hunt starred in the movie What Women Want. Like many women, I appreciated the sensitivity displayed by Gibson’s character, Nick Marshall, when he finally connected with the female lead’s innermost desires. Reflecting on this chick flick, I think we writers share similar longings — in our relationships with readers.

For instance, most of the non-fiction writers I know want the following:

To be heard. Non-fiction writers want to know readers are not only listening to what we are saying through the written word, but are finding our content valuable enough to actually apply to their lives.
To be accepted and understood. Non-fiction writers want to gather readers who are unified in their search for answers, support, and encouragement.
To be desired. Non-fiction writers want readers to want our books, our messages, and the unique way we express ourselves.
To make a difference. Non-fiction writers want to know readers are influenced to spread their words so that more people are impacted in positive ways.

But fiction authors want these same things in their own right:

To be heard. Fiction writers want to know readers are drawn into our worlds, where conflict, setting, dialogue, intrigue, and resolution come from the depth of our imaginations and transform into a tale we tell.
To be accepted and understood. Fiction writers want to gather readers who are unified in their search for escape, entertainment, and thought-provoking plots.
To be desired. Fiction writers want readers who fall in love with our characters, our creative environments, and our page-turning stories.
To make a difference. Fiction writers want to know readers are influenced by the nuances of our novels, allowing educational tidbits to seep organically into their brains as they devour each page of our prose.

But regardless of our preferred writing genre, we writers must guard ourselves against wanting so much that we allow the joy of our chosen craft to be stolen away. In a single word, we must protect ourselves against dissatisfaction.

Any of us can fall into the trap of feeling dissatisfied, no matter what we’ve achieved.

There are authors who make bestseller lists who feel disappointed and frustrated because they don’t receive literary prizes.
Some achieve great commercial success, only to pine over a lack of respect from professional critics and other publishing insiders.
While others are appreciated all around the country, but not in their own home communities.
Most feel as if what they’ve written is never quite good enough.

No matter what we accomplish, many in the writing profession cannot help hoping for more. And there’s nothing wrong with wanting more — within reason. But if we aren’t careful, we will miss out on the best of our own experiences if we focus solely on what we don’t have, versus celebrating what we do.

I imagine any writer would agree that our ultimate desire is not only to achieve, but as we walk the writing path, to milk every ounce of pleasure from the journey. If we allow ourselves, we might even dance in celebration. That’s what I want.

How do you exercise intentional appreciation for your writing successes?

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July 18, 2017June 29, 2017

Connecting with People at Conventions

Happy businesswoman talking to colleague at lobby in convention center

Writers connect with people all the time through the written word. However, every so often, a writer might have the opportunity to connect with large groups of colleagues and potential readers at conventions. Think of conventions in the area of interest of your book, conventions of organizations to which you belong, and conventions attended by publishers and other writers. While each convention will vary in the number of attendees, the opportunities to exhibit books and materials, and the types of workshops offered, here are some ideas about connecting with people in three areas common to most conventions:

Exhibit Hall Displays: In addition to being a great way to collect pens and small marketing freebies, exhibit halls offer the opportunity to learn about products related to your work and meet people in your field. Take the time to engage in conversation with people in display booths. If possible, take advantage of the chance to display your books and materials. Few writers will find it practical to pay for a separate display booth, but many writers can take advantage of shared display spaces. If your publisher has a booth at the convention you are attending, ask if you could have a time to greet people at the booth and sign books. If you are allotted a shared display space, prepare materials in advance that meet the set specifications for the space. In addition to your books, prepare small marketing materials that people can have for free that connect them to your business. Spend time manning your display space, but also set up the space to work for you when you are attending other events at the convention.
Sessions and Workshops: The key to juggling time in the exhibit halls with attendance at the sessions and workshops offered at a convention is choosing the most relevant events to attend. If the convention involves voting during the organization’s business sessions, carve out time to make your voice heard by voting on the issues important to you and casting your vote for officers of your organization. If given the opportunity to present a workshop at the convention, prepare materials for participants and provide your social media and other contact information on the last slide of your presentation.
Luncheons and Receptions: Luncheons, dinners, and receptions offer a more relaxed atmosphere to engage in conversations with people. Register in advance for the events where you will find people most interested in what you have to offer and where you can connect with people that will help you grow in your career, business, or writing expertise. Remember that actively listening to other people is the key to making new connections. Talking to people from across the country or even around the world who have flown in to the attend the convention will expand your perspective and provide insights into the needs of the people you serve. Exchange business cards so you can carry on the conversation long after the convention has ended.

