WordServe Water Cooler

April 3, 2015March 26, 2015

Rock Bottom

Who we are as writers is a direct result of who we are deep, deep down inside as people.

Of course, a lot goes into making us who we are. For me, it’s the entirety of those life experiences that cause me to strive to be a better person tomorrow and vow never to return to the circumstances in which I found myself during those long ago yesterdays.

One night in particular changed everything for me. It was the night I hit rock bottom, the end of my rope, the worst night out of many, many bad ones. It was late Friday, October 2 and the earliest-morning hours of the following day in 1992, and I was in the media parking lot of North Wilkesboro Speedway.

I’d gone through the agony of a divorce back home in Nashville, and after my ex-wife remarried, my son Richard was calling another man Daddy. That was a pain unlike anything I’d ever experienced, even more than the breakup of my marriage.

I’d moved to North Carolina a few weeks before, trying to find my way into the wondrous world of NASCAR. I had no real job, no money and very nearly no home. I was being paid nothing for the stringer work I was doing — nothing for the stories I filed, no expenses, no nothing. The only thing I received was a press pass.

Having covered a race in Martinsville, Virginia the week before, I wound up sneaking food out of the press box for dinner and sleeping in my car. The plan was to do the same the next weekend in North Wilkesboro, but when I arrived, it didn’t take long to figure out that meals wouldn’t be provided to the media until race day on Sunday.

It was Friday morning, and I had not a cent to my name. Panic set in. I was devastated. Scared. Hungry. And worst of all, completely alone. There was nowhere to turn. More than two decades have passed since that day, and even now, I can smell the personal-sized pizzas other reporters were able to buy from the concession stands.

After practice and qualifying that day, I waited until every other media member left the grassy parking lot behind the frontstretch grandstands. No way did I want them to see me setting up shop for the night in my car, and in that car in particular.

The next twelve hours or so were the longest — and emptiest — of my life. I cried that night, not knowing how things were going to turn out. I was more than 400 miles away from anybody I knew well enough to ask for help. I tried to pray, but had no eloquent words. There weren’t even any complete thoughts … all I could manage was the same basic phrase, over and over again.

Oh, God …

I was scared and saw no way out of the fix I was in.

Oh, God …

Oh, God, please …

Oh, God …

Sleep was next to impossible. As soon as day broke, I washed off, changed shirts and walked to the garage. Not long afterward, I ran into Deb Williams, the editor of Winston Cup Scene.

In the NASCAR world, Winston Cup Scene reigned supreme. It was The New York Times, Washington Post and Sports Illustrated of NASCAR, and its writers were the best of the best. Deb let me know a story I’d written was going to run in the next week’s issue. It wasn’t a full time job, but it was at the very least an opening. Maybe I did belong. Maybe.

I headed to the press box overlooking the track, and it was there that I encountered Jerry Lankford, a reporter for the local newspaper in Wilkes County.

“Rick, I don’t know why I didn’t tell you about this yesterday,” he began. “The family that owns the paper I work for owns another one not far from here, and they need a sports editor. Would you be interested?”

Before I could stop myself, I bellowed, “YES!!!” I didn’t ask about the details, because they didn’t matter in the least. I didn’t ask where the paper was located — it turned out to be in a little town in the mountains of North Carolina called Sparta — or how much it paid. All I cared about was that it was a job, and even better, it was a job with an established newspaper.

Just a few days later, I had my interview. By the time I made it back “home” to the motel where I was staying, I had a call that I’d gotten the job. I was officially the sports editor for The Alleghany News. I started on October 15, 1992 and almost exactly two years later, I landed my dream gig when I was hired as a full-time staff writer for Winston Cup Scene.

Amen … amen … and amen!

Some would call it a simple coincidence that I’d learned of my story running in Winston Cup Scene and the job possibility on the morning after such a terrible, dark, lonely night. No. No way. God heard the simple prayers I prayed that night, and He honored them.

I’ve never forgotten that night. I certainly never want to go back to those kinds of circumstances again, but I don’t want them to slip entirely from my mind, either. I want to remember the bad times so I can rejoice all the more in the good. I want that kind of raw emotion to be present when I write.

