A nice dinner and a glass of wine? Laughter and bonding? Sharing experiences from both on and off the author trail?
Yes. All that, and new marketing ideas, too.
At least that was my experience two weeks ago when my agency colleague Anita Agers-Brooks made a short-notice trip my way and we were able to spend a few hours together – hours that had no agenda other than getting to know each other. And even though we write in different genres (Anita is a leadership guru, while I write humorous mysteries and memoir), we had much to offer each other in the way of marketing and business ideas. Here are a few nuggets from our impromptu party to spark your own ideas:
- Writing is a business. Do you treat it that way? Anita reminded me that I needed to file paperwork to become an LLC (limited liability company) as legal protection of my assets. We live in a litigious world, and a writer must be a good steward of her assets both spiritually and financially. As Anita pointed out, if you wait to protect your business till someone sues you (yes, it can happen!), you’re already too late. (And be sure to include Errors & Omissions insurance while you’re at it.)
- Goodreads.com is a publicity goldmine. Are you on it? For my new book release, 658 people entered my giveaway drawing for 3 free copies. That’s a lot of eyes on my book the day it released. And giveaways are just the tip of what you can accomplish on Goodreads. (Read this marketing tutorial on using Goodreads.)
- Pay attention to casual comments. After a pastor told Anita her book would be a good topic for a sermon, she found a template online for sermons. She plans to fill it out using her book and then share the template with pastors. She’ll get her message presented by pastors, and she won’t even have to be present! (Does that qualify as bilocation – being in two places at the same time?) I’m going to take her idea and see if I can make it work for me.
- Take ownership for your promotional campaign, because ultimately, the book is your baby. Both Anita and I have been surprised by the limitations even large publishers can have when it comes to marketing; our publishers can pull some big coups for us (Anita spoke to a filled college auditorium thanks to her publisher, and I’m getting phone-in radio interviews thanks to mine), but the local press and on-going events calendar that make up the bulk of your PR efforts remain in your own lap, not to mention getting your launch team recruited and equipped to spread the word.
- Learn from each other’s experiences. After spending an evening with a writer in the same phase of our careers, I feel like I may still be in the same boat. But now I know there are other boats traveling along beside me, happy to share their own tips and advice. In fact, maybe a small-group marketing retreat would be a good idea. Hmmm….
(FYI – I was kidding about the walking into a bar. Anita and I did walk around a golf course, however. The air was much fresher.)