How I boosted my book to 30x more people

ebookI finally bit the bullet. I boosted a post on Facebook.

For years, I’ve seen that annoying little message you get on your author page about paying to boost your posts. Because I’m cheap (and still suspicious of social media’s REAL intent, i.e. who needs to know what I buy, who I connect with, and what I like? Creepy…), I refused to give it a try. If my books can’t make it on their own merits, so be it – I’ll be content with small audiences, extremely limited financial reward, and the personal gratification that I haven’t caved to crass commercialism.

And then last month after I started getting consistent raves about my new thriller “Heaven’s Gate,” I thought, “What the heck. It’s only $20.”

Actually, it ended up being $60, since I decided if I was going to experiment, I wanted to see what a week of boosted posts could do rather than one day, which is what $20 will buy. Knowing that most buyers need to be exposed to a product seven times before they buy (do you know the Rule of Seven?), I figured one day of boosting was throwing away cash, but seven days might just convert into some sales. I can now tell you, without reservation, that $60 worth of boosting on Facebook can go a long way in giving your book exposure and building your audience, and now I can’t wait to give my other books the same treatment.

Here are the numbers from my week-long experiment:

  1. Organic reach peaked at 305 on Day 7, while paid reach was 9045. That’s 30x more people reached than my normal posting! Not only that, but thanks to my OCD tendencies, I checked one last time on Day 10 (remember I only paid for 7 days of boosting) and was happy to see a new total of 9432. The post was still being shared after my paid boosting! Score!
  2. I monitored my book’s print and ebook rankings on my amazon Author Central page (you do have one of these, right?) for the boosting’s duration. By Day 6, my ebook ranking had reached 924 in the Paranormal category after starting on Day 1 at 3366; the biggest jump was from Day 1 to Day 2, which tells me that first burst of posting made an impact that powered the rest of the week. Recalling the Rule of Seven and the impact of repeated impressions, though, I looked again on Day 18, only to find my ebook ranking better than ever at 831!
  3. As for print, my book moved from its initial 76,331 ranking to 8535 on Day 5. Clearly, somebody was paying attention.

Even knowing that rankings are a superficial measure (rankings don’t equal sale units), I decided that post boosting may not be such a bad idea for marketing after all. While the actual sales numbers are still in question, I know for a fact that more people have seen my book’s cover thanks to post boosting than would have otherwise. And that’s one step closer to buying my book.

Have you tried Facebook post boosting? What was your experience?

And the Tweet goes on…

Red HotA few months ago, I enthused in this space about a book I’d read at my agent’s suggestion. Now I’m going to give you a follow-up, because reading Red Hot Internet Publicity has truly changed my marketing game; unlike a lot of books that sound great and helpful while I’m reading them, RHIP is proving itself to be one of those books that truly make a difference in my career. In other words, its tips WORK and you can actually DO them.

(Or am I the only person on earth who finds it difficult to implement ‘great ideas’ that use apps I can’t understand, or require more financial investment when my writing income is already in the red, or simply involve too many steps to even remember?)

This is what I’ve accomplished since my post “Learning New Marketing Tricks” appeared here two months ago: I’ve more than doubled my Twitter followers from 217 to 500+ by discovering new audiences on this one social network, and my exposure (impressions) has increased tenfold!

twitter-bird-light-bgs.pngThe route I’ve taken involves the RHIP suggestion to engage in group chats, which has introduced me to new contacts with similar interests. Even just a few Tweets back and forth produce new followers, and sometimes that generates ideas for writing posts on other networks. Perhaps even more significant is my new habit of scrolling every day through the topics that are currently trending on Twitter. I find a few to which I can contribute original Tweets, and then comment on others in that stream. Again, it only takes a few minutes, but it always generates new followers.

Finally, I’m insistent on using hashtags with every Tweet I make, and the more hashtags, the more likely it is that I’ll reach into new markets. Before I started focusing on Twitter, my tweeting impact was dismal – maybe making only a couple hundred impressions (read that as ‘your name showing up in the Twitter universe’) a week. These days, I’m getting a thousand impressions a day – that’s a lot of times my name is showing up in the Twitter stream, and that connects me to large groups of people I might otherwise not have encountered. Some of those people have now subscribed to my newsletter and bought my books; by following them back, I’ve found more threads of conversation and topics in which I can engage. Throughout it all, I constantly remind myself of my brand – of my unique voice – and make sure my Tweets reflect that. So far, I’m delighted with the results.

