Crowd Source Marketing

finger-769300_1280There’s an old adage in marketing that says in order to get a consumer to pull the trigger and buy something, they have to hear about the product three times. There was a time when the blueprint to accomplish that was pretty straightforward. Get reviews from newspapers or magazines and get interviewed on television or radio. Then, go make public appearances at bookstores or book fairs or local meetings, and don’t forget to keep writing.

None of those were easy to accomplish and they all took a lot of work to hit the magic three, but at least there was a path to follow that thousands of authors from decades past had taken with some success.

Times have changed. Not only have they changed, they keep changing at an ever-increasing pace.

The internet opened up the world and made it so much easier for authors to reach the public directly. That’s the good news. The flip side is there are hundreds of different ways to do it and a lot of them are really good, but may not be right for you.

So, the goal becomes finding the right tools for your genre and your personality and staying up to date about everything that’s new, while still finding time to write, and then have a life.

This is where just a little organization can funnel the hive mind of social media down to the essentials. Look for groups, particularly on Facebook, that are not only devoted to marketing books but are also in your genre. If you’re in traditional publishing, include that on your checklist. If you’re going the indie route, make sure the group is too.

A few other things to add to your checklist are:

  • The group is devoted most of the time to marketing – not selling, not writing
  • It’s invitation-only, so that it’s a safe place to share and there’s some control over the postings
  • There’s a monitor who shows trolls (people who complain or bully) the door and kicks them out of the group
  • Active members who are sharing information and are willing to answer questions – lots of questions
  • Be one of those people and share when you can – admit when you don’t know enough to add to the conversation. In other words, participate.

Some of the benefits you can reap from joining together are:

  • Doing cross-promotions with others in your genre. There’s power in numbers.
  • Getting a heads up about a new site that’s working for someone. And getting a thumbs down for a site that would only waste your time and your dollars.
  • Sharing each other’s ads or promotions on each other’s social media sites. Again, it’s that power in numbers.
  • Gaining a realistic view of how well you’re doing. It’s the equivalent of your water cooler.
  • Getting applause when things go well and getting some inspirational chitchat when they don’t.
  • Testing out new blurbs for your book or, if you’re indie, testing out new covers and getting early feedback.

Everything is easier when we work in cooperation with others and come together as a team, building on the information, adding in a post to what’s already there. That’s the definition of crowd sourcing.

Since I’ve found my own peeps I’ve been able to course correct a lot of mistakes I didn’t know I was even making and I’ve come up with a streamlined ad campaign that is even more in line with my budget. Best of all, though, I’m having a lot more fun sharing ideas and cheering on my fellow authors.

Use Less Scripture in Your Manuscript (And…I love Jesus.)

bible-1031288_960_720One of my pet peeves—as an editor, as a writer, as a reader—is when authors use long passages of Scripture in their manuscripts, or pepper it with too many verses.

And, of course, now that it’s out there, I feel like I need to defend myself. So let the record show:

  1. I love Jesus.
  2. I believe that Scripture is God-breathed and has the power to transform lives.
  3. I earned a Master’s of Divinity degree from Princeton Theological Seminary. (Sorry if that makes me seem like a show-off. It had to be said.)


  1. I don’t want to see too much Scripture in the manuscript you’ve sent me to edit.

I’m actually delighted to announce this grumpy thing publicly, for the first time, because I finally figured out why it gets under my skin:

Cutting and pasting large portions of Scripture into your manuscript, or peppering way too many verses into it, DOES NOT SERVE READERS.

Overusing Scripture is problematic for two reasons: it’s either too much or too little.

1. It’s too Much: Avoid Including Lengthy Scripture Passages

Problem: When readers—and I mean Christian readers—encounter long passages of Scripture in a manuscript, they tend to skim over them. From the cursory glance at keywords—“Moses,” “praise,” “sanctify,” “Jesus”—the reader determines that she’s already read this before and keeps reading (if you’re lucky) beyond the Scripture-brick to discover what he or she does not yet know.

Solution: Use a shorter passage of Scripture. When you crop the text down to the most salient verse or verses, the reader can better glean what you most want to communicate.

