If you’re like me, sometimes the best thing in life is a little change of perspective.
Last July I got my first taste of publication. After months of hard work, I held the finished product in my hand. Countless drafts had transformed into orderly pages and endless edits changed into final words. It was beautiful. And then came the real work—marketing.
For many of us, the idea of marketing our books makes us a little queasy. Peddling wares and pushing books is not an exciting notion. After all, we are writers. Our gift is with words not a megaphone. In fact, most writers fear the aspect of marketing their own book. Yet, in today’s publishing world self-promotion and book marketing are a must.
If you have written a book, part of your purpose is to bring something meaningful to the reader. How can that reader be reached if there is no one to share it?
Think of the passage in Matthew 25:14-30
In this parable, a rich man who was going on a journey called his three servants together. He told them to take care of his property while he was gone. The master gave five talents to one servant, two to another, and one to the third. Then the master left.
The servant who had received five talents made five more. The servant who received two made two more. But the servant who received one buried his talent in the ground. Later, the master returned to settle his accounts. The master praised the first and second servant. But the master’s response to the third was harsh. He stripped the talent from the lazy servant and gave it to the first servant.
In the parable, the master expected his servants to invest and be proactive, to use and expand their talent instead of passively preserving it. With the first servant, courage to face the unknown was rewarded, and we can see God expects us to use our talents toward productive ends, not only was the first servant allowed to keep what he earned, he was invited to rejoice with his master.
This is such a beautiful illustration of what we should do with our God given gifts.
So, is there a cure for marketing anxiety? Maybe. Maybe it’s time to take a step back and gain a new perspective. Maybe it’s time to stop looking at it as MARKETING and instead, look at it as ADVOCATING Your God Given Gifts.
You are your work’s greatest advocate. So who better to promote it than you? It’s up to you to reach your audience. Invest yourself. When we share our talents lives are changed!
With the same passion that drove you to write your project in the first place, look at your book marketing plan in a new sense. Instead of marketing, advocate. Use whatever is available to you and proudly declare yourself, your message, and your book. Move forward with certainty that you have something important to share and what you share has the power to change the world.
8 Replies to “Marketing With A New Mindset”
I needed this so badly tonight!!! On the eve of a marketing meeting I’ve been fearing, oh how I needed the confidence to believe in marketing the books as much as I believed in writing them!! Thankyou!!!!!
God is so good! He gives us just what we need–just when we need it most!
I needed this too. “Instead of marketing, advocate.” LOVE this!
Perfect!! Good words, Kimberlee! I’ve been doing this (“marketing”) for a long time—and it doesn’t really get easier. What is needed is a more biblical perspective. You do a great job of connecting what we MUST do as writers with what we WANT to do as believers. Well done!
Thank you for your scripturally-based, positive encouragement in this area! I really needed a new perspective.
I agree but sometimes marketing and beating your head against a stone wall feel about the same:-)
I so appreciate this new perspective on marketing! Thank you.
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