Month: December 2011

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WordServe News Update and New Releases

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

January New Releases

Shaped by the Cross:

Meditations on the Suffering of Jesus

by Ken Gire

IVP Books

Non Fiction/Christian Living/Easter

•

That’s My Girl

How a Father’s Love Protects and Empowers His Daughter

by Rick Johnson*

Non-fiction: Parenting

Revell Publishing

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Shadow of the Mountain

(Cheney Duvall, M.D. #2)

by Lynn Morris

Hendrickson Publishers

Historical Fiction

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A City Not Forsaken

(Cheney Duvall, M.D. #3)

by Lynn Morris

Hendrickson Publishers

Historical Fiction

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Small Things with Great Love:

Adventures in Loving Your Neighbor

by Margot Starbuck

IVP Books

Non-Fiction/Christian Living

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The Redemption (reprint)

(The Legacy of the Kings Pirates)

by Marylu Tyndall

Mission Books (a division of eChristian.com)

Historical Fiction

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The Reliance (reprint)

(The Legacy of the Kings Pirates)

by Marylu Tyndall

Mission Books (a division of eChristian.com)

Historical Fiction

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The Restitution (reprint)

(The Legacy of the Kings Pirates)

by Marylu Tyndall

Mission Books (a division of eChristian.com)

Historical Fiction

• • •

Agent News

Sorry to see Rachelle Gardner go, but wish her very well in all of her new endeavors. God’s best to Rachelle and all of the clients she’s taking with her. Serve God well…and keep putting out great books! ~ Greg

• • •

Bestseller News

New York Times Bestseller List for December 25, 2011

Rebecca Alonzo – The Devil in Pew 7 took the #6 spot on the New York Times E-book Nonfiction Bestseller List for December 25, 2011.

“After being on Dr. Phil to meet with the man who killed her mother 33 years ago, and having Dr. Phil hold the book up and say glowing things about it, this stirring story of forgiveness started to move a few copies.” ~ Greg

•

ECPA January 2012 List

Erica Vetsch* – A Log Cabin Christmas, a nine-author novella collection that includes Erica’s story, “Christmas Service,” hit #4 on the ECPA (Evangelical Christian Publishers Association) Fiction Bestsellers list, #13 on the Multi-channel Bestsellers List, and #23 on the Top 50 Bestsellers List.

•

CBA Fiction Bestseller List for January 2012

Erica Vetsch* – A Log Cabin Christmas, a nine-author novella collection that includes Erica’s story, “Christmas Service,” hit #7 on the CBA (Christian Booksellers Association) Fiction Best Sellers list.

• • •

Contest News

Passport Through Darkness by Kimberly Smith, David C. Cook, 2011, won the INSPY Award for Creative Nonfiction.

•

Yesterday’s Tomorrow by Catherine West*, Oak Tara, March, 2011, won the INSPY Award for romance.

• • •

Barbara’s New Clients

Anita Agers-Brooks* (nonfiction)

Rebecca DeMarino* (fiction)

John Daly (nonfiction)

Pamela Binnings Ewen (award-winning author, multiple novels – fiction)

Mindy Ferguson* (multiple-book, nonfiction author)

Rita Gerlach (multiple novels – fiction)

Michelle Griep (multiple novels – fiction)

Frederick Hurr* (published author – U.K. fiction)

Karen Jordan* (nonfiction)

Henry McLaughlin (award-winning author – fiction)

Tracie Miles (nonfiction)

Melissa K. Norris* (fiction)

Cheryl Ricker (published author – nonfiction)

John Robinson (multiple novels – fiction)

Paul L. Williams (bestselling, multiple-book, nonfiction author – general market)

• • •

Greg’s New Clients

Leigh Ann Bryant, a domestic abuse survivor writing her story of killing her abusive husband during a terrible beating, her trial and short jail sentence, her conversion in prison and release, and how God put her life back together these last 18 years.

Glenn Frazier, Bataan Death March survivor from WWII.

Heather James, attorney by day, contemporary novelist by night (and mornings, and weekends)

• • •

Contract News from Greg

Steve Farrar signed a two-book contract with Thomas Nelson for a book for younger men on how to lead their families called Point Man 2.0, and then a book on providing well, tentatively titled Manna.