Example: In lieu of including the entire text of Psalm 119, which has 176 verses, give the reader a bite and tell them enough to make them hungry for more…

Every verse of Psalm 119 describes the good way God’s designed us to live. In verses 9-12, notice the words the Psalmist uses to point the reader to the good way:

How can a young person stay on the path of purity? By living according to your word.
I seek you with all my heart; do not let me stray from your commands.
I have hidden your word in my heart that I might not sin against you.
Praise be to you, Lord; teach me your decrees. (Psalm 119:9-12)

Path, commands, word and decrees all point reader toward the good way God’s designed. And If you read all of Psalm 119, you’ll find lots of other synonyms for this path that leads to life.

2. It’s too Little: Avoid Including Too Many Scripture Passages

Problem: When you pepper too many verses of Scripture into a manuscript, you might assume that lots of Scripture is benefiting the reader. But there actually might be more value in including less! Too many verses of Scripture can feel like being pelted by a rapid-fire Nerf gun. If the reader can’t make a meaningful connection to each passage, the verses will bounce off the reader and fall to the floor.

Solution: When you do weave Scripture into your manuscript, it’s your job to help the reader find fresh spiritual nourishment from the passage by demonstrating the connection to your message. Here are a few ways to help the reader glean as much as possible from the biblical text:

  • Provide historical context, noting time, place, speaker, culture, audience, etc.
  • Provide literary context, helping reader understand why what comes before or after this passage illumines its meaning
  • Offer practical application, demonstrating how this passage was vivified in your life of someone else’s
  • Strengthen the connection between the passage and the reason you’ve shared it

Example: “You are the light of the world” (Matthew 5:14)…

When Jesus says, “You are the light of the world,” he’s making a radical claim! Did you know that, in the ancient near east, a nation’s king was said to be the “light” who reigned on behalf of a deity?! Jesus is saying something pretty bold, then, about the kingdom of God and about your role in it by announcing that you are the light of the world.

Finally, Scripture was never intended to become a quantity to be used, cropped, leveraged or wielded. I know that and you probably do, too. Being thoughtful about presenting Scripture in a way that it can be tasted and digested, to offer real nourishment, is a gift to your reader.



Praying for the Armor of God: A Prayer for Writers

4c62df84a873982a7e0d7d5ea11ce3a4 (1)Dear Lord,

As I come to write today make me bold and fearless. Give me words to make you known in the world. Protect me with the armor you promised in Ephesians as I pray the words from scripture.

Be strong in the Lord and in the strength of his might.

Give me your strength which is so much more powerful than my own strength. And your words which are so much more powerful than my own.


Put on the whole armor of God

Give me your whole armor to protect me as I write today. As I make myself vulnerable to others by sharing my heart and mind, take down my walls and let your armor be my protection.

. . . having fastened on the belt of truth . . .

Help me to stand firm with your belt of truth buckled around my waist. Truth protects me and gives my life and writing integrity. Help me to focus on your truth, not the world’s lies.

. . . having put on the breastplate of righteousness . . .

 Protect my heart with your breastplate of righteousness. As I strive to put my thoughts and ideas on paper I can doubt myself and feel unworthy. But with your righteousness in place over my heart, I have the authority to write.

. . . as shoes for your feet, having put on the readiness given by the gospel of peace . . .

 Make me ready with the firm foundation of the gospel of peace on my feet, ready to go places in my mind or places outside my comfort zone.

. . . take up the shield of faith, with which you can extinguish all the flaming darts of the evil one;

 Lord, negative thoughts assail me like flaming arrows. “What ifs” fly at me. Critics wound me. Give me you shield of faith to stop them before they pierce me. Faith makes me strong and gives me courage to stand firm in my convictions.

 . . . take the helmet of salvation . . .

Protect me from my own thoughts. Let me meditate on things that are worthy and good. Transform my mind and give me the words that you would have me write today.

 . . . and the sword of the Spirit, which is the word of God,

Teach me to take up your sword, Lord, which is Your Word. Your stories encourage me. Your wisdom guides me and gives me discernment. Your promises strengthen me. Your love empowers me.

Thank you for the great honor of writing for you. Thank you for your armor and protection for me.


Ephesians 6:10-11, 14-20

Be Strong In The Lord Front Cover lores FINAL

Praying from scripture has been a powerful tool in our lives. Our latest series of books takes passages of scripture and guides parents and other adults a child’s life to pray God’s promises for them. Our latest is Be Strong in the Lord: Praying for the Armor of God for Your Children, September 2016.

Betsy and Laurie

The Good Editor

typewriter-584696_640 Every writer needs a good editor. There are no exceptions. Typing away at the computer may be a solitary adventure, but bringing a well-rounded story to readers is a collaborative effort with a lot of players on the team. One of the most necessary players is a good editor. This is so much more than catching a typo or fixing a sentence that ends in a preposition or realizing you meant effect and not affect. It’s more than knowing what AP Style or Chicago Style is and when to use what, where.

