As writers and communicators, we’ve probably all heard the saying, “Communicate with the listener in mind.” I keep this statement on my desk to be reminded often that I need to be intentional in my writing – intentional to focus on clearly articulating the topic at hand with you – the reader – in mind. When I prepare a live presentation, the same practice applies. Like John Maxwell said in his book by the same title, “Everyone communicates, but few connect.”
If we only write or talk to have something to say, it does little good to anyone. And in a day when seemingly everyone has a platform of some kind, it matters even more that our words count.
Beware getting lost in the practice of communicating with your listeners/readers in mind, though.
In the private practice (counseling, coaching and consulting) my husband and I have, and in my teaching and writing, one of the main focuses of all I do is to affirm and re-affirm to clients, audience members, and readers that everything we do reflects what we believe about our identity. Like Joyce Meyer has often said, “Your DO is not Your WHO.” In other words, you aren’t what you do – either in daily behavior nor in vocation – for better or worse. That reality is hard to remember sometimes, isn’t it?
I have a couple of heroes in my life about whom, over the years, I’ve thought or even said aloud, “I wish I could write like him/her,” or “I wish I could be as funny/articulate/bold/etc as ________________ is.” While learning from others and even emulating others we admire can be a really positive experience in personal growth, we need to be careful that we avoid trying to become another person in our attempts to find success.
No one will bring to the world what you’ve been placed here to offer.
Discovering my identity and then practicing the position of my identity is key to experiencing success (i.e. “the abundant life” Jesus spoke of in John 10:10).
“Your DO is not Your WHO.” – Joyce Meyer
In my book, Why Can’t We Just Get Along?, the main point throughout is that “When you know who you are, you know what to do.” Since this is true in everyday life and relationships, we can trust that it is also true in our vocation. For the purpose of this blog, I’m speaking specifically to writers. If we never discover, or if we fail to remember who we are, we will lose our unique voices in our writing as we attempt to ‘communicate with the listener(s) in mind’. The pull to be who others want us to be, even well-meaning friends and colleagues, will be too strong to avoid. We may (no guarantees here!) become extremely popular or even write a bestseller, but if it isn’t our voice the readers hear, is it really worth it?
This is a question only you can answer for yourself. For me, it just isn’t worth it.
Readers connect with different writers for as many reasons as there are writers and readers! I love it when I can “hear” the sound of different writers’ voices. Your readers love it when they can hear you distinct voice as well. So, as you’re working diligently on having solid content to share, avoid the pull to share it in someone else’s voice.
“My voice is never much louder than a ripple, but even small voices sound loud when you talk about things that matter.”
― Natalie Lloyd,