Making Connections as a Writer

Business People Meeting Corporate Digital Device Connection Concept

In my previous post, Connecting with People at Conventions, I discussed how writers can connect with people at various convention events such as exhibit hall displays, main sessions, workshops, luncheons, and receptions. While meeting people in person provides great opportunities for a writer to reconnect with key individuals as well as make new friends, most of the time writers need to communicate with people at a distance. Here are some ideas for connecting with people through technology.

  1. Magazine and Journal Editors – Even after you have written a book, keep writing articles for magazines and journals. You will find that writing these shorter pieces helps you pursue fresh ideas as a writer and keeps your name in front of readers. If you have met editors at writer’s events or conventions, send them an email to follow up on potential writing opportunities. If you discussed potential topics with an editor in person, send a query for an article that fits the publication’s current needs. If you have not already done so, connect with the publication through social media, liking the page on Facebook or following the account on Instagram, Twitter, or other social media sites. These social media connections will assist you in determining what articles are most suited to the publication and how a finished article will appear online.
  2. Agents and Publishing House Editors – If you are seeking to publish your first book through a traditional publisher, you most likely will need to communicate with a publishing house through a literary agent. During the publication process, your literary agent will give you suggestions as you hone your book proposal (nonfiction) or manuscript (fiction), so you want to find an agent who understands and enjoys books in your genre. If you have met a potential agent in person, follow up with a letter sent through email introducing your background (education, professional interests, previous writing experience) and a one-paragraph description of your potential book. If the agent is interested, the next step will be a scheduled telephone conversation to verify that the agent’s interests align with yours. After you sign a contract with your literary agent, he or she will communicate with publishing house editors until you sign a publishing house contract.
  3. Bloggers and Readers – If you have connected with bloggers and readers at conventions or speaking engagements, use social media to maintain the connection. Comment on blogs, guest post, and interact with readers through your social media accounts. Make sure you end each presentation at a workshop or speaking engagement with a slide providing your social media contact information. Focus on maintaining the social media connections with individuals and organizations whose values and focus match your readers. However, welcome connections that expand your reader base. Be aware that articles on the Internet can be taken out of context, especially with the passage of time, so use caution when deciding whether or not to write a guest post for a particular blog or agree to an interview.

How do you use technology to connect with people as a writer?

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Why designing a website will make you a better writer

Would you like to have an editor on hand 24/7 for all your blog posts? Does the idea that you could make every post a writing gem (even those you compose at 2 am as you desperately try to meet a deadline) appeal to you?

No, I’m not launching myself as a post editor trying to drum up business, nor am I encouraging you to sign up for yet another writing workshop.

I have a different suggestion: teach yourself to build a website.

I don’t have time! I don’t know how! I’m a technology idiot!

I know that’s what you’re saying because that’s exactly what I said a month ago, before I finally knuckled down and did it: I taught myself how to build a website without learning any coding. Today, I’m no expert at it, but I do have a simple website that meets my needs. Most importantly, though, the experience of building it helped me do four things:

  1. finally understand and apply some of those elusive internet concepts (like SEO)
  2. fully utilize blog tools like tags and readability
  3. boost immediacy and responsiveness of my site through personal administration
  4. eliminate fees to another party to maintain/update my website
You are not alone

The best news about achieving these things is that I had free help. You don’t have to struggle through the learning part alone. Videos walking you through setting up a website abound on the internet. Since my old website was already WordPress, using WordPress was an easy choice for my new site. After sampling a few videos, I settled on this one, because it has a companion site with the whole set of instructions printed out! (No more panicking because I couldn’t keep up with the video! Yay!) Likewise, as I learned about plug-ins, I watched additional videos to guide me. Trust me, if you want to do something on your site, there’s a video for it.

24/7 blog editing

This is one of the coolest things I’ve learned to apply. Because I uploaded Yoast SEO plug-in, I get a readability analysis as I write blogs. This handy program tells me when my sentences are too long, when I need to break up paragraphs, and when my vocabulary is too difficult for most readers. It even reminds me to use active, instead of passive, voice, and encourages the use of transition words for smoother writing. By heeding the readability ratings, I improve my writing skills (no matter what time of the night/early morning it may be!). Who knew that cranking out blogs could actually make substantive changes in the way you write?

Granted, building your own website isn’t for everyone, and I won’t hold it against you if you prefer to pay someone to take on the headache of creating your internet storefront. If you’re willing to give it a try, though, I know you’ll find a new perspective on how you write and how your website works.

Anybody want to share your own website designing experience?

Seven Steps to Guaranteed Success as a Writer

Every author seems to have a different idea of what “success” in their field means to him or her. For some, selling at least five thousand (in Canada) or ten thousand (in the States) books, thereby qualifying them to claim the lofty title of “Bestselling Author” is the goal on which they set their sights. For others, maybe it’s a hundred thousand copies, or a million.