Mandy Steward, pastor’s wife, and Messy Canvas blogger, signed her memoir, I’m Tired of Being (that type) of a Christian, with David C. Cook.

• • •

Other News from Greg

Julie Cantrell’s* debut novel, Into the Free, received a starred review in Publishers Weekly.

(* = WordServe Water Cooler Contributor)

• • •

That’s our good news for the month.

Please share yours in the comments so we can celebrate with you.

• • •

Post Author: Keli Gwyn

I write inspirational historical romance. My debut novel, A Bride Opens Shop in El Dorado, California, will be released July 1, 2012. I live in the heart of California’s Gold Country. My favorite places to visit are my fictional worlds, the Coach factory outlet store, and Taco Bell.

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Resolved to Clarify

Over the past week, we’ve been inundated with articles, blog posts, tweets, and Facebook updates about New Year’s resolutions. To make or not to make them – that seems to be the question.

Just what is it about a brand new year and vowing resolutions?

Many writers tend to possess the maddening, albeit necessary, drive to be word smiths. To grasp precise definitions that give life to our stories. Sound familiar? Welcome to the club.

After reading and hearing people opine about resolutions and maintaining resolve, I headed straight to the bookshelf. I found my old dog-eared, yellowed copy of The American Heritage Dictionary, Third Edition, and flipped back to the Rs. Not able to recall the last time I looked up the word resolution, I was completely unprepared to find this definition:

Resolution: the fineness of detail that can be distinguished in an image.

I re-read that definition several times before the full meaning sunk in: A resolution needs to contain such precise detail that it evokes a vivid mental picture.

In our techno-age, we relate resolution to pixels in an image. High-definition on a movie screen. Something so clear that details pop. Brilliant color that ignites our senses.

So why do we craft our New Year’s resolutions with vague language and colorless imagination?

Resolving to “get published” isn’t really a resolution – it’s a dream (and a pretty good one, I might add). But those two words lack fineness of detail and contain faceless people and blurred images. But resolving to attend the next local writer’s conference in order to network, learn the craft of writing, and pitch an agent or publisher stirs a focused mental picture. You can see the steps to take.

I’ve resolved to read through the Bible in 2012. I’ve already got my Bible reading checklist tucked in my Bible ready to go and an alarm set on my cell phone to alert me when it’s time to wrap up and get ready for work. I can clearly picture my quiet time each still morning as God whispers life into my soul. Just writing that brought to mind the comfy, overstuffed chair in my study where that wondrous, transforming time will unfold.

The bottom line? If you’re going to make New Year’s resolutions, add as much detail as you can. The more vivid the picture, the more focused your striving becomes. 

If you’re having difficulty seeing it, you’ll have difficulty attaining it.

Blessings to you and yours in 2012.

Let’s chat: If you’ve made resolutions, do you see fineness of detail that can be distinguished in an image? 

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The Answer to All Your Worries

My backyard. A nice place to let worries go.

As we look forward to 2012, it may not be so filled with resolutions but questions:
Will I get an agent?
When will the agent get back to me?
Why did I only get a form letter?
Will I get a contract?
When will I hear from the publisher?
What’s going on with my publisher?
What are the trends?
What marketing technique is going to make my book a best seller?

This blog post is meant to answer all those questions.

I know, it’s not April Fools, and it may not strike you as funny when some of those questions feel so serious. But the thing is, the thing this blog post is really about, is those questions can’t be answered. Those questions- or similar ones- only serve to distract you from what you can answer:
How is my writing?
What can I do to improve my craft?
What can I do to improve my professional development?
What can I do to increase my industry savvy?
Am I doing best? Why do I not value my best as enough?

As we focus on questions we can not answer, as we worry about people that we do not control and as we try to know the unknowable– we are burning time and energy better suited elsewhere.

When we allow delays, distractions and even doubt to crowd in- that is time we are not writing. That is energy we could have used to edit. Or read a book on craft. Or attend a workshop. With all the time I have used worrying and wondering about stuff beyond my control, I could have attended whole conferences for weeks on end!

