Marketing With A New Mindset

 

If you’re like me, sometimes the best thing in life is a little change of perspective.

perspective

Last July I got my first taste of publication. After months of hard work, I held the finished product in my hand. Countless drafts had transformed into orderly pages and endless edits changed into final words. It was beautiful. And then came the real work—marketing.

For many of us, the idea of marketing our books makes us a little queasy. Peddling wares and pushing books is not an exciting notion. After all, we are writers. Our gift is with words not a megaphone. In fact, most writers fear the aspect of marketing their own book. Yet, in today’s publishing world self-promotion and book marketing are a must.

If you have written a book, part of your purpose is to bring something meaningful to the reader. How can that reader be reached if there is no one to share it?

Think of the passage in Matthew 25:14-30

In this parable, a rich man who was going on a journey called his three servants together. He told them to take care of his property while he was gone. The master gave five talents to one servant, two to another, and one to the third. Then the master left.

The servant who had received five talents made five more. The servant who received two made two more. But the servant who received one buried his talent in the ground. Later, the master returned to settle his accounts. The master praised the first and second servant. But the master’s response to the third was harsh. He stripped the talent from the lazy servant and gave it to the first servant.

In the parable, the master expected his servants to invest and be proactive, to use and expand their talent instead of passively preserving it. With the first servant, courage to face the unknown was rewarded, and we can see God expects us to use our talents toward productive ends, not only was the first servant allowed to keep what he earned, he was invited to rejoice with his master.

This is such a beautiful illustration of what we should do with our God given gifts.

So, is there a cure for marketing anxiety? Maybe. Maybe it’s time to take a step back and gain a new perspective. Maybe it’s time to stop looking at it as MARKETING and instead, look at it as ADVOCATING Your God Given Gifts.

gifts

You are your work’s greatest advocate. So who better to promote it than you? It’s up to you to reach your audience. Invest yourself. When we share our talents lives are changed!

With the same passion that drove you to write your project in the first place, look at your book marketing plan in a new sense. Instead of marketing, advocate. Use whatever is available to you and proudly declare yourself, your message, and your book. Move forward with certainty that you have something important to share and what you share has the power to change the world.

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WordServe News: June 2014

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Debora Coty with Barbour publishing, released the 15 month day planner for 2015, Too 9781628368574_p0_v1_s260x420Blessed to be Stressed. 

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Mary Davis’s previously released title The Captain’s Wife was361943 included in a historical romance collection released by Barbour: Beaches and Brides. 

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Jody Hedlund released Captured by Love with Bethany House Publishers

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MaryLu Tyndall released Abandoned Memoriesthe third and final book in her Escape to9781616265984_p0_v1_s260x420 Paradise series with Barbour.

 

 

 

 

 

 

 

New WordServe Clients

Kimberlee Morgan signed with Sarah Freese.

New Contracts

Jan Drexler signed a three book deal with Revell. First book tentatively titled Here Lies My Heart. Sarah Freese agent of record.

What We’re Celebrating!!

Deb Coty’s Fear, Faith and a Fistful of Chocolate won a Selah Book Award in nonfiction!

Deb DeArmond will be writing a monthly column called “Do What Matters” for Lifeway Magazine Mature Living.

Dena Dyer and Tina Sampless book Wounded Women of the Bible is a finalist in the Non-Fiction book of the Year Golden Scroll Awards!

Adam Makos’s A Higher Call continues to stay on the bestseller lists for the 23rd week!

MaryLu Tyndall’s novel Forsaken Dreams wins cover contest!

Julie Cantrell and Rachel Phifer are finalists in the ACFW Carol Awards, Historical and Contemporary categories respectively!!

What can we help you celebrate?