The Magic of Collaborative Marketing for Writers

Zig Ziglar Motivational Quotes“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar, the ultimate motivator, knew that when we authentically and unselfishly support other people, great things happen. I’ve experienced the truth of this principle many times in my life, but especially recently, when I joined forces with two other WordServe authors.

Karen Jordan, Kathryn Graves, and myself decided to collaborate on writing a non-fiction book for women. By doing so, we discovered some surprising side benefits. We’ve found the magic of the collaborative process for writers improves marketing, increases our income potential, and adds a fun element to the author’s journey.

The pressures seems lighter, because we’re in it together.

Untangled A Women's ConfereneceOne of our most exciting accomplishments came from developing a women’s conference based on our book’s title and message. We outlined options for a one-day conference as well as a two-day event. We came up with a suggested ticket price and estimated income from the event based on a variety of attendance number ranges. We brainstormed ideas for other creative ways to support the Untangled Women’s Conference. And we reviewed different expense scenarios, weighing convenience against cost.

Then we formalized our thoughts.Untangled A Women's Conference

We created an Event Planner’s Kit to make it easier for churches and organizations to host Untangled. (I found it much more efficient and thorough to generate resources as a team versus what I might accomplish on my own.) We created a marketing flyer, and put it on our speaking tables at events, mentioned it in passing conversations, and posted it on social media. One of the most important actions we took was praying for and with each other.

We didn’t wait long before seeing results.

The response amazed us. Within a week, we had a conference scheduled and on the calendar in one state, while two other states began serious talks with us. Within three weeks, we had sent out four more conference kits to other states by request. Because of our collaborative marketing efforts, this coming fall/winter/spring should fill up fast with paid speaking gigs and greater book sales.

As we traverse this new world of collaborative marketing, we are learning many things. But the truth of Zig’s words is already evident — by helping each other through the collaborative process, we are all winning. This is what we can tell you so far:

8 Reasons the Magic of Collaborative Marketing for Writers Works:Collaboration Works

  • You build off of each other’s ideas — growing creative efforts.
  • You share the expenses, reducing costs for each individual.
  • You expand the message reach further than one individual can accomplish on their own.
  • Your mind moves from thinking of your efforts as self-promotion, to that of helping your fellow writer(s).
  • You enrich the lives of readers, event planners, and audiences by offering them a diverse experience through multiple voices.
  • You sell more books as an author by increasing your opportunities to speak and participate in other cooperative public events.
  • You feel more courageous to step out and try new things.
  • You have people to support and celebrate with, who really understand the emotional highs and lows of writing and marketing.

Have you collaborated with other WordServe authors? If so, what did you do, and how did it affect your book sales as well as your morale? Would you be interested in brainstorming and collaborating together?

7 Great Inspirational Quotes for Writers

Never write at allMaybe you can relate to days like I’ve had. Where you need a dose of inspiration to get you moving — or a swift kick in the fingers. When this happens, I’m grateful for quick, motivational, and uplifting thoughts from other experienced writers.

Maybe the following inspirational quotes will propel you to action, when you feel like shutting down.

  1. “As Kandinsky says, “Everything starts with a dot.” Sometimes the hardest thing in writing a story is where to start. You don’t need to have a great idea, you just have to put pen to paper. Start with a bad idea, start with the wrong direction, start with a character you don’t like, something positive will come out of it.” – Marion Deuchars, illustrator and author of Let’s Make Some Great Art
  2. “Remember that writing things down makes them real; that it is nearly impossible to hate anyone whose story you know; and, most of all, that even in our post-postmodern era, writing has a moral purpose. With 26 shapes arranged in varying patterns, we can tell every story known to mankind, and make up all the new ones – indeed, we can do so in most of the world’s known tongues. If you can give language to experiences previously starved for it, you can make the world a better place.” – Andrew Solomon, acclaimed psychologist and author of Far & Away
  3. writing-quote-j-k-rowling“First drafts are always horrible and ugly. Don’t worry about that – it’s the same for everyone. Just remember that the first draft is as bad as the book is ever going to be, and if you keep redrafting, one day you will look at your horrible book and realise that you’ve turned it into something actually quite beautiful.” – Robin Stevens, author of the Murder Most Unladylike series
  4. “Growing up I believed only certain people were allowed to write books – namely, fancy literary heirs who had gone to the right school and university. Not people like me. But of course, anyone can write a book. And anyone should, so that we have more diversity of voices in publishing.” – Julie Mayhew, author of Mother Tongue and others
  5. “Always keep a notebook and pen by your bedside. No matter how much you convince yourself you’ll remember that brilliant idea in the morning, you really won’t. Write it down because sleep has a way of giving you ideas and then stealing them right back.” – Swapna Haddow, author of the Dave Pigeon series
  6. Write what others can't say“Write what you want to know more about — the teacher always learns more than the student. Become passionate about the stories you tell and the people you are writing about. Finish your writing day with something that makes you want to know what happens next. Give yourself periods of rest — mental breaks sharpen the mind. And keep writing, especially when you don’t feel like it.” — Anita Agers Brooks, author of Getting Through What You Can’t Get Over and other titles
  7. “You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.” — Jodi Picoult author of My Sister’s Keeper

What are some of your favorite writing quotes? What motivates you as a writer?

5 Things Aspiring Writers Might Be Surprised to Know

Your DreamsI remember when my pulse quickened and my heart thumped at the thought of “making it” as a writer. The first time I gingerly brushed the soft cover of my first book, flicked through its pristine pages, I felt awed. The young girl inside of me, who’d always dreamed of seeing her name on a book, shed a happy tear.