As the end of the year approaches and 2012 stretches before us, it is filled with opportunity. Opportunity for you to be the writer you are intended to be. No agent, publisher, contract or sale makes you a writer. Writing makes you a writer.

Yea, easy for you to say.

Uh, no. NOT easy. At all. It is a constant practice to remind myself to focus on my own stuff. It is not something you hear once and just magically stop worrying. Part of my ongoing practice is to work on reframing anxiety producing questions into thoughts that can actually be productive.

More than a year ago, I received an exciting response from an agent (ie “I love your novel. I want to discuss representation.”) This was pretty much my dream agent. I spent way too much time wondering when the agent would call, why she hadn’t called, maybe she’d changed her mind about me. Maybe she didn’t like my facebook picture and social media wouldn’t build my career after all. Maybe she didn’t think my blog title was funny…on it went.

Common thought about worry is to push it out of your mind: “Don’t think about it. Stop worrying. Let it go.” Sure. That’s going to happen. It’s like telling you not to think about elephants. Quick! What are you thinking about? Usually, elephants.

Here’s what I do.

Take one sentence of your worrying thoughts. The one that seems to sum it all up. Why hasn’t she called? Instead of trying to push that thought away. Invite it in. Mull it over with a cup a coffee. I take my cup and stare out at my backyard. Take a few breaths and really think that through.

Are you ready for that call?

The answer for me was: NO. I wanted her to call. Because I wanted an agent. But I was not ready. I wanted to be further along on my WIP. And, I was nine months pregnant. I was not in a life position to discuss building a new career. As I focused on my stuff, I was able to let go of that worry about when the phone call would come.

Instead of spending time and energy on what someone else was doing, I was able to focus on my own tasks. Like getting my word count higher on my new novel. Like researching what to do when an agent calls and oh, yea, HAVING A BABY (a 9 pound baby at that!).

I did get that call. And when I did, I was ready. And so was she. My worry had accomplished nothing. My peace did.

Now, when I am going to get that publishing contract?

Post Author: Charise Olson

Charise Olson writes contemporary women’s fiction. She likes to say she writes California Fiction. It’s like Southern Fiction, but without all that humidity. Her characters face serious life situations and cope with humor. Someone always has a smart mouth and Charise claims IM-plausibile deniability as to their origin. Charise is a mom to anyone needing mothering (whether they think they need it or not!) and owns two alpacas. Why alpacas? Because they were cheaper than a lawn mower. The menagerie also includes two dogs and two cats. In addition to her fiction writing and family, Charise has a paycheck career in social services and education.

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Deadlines: Slaying Medusa

I’ve been through a rough initiation to the reality of deadlines. In May, I learned that I needed to do a 60 to 70 percent rewrite of my second novel…in one month. My agent negotiated for an extra month, but that was all the wiggle room available. So I had eight weeks to write about 300 pages. In addition, I knew that the enormity of the second novel’s rewrite would affect the time I needed to write the third novel in my series. Altogether, I was looking at writing and editing about 600 to 700 pages in six to seven months, starting in June 2011 and ending January 1st, 2012.

For some authors, this wouldn’t be too stressful. Many professional novelists turn out three or even four books a year.

For me, it felt like a death sentence. Given the pace at which I usually write and the research requirements for my novels, I knew that the unexpected impact of these deadlines would change my life drastically.

I wanted to run away, screaming and frothing at the mouth. It took every ounce of my willpower to accept the situation and begin the long, arduous, fearsome task ahead of me.

So here I am, three days from my deadline for my third novel. I have one chapter left to write.

I have officially survived the deadlines. And I feel like a warrior returning exhausted but victorious from a battle with some horrifying mythical creature .

For what it’s worth, here’s what I’ve learned.

We have nothing to fear but fear itself.

I’ve never felt such pure dread from a writing project as I did during the rewrite of my second novel. In grad school, I finished my papers two weeks early without breaking a sweat, and liked it! Even though my doctoral dissertation took a lot of thought and hard work, I never feared it or thought I couldn’t do it.