How do you connect with people at the conventions you attend?

July 13, 2017June 29, 2017

Birding, Writing, and Who Cooks For You?

Roadrunner. Quail. Red-tailed hawk. White-winged dove.

I don’t recognize very many birds in the Sonoran Desert where I live in Chandler, Arizona–a lack I want to rectify, so on an early morning in June, I show up to the Desert Botanical Gardens in Phoenix wearing proper birding attire: khakis, a long-sleeve cotton shirt and a broad-rimmed hat. Around my neck are binoculars that I scavenged from the bottom of a camping bin underneath first aid supplies, water bottles, a hot pink fanny pack, and mosquito netting. The thin strap is already cutting into the skin of my neck.

As a newbie, I am welcomed and handed a tri-fold official birding checklist with the names of 102 birds commonly found on these weekly jaunts in the gardens.

“All the brown birds confuse me,” I admit to Annie, a talkative regular who comes to the gardens at least three times a week.

“LBJ’s,” she says, “Little Brown Jobs.” Annie sports a harness-type strap for her binoculars so the weight is removed from her neck. I make a mental note.

New lingo. New equipment. I have more to learn than just bird names.

A man joins the group who just returned from a quick tour of one of the garden loops.

“Mallard with six babies,” he proclaims, “over on the pond.”

“Whoaaaaa!” the entire group exclaims in unison. If this was a vote for homecoming king, I am convinced he would be awarded the crown.

“Also saw a bullfrog nearby,” he admits.

Heads shake. Tongues click. Eyes lower.

“Maybe there will still be four or five babies when we get over there,” says a heavy-set woman in a droopy hat. People nod hopefully.

Bullfrogs eat baby ducklings? Who knew?

“Puffin at ten o’clock,” says a man attired in denim.

A puffin! In Arizona? All eyes swing to the spot in the sky where he points.

An untethered metallic balloon floats among the clouds. “Happy Graduation” adorns the silver front.

A puffin. Birding humor.

For the next ninety minutes we explore the various trails. Official birders make check marks on their lists. I make notes in my small journal as I stick close to Andre, a white-haired gal with deep tan lines and a deeper knowledge of Arizona birds.

We see a Gila woodpecker taking a dip into an organ pipe cactus bloom. We count twenty-one white-winged doves looking for food under the palo blanco trees. A Gambel’s quail duo keeps an eye on seven young chicks. We focus our binoculars on a baby curve-billed thrasher in its nest in a cholla cactus, the long thorns warning off intruders, but not deterring its mother who returns with red fruit from a neighboring saguaro cactus.

Binoculars aim. Cameras focus. Pencils record.

“Listen,” Andre instructs. “Do you hear that?”

Woo-WOO-woo. Woo-WOO-woo.

“A Eurasian collared dove,” she says. “The second syllable is the longest. Not native, but it has spread across the United States since it was introduced to North America.”

“How is the call different from a white-wing and a mourning dove?” I ask.

“A white-wing sounds like ‘who cooks for you.’ A mourning dove has a different rhythm to it’s call, usually five syllables. Coo-OOO. Coo. Coo. Coo.” Andre sings the songs of the doves while I take notes. A cactus wren scolds us from the branches of a mesquite tree.

“Look!” I point to a roadrunner lurking beneath a succulent.

“Good eye,” Andre says. The sun glints off the bird’s feathers as I get close enough to snap a photo of the blue and bronze skin near its eye. Several people pat my shoulder as they mark “roadrunner” off the list.

For a moment I am one of them. A birder.

“Who cooks for you?” a white-winged dove asks as I gather my four pages of notes and head to my car. A LBJ flies over head. I am determined to learn his name the next time I return to the gardens.

Where are you learning new things to add depth to your writing?

Lynne Hartke’s first book, Under a Desert Sky, was released in May with Baker/Revell Publishers. When she is not writing or blogging, she is out hiking desert trails.