Hourglass --- Image by © Royalty-Free/Corbis

Hourglass — Image by © Royalty-Free/Corbis

So delighted, in fact, that I’m thinking I should double my time on Twitter…from 30 minutes a day to 60 minutes.

That’s right – 30 minutes a day have yielded me a breakthrough in exposure, and since getting my name and brand ‘out there’ is so important for making sales, those 30 minutes pack more of a marketing wallop than any other 30-minute marketing I can do.

Isn’t it great when something you try really works?

Don’t ride . . . DRIVE the train!

trainAbout fifteen years ago, while taking a graduate course in Spirituality and Leadership, I had a professor who presented me with one of the most motivational sayings I’ve ever encountered: “Don’t just ride the train, be the engineer!”

Okay, maybe not the most theological statement I heard in the course of my graduate program, but it lit up my brain in ways I’d rarely experienced since finishing my undergrad degree decades earlier. Knowing myself to be an introvert and nonconfrontational, I’d always preferred to have someone else take the lead in projects at work; the only role in which I felt confident enough to be in charge was as a mother to my children. (Looking back, I can only say that ignorance was truly bliss, but that’s another post or two or a thousand.)

But the moment my professor uttered that directive, I had an epiphany that any writing career I wanted to pursue was going to demand that I drive the train, and not just ride along on whatever might come my way. As a result, I began to view writing as a vehicle I would steer, and, when necessary, refuel with energy and hard work. I also accepted that no one else cared as much as I did whether that train finally arrived; not even the support of spouse, family and friends (as important as that is!) would bring that train into the station if I didn’t commit myself to being the engineer.

I share this story with you because every writer needs to know that writing requires you to make that train your own: if you want to be successfully published, you have to learn the business, and these days, that means EVERY aspect of the business: writing craft, understanding your audience, marketing, platform building, travel requirements, publishing trends. Gone are the days when your publisher says, “Thanks for writing this swell book. We’ll take it from here.” Even your agent – if you’re fortunate enough to land an agent – can’t hold your hand through every stage of book development, because she or he is swamped just trying to navigate a path to publishers through all the layers of the industry – layers which can shoot down a book proposal for reasons of marketing or audience or numbers of your social followers, which may have nothing to do with the actual value of the book you’re creating.

You have to take ownership of your career. You have to drive the train to where you want it to go.

And that may be the biggest plus of being the engineer – you can CHOOSE where you want your career to go. It will take hard work and learning from the experience itself, but if you find you’re being called to write romance instead of devotionals, or humor instead of profiles, or politics instead of fiction, you can steer that train of your writing career onto different tracks, and see where it takes you. Maybe it will only be a short detour and you’ll end up at your original destination. That’s great! Then again, it may be a whole new journey on the writing rails.

Are you ready to drive the train?

How to make your readers SUPERfans!

supermanWhen you have a book published – be it in print or ebook – you want to get as much publicity as possible to sell copies, right?

Right!

Do your fans know this?

Well, yes, I think they do.

You THINK they do?

Here’s my suggestion: tell them you need their help to generate that publicity. You need their word-of-mouth to help your book get launched amidst the thousands of books that are available.

You need to give them the 3 Rs of superfans: Read, Review, and maybe most importantly, Rave!

With the launch of my newest suspense novel, Heaven’s Gate, I put together a launch team of thirty readers who agreed to read and post a review on amazon.com and whatever other social networks they had, along with any word-of-mouth recommendations they might be able to give. Like many writers, I’m not especially fond of online marketing because it takes a lot of my time, but the fact is, writers in the 21st century need to cultivate their presence on it. (I, personally, have had varying success with different networks, but I continue to learn and work at it because I’ve seen its value at different times. Let’s face it, if there’s a gathering of readers anywhere – even online – don’t you think an author would be remiss to ignore it?) What I’ve discovered since my book debuted last month, however, has added another piece to my formula of reading and reviewing: you need readers to RAVE about a book to influence others to buy.