You know the pinprick of reluctance and fear that we writers sometimes feel when we face a blank page? Magnify that by one hundred, until it’s like a lance through the guts, and that’s how I felt for seven of the eight weeks of that novel rewrite.

At the same time, I knew that this crippling fear was my true enemy.  If I could just live through it one hour at a time without hyperventilating, I could probably make it through the whole ordeal.

Deadlines are like Medusa: the mere sight of them can turn you to stone.

So don’t look directly at them, if you want to survive. Polish up your shield of faith and look only in its bright surface—let the deadline become a dim, hissing shadow while you hack off its head.

Does this metaphor seem too violent for the artistic, expressive act of novel writing? For me, that’s how it felt–like a raw struggle, nothing pretty or poetic to it, just sheer determination not to give in to the fear.

Tell me—have you ever faced this kind of overwhelming fear as a writer? What did you do to get through it?

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After the Glitter, Get Inspired

When the glitter settles, I often discover that my creativity has gravitated from the work place to family, friends, and holiday festivities. In other words, it goes into play mode. Christmas can leave me feeling unmotivated to return to the hard task of writing. When this happens, a pep talk is in order to remind the creative side of my brain that it loves writing.  I find it helpful to think about a time when I was able to produce and convince myself that I’m capable of doing so again. I try to focus on the positive and not entertain negative thoughts or lingering distractions so that I can prepare the way for my inner writer to quicken.

I know that I must allow the left side of my brain (the logical or analytical side) to provide a safe uncluttered place for my creative right side to emerge.

In other words, I clean up the glitter. For me, it’s getting my hair done, putting away the Christmas decorations, and cleaning off my desk and workspace. I organize my desk and schedule and make necessary adjustments to reincorporate my writing time. I order a calendar for the upcoming year. I often need to re-prioritize my writing goals and ask, “What is my next step? What day and time will I begin?” I allow my left side to formulate a plan for my inner writer, rather like one friend spurring another to do something great.

With the glitter removed, I coax my right side to get back to my fiction writing.

 I stoke the dim flickering desire by intentionally doing things that heat up the inspiration. I may read a book on writing, go to a writing blog, or connect with another writer. I dig out the inspirational quotes. If I’m lazy, I may read a novel or two. I think about my readers.

When my motivation intensifies, I know it’s time to get started.

Even if it doesn’t, when the designated appointment time arrives, I sit at my desk. It feels familiar like I’m coming home again. I begin by reading what I last wrote or looking over my plot outline.  When my creative mind knows I mean business, it will emerge–sometimes slow and sulky and other times eager and crashing through the gates. My lips quirk into a smile and my fingers glide over the keyboard. It may feel rusty, but I know this isn’t the time for me to worry about perfection, but just be thankful that I’m writing again.

How do you go from glitter to inspired?

 

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Write, Market, Sell

Write, Market, Sell is not to be confused with Eat, Pray, Love, although I like to mix it up a little bit. For instance, I love what I do, I’ve been known to eat when I write (love those M&M’s and Skittles), and I pray it all works out. 🙂

Remember when you made the decision to WRITE? Have you learned a lot since then? I know I have. And as long as we keep writing we will continue to learn as long as we make a conscious decision to do so. When we learn to write we have different obstacles to overcome: plot, dialogue, setting, pacing, and so much more.

I think marketing is much the same. When we MARKET we have a learning curve to conquer that is much the same. Some of the marketing obstacles I’ve had to learn about and continue to learn about have to do with: networking, websites, Facebook, twitter, and so much more.

I SELL a product. Again there is a learning curve. There are many ways to do this selling thing: book signings, hand selling, giving away product to hopefully sell more product later, interviews, and so much more.

So just like all of you on this journey with me there are many blank pages to be filled in the realm of Write, Market, Sell. We face a blank page every time we start a new story, but with experience we gain new skills, perspective and technique. It’s the same with marketing and selling our novels. We can’t do everything well all the time, but we can do many things well a lot of the time. So don’t be afraid of facing the blank page in any of these areas, gain wisdom and put it on the page.