For some, it isn’t about the numbers, but about awards. But which award is the one that will make them feel as though they have finally arrived? Is it the Carol? The Christie? The Pulitzer? I’ve noticed several big-name authors who have won awards in the past entering the contests again, so maybe one award isn’t enough. What, then, is the magic number?

Or maybe it’s a certain amount of positive feedback, a sufficient number of glowing reviews on Amazon or Goodreads, recognition at conferences or even on the streets, enough followers on social media.

You see the problem. Success is a wildly ambiguous and deeply personal concept. Chasing that elusive label can be and, I suspect, is in most cases, a discouraging, disheartening, and depressing endeavor. The intended audience for our work can be mind-numbingly uncooperative when it comes to providing us with the accolades, reviews, purchases, and general awestruck-ness in our presence that would finally push us up to that mountain peak we are continually scrambling to reach. So too, for that matter, can agents, publishers, editors, and judges of contests.

Success1

A month ago I posted on this site about my love-hate relationship with Christian writing awards. I have to admit I am coming down a little harder on the side of love these days as my books are currently finalists for five awards. Am I encouraged? Definitely. Am I grateful, honored, and excited? Absolutely. Am I able to bring myself to claim that I am now a successful author as a result of these affirmations? Not even close.

So what is the solution? To continue to blindly stumble along, attempting to achieve some random number of readers or books sold or reviews in order to feel that I am now a success? Or is it possible that I, as a Christian author, need to look at the whole success thing from an entirely different perspective? If so, the perspective that is inevitably the best one to try to view things from is that of Jesus. During his time on earth, Jesus said some radical, countercultural things about success. He suggested that “making it to the top” in the eyes of the world was not only a poor measure of success, but could, in fact, be considered spiritually detrimental because it is those who are the least in the eyes of the world who are the greatest in the Kingdom of God.

Not that we should refuse to work hard or strive for excellence. Quite the contrary. Working diligently and doing our best honors God. The difference is in the motivation. The Bible teachers that everything we do should be done as to the Lord, and not unto man. By that standard, our success cannot truly be measured by sales, awards, or accolades bestowed on us by other human beings.

For an author who believes, then, success can only be defined by whether or not our work accomplishes the purpose God has for it. So here, in my humble opinion, are seven steps to follow in order to be guaranteed success in your writing:

1)      Listen for and receive the words God has for you to write

2)      Study the craft so that you can write those words in a way that honors the one who gave them to you

3)      Humbly accept feedback and editing that makes the work better and stronger

4)      Pray about the best platform for your work to appear on

5)      When the story or teaching God has given you does come out in written form and become available to others, seek His guidance as to the best way to use the resources of time, money, and connections he has gifted you with in order to market and promote that work

6)      Pray that God’s will may be done through the words you have written

7)      Leave the results to him

If I follow the above steps and don’t find success in the eyes of the world—however I or other people may define that—I can still trust that the plans God has for my work have been or will be fulfilled, whether or not he ever reveals those plans to me. And I can let go of all my strivings, and rest in the sure and certain knowledge that my work is a resounding success.

Is it time for a marketing tune-up?

Remember all those things you were going to do this year to update and enhance your online presence, like upload recent photos, add new publication credits, revise your bio? With 2017 approaching the half-way point, here’s a checklist to remind you to take the time now to tackle that list and mark off the tasks. Not only will it make you look active and engaged, but many social media platforms automatically post to your networks the changes you make to your profile, which means you get a boost in exposure. And that’s always a score for a writer…as long as it’s good exposure, that is!

Do the following for every site you use. And if you don’t already use a particular platform, maybe it’s time to try it: Facebook, Twitter, LinkedIn, Google+, Pinterest, Goodreads Author (https://www.goodreads.com/author/program), amazon author (https://authorcentral.amazon.com/), various genre sites (I’m listed on mystery sites like http://www.stopyourekillingme.com/ and https://www.cozy-mystery.com/ ). As the graphic above demonstrates, there are lots more than my short list, but I’m only human, so I’ve tried to focus on just a few. All I can say is “choose wisely.” And don’t forget your own website…but you already routinely update that, right? (If you haven’t, I bet you will now…)