So far, maybe this seems evident to you, but this next comment might catch your attention: I learned that you need to tell your readers what to write. I don’t mean give them a script – you  want their honest reaction. But what you need to do is empower your readers to write raving reviews, which result from two things: an awesome reading experience (which you have crafted with your book!) and a vocabulary that will reinforce what you want them to say.

Simply suggest key words you’d like your reviewers to use.

At first, I felt odd suggesting words to my readers to use in constructing their reviews. Then I realized that key words are…well…key. Keys, actually, to triggering the all-important call-to-action that every author needs to make to potential readers: You Need To Buy This Book Now. And guess what? Your reviewers are often very grateful to have your suggestions, because they want to write a strong review for you, but are often lacking in promotional experience and don’t know how to best help you with their review. I asked my reviewers to use the words suspense, supernatural, Archangels series, faith and science, String theory, fast ride, and thriller. They did, and as a result, the reviews for Heaven’s Gate present a consistent rave of being a book you can’t put down, which has cued new readers to order the book.ebook

Remember, your fans want you to succeed. Making it easier for them to help you is the least you can do!

 

WordServe News: May 2016

Exciting things have been happening at WordServe Literary this month!

On the final post of each month you’ll find a list of Water Cooler contributors’ recently released books along with a recap of WordServe client news.

New Releases

duggerLarry Dugger released 40 Days to Defeat Your Past with Charisma House. Just as Jesus squared off with the devil in the wilderness, we must square off with our devils. Forty Days to Defeat Your Past is a one-day-at-a-time process that uses the number forty to help readers identify and defeat the destructive patterns of their past and establish new, healthy habits to lead them into freedom.

ebookJan Dunlap released Heaven’s Gate, the first book in her Archangels series, with FaithHappenings Publishers. Following the character of Dr. Michael Carilion as he uncovers the missing piece of the One Theory—the Holy Grail of theoretical physics—this supernatural thriller wrestles with questions of science, faith, and a shattering new understanding of life after death.

51L8nL3LvpL._SX347_BO1,204,203,200_J. Parker release Hot, Holy, and Humorous with BroadStreet Publishing. Wrongful thinking and attitudes about sex permeate our culture, even in Christian circles. Starting from a foundation of faith and humor, this book offers candid advice for wives who want to make the most of God’s gift of sexual intimacy in marriage.

lead me home

Amy K. Sorrells released Lead Me Home with Tyndale. This powerful novel follows the stories of two men in a small town – one, a young man forced to grow up too soon, the other a pastor of the local church who questions his calling as the church doors close for good. As severe storms roll through, threatening the community, both men confront the fear of losing what they care about most, and reconsider where they truly belong.

51jGauNvGIL._SX311_BO1,204,203,200_Jennifer Strickland released 21 Myths (Even Good) Girls Believe about Sex with Shiloh Run Press. With honest, straight-forward language, Strickland strips away the lies surrounding dating and sex and shares the myths, the truths, and the practical ways girls can enjoy the pursuit of passion and purity.

New Contracts

Mary Davis signed with Barbour for her work, Unworthy Hearts, part of the Pony Express Romance Collection.

Ken Gire and Donald Stratton signed with HarperCollins to publish the memoir of 93-year-old Stratton, who survived the bombing of the USS Arizona at Pearl Harbor on December 7, 1941.

Melissa K. Norris signed with Harvest House for her next book, The Made-From-Scratch Home. This follow-up to her most recent book, The Made-From-Scratch Life, will be available in early 2018.

Barbara Scott signed with Gilead Publishing for her novella I’ll Be Home for Christmas, which will be included in a Christmas seasonal collection of contemporary romances.

Mike Yorkey signed with Barbour to publish a new book on Stephen Curry of the Golden State Warriors, due out early next year.

New Clients

Linda Clare, Ron Hammer, Mary May Larmoyeux, Phillip Robertson, and Craig Selness signed with WordServe this month. Welcome!

How to write REAL dialogue? Listen up!

listenI have a secret weapon when it comes to developing authentic, convincingly real dialogue in my novels: my ear.

That’s not to say that I am an eavesdropper. I do not lurk around others at cocktail parties (Cocktail parties? Do those even exist anymore in our online-saturated world?), nor do I silently sidle up to people talking on their cell phones. The fact is, when I am involved in a conversation, I try to listen very consciously and pay attention to how ideas are expressed, how a dialogue moves from beginning to end, and what it actually sounds like.