What’s the latest skill you’ve honed in any of these areas? What’s one thing you plan to do differently in the New Year related to your writing? And do you nibble when you write?

Post Author: Jillian Kent

Jillian Kent is more than enthusiastic about the release of her first novel, Secrets of the Heart, The Ravensmoore Chronicles, Book One. She’s a full-time counselor for nursing students and holds a masters degree in social work. She’s fascinated with human behavior and thought it would be interesting to explore what might have happened in a lunatic asylum during England’s Regency era, her favorite time period. Jillian hopes you will escape into the past with her and find faith for the future.

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A Gift for the Holidays – Part II

He’s offering the gift of grace. G – Guilty No More, R – Rest in Christ . . .

It’s much to absorb, and He hasn’t even spelled out the whole word. You hesitate. The Lord reaches in the box and pulls out the next letter, “A.” With trembling fingers you reach for it, running your thumb down its long, sleek sides.

“Accept my unconditional love,” He says. ” I stand before you with my arms open wide, longing to enfold you in them, but sometimes you duck your head and walk away. You let shame, guilt, or feelings of inadequacy keep you from Me. I have loved you with an everlasting love. ** Nothing you’ve ever done has made me regret that great love, and nothing can take it away.

“When I died on Calvary, I made it possible for us to be in close relationship. I washed your every misstep away in the river of my blood. There is nothing to separate us.” ***

You’re weeping freely now. He’s right. The Christian life is about Jesus and the righteousness He gives. You make it about your performance, causing both your pride and your guilt to keep you from His arms.

“I’m sorry.” You whisper.

Jesus puts an arm around you. “Take the next letter.”

You reach into the box and hand Him the “C.” He lays it across your heart. “C is for Christ in you, dearest. I am your hope of glory. You try so hard to be good. Trust Me and let Me make you good. The good work I’ve begun in you will be completed. Stop striving. You are My masterpiece. Will I not finish it?” ****

The Lord reaches into the box for the last letter. You still weep silently, leaning your head against His shoulder.

“E is for Empowered. I am the One who empowers you to be all I’ve created you to be. Spiritual maturity isn’t chasing after good works or achieving your dreams. It isn’t being perfect. It is knowing Me and letting your life flow from our relationship.

“Let me empower you, dear one. I am the one who gives you the grace to accomplish all I ask of you.” *****

You nod.  He hugs you and then kisses your cheek. As He walks away you finger each letter, His words echoing in your soul. You place the letters back into the box, one by one:

G – Guilty no more

R – Rest in Christ

A – Accept His unconditional love

C – Christ, the hope of glory

E – Empowered by His Spirit

You linger with the open box in your lap, breathing in the scent of grace. There is no greater gift.

How does his unconditional love change you? How is He your hope of glory? Where do you need His empowerment?

***Ephesians 2:13

****Philippians 1:6 & Ephesians 2:10 (NLT)

*****Philippians 4:13, 2 Timothy 3:17

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A Gift for the Holidays – Part I

Come.

Do you hear the Master calling?

There’s a twinkle in His eyes and a gift in His hands. Notice how the golden paper glistens with a metallic gleam. And don’t you just love the big, blood red bow?

A present. Just in time for the holidays.

Your Best Friend is excited about your gift. He’s done all the work—choosing what you need most, going to great sacrifice to procure it for you. All that’s left is for you to open it. Won’t you focus on Him and unwrap His gift?

You pull the red bow apart and lift the lid. You can’t see what’s inside, but you can smell it. It smells like lilacs and fresh cut grass and sunshine. You can feel the present, too. It’s solid as iron, soft as a baby’s cheek, and makes you warm all over. You can even hear your gift. One minute it swells with symphonic melody, the next it sings with the sweetness of a child. You can almost taste it on your tongue. It’s meat, potatoes, and vegetables—all that is solid and healthy—and it is also silky chocolate and all that is sweet.

“What is it?” You ask.

“It’s my grace.” He speaks with hushed voice, a tinge of emotion lacing His words.

You stare at the box. You’ve heard about grace before, but you’ve never really experienced it. Who knew grace had a smell, a feel, a taste?

He suggests you reach inside.