Always.

April 1, 2015October 31, 2015

How I Discover New Books– Hint, Not in a Bookstore

It’s been said that the reason an author should stick to traditional publishing is book discoverability and distribution by way of a publisher’s marketing budget and sales staff.

I was fortunate to get a three-book deal with a mid-size Christian publisher who did get behind my book generously with marketing dollars. They even landed me in Sam’s Club with my first two books in hundreds of stores nationwide.

Just, why, didn’t I hit the bestseller lists? I think the books are good. Proof and Poison got starred reviews from Library Journal. Both were nominated (though never won) for awards. Lots of favorable reviews.

In fact, I might even say that landing in Sam’s Club hurt me a little. Why? The issue with Sam’s club is it’s a BIG order. It’s a risk for the publisher. If you’re not a well-known name who can move those novels many are going to get returned and your royalty report is going to look like a defaulted home loan and the bank is knocking on your door.

I began to analyze how I discover books, and does it match with the way a traditional publisher markets novels?

Sure, your best chance of getting into a bookstore is partnering with a traditional publisher but how often are you going to bookstores anymore? I used to go weekly, when they were close. There aren’t any close ones anymore. The one at the mall I would stop in while shopping for other things . . . gone . . . both of them. The closest bookstore is a 15-20 minute drive. And as NYT’s bestselling author Jamie McGuire blogs here— even she wasn’t seeing her novels in bookstores during release week.

Here is a list of how I now discover books.

1. Goodreads Reviews. Goodreads is the place for people who LOVE books and where book lovers leave reviews. I find I have more Goodreads reviews than Amazon reviews. I have close to 2,500 friends on Goodreads. Every day, I get an e-mail of their reviews. I’ve come to know whose reading tastes are similar to mine. A good review of a book will cause me to look further on Amazon. Plus, since I’m friends with so many, I get exposed to a wide variety of books outside my general reading genre (suspense) that I probably wouldn’t have heard about– even browsing bookstore aisles.

2. Amazon Lists. Amazon lists are fun to browse. Of course, there is always the 100 top paid and free Kindle lists but I also look at genre specific top 100 lists. I also pay attention to novels getting a crazy number of reviews and try and read those to see what is catching the reader’s eye. So, from my first two examples, I don’t think any author can say that reviews don’t matter . . . they do.

3. Advertising Lists. There are a couple of advertising lists that I belong to– BookBub and Inspired Reads. On these sites, you can narrow down the types of e-mails you receive to genres you like. Every day you’ll get an e-mail about books that are on sale. Bookbub lists are the primary way I’m buying books. If I see an interesting book cover then I click the buy link for Amazon and check out reviews. Based on the number of reviews, I make a decision about whether or not to buy the novel. BookBub has a very good reputation among authors that though pricey– is generally a good investment of your marketing dollars. I think the same is true with Inspired Reads for their reach/price ratio.

4. Word of Mouth. I’m like every other human being. If a good friend says, “You must read this book.” it will climb up to the top of my TBR list. The more people that say it– the more likely I am to read it. One author I’d almost given up on until a good friend said, “Just read this one. If you don’t like it, I give you permission to never read this author again.” Reading that novel changed my opinion of the author and their work.

What I find is that I’m rarely in a bookstore anymore but I’m discovering a lot more books because these things are available to me every day.

For my fall release, this is how I’m spending my marketing money. I’ll likely not be arranging bookstore book signings, but that’s a topic for another time.

How are you discovering books? Does that determine your marketing plan?

March 31, 2015March 20, 2015

WordServe News: March 2015

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Anita Agers-Brooks released her second book, Getting Through What You Can’t Get Over with Shiloh Run Press.

*************************************************************************************************Sandra Bricker released another title with Abingdon Press, On a Ring and a Prayer.

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Jonathan McKee released his latest nonfiction book with Bethany House, More than Just the Talk along with Sex Matters.

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Sarah Parshall Perry released her book with Revell Publishers, Sand in My Sandwich.

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New Contracts

Marcus Brotherton will be working with Robert Morris on a collaboration project in partnership with Thomas Nelson. Greg Johnson, agent of record.