Keely Boeving, a freelance editor who has worked with me on one of my novels, said, “I consider myself an advocate for the reader. My goal is not to change a writer’s style or intent, but rather to draw it out—to help them say what they truly want to say in a way that resonates with readers. Translating what a writer conceives in their creative mind into words on a page can be tricky, and an external observer—an editor—can help facilitate the translation in order to help writers achieve their intent.”

A good editor gets you and can see where the story is going without the need to add in their own two cents’ worth. The really good ones are part fan who write notes about the parts they really like, part brave hero who can tell a writer they need to take out that beloved chapter, and part mind reader who can ask just the right question about that part you thought was clear.

Taking the time and investing the money in an editor can help you get an agent or a publisher to read past that first page. Not taking that step may mean a lot of rejections for a good story that just needed a little more work.

Some tips when looking for the right editor:

  1. Gather information. Ask for the editor’s background and do they specialize in your type of work. Ask them for names/emails of writers they’ve worked with before. Write a short email to the writers asking them about their experience. See if the editor has ever worked with your genre. Keely worked in New York for over four years and is now a part of the WordServe family, as well as working as a freelance editor.
  2. Be clear about your expectations. Talk about cost and when payment is expected. Be true to your budget and keep searching if someone is out of your price range. Talk about your timeline and whether the fee includes second or third rounds of edits. If you have a deadline that can’t be missed, say so up front and take no for an answer if you hear ‘maybe’.
  3. Talk about how you expect to receive the edits. Some editors and some writers still use the printed page. I prefer Track Changes and comments but I still run into people who don’t and prefer mailing that manuscript back and forth.
  4. When you get the edits back, read over them briefly and put the manuscript down. Go find something fun to do and let it go for a day. On my initial read there’s always one or two things that I don’t agree with at all… until the next day. Often, those are the changes that fixed something that would have tripped up a lot of readers but was pretty easy to fix. Don’t let that become the reason you don’t sell a work.
  5. Take what you like and be willing to leave the rest. There will be moments when a suggested edit changes the intention of a scene or the voice of a character. Have some confidence in your idea and know when to say no. Reason it out with the editor, as well. It could also be that the setup isn’t fully there but with some tweaking, your story gets stronger. If you don’t feel like you’re being heard, you have the wrong editor.

One last thing. Celebrate every part of the journey as a writer, including this one. You took an idea from your mind and put it down on paper. That’s a big accomplishment. Now on to the next step.

Fitting the Words to the Occasion

Global business strategy

Solving globe puzzle by finding the correct puzzle pieces

In elementary school, I discovered the joys and complexities of writing. Through a summer creative writing class, I learned how the right word choice can make a poem memorable, dialogue meaningful, and a setting realistic. As a graduate student at Harvard University writing scientific research papers and a doctoral thesis, I revisited the importance of precision in writing. Medical and scientific writing employs a special vocabulary of scientific terms, abbreviations known only to others within the field, and a careful, well-organized tone.

Whether you are a professional writer creating highly technical and specialized documents, a journalist, an academic researcher writing for a scholarly audience, a novelist, or an author of a non-fiction book, you need to select the correct words to create clear and effective communication. Here are some ideas that have helped me fit the words to the occasion:

  1. Choose precise words. Resist the temptation to embellish your writing with multiple adjectives and adverbs. Choose “sprinted” over “quickly ran” and “coral” over “deep orangish pink”. Concise, clear writing makes it easier for your reader to follow your message. When you do insert an adjective, make sure it enhances the thought you want to convey. Even in a novel or memoir where you must describe the setting of your story to capture your reader’s interest, edit out superfluous sentences that do not advance the plot.
  2. Listen to the rhythm and flow of your sentences. Writing poetry teaches you to pay attention not only to the meaning of words, but also to the sound of words. Some lessons from poetry can improve prose. If you are deciding between two words that both carry a similar meaning, choose the one whose syllables improve the rhythm of your sentence. To draw your reader into a scene where characters experience fast-paced action, keep your sentences short. To transport readers to a bucolic setting in an historical novel, indulge in writing an opening paragraph of long sentences with descriptive clauses.
  3. Create a consistent tone. Scholarly writing has a consistent tone with logically structured paragraphs and a detached viewpoint creating a sense of objectivity. A “How To” book reads quickly, dispensing friendly advice on a given topic. A chapter in a novel or memoir describing a difficult time in a person’s life usually carries a somber, reflective tone. Pay attention to the connotations of words to create the right tone for your article or book chapter. When writing dialogue for a character, choose words that let the personality of the character shine through. As the character develops and grows throughout the book, allow his or her word choice to reflect those changes. In a non-fiction book with an overall formal tone, you can intersperse illustrations that carry a lighter, informal tone to break up the reading difficulty and keep your reader engaged. Think about what tone is appropriate for your writing in the early stages of your project as you are developing your outline.