You pull out a “G” and frown.

Jesus chuckles. “G is for guilty no more. Too often you heap condemnation upon yourself. You are overwhelmed with your many tasks and feel guilty there’s dust on the mantle.

“But it goes deeper. You beat yourself up for faults and failures I’ve erased from your record. I’ve already forgotten them. There’s no need to be angry with yourself. I gave my life so you could live without condemnation. You are guilty no more. If you don’t believe me, read Romans 8:1. Read it a thousand times and tape it on your bathroom mirror. Live as you are, my dear: Free from condemnation.”

You have a big lump in your throat and since you can’t talk, you reach back into the box. The letter “R” is in your hand.

The Lord gently lifts your face to his. “R is for Rest in Me. Come to Me when you labor and are heavy-laden and overburdened, and I will cause you to rest. I will ease and relieve and refresh your soul.” *

“It’s hard to rest,” You say.

Jesus tilts his head. “Think about a nursing baby—how a mother cradles him in her arms, and he nuzzles to her breast. He is nourished, body and soul. As he’s fed he never takes his eyes off of his mother, gazing with complete satisfaction, trust, and peace. Rest in me as that baby rests. I will nourish you. I will lead and comfort you.”

Your eyes are glued to the Master, hungry to believe all He is saying, but there is hesitancy, a fear you don’t deserve to rest.

My Child, did the baby do anything to earn love?”

You shake your head. “He could do nothing to help his mother.”

“In the same way, I don’t expect you to earn My love or the right to rest. I simply come and say, ‘Are you tired? Let me help you. Are you burdened? Let me carry it.’”

Little tears gather in your eyes as you listen to Him. There’s still more to discover. You peer into the gift box.

What special ways do you embrace His grace?

*Matthew 11:28 (AMP)

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Celebrate Your Book With a Party!

November 4, 2011 was starred, circled, highlighted and otherwise bolded on my wall calendar, computer calendar, and represented in a countdown ticker on my desktop.

What’s so special about that date, you ask? My book launch party for Lakeside Reunion, my debut novel, which released in November by Love Inspired.

After receiving the call from Rachelle that launched me from an unpublished author into the publishing world, I envisioned hosting a book launch party to celebrate this dream-turned-reality with family and friends.

I set the date, searched online for book launch information, and came across articles by Deborah Vogts and Ava Pennington on the CAN site. Their articles are very informative, so if you’re in the planning stages, check out their great advice.

Following their leads, I created a budget, then enlisted family and friends to help. I chose to host the party at my church because it wouldn’t cost me anything and it would be a good marketing opportunity for our church.

Once I saw my cover, I decided to keep a simple, yet classic theme of leaves. What better symbolizes autumn?

As silly as it may sound, I compared myself to a bride-to-be preparing for her wedding day. If you’ve planned a wedding or helped with one, you know what I’m talking about—budgets, food, décor, and we can’t forget the dress.

I sent out almost 100 invitations to family and friends across the country. I wanted them to celebrate with me (and buy my book)!

I kept the menu simple–cinnamon roll mini pancakes to go with the breakfast theme in the book, apples & caramel dip, candy corn M & Ms, cake, cider, coffee and tea. We had plenty of food leftover so people don’t attend to eat.

The building anticipation created a roller coaster of emotions—would anyone show up, would I sell any books, would I run out of food, what if they hate the book? The day couldn’t arrive fast enough—the day was approaching too quickly. I still had too much to do! What was I thinking having a book launch party anyway?

The weekend of my party, my prayer partner and close friend Reba J. Hoffman flew up from Florida to attend. My friend Carolyn, who was one of the first to read Lakeside Reunion in its infancy ten years ago, drove up from Virginia to share in my special day. My family rallied around me. My Coffee Girls surprised me with a large keepsake box. What I pictured in my head was nothing compared to what played out on that gorgeous autumn afternoon.

Tears flowed. Cameras flashed. I laughed. I hugged. I signed. God used little ole me to write a story that touched hearts. One of my mother’s friends shared how Lindsey’s story helped her cope with her husband’s recent death. As family members and friends celebrated this milestone in my life, I gave God the glory. After all, had it not been for Him, none of that day would have been possible.