Rick Lawrence signed a new contract with Group Publishing for his 2016 release, The Jesus-Centered Life. Greg Johnson, agent of record.

Mike Yorkey will be working with Ken Verheyen on a collaboration project for his book Crazy Success. Greg Johnson, agent of record.

What We’re Celebrating!!

Steve Addison’s book Movements was released in German!

AFFIRM Films and Mass Hysteria Entertainment Inc. have announced their partnership to develop a motion picture based on the book, The Devil In Pew Number Seven written by Rebecca Nichols Alonzo with Bob DeMoss

Hugh Halter’s book Flesh was named Missional Living book of the year by Outreach Magazine!

Lauren Scruggs was interviewed on The Today Show on 3/6/15!

Tricia Williford’s And Life Comes Back is a finalist for the 2015 Christian Book Award in the category of New Authors!

March 30, 2015March 17, 2015

Why the Ninja? And Other Great Questions Your Writers’ Group Will Ask

Writers are a strange breed. We pretty much live inside our own heads, which isn’t a problem as far as we’re concerned. In fact, inside our heads is a pretty great place to be. Kind of like Willy Wonka’s chocolate factory, where anything is possible, including eating a three course dinner in the form of chewing gum, or turning into a blueberry as punishment for being greedy (a little something we writers like to call poetic justice).

There is a downside, of course, which is that non-writers don’t always get our compulsive need to take ten minutes to compose a grammatically correct text while they’re standing in front of a wall of cereal boxes waiting to hear which one we’d like them to buy, or our propensity for bolting upright in bed at 3 a.m. and shouting “Yes! That’s how she did it!”
Which is why we writers need to seek out other writers–to convince ourselves that we’re not really crazy. Or, if we are, that there just may be a way to convert all that crazy into an actual career (yes, Dad, you can still call it a career if you don’t have regular hours, a place of work, or any viable income, per se).

A writers’ group is a fabulous place to find that support and encouragement. Connecting with people who have a mutual passion for wordsmithing and a mutual penchant for consuming copious cups of coffee daily–which is critical to maintaining both sanity and an ever-increasing word count.

One of the keys to an effective group is trust. Putting yourself out there as you share your work requires tremendous vulnerability, something we self-preserving writers aren’t that keen on. Remembering that other members only want to encourage you to make your work as good as it possibly can be is the secret to surviving (even embracing) the process.

Another key is honesty. Feedback such as “that’s the most amazing writing I have ever read; don’t change a single thing” is all well and good. Very well and very good, in fact. Only it’s not all that helpful. Something like, “I really enjoyed the dialogue between the butcher and the housewife over the meat counter at the grocery store, but I didn’t get why the Ninja darted out of the back room and grabbed a rump roast before back-flipping his way down the International Foods aisle” is much more useful. Now you can go back and read that scene over, realize that the Ninja, while really, really cool, is in fact unnecessary to the plot, and take him out.

Painful as it may be at times, a willingness to receive constructive criticism and honest feedback from people you trust (and who are always willing to make allowances for the fact that you live life on the outer fringes of reality, especially since they usually share the same postal code) inevitably leads to stronger, tighter, more excellent writing.

And there’s nothing crazy about that.

Are you part of a writer’s group? Have you found it helpful?

March 29, 2015March 17, 2015

Assets Versus Liabilities

After months of working my way through the maze of confusion regarding a giant leap of faith into the world of writing and public speaking, I confided this unexpected journey to a trusted friend and mentor. In addition to wise counsel and prayer, as well as encouragement to pursue this dream, Jim said that I needed to write a bio.

*Gulp*

I don’t know about you, but this project was the hardest writing project I think I had ever been given up to that point in my life. (Truth be told, I still don’t like to write my own bio.) For one thing, I hadn’t really done much of anything at that point. I was a shy, behind-the-scenes, let others decide, kind of gal until I went through what I call “God’s Merciful Unveiling” in my life: a season of deep pain, but tremendous spiritual renewal and personal growth. It was through that experience that I began to sense a call on my life to share truth with others that would set their hearts free, too.

