Google+ offers unique benefits for writers wise enough to take advantage of them. Why do we need another social site when there’s already Facebook, LinkedIn, and Twitter? While these social sites are great networking tools, they don’t have all the capabilities of Google+.
Another consideration is cost. Only a fraction of those who sign up to receive your Facebook updates are allowed to see them. Facebook will extend your reach, but at a cost. Google+ lets you contact those in your circles free of charge.
Google+ is growing but has not yet reached its full potential.
“Google+ has overtaken Twitter as the 2nd most popular social network in the US, according to a March 2013 Survey by Burst Media.” Daniel Zeevi | Jun 03, 2013 REPORT: Google+ Overtakes Twitter as 2nd Most Popular Social Network in US
More men than women were on Google+ at the outset, but more men tend to become early adopters. The gender stats are leveling out, according to D Erickson (JUNE 7, 2013) in Top Social Networks By Gender, March 2013 [TABLE] for e-Strategy Trends. It’s not too late to get in on the rise of Google+ to build your author social media platform.
Interest communities can help you find readers.
Increase your discoverability.
Updates you make to Google+ rank well in Google’s search engine. This puts your updates higher in results for relevant search terms. This can make you as an author more visible to readers.
Create videos, host author chats and network through Google hangouts.
Up to ten people can connect through hangouts. Through its Hangouts on Air capabilities, Google+ gives authors a free and easy way to broadcast live. Better yet, it then can automatically update your Google+ home page and YouTube account. You can also embed your videos on your website or blog. Best of all, you don’t need technical skills to get in on this. Learn more about Google Hangouts on Air.
Lets you sign up for Google Authorship.
You may have wondered how images of some authors appear in search engine results, like the one, below.
Your image, tagline, and most recent update will appear in the sidebar for searches of your name. This can be an important advantage if you have a popular name. The fact that Google shows my follower count helps my credibility.
To learn more about the advantages of Google Authorship, read 10 Reasons Writers Should Claim Their Google Authorship Markup by Demian Farnworth for Copyblogger.
Don’t make the mistake of overlooking Google Plus in building your social media platform.