June 27, 2017June 26, 2017

Seven Steps to Guaranteed Success as a Writer

Every author seems to have a different idea of what “success” in their field means to him or her. For some, selling at least five thousand (in Canada) or ten thousand (in the States) books, thereby qualifying them to claim the lofty title of “Bestselling Author” is the goal on which they set their sights. For others, maybe it’s a hundred thousand copies, or a million.

For some, it isn’t about the numbers, but about awards. But which award is the one that will make them feel as though they have finally arrived? Is it the Carol? The Christie? The Pulitzer? I’ve noticed several big-name authors who have won awards in the past entering the contests again, so maybe one award isn’t enough. What, then, is the magic number?

Or maybe it’s a certain amount of positive feedback, a sufficient number of glowing reviews on Amazon or Goodreads, recognition at conferences or even on the streets, enough followers on social media.

You see the problem. Success is a wildly ambiguous and deeply personal concept. Chasing that elusive label can be and, I suspect, is in most cases, a discouraging, disheartening, and depressing endeavor. The intended audience for our work can be mind-numbingly uncooperative when it comes to providing us with the accolades, reviews, purchases, and general awestruck-ness in our presence that would finally push us up to that mountain peak we are continually scrambling to reach. So too, for that matter, can agents, publishers, editors, and judges of contests.

A month ago I posted on this site about my love-hate relationship with Christian writing awards. I have to admit I am coming down a little harder on the side of love these days as my books are currently finalists for five awards. Am I encouraged? Definitely. Am I grateful, honored, and excited? Absolutely. Am I able to bring myself to claim that I am now a successful author as a result of these affirmations? Not even close.

So what is the solution? To continue to blindly stumble along, attempting to achieve some random number of readers or books sold or reviews in order to feel that I am now a success? Or is it possible that I, as a Christian author, need to look at the whole success thing from an entirely different perspective? If so, the perspective that is inevitably the best one to try to view things from is that of Jesus. During his time on earth, Jesus said some radical, countercultural things about success. He suggested that “making it to the top” in the eyes of the world was not only a poor measure of success, but could, in fact, be considered spiritually detrimental because it is those who are the least in the eyes of the world who are the greatest in the Kingdom of God.

Not that we should refuse to work hard or strive for excellence. Quite the contrary. Working diligently and doing our best honors God. The difference is in the motivation. The Bible teachers that everything we do should be done as to the Lord, and not unto man. By that standard, our success cannot truly be measured by sales, awards, or accolades bestowed on us by other human beings.

For an author who believes, then, success can only be defined by whether or not our work accomplishes the purpose God has for it. So here, in my humble opinion, are seven steps to follow in order to be guaranteed success in your writing:

1) Listen for and receive the words God has for you to write

2) Study the craft so that you can write those words in a way that honors the one who gave them to you

3) Humbly accept feedback and editing that makes the work better and stronger

4) Pray about the best platform for your work to appear on

5) When the story or teaching God has given you does come out in written form and become available to others, seek His guidance as to the best way to use the resources of time, money, and connections he has gifted you with in order to market and promote that work

6) Pray that God’s will may be done through the words you have written

7) Leave the results to him

If I follow the above steps and don’t find success in the eyes of the world—however I or other people may define that—I can still trust that the plans God has for my work have been or will be fulfilled, whether or not he ever reveals those plans to me. And I can let go of all my strivings, and rest in the sure and certain knowledge that my work is a resounding success.

June 1, 2017May 30, 2017

Is it time for a marketing tune-up?

Remember all those things you were going to do this year to update and enhance your online presence, like upload recent photos, add new publication credits, revise your bio? With 2017 approaching the half-way point, here’s a checklist to remind you to take the time now to tackle that list and mark off the tasks. Not only will it make you look active and engaged, but many social media platforms automatically post to your networks the changes you make to your profile, which means you get a boost in exposure. And that’s always a score for a writer…as long as it’s good exposure, that is!