I decided to research the bios of other authors and speakers to see what kind of information they included – kind of a template to help me start my own.

Big Mistake. Or maybe not. It sure felt like one in 2004! The bios I found online were so impressive. These authors and speakers had done so much with their educations, lives, ministries, writing, and families that I began to question whether or not I had actually sensed God’s call on my own life correctly. Who am I to jump into this field when there are so many more qualified and capable people already doing this?

Who would want to hire a mostly-stay-at-home mother of three just because she believed God had called her to step out in faith to share grace and truth with others? I began to feel sick to my stomach as I spent several days wrestling with the seemingly small task of writing my bio. If I have trouble writing my own bio, how in the world am I going to write something people want to read?

I put a rough draft together and apprehensively showed it to a close friend for her honest feedback. I left a copy with her at her house and left before she had a chance to read it in front of me. I imagined her being too kind to tell me what she really thought, which would be, “Who in the world does she think she is?”

It wasn’t too long before she called me. In fact, she called me on my cell phone before I had gotten back home. She told me that soon after I left, her mom called. Her sweet mother was struggling with an unwanted divorce and the painful ripple effects of her former husband’s decision to move into a new relationship after 30+ years of marriage.

My friend said she told her mom that God wasn’t done with her just because a man was. And then she shared my bio with her! My unimpressive, rough draft of a bio. I was perplexed; it seemed like an odd thing to do in such a situation. And she said she told her mother, “Mom, if God can give Shelley new dreams to pursue after what she’s been through, I know God has new dreams for you as well.”

Jaw. Drop.

I was nearly in tears. She told me this and we chatted briefly and then we hung up. I sat in my car completely overwhelmed with the idea that God could use even my feeble attempt at writing a bio to encourage and strengthen someone else. I thought about Paul’s words in Philippians when he wrote:

“But whatever things were gain to me, those things I have counted as loss for the sake of Christ. More than that, I count all things to be loss in view of the surpassing value of knowing Christ Jesus my Lord…” Philippians 3:7-8

And, then, in ways only the Holy Spirit can do, I realized:

If I give God and others my absolute best qualities and go after it with all my gusto and all my energy, those very assets can turn into my greatest liabilities. But, if I entrust God with everything–and especially what I see as liabilities (like a lack of experience, for example) — and allow Him to live His life through me, He will use them in such a way as to turn them into my greatest assets for Kingdom work.

I can say now, after over a decade of writing and speaking that I have seen Him do just that – so many, many times!

Like Donald Miller says, “We impress with strength, but we connect at weakness.” It’s almost always those things we view as weaknesses, or liabilities, that God’s light beautifully shines through to brighten another person’s life.

What about you?

What has been the greatest obstacle you’ve faced in your career/calling as a writer?

What helps you overcome insecurities in your calling to be a writer?

How can you help others overcome their fears by sharing your story?

March 27, 2015March 17, 2015

I’m a Glutton for Information!

Selling books and signing them is a happy experience for any author, but if I had to name my favorite part of the writing process that leads to publication, it would be doing the research that goes into my books.

I love doing research. In high school and college, I was the student who jumped for joy when the instructor assigned a research paper. I couldn’t wait to dig through the library for books, or hunt down obscure magazine articles. These days, research is even more expansive (unending, even!) thanks to the internet, but I love it, along with the hands-on research I encounter in the course of writing manuscripts. I’m just a glutton for information, I guess.

In celebration of that nerdy writerly trait, here are a few of my favorite research moments.