What about you? Did you have a book launch party? What special moment stood out to you? If you haven’t had one yet, are you planning one for your book? What expectations do you have?

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Settling the Score in 2012

Photo: D Sharon Pruit

Like lots of writers, I’m goal-driven. Each December I reflect on what I’ve accomplished the past year and what I still want to achieve. I’m not talking New Year’s Resolutions here; my WordServe colleague covered that quite brilliantly here. I’m talking about taking a good hard look at where I currently stack up against where I want to be.

When I started writing, I decided if I did one thing—no matter how small—every day to move toward my goal, I was doing okay. That worked for a while. I sold a couple of novels, completed several new manuscripts and got an agent—all aspirations I’d set out to achieve. Then something changed. People were measuring success in the social media space in a quantifiable, new way.

I knew social media was important for author promotion, so I increased my focus there. I expanded my social networking channels, reached out to make new contacts and endeavored to add relevant content wherever I participated. Eventually, I fell into a nice rhythm, and I’d thought I reached some moderate success.

Until, I discovered Klout.

I understand the importance of measuring the benefit of action against the time (or money) spent taking that action. Klout measures influence based on ability to drive action through social networks. As authors, we want people to engage with us, and we want them to read our books. So, off I went to Klout, armed with the warm-fuzzy I was already doing okay. I signed into my various latest-and-greatest social networks, then eagerly awaited my score.

It came back: twenty. Let me put that into perspective. An average score for someone dabbling in social media at that time was around 22. I had spent the year ramping up my social media presence and was still decidedly below average. The cat-lady next door probably had a higher Klout score than mine. Dismal didn’t begin to describe how I felt.

Being goal-oriented, I’m not one to wallow in my misery, so I looked up people with Klout scores I admired and tried to emulate them. Ten+ tweets a day? Eesh, but if it will make a difference, okay. Post more Facebook content people are likely to like, comment on or share? Let me just dust off my crystal ball…check. I can do that! Get more mentions on Twitter? No clue, but maybe if I tweet more it will help. And it couldn’t hurt to blog more…micro-blog more…get more followers…make more friends…post better content…be more interesting…put more out there…respond more to other people’s stuff…who said less is more? More is more!

I adjusted my program, then went back to check my score. It was now a bright, shiny…24? Still not good enough. I continued to make tweaks and check to see if anything I did made a difference. When someone reblogged my content, what did that do to my score? When they commented on my links, how did that help? What if I un-followed a bunch of inactive Twitter accounts, did that do anything? One day I thought I’d hit on something when my Klout score jumped to the high-thirties, but then I figured out they changed their algorithms and lots of scores had gone up by 10 or more without any outside effort whatsoever.

Then it dawned on me, if Klout can tweak their so-called measuring stick, why can’t I? Who really cared about my score anyway? Would an editor not buy my novel if my score wasn’t high enough? Would my agent drop me if my True Reach wasn’t up to snuff? Would my Yahoo groups cringe to be seen with me? Would my Tumblr pals run away like one of their clever little gifs? Would I never sell another book again?

I’m guessing the answer to most of the above is ‘no’ with the exception of that last one, because if I didn’t stop obsessing about moving my Klout score, I was never going to make time to finish another book again. Ever.

As I look forward to 2012 and set some writerly-type goals, I’ll continue to include author promotion among them, but I’ll be careful what I use to measure my success. Even though Klout is interesting and a great validation for some, I already know it’ll no longer be my personal yardstick.

The only numbers I want to obsess over this year are word count, the number of pages I’ve edited, and possibly the number of adverbs I remove from my first drafts. I may even go back to my old adage: what have I done today to further my writing career? I’ll stretch myself to improve my writing—to dig deeper for character development, to toss out clichés and to make my dialogue sing. I’ll remember why I joined social media to begin with: to interact with friends, readers and other writers.

And when I look back this time next year, I hope I’ll be able to carve another notch in the old doorframe and celebrate 2012 knowing how much I’ve really grown.

What about you? How are you measuring success against your goals?