Do the following for every site you use. And if you don’t already use a particular platform, maybe it’s time to try it: Facebook, Twitter, LinkedIn, Google+, Pinterest, Goodreads Author (https://www.goodreads.com/author/program), amazon author (https://authorcentral.amazon.com/), various genre sites (I’m listed on mystery sites like http://www.stopyourekillingme.com/ and https://www.cozy-mystery.com/ ). As the graphic above demonstrates, there are lots more than my short list, but I’m only human, so I’ve tried to focus on just a few. All I can say is “choose wisely.” And don’t forget your own website…but you already routinely update that, right? (If you haven’t, I bet you will now…)

Upload new profile picture. If you don’t have a professional head shot, you need to get one. Nothing builds credibility like a polished photo on your profiles. (And yes, you need something more current than your high school graduation photo.)
Update bio. Have you changed your state of residence? Become a grandparent? Won awards for your work? All of these items are important, as they can attract new readers who now feel you have more in common with them, or are geographically closer (which means they could reach out to you for an event!)
Add publication credits (books, articles, online blogs).
Upload the covers of new books.
Update events schedule: add new, delete old. If your last event was a year ago, don’t keep it there as a placeholder. If you have to have some copy, say ‘New events coming soon!’ and then get to work planning those new activities!
Switch out banner backgrounds for a fresh and/or seasonal look.
Upload new videos.
Make a video to say hi to your fans. It can be super simple. Make it fun and your fans will love it.
Make a series of photo posts using quotes from your books for fresh content you can use and re-use. (My go-to site for this is https://www.picmonkey.com/.)
Enter your name in the search engine of your choice and see where it pops up. You may be listed on sites you don’t know about; until I did this search, I didn’t know my books had been entered on several mystery listing sites, which prompted me to be sure to contact those site administrators to keep my publications current. Do you write romance? Self-help? Enter your name with those keywords and see what results. You might discover a whole new audience for your work, and with a timely tune-up, you’ll be ready to roll!

May 16, 2017May 2, 2017

Writer’s Block? Consider a Template

You sit down to write your blog post or speech, and your mind goes blank.

What do you do? Panic? Make a fresh cup of coffee? Take a walk outside? Or tie yourself to your desk chair, vowing not to get up until it’s finished?

We’ve all had these moments of frustration when the words refuse to come. I’m glad to know that I’m not the only one.

Mark Twain said, “The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then start on the first one.”

One way to do that is to use a template. Michael Hyatt suggests, “I create a template for any task I find myself doing repeatedly. So instead of reinventing the wheel every time, I do it once, save it as a template, and then reuse it.”

If you’ve every written a book proposal, you understand the value of a template. And you compose it in chunks, right? In fact, just typing the cover page is a helpful way to start; then, you go on to the next page.

I use templates as I compose teaching or speaking notes, as well as for some of my hard-to-write blog posts.

I start with an overall look at the topic.

Audience. I start by examining who I’m writing for, or who will be attending the event.
Felt need or problem. I examine not only what problem I’m addressing, but also what I want the audience to know and to do.
Main thought. For me, it’s often hard to reduce my message into one or two words. So, I attempt to summarize my message in one sentence to get my focus.
Scripture or reference. Since I write on nonfiction, Christian topics, I write out the main scripture or promise I want to share, or the authoritative source.

The next part of my template includes spaces for each section planned.

Opening statement or story. Here’s where I try to capture the attention of my audience with a quotation or an intriguing story.
My story. I connect with the topic, using an illustration from my own experiences.
Our story. I consider borrowing from other people or source that expresses how many reader will relate to the subject.
Resource. What does my primary resource say about this topic? This could be Bible reference or another authoritative source.
Your story. Now, I try to lead the reader to connect the topic with one of her own life stories.
Application. I encourage the audience to adopt some practical way to apply the message that might change their life.
Conclusion. What is the take-away? Write something the audience can remember—a clever quote, a power statement, or repeat what you just said in the post in a memorable way. I propose a premise, then reinforce it with strong, concluding words.

How do you handle those times when the words won’t come for your project?

I hope you will consider developing a template for those tasks you find yourself doing routinely, like blog posts or speaking notes.

And if all else fails, just take a walk or do anything to get your mind off your writing, and allow yourself to refocus on something pleasant or beautiful.

Then, go back to your desk, sit down, and just write!

Have templates helped you in your writing? If so, share a few examples with us.