I got a personal, private tour of a donut shop. Need I say more?
I spent hours in the dark one night with some good friends checking nets for owls to band. We never got one, but I did get to wear a really cool headlamp while we strung up nets in the woods and told funny stories to pass the time.
I took a firearms safety course and learned how to shoot a gun. I put 19 of 20 shots into the center of the target, so you can call me Eagle Eye from now on!
I puckered up for a kiss from a French bulldog at a Pet Expo and posed with rabbits running an obstacle course. (Yup, that’s me and the bulldog above.)
I spent a week in January at one of the world’s premier birdwatching areas in southern Texas. It was sub-zero and snowing back home in Minnesota at the time, which taught me the critical importance of timing when it comes to planning research trips.
I took my husband on a very special summer date night to watch 300+ Chimney Swifts go to roost in an old chimney stack at dusk. It was a breathtaking aerial display and possibly a once-in-a-lifetime event as the populations of these birds dramatically decline.
I met a World War II veteran who worked as an ordnance officer, which led to learning about camouflaging British air bases to hide them from Nazi bombing raids.
I got to sit in the mixing booth of Prince’s Paisley Park Studio while interviewing a pre-eminent Christian composer as he completed mixing his musical tracks for a new CD.

Do you count your research as one of the best parts of your writing pursuit? What is your favorite research moment?

March 25, 2015March 25, 2015

Linking Your Social Media Platforms

We’re told to be on as many platforms for social media as we can get our fist around. Not every social media is for every person and I would more encourage you to find two or three you really love and connects you with different people through each platform.

Are there ways to maximize your time?

Absolutely.

In this post I’m going to cover several of the larger social media platforms and how you can link each one to reach your audience in each market.

**Note: (and this is purely my personal opinion) if you have crossover audiences between your social medias that you’re sharing the same content on, I would advise against this. Seeing the same thing over and over, weakens your audience’s interest in what you’re offering. Just keep this in mind.**

**ALSO PLEASE NOTE: in offering these multiple ways to link your platforms, you stand the potential for limiting your reach, especially due to Facebook algorithms. This should never be a total substitute for going in and posting real time updates directly to your social medias, especially Facebook. Take this information with a grain of salt and don’t assume that all your work will now be taken care of. :)**

Linking Facebook:

To send Facebook updates to Twitter see this link: https://www.facebook.com/twitter/ this will give you instructions for linking your profile page and each of your public fan pages you might have.

Linking Twitter:

Login and navigate to your settings (under edit profile which is found by clicking on your profile picture). Go to apps and it’s as simple as choosing an account and loading your password.

Linking Instagram:

You’ll have to do this from your phone’s app. Go to your profile and click the three dots in the upper right hand corner. Under settings choose Linked Accounts. Here you can connect Facebook and Twitter. If you have a picture you don’t want to post to one of these medias, just click off those options before it posts.

Linking Google+:

This topic is more complicated. But it can be done! I’m directing you to this resource that I found online for linking your Google+ updates into Facebook.

Linking Goodreads:

Go to the edit profile function. (Found under the drop down arrow next to your picture in the upper right hand corner). Click the “apps” tab and connect the social medias you want linked. Goodreads also has widgets you can add to your blog that are customized to your book lists.

Linking Pinterest:

Log into Pinterest. Visit your profile page—this is where you’ll see all your boards and pins. Click on the “wheel” in the upper right hand corner and choose account settings. Scroll until you see “Connect Your Social Networks”.

Linking Your Blog:

The easiest form of promotion. You write a blog post. It posts to Facebook. Get started here: http://www.networkedblogs.com/ But note: when you accidentally hit publish it does show up on Facebook, but you CAN remove it. 🙂 If you have hooked your Facebook to Twitter, it will also automatically post there. However there is a pretty big BUT with using Network blogs and you can read that more fully here. You can do this, but be aware, that Network blogs does diminish your reach, especially if you’re using the free version. If you pay a high enough price, Network Blogs won’t route through their platform just to boost their own numbers (what they do on the free option plan). Facebook also limits your reach in using this platform to their social media as only Facebook can. There are positives: posting your blog automatically to Facebook and other social medias. But there are negatives, so weigh both carefully, before handing your blog link over.

Host platforms for scheduling social media updates:

You can schedule updates across multiple platforms so you only have to load an update once and pick the publish time. A couple different options to research for which one best fits your needs are: Buffer, TweetDeck, Hootsuite, Edgar (though not free) to name a few.

So there you have it! A few tips to connect each of your social medias. Don’t be daunted by this, take it one at a time. And let me know of your success or failures. Of which I hope there is many of the first and none of the last!