What techniques do you use to fit the words to the occasion?

5 Tips for Sharing Your Faith Stories

imageThe Bible encourages Christ followers to share their life lessons of faith with others.

Men. The apostle Paul gave Titus this advice as he prepared to teach men.

.  .  .  talk to them; give them a good, healthy diet of solid teaching so they will know the right way to live  .  .  .  teach the older men (to) enjoy everything in moderation, respect yourselves and others, be sensible, and dedicate yourselves to living an unbroken faith demonstrated by your love and perseverance.” (Titus 2:1 The Message).

Women. Paul also gave Titus instructions about teaching the older women, offering him some instructions concerning issues that concern all women (Titus 2:3-5).

Today. We might be able to glean some good stories with writing prompts from these passages. But how can we share our own faith if we can’t communicate our personal stories, identifying the stories that matter most to us?

As I prepared to speak to a group of Christian women, encouraging them to share their faith stores, I recalled an important challenge in 1 Peter 3:15: “Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have” (NIV).

Prompts. The following writing prompts helped me prepare to tell my faith story, particularly my personal “come to Jesus” experience.

  1. Before Christ. How would you characterize your life before you trusted in Jesus Christ? [Attitudes, emotions, concerns . . . ]
  2. Faith Crisis. What were the circumstances in your life that led you to trust Jesus Christ as Savior?
  3. Salvation. When and how did you respond to accepting Jesus Christ as your personal Savior?
  4. Christ follower. How would you characterize your life today since you chose to follow Christ? How is your life different now?
  5. Scripture Promises. What Bible verses have helped through a crisis of faith?

What resource or practice has helped you communicate your faith stories?

How to write REAL dialogue? Listen up!

listenI have a secret weapon when it comes to developing authentic, convincingly real dialogue in my novels: my ear.

That’s not to say that I am an eavesdropper. I do not lurk around others at cocktail parties (Cocktail parties? Do those even exist anymore in our online-saturated world?), nor do I silently sidle up to people talking on their cell phones. The fact is, when I am involved in a conversation, I try to listen very consciously and pay attention to how ideas are expressed, how a dialogue moves from beginning to end, and what it actually sounds like.

And when I hear a particularly memorable line, I steal it.

The result?

My characters say the same things that living, breathing, people actually say.

I know this is one of the keys to my success in creating characters because I always have readers enthuse to me about how “real” my characters are.

“I swear I know your characters,” a reader tells me. “They talk just like my friends do. If I didn’t know better, I’d think that you’d been secretly recording our conversations!”

Confession: I actually considered carrying around a small recorder early in my writing career to capture great lines of conversation, but decided that was too creepy. Instead, I developed the habit of repeating a line in my head until I had it memorized to copy down later. Almost miraculously, the rest of the conversation comes back to me for use in scene development, and that’s when I apply artistic license and my own imagination to craft it into my plot.

Until recently, I thought that was the way every writer developed dialogue: relying on your own ear. But then my daughter shared with me an experience she’d just had with readers of her fan fiction.

“I had so many readers comment on how much they loved this one line from a character,” she happily told me, “and it was verbatim what a friend said to me when he tasted some brownies I made. Seriously, all the best lines come straight from someone’s mouth! Forget struggling to come up with zingers – all you have to do is listen to the people around you.”

That simply confirms what I tell my audiences when I speak about my writing. I can’t take credit for some of the best dialogue in my books, because I didn’t make it up. I just recorded what I heard someone else say. In so many cases, the real world provides much better, more authentic material than I could ever dream up. Not only that, but listening carefully to conversation helps you develop pacing and timing that mimics real people, which is a huge benefit when you’re working with fictional characters.

The next time you’re stumped for dialogue, give your keyboard a rest, and instead, go talk to someone and put your ear to work. It really is surprising what people might say, and what you can do with it.