“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar, the ultimate motivator, knew that when we authentically and unselfishly support other people, great things happen. I’ve experienced the truth of this principle many times in my life, but especially recently, when I joined forces with two other WordServe authors.
Karen Jordan, Kathryn Graves, and myself decided to collaborate on writing a non-fiction book for women. By doing so, we discovered some surprising side benefits. We’ve found the magic of the collaborative process for writers improves marketing, increases our income potential, and adds a fun element to the author’s journey.
The pressures seems lighter, because we’re in it together.
One of our most exciting accomplishments came from developing a women’s conference based on our book’s title and message. We outlined options for a one-day conference as well as a two-day event. We came up with a suggested ticket price and estimated income from the event based on a variety of attendance number ranges. We brainstormed ideas for other creative ways to support the Untangled Women’s Conference. And we reviewed different expense scenarios, weighing convenience against cost.
Then we formalized our thoughts.
We created an Event Planner’s Kit to make it easier for churches and organizations to host Untangled. (I found it much more efficient and thorough to generate resources as a team versus what I might accomplish on my own.) We created a marketing flyer, and put it on our speaking tables at events, mentioned it in passing conversations, and posted it on social media. One of the most important actions we took was praying for and with each other.
We didn’t wait long before seeing results.
The response amazed us. Within a week, we had a conference scheduled and on the calendar in one state, while two other states began serious talks with us. Within three weeks, we had sent out four more conference kits to other states by request. Because of our collaborative marketing efforts, this coming fall/winter/spring should fill up fast with paid speaking gigs and greater book sales.
As we traverse this new world of collaborative marketing, we are learning many things. But the truth of Zig’s words is already evident — by helping each other through the collaborative process, we are all winning. This is what we can tell you so far:
8 Reasons the Magic of Collaborative Marketing for Writers Works:
- You build off of each other’s ideas — growing creative efforts.
- You share the expenses, reducing costs for each individual.
- You expand the message reach further than one individual can accomplish on their own.
- Your mind moves from thinking of your efforts as self-promotion, to that of helping your fellow writer(s).
- You enrich the lives of readers, event planners, and audiences by offering them a diverse experience through multiple voices.
- You sell more books as an author by increasing your opportunities to speak and participate in other cooperative public events.
- You feel more courageous to step out and try new things.
- You have people to support and celebrate with, who really understand the emotional highs and lows of writing and marketing.
Have you collaborated with other WordServe authors? If so, what did you do, and how did it affect your book sales as well as your morale? Would you be interested in brainstorming and collaborating together?

Maybe you can relate to days like I’ve had. Where you need a dose of inspiration to get you moving — or a swift kick in the fingers. When this happens, I’m grateful for quick, motivational, and uplifting thoughts from other experienced writers.
“First drafts are always horrible and ugly. Don’t worry about that – it’s the same for everyone. Just remember that the first draft is as bad as the book is ever going to be, and if you keep redrafting, one day you will look at your horrible book and realise that you’ve turned it into something actually quite beautiful.” – Robin Stevens, author of the Murder Most Unladylike series
“Write what you want to know more about — the teacher always learns more than the student. Become passionate about the stories you tell and the people you are writing about. Finish your writing day with something that makes you want to know what happens next. Give yourself periods of rest — mental breaks sharpen the mind. And keep writing, especially when you don’t feel like it.” — Anita Agers Brooks, author of Getting Through What You Can’t Get Over and other titles
I remember when my pulse quickened and my heart thumped at the thought of “making it” as a writer. The first time I gingerly brushed the soft cover of my first book, flicked through its pristine pages, I felt awed. The young girl inside of me, who’d always dreamed of seeing her name on a book, shed a happy tear.
3. The writing life is not a solitary endeavor. It takes a team to successfully publish. Critique groups, writing peers, or advance readers help us delve deeper into our subject matter, and pick up on flaws we often miss. Agents, publishers, and editors polish our projects and help promote them to reach a bigger audience. Readers become fans who sometimes become friends — if we are so blessed.
I’m still working on all of these areas in my own writing, and anticipate the need to keep them in mind until the day I type my very last word. I don’t simply want to write, I want to use my words well.
I think every published author wishes they could go back in time to whisper in their younger self’s ear. Doing so would certainly save volumes of time and energy. I’m sure five years from now, I’d wish for the opportunity to tell today’s me something I need to know right now.
Read as much as you can. Phrases such as, “Great writers are great readers,” hold a wealth of truth. The more we study, the more prepared we are to succeed. Reading teaches us the subliminal art of sentence flow, heart tugs, and scene staging. It also shows us what to avoid, as we learn from the mistakes of others. It’s the best motivator I know.
Set time-stamped writing goals. I’ve really let this one slip lately, and my work is showing it. But my One Word is Reset, so I am resetting my goals. The difference between a dream and a goal is a measurement. So my refreshed writing goals include a minimum of 5,000 words per week. This reasonable number allows for flexibility, while pushing me beyond a normal comfort zone. It’s doable.
I can write until my fingers are numb. I can start writing at dawn’s break, pushing until the wee hours of the next morn, but if I am not inspired, it’s all for nothing. My personal inspiration come from prayer, provision, and praise for my Maker. He’s the one who gifted and called me. This is my most powerful secret.

Yes, the writing is hard at times. There is no doubt my emotions can lead me temporarily astray. However, as a professional author, I DO still enjoy writing as well as having written — because I understand the impact my words can make.
Last month, I shared some simple insights on
The truth is, sometimes too much solitude hampers my creative flow. As an extrovert, I’ve learned that lunch with a friend or two, calling someone to go for a walk and a talk, or a brief phone call with a colleague, client, or family member releases fresh thoughts that enrich my writing.
The key to making any of us more effective in our endeavors is knowing who we are, and giving ourselves permission to operate in our natural giftings and preferences. As long as we are careful to do so in balance.
Writing with Personality is helpful for introverts, and their counterparts, extroverts. (I’ll share some insights about the latter next time.) But wherever you fall on the personality spectrum, as Socrates reminds, know yourself, and allow you to be and do as needed — otherwise, you will struggle to get your writing done. Another great writer and natural introvert, 


I was watching
The actor giggled. “Thanks, Jimmy. I was honored to play this role, I know I’m supposed to say I love it too, but I really mean it. This is probably my favorite project so far. I only hope the people who watch it are touched as much as I was making the film.” She raised her hands in the global prayer pose symbolizing humility.
The actors are the face of the movie, so no matter what anyone else does behind the scenes, it is the actor who must make public appearances and visit shows on the interview circuit. An actor’s passionate voice, joined with an intriguing movie trailer, is what drives audiences to theaters and streaming sites. For authors, it’s no different. We are the face of our books. Our passionate voice about our message, mingled with intrigue about our book’s content, is what drives readers to want to know more.
2. Don’t try to write like someone else. No one else thinks like you, has your life experiences, your collective information, your communication style, or your voice. Copying someone else’s approach means your unique offering is lost—and the world misses out.
8. Don’t be afraid to let a word, sentence, paragraph, chapter, or even an entire project go. Sometimes, a piece doesn’t work, and you shouldn’t waste time and energy trying to force a square concept into a round career. Allow yourself to move on if you feel like you’re pulling splinters to make things fit.