You’ve heard the age-old story: Creative individual decides to write a book. They sit down with paper and pen or keyboard, and painstakingly write that heart story. Sometimes it takes months. Sometimes it takes years. When talking with their friends, you often hear them say, “Something came up. It isn’t quite right yet. I just haven’t had the time.”
It’s pretty clear that time is precious. In fact, outside of my loved ones, my time is my most treasured possession. Since signing my first contract in January 2013, I have learned an important writing tip, probably the most important tip.
There is NEVER time, unless you choose to make it.
In fact, I’ve noticed one common trait among the published: They make time to finish. Once you sign that dotted line and make a commitment, “I didn’t have time” doesn’t fly with the publisher. Neither does “it’s just not ready yet.” You better make time and make it ready fast or risk losing your credibility.
After signing that contract, time to market becomes important. And time to edit. And time to promote. And time to interact with readers. Lots of time. So it’s important to figure out how to manage it.
My friends hear me say that I’m overwhelmed more than anything else. But I’m learning how to carve out time, discipline myself to finish, and not miss out on the world around me. We aren’t only writers. We are marketers, publicists, graphic designers, speakers, and more. So I’ve learned a few tricks to maximize my time in every area of this writing journey.
I am a night owl and can write and create relevant marketing content easier when my checklist for the day is accomplished. It clears my mind to be creative. Determine your best time of day to write or create, and maximize those short windows.
Set a timer.
Write every day. Set the timer on your phone for an hour, then put your phone on silent and put it on the other side of the room. Clear your mind and write. I found when I did this, I could easily write close to two thousand words if not more in an hour! When the timer goes off, I feel accomplished, satisfied, and ready to write even more.
Carve out marketing time for social media.
I work full time as a writer for my company, so in the middle of the day I am tired of writing. I’ve started taking thirty minutes of my lunch break or fifteen minutes in the morning or afternoon to create social media graphics that I then pre-schedule so I don’t have to think about them. Think about content that is relevant to your brand, then have fun with those designs.
Strategize for online interaction.
The internet is a wonderful tool, but managing our online interaction can eat our time if not handled correctly. Block out thirty minutes every few days to catch up on emails. Take a few minutes to respond to every person who comments on social media (within reason of course). Know your brand, what you are passionate about, and have character and author interviews on hand for guest blog posts. Don’t overthink. Just do.
Know your audience and limits for speaking engagements.
My favorite interviews and speaking engagements are via Skype since it helps me conserve my time, but I’ve also enjoyed those in person speaking engagements with small groups or crowds. Determine your price (if you have one), the size of the group you are willing to speak for, if it is wise to travel or Skype in (this is great for book clubs and classes that may not be close). Bottom line, know your options and then plan accordingly. Don’t forget you still need to write and market and live life, so carefully plan the weekends you will be gone.
Managing time is as much mental as it is physical. At the end of the day, be satisfied with what you accomplished and leave the rest for tomorrow. What tips have you found effective in managing your time?