And when I hear a particularly memorable line, I steal it.

The result?

My characters say the same things that living, breathing, people actually say.

I know this is one of the keys to my success in creating characters because I always have readers enthuse to me about how “real” my characters are.

“I swear I know your characters,” a reader tells me. “They talk just like my friends do. If I didn’t know better, I’d think that you’d been secretly recording our conversations!”

Confession: I actually considered carrying around a small recorder early in my writing career to capture great lines of conversation, but decided that was too creepy. Instead, I developed the habit of repeating a line in my head until I had it memorized to copy down later. Almost miraculously, the rest of the conversation comes back to me for use in scene development, and that’s when I apply artistic license and my own imagination to craft it into my plot.

Until recently, I thought that was the way every writer developed dialogue: relying on your own ear. But then my daughter shared with me an experience she’d just had with readers of her fan fiction.

“I had so many readers comment on how much they loved this one line from a character,” she happily told me, “and it was verbatim what a friend said to me when he tasted some brownies I made. Seriously, all the best lines come straight from someone’s mouth! Forget struggling to come up with zingers – all you have to do is listen to the people around you.”

That simply confirms what I tell my audiences when I speak about my writing. I can’t take credit for some of the best dialogue in my books, because I didn’t make it up. I just recorded what I heard someone else say. In so many cases, the real world provides much better, more authentic material than I could ever dream up. Not only that, but listening carefully to conversation helps you develop pacing and timing that mimics real people, which is a huge benefit when you’re working with fictional characters.

The next time you’re stumped for dialogue, give your keyboard a rest, and instead, go talk to someone and put your ear to work. It really is surprising what people might say, and what you can do with it.

 

 

 

Learning new marketing tricks

dog shaking handsI am living proof that even old dogs can learn new tricks.

Except that I’m not a dog and the tricks I’m referring to don’t have to do with “shake” and “roll over.”

As an author who came to the book publishing game in her mid-fifties, I realized I had to embrace the internet and social media marketing if I was going to play in the marketplace. As a result, I’ve read a lot of books over the past few years about online marketing and tried to apply that knowledge. But the book I’m finding the most instructional and helpful is Red Hot Internet Publicity because it gives you simple ideas you can implement easily and see immediate results.

twitter-bird-light-bgs.pngFor instance, I’ve never quite been sure how to leverage my Twitter activity into growing my audience; twice-daily tweets and random retweets of those I follow can only do so much in attracting engagement when you consider the enormity of the Twitter universe and its competing attractions. After taking just one tip from RHIP – participating in a group chat sponsored by one of my influential Twitter contacts – I picked up five new followers and at least one immediate book order. “Gee, this really works!” I thought. (Well, duh – the book’s title is Red Hot Internet Publicity, not Mediocre Marketing Online.) As a result, I’m now devoting effort to finding chats EVERY DAY hosted by key influencers in my book topic areas and being sure to participate with tweets and retweets. Yes, I know – it’s called a social network, and that means you’re supposed to be interacting with others, but somehow, actually “chatting” online had seemed a waste of time. No more.

facebook_circle_color-128Likewise, thanks to the book’s advice, I’m streamlining my Facebook involvement to make my time on it more productive. Sure, I’d read before that you need to have your marketing message in front of you every time you post, but I’d gotten lazy. After reviewing my message and tightening its focus (another recommendation from the book), I’ve been more vigilant about making EVERY post count with a comment that somehow reflects that message. The result has already yielded me new followers on my author page at Birder Murder Mama, which had stalled out in the last three months.

Those are just two of the ideas that have already made a difference for me in internet marketing. Being the perennial student that I am, I made a list from each chapter in RHIP of items to try out. Fortunately, I’m gearing up for a book release in May, so the timing to fire up my social media marketing is perfect, and I’m finding lots of opportunities to practice what I’m learning. And that – immediate practice of what I’m learning – is key. Too often, my ideas sit in a file for that magic “sometime” when I’ll get to it. But thanks to the simple presentation of RHIP, AND the timely suggestion from my agent to download and read this new book, my magic “sometime” is right now.

I guess my new trick is “shake” after all – shake up your marketing and see what happens!