  • Upload new profile picture. If you don’t have a professional head shot, you need to get one. Nothing builds credibility like a polished photo on your profiles. (And yes, you need something more current than your high school graduation photo.)
  • Update bio. Have you changed your state of residence? Become a grandparent? Won awards for your work? All of these items are important, as they can attract new readers who now feel you have more in common with them, or are geographically closer (which means they could reach out to you for an event!)
  • Add publication credits (books, articles, online blogs).
  • Upload the covers of new books.
  • Update events schedule: add new, delete old. If your last event was a year ago, don’t keep it there as a placeholder. If you have to have some copy, say ‘New events coming soon!’ and then get to work planning those new activities!
  • Switch out banner backgrounds for a fresh and/or seasonal look.
  • Upload new videos.
  • Make a video to say hi to your fans. It can be super simple. Make it fun and your fans will love it.
  • Make a series of photo posts using quotes from your books for fresh content you can use and re-use. (My go-to site for this is https://www.picmonkey.com/.)
  • Enter your name in the search engine of your choice and see where it pops up. You may be listed on sites you don’t know about; until I did this search, I didn’t know my books had been entered on several mystery listing sites, which prompted me to be sure to contact those site administrators to keep my publications current. Do you write romance? Self-help? Enter your name with those keywords and see what results. You might discover a whole new audience for your work, and with a timely tune-up, you’ll be ready to roll!

Get Your Work Seen: Tips on Successfully Placing Articles

by Bonnie Kristian

As a writer whose current gigs include weekend editor at The Week and contributing writer at Rare, I was recently asked for tips on how to successfully place articles with publications when you are in the early stages of your writing career. Let me preface this by saying this process will no doubt be different for you depending on your background, professional connections, target publications, and more, but here are some general ideas:

+ As you start writing, think about where you’d like to publish. Pay attention to how those outlets work. What is their tone? How do they structure their headlines? Are they publishing freelance contributors or mostly staff writers? How long are their pieces? Do they have people regularly covering the topics of your own expertise? (Speaking of, don’t try to be an expert on everything. Narrow it down.) What is their turnaround time on time-sensitive stories (i.e. if Trump says something Monday at 10 a.m., are all their op-eds on it published by that afternoon, or will they still be commenting on it through the end of the week?), and will your schedule permit you to match it?

+ Once you’ve done that, make a list of the publications that you like but also that would be a good fit for your writing style and schedule. Find the submission guidelines for those outlets and start sending pitches tailored to their shtick. Nothing will make an editor dismiss you faster than submitting an idea that is obviously a bad fit for their brand. You don’t need to write the full article to send a pitch; just a paragraph with a headline will do. Once you get your foot in the door, this process will become easier, both in terms of returning to editors you know and in pitching to new editors who will be happy to see your publication credits from other credible outlets.

+ Your blog can be useful for developing your own writing style and ideas, but it’s not strictly necessary for your goals as they’re described here. (Personal platform is hugely important for nonfiction book publishing, but many journalists/commentators don’t bother to maintain anything beyond a basic bio page because they do not need to do so.) Magazine and website editors typically do not want to read your blog. You may want to get a couple good posts up which you can link to in your very early pitch emails so editors can get a taste of your writing style if they prefer, but usually they won’t bother. They are much more likely to respond based on the quality of your pitch, because they are under no obligation to publish/pay for the completed piece if it turns out to be crappy.

+ Finally, on the subject of money: Political commentators (as well as those in other arenas) are a dime a dozen. I have been immensely fortunate in working with editors at Rare and The Week alike who are conscientious about paying in a timely and fair manner. That is far from universal. Many major publications will happily take your stuff for free and say your “payment” is the exposure they offer. (Pro-tip: You cannot pay bills with exposure.) At the very beginning, you might have to give your content away to build up your credentials, but be very careful. It is difficult to transform a non-paying relationship into a paying one. My best suggestion is to aim for permalancing gigs, where you are not an employee proper but have an agreement to contribute a given number of pieces per week or month and are paid for them on a set schedule.

This first appeared on Bonnie’s blog, www.bonniekrisitan.com.

Bonnie Kristian recently joined WordServe Literary as a client. A writer who lives in the Twin Cities, she is weekend editor at The Week, fellow at Defense Priorities, and contributing writer at Rare. Her writing has also appeared in Time Magazine, Relevant Magazine, The American Conservative, and more. To find out more, visit www.bonniekristian.com.

How to kick the insanity habit

insanityOne of my favorite definitions is the one for insanity that goes “doing the same thing over and over and expecting different results.” I’ve felt that was an accurate description of many of my book marketing efforts in the past twelve years; sending off press releases to local newspapers and rarely getting even a little paragraph tucked somewhere in the back pages comes to mind. I’m sure every author can add to that list of marketing insanity.

Out of frustration and (I’d like to think) the wisdom that comes from experience and age, I decided at the beginning of this new year that I was going to stop the insanity. In particular, I decided I was going to radically rethink my social media strategy and try something new.

My new idea?

Stop trying to sell books by posting about them, and instead, just have fun interacting with others in the online universe.

