Becoming Social Media Savvy

Social Media Sign Web Globe

The World of Social Media

If you want to become a published author in today’s world, you need to embrace social media. Some aspiring authors may be very comfortable with social media and already have a large and successful online platform. However, many people preparing to write their first book may have a platform established in another way, such as through teaching, speaking, or published articles, and the world of social media may be foreign to them.

Here are a few tips for new authors looking to expand their social media presence:

  1. Consider your overall social media needs. Most new authors have careers in addition to their writing. While in many cases your writing may be an outgrowth of your career, sometimes the social media needs of your career may conflict with the social media needs of your writing platform. Consider how you can achieve a workable compromise between the two. Perhaps you work in a career where a limited social media presence based solely on professional accomplishments would be ideal. However, your writing platform may thrive if you develop a more personable social media presence that lets your readers share in some details from your daily life. Maybe you can connect with work colleagues on a platform such as LinkedIn, while using Twitter, Facebook, Goodreads, Instagram, and Google+ to connect with readers. Find what works for you, and modify your social media presence as necessary.
  2. Create layers of social media connection. Before deciding to become an author, you may have used social media as a means of connecting with friends and family. Now you find that your literary agent and your publishing house want you to connect with readers through social media. Connecting with readers requires a public social media presence. However, privacy controls on social media sites such as Facebook allow you to keep your posts to friends and family private while creating new posts for the general public. Using privacy controls, you can create layers of social media connection, sharing photos of your children with close friends and family members while sharing photos of book-signing events with the whole world. You might want to create a Facebook page with all posts public to connect with readers, while using your Facebook profile to connect with friends. However, consider leaving some posts from your Facebook profile public for readers who find you through a Facebook search.
  3. Adapt your social media strategy to stay current. All social media sites are constantly changing, especially platforms such as Facebook, where signs around the company’s campus remind employees that “this journey is only 1% finished”. After a major update on one of your social media sites, check privacy settings, and revisit your approach to social media. Is there a great new feature that you should start using? Should you publish more videos, or schedule posts for a different time of day? As an author, your journey in the world of social media is only 1% finished. Learn from your past experiences on social media and the wisdom of other writers, and create fresh content using new tools and the latest technology.

What tips do you have to share with other writers on becoming social media savvy?

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