March 23, 2015March 23, 2015

Writing With Style

All writers want to write with style. However, your publisher thinks of style less in terms of crafting words with fashion and flair and more in terms of communicating with good grammar and consistency. Here are a few resources you will need as you polish your prose for publication:

1. Manual of Style:
A manual of style (MOS or MoS) is a comprehensive guide to editorial style and publishing practices. These thick books cover industry-wide or profession-wide guidelines for writing. If you are writing a book for general readership, you probably need to follow The Chicago Manual of Style. For both UK and US usage, you can turn to the New Oxford Style Manual.

If you are writing articles for newspapers or magazines, you may need The Associated Press Stylebook. If you are writing for a scientific or medical audience, you will need to use the AMA Manual of Style. Other academic fields and professions have specific manuals of style. I keep several manuals of style handy on a bookshelf near my writing desk. All of these reference books provide guidelines for grammar, citing sources and use of terms specific to that writing style. They also help you better understand the publishing process and the final layout you can expect for the piece you are writing.

2. Publisher’s Style Guide

The publishing house for your book may have its own style guide that serves as a supplement to an industry-wide manual of style. InterVarsity Press, the publisher of my book, Questioning Your Doubts: A Harvard PhD Explores Challenges to Faith, provided me with an editorial style guide that addressed how they format parts of a book and answered specific questions about grammar, punctuation, word usage and appropriate choice of abbreviations. Remember that your publisher’s style guide can overrule a more general manual of style, so always follow your publisher’s editorial direction.

3. Style Sheet

While writing a book or an article, you might find that certain words or phrases could be spelled, capitalized, punctuated, abbreviated or used in more than one way. To keep your writing consistent, create a style sheet that tracks your own or your editor’s rules for these words and phrases. This style sheet will take precedence over the more general publisher’s style guide and the industry-wide manual of style. Make a simple template with two columns: one that lists each word or rule and one that defines the style. Fill in the template as you write or receive comments from your editor.

A style sheet also can help you achieve consistency across a series of articles for the same magazine or for each book in a trilogy. It can save you time when editing your final draft by eliminating the need to look up a given rule in a larger reference work or trying to locate a particular email from your editor. With style sheets, guides and manuals helping you handle the mechanics of writing, you will have creative energy left over for the fun part of writing, such as choosing great literary devices and playing with the rhythm of a sentence. Within the constraints of proper style, your own writing voice will emerge.

Which resources have you found most helpful for keeping your writing in style?

March 22, 2015March 17, 2015

4 Powerful Strategies for Claiming Your Promised Land

” … Now you and all the people prepare to cross over the Jordan to the land I am giving …” (Joshua 1:1)

Standing on the banks of the Jordan, I look across to the other side, gazing at my “promised land.”

Perhaps you’ve been here, too. You’ve been given a vision. And you’re waiting to see your dream become a reality.

I remember the years that I spent wandering through the wilderness on the road to publication, wrestling with my doubt, fear, and unbelief. I recall the first time that I considered writing a book. It seemed impossible, doubting that I would ever see my dream fulfilled. Now, I find myself on the shore, looking across to my promised land.

But wait! How can I navigate the rough waters in front of me? The manuscript deadline? The marketing? The on-going platform challenges? What other obstacles will I face as I try to ford the river to my promised land?

I sense the enemy of my soul preparing for another onslaught of roadblocks and dead ends.

Lord, help me!

I inhale slowly—one, two, three, four. Then, I exhale, counting to seven. I inhale again, counting to eight. As I repeat this focused breathing, trying to avoid another panic attack, I relax.

An encouraging promise from God’s Word dispels my fears, “I will be with you; I will never leave you nor forsake you. Be strong and courageous …” (Josh. 1:5-6 NIV).

When I read through this passage, Joshua affirms the promise of the Lord’s presence. He also repeats an exhortation: “Be strong and very courageous.”

Be strong and very courageous. Be careful to obey all the law my servant Moses gave you; do not turn from it to the right or to the left, that you may be successful wherever you go. Keep this Book of the Law always on your lips; meditate on it day and night, so that you may be careful to do everything written in it. Then you will be prosperous and successful. Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go. (7-9)

Joshua calls attention to four powerful strategies for claiming our promised land.