“WHAT??” you may say. (I expect that may be exactly what my agent is thinking this moment if he’s reading this post. Bear with me, Greg, while I explain. Either that, or dose yourself with good chocolate.)

You see, I’ve concluded that online selling doesn’t happen on social networks. I’ve accepted that the social media gurus who insist that social media is SOCIAL, not sales, actually know what they’re talking about. I know I don’t go book shopping when I’m chatting online with others. Honestly, do you? I’m online to be entertained, to be inspired, to share fun or sweet posts with my friends. And so that’s become my goal: I aim to have fun online.

And the weirdest thing has begun to happen: my followers are growing on all my networks. Granted, it just may be the cumulative effect of years of posting, but I have a gut feeling that it’s because I’m having fun. And people need fun these days. So instead of promoting my books, I post beautiful photos of my husband’s orchids, I share inspirational quotes/photos that move me, I craft witty replies designed to make people laugh, I repost/retweet links to articles I found really cool or helpful. For the first time in my social media marketing strategy, I’m just being me, Jan, not The Author Jan. And I’m really enjoying it.

So this is what I’ve learned from my switch in strategy: I can stop the marketing insanity because the most important thing I can share isn’t my books. It’s myself. And that’s ultimately what God calls me to do: share myself with others.

Of course, if my new followers’ curiosity gets piqued, and they check out my profile (which seems to happen a lot more often now), they’ll see I’m an author, and maybe they’ll end up on Amazon or my website to learn more, or even buy a book or two. I won’t complain.

Goodbye insanity. Hello friends. Let’s have fun!

Seven Essential Tips Every Successful Writer Must Apply

Fresh StartsI think every published author wishes they could go back in time to whisper in their younger self’s ear. Doing so would certainly save volumes of time and energy. I’m sure five years from now, I’d wish for the opportunity to tell today’s me something I need to know right now.

These are the thoughts rolling through my mind this new year, clean with the possibility of fresh starts. I think it’s important to slow down sometimes.

We need to reflect on the past in order to improve on the future. So I’m reminding myself of the tips I’d give my younger self, knowing I’ve let some slack, and resolving to begin again. I believe the seven following tips are essential, things every writer must know.

  1. Ray BradburyRead as much as you can. Phrases such as, “Great writers are great readers,” hold a wealth of truth. The more we study, the more prepared we are to succeed. Reading teaches us the subliminal art of sentence flow, heart tugs, and scene staging. It also shows us what to avoid, as we learn from the mistakes of others. It’s the best motivator I know.
  2. Eavesdrop. Most of my best dialogue came from listening in on someone else’s conversation in restaurants, conferences, stores, airplanes, etc. I write non-fiction, and I tell true stories or compilations based on real people, but even if I wrote fiction, I would use this technique for writing believable and fascinating statements.
  3. Listen to outsiders. The more detached someone is from you, the more objective their writing feedback is going to be. Family and friends tend to fall into two camps: they either gush over everything you write, even your sloppy first drafts, or they nitpick, make digs, or outright blast anything you pen. Make it your mission to interact with people on social media, critique groups, or professional advance readers who are willing to respond honestly.
  4. Pull on your thick skin. You might want to consider whale shark skin for this one, (estimated at 6″ thick). Just like “there’s no crying in baseball,” professional writers soon learn, no one’s handing out Kleenex around here either. When rejection stings, stiffen your spine, and pitch again.
  5. Douse distractions. It’s going to happen. Ten people want five different things from you at once. You’re working on one project, when the siren call of another beckons. But professionals know the power of tenacity — grinding your behind into the seat, tuning out the voices trying to break your focus, and writing through to the finish line.
  6. motivational quotesSet time-stamped writing goals. I’ve really let this one slip lately, and my work is showing it. But my One Word is Reset, so I am resetting my goals. The difference between a dream and a goal is a measurement. So my refreshed writing goals include a minimum of 5,000 words per week. This reasonable number allows for flexibility, while pushing me beyond a normal comfort zone. It’s doable.
  7. Touch your own heart. If I’m not passionate about what I’m writing on, why would anyone else be interested? If I’m bored, my readers will feel boredom. If I’m thrilled, my readers will feel a flutter of excitement driving them to turn the page.

The more I write, the more I question myself at times, and yet, when I go back to the basics, I find the truth, the way, and a successful writer’s life. Which brings me to a bonus secret.

Pages in a Thousand BooksI can write until my fingers are numb. I can start writing at dawn’s break, pushing until the wee hours of the next morn, but if I am not inspired, it’s all for nothing. My personal inspiration come from prayer, provision, and praise for my Maker. He’s the one who gifted and called me. This is my most powerful secret.

What inspires you to write? Do you have any tips you would whisper to your younger self?