Obey God’s Word. After the Lord assured Joshua of His faithful presence, He also instructed him to warn the people of the importance of obeying everything He had commanded them to do.
Meditate on God’s Promises. The LORD also reminded Joshua of the importance of lifting up His Word—meditating on His truths and confessing His promises day and night.
Surrender fears to God. The LORD instructs Joshua to encourage the people to surrender their fears and discouragement to Him, promising to always be with them.
Prepare for battle. As I look across the deep waters of the Jordan into my promised land, I read another warning about impending warfare.

Get your provisions ready. Three days from now you will cross the Jordan here to go in and take possession of the land the Lord your God is giving you for your own … the Lord your God will give you rest … but get ready for battle … (11-14).

Will I still have battles in my promised land of rest? I think this scripture gives me a clear answer to this question.

We must always be aware of our weaknesses, vulnerability, and dependence upon God. As Christian writers, we are called to lead others to claim God’s promised land, too.

So, get “ready for battle … You are to help them until the LORD gives them rest, as he has done for you, and until they too have taken possession of the land the Lord your God is giving them” (14-15).

Are you prepared to claim your promised land?

Photo/AnitaBrooks

March 20, 2015March 17, 2015

How to Write a Nonfiction Book that Sells — Part 1

You can have the greatest book idea in the world, but if it won’t sell, what’s the point in writing it? Unless you simply want to leave a legacy for your family and friends with no concern for sharing the message with anyone else.

As a Christian author, I’m driven to offer lasting hope to those who might read my words. So it’s important I wisely choose the subjects, the titles, the content, the marketing plan, and the future books listed in my proposals. There’s a lot I still don’t know about this process, why some titles are purchased while others languish, but I’ve certainly picked up a few secrets. Some of them, I wish I’d known earlier. Maybe what I’ve learned will help someone else in the place I was a short time in the past.

The first and most important thing is choose your subject(s) wisely. But with so many books in existence, and a plethora of authors scrambling for attention, how do you find a fresh subject to write about? Here’s one of my secrets. I listen to others, but I also listen to myself. Both of my initial book titles came about that way. With First Hired, Last Fired, someone said to me, “Anyone can be replaced.” I automatically replied, “Is that really true?” Voila, the subtitle, How to Become Irreplaceable in Any Job Market was born as Greg’s variation from my first take on the idea of being irreplaceable at work. My second title happened when I heard myself say to someone, “You know, there are things in life we learn to get through, but no matter what anyone says, we just won’t get over.” A little tweaking and tightening later, Getting Through What You Can’t Get Over became a book that a lot of people say they or someone else needs to read.

Listen to your own conversations. What scares us? What are we complaining about? What confuses us? What aha moments do we encounter and why? What works and what doesn’t? How have we discovered hope and healing? For Christian authors, what does the Bible say that’s relevant to 21st century issues, in the here and now?

The second most important thing is titling. I’d say the process you use to choose a topic works as well for picking a title. What grabs you? Can you turn a cliché upside down? Is there a pithy quote you can tweak to make your own and spread the message in your topic? What do you hear yourself and others say?

For subtitling, follow the advice of Alice Crider, my former coach and agent with WordServe, “Make a promise you can keep to the readers in every subtitle.” Anytime someone offers us a solution to a big problem, we’re interested. Right?

For this segment, I’d conclude with the power of valuable content. Slapping a few words together will not provide opportunities to grow your career as a professional author. Do your homework by reading books on writing well. Hone your craft constantly. Connect with other professionals and barter for editing/critiquing services; look for that rare mix of honesty and encouragement. Karen Barnes Jordan deserves credit for every book of mine that’s sold. You can have the best concept in the world, but if you can’t communicate it clearly, it’s lost on potential readers and they will tune you out.

In part two, I’ll share insights about marketing and future books. No proposal worth its words will sell without showing you have great message promotions in the hopper. There’s a basic formula to writing a non-fiction book that sells, the key is in following it all the way through.

What obstacles are you hitting in your efforts to sell your projects?