Now that I’ve succeeded in publishing multiple books, with more on the way, I’ve found myself in a reflective mood. Recently, I pondered some of the more surprising things publishing success has taught me — boiling them down to my top five.

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5. Your need to learn will never diminish. Culture shifts, technology advances, headline focuses, and global changes necessitate a writer’s dedication to ongoing education. Solid research and investigation are bedrock pieces in the foundation of any great written work. New information equals fresh content. 

4. Fear will not subside — although fear can change as your writing career progresses. Early on, many aspiring writers fall prey to the paralysis of fear, while professionals know that fear can prove a driving motivator. When you consider the greater loss of missing potential success, the emotion of fear propels you to action. If you fail to try, your failure is guaranteed. 

best thing you don't write3. The writing life is not a solitary endeavor. It takes a team to successfully publish. Critique groups, writing peers, or advance readers help us delve deeper into our subject matter, and pick up on flaws we often miss. Agents, publishers, and editors polish our projects and help promote them to reach a bigger audience. Readers become fans who sometimes become friends — if we are so blessed.

A wise writer intentionally and consistently builds their audience. When much in the world changes, one thing does not: word of mouth is still the most powerful marketing machine.

2. Story, whether written in the entirety of a book, or a short paragraph to example a point, draws readers deeper into your world. Few people appreciate being talked at, while most love being drawn into a good story. Whether they author novels or non-fiction, the skillful writer paints pictures with their words.

1. Human curiosity is king. Write cliff-hangers, page-turners, and chapter-leads to keep your reader wanting more. As you resolve or answer each inquisitive sentence you craft, replace it with another, until ultimately, you tie it all together at the end. A satisfying conclusion after creating ongoing curiosity makes a reader say, “I wish this book hadn’t ended.”

Motivational MantraI’m still working on all of these areas in my own writing, and anticipate the need to keep them in mind until the day I type my very last word. I don’t simply want to write, I want to use my words well.

Most writers I know would agree — we start out writing for ourselves — until we discover the real gift is in writing for others. The dream we live is the dream we share.

Seven Essential Tips Every Successful Writer Must Apply

Fresh StartsI think every published author wishes they could go back in time to whisper in their younger self’s ear. Doing so would certainly save volumes of time and energy. I’m sure five years from now, I’d wish for the opportunity to tell today’s me something I need to know right now.

These are the thoughts rolling through my mind this new year, clean with the possibility of fresh starts. I think it’s important to slow down sometimes.

We need to reflect on the past in order to improve on the future. So I’m reminding myself of the tips I’d give my younger self, knowing I’ve let some slack, and resolving to begin again. I believe the seven following tips are essential, things every writer must know.

  1. Ray BradburyRead as much as you can. Phrases such as, “Great writers are great readers,” hold a wealth of truth. The more we study, the more prepared we are to succeed. Reading teaches us the subliminal art of sentence flow, heart tugs, and scene staging. It also shows us what to avoid, as we learn from the mistakes of others. It’s the best motivator I know.
  2. Eavesdrop. Most of my best dialogue came from listening in on someone else’s conversation in restaurants, conferences, stores, airplanes, etc. I write non-fiction, and I tell true stories or compilations based on real people, but even if I wrote fiction, I would use this technique for writing believable and fascinating statements.
  3. Listen to outsiders. The more detached someone is from you, the more objective their writing feedback is going to be. Family and friends tend to fall into two camps: they either gush over everything you write, even your sloppy first drafts, or they nitpick, make digs, or outright blast anything you pen. Make it your mission to interact with people on social media, critique groups, or professional advance readers who are willing to respond honestly.
  4. Pull on your thick skin. You might want to consider whale shark skin for this one, (estimated at 6″ thick). Just like “there’s no crying in baseball,” professional writers soon learn, no one’s handing out Kleenex around here either. When rejection stings, stiffen your spine, and pitch again.
  5. Douse distractions. It’s going to happen. Ten people want five different things from you at once. You’re working on one project, when the siren call of another beckons. But professionals know the power of tenacity — grinding your behind into the seat, tuning out the voices trying to break your focus, and writing through to the finish line.
  6. motivational quotesSet time-stamped writing goals. I’ve really let this one slip lately, and my work is showing it. But my One Word is Reset, so I am resetting my goals. The difference between a dream and a goal is a measurement. So my refreshed writing goals include a minimum of 5,000 words per week. This reasonable number allows for flexibility, while pushing me beyond a normal comfort zone. It’s doable.
  7. Touch your own heart. If I’m not passionate about what I’m writing on, why would anyone else be interested? If I’m bored, my readers will feel boredom. If I’m thrilled, my readers will feel a flutter of excitement driving them to turn the page.

The more I write, the more I question myself at times, and yet, when I go back to the basics, I find the truth, the way, and a successful writer’s life. Which brings me to a bonus secret.

Pages in a Thousand BooksI can write until my fingers are numb. I can start writing at dawn’s break, pushing until the wee hours of the next morn, but if I am not inspired, it’s all for nothing. My personal inspiration come from prayer, provision, and praise for my Maker. He’s the one who gifted and called me. This is my most powerful secret.

What inspires you to write? Do you have any tips you would whisper to your younger self?

The Joy of Writing

I’m not sure what surprised me first — the fact that my business coaching client turned non-writing friend answered the question intended for me, or how he responded.

Lake Superior Anita Brooks Photographer

Anita Brooks’ Lake Superior Reflection

From the dining room table, I glanced through the picture window at the full moon reflecting over Lake Superior in the distance. After finishing three days of intensive review with the four partners of my latest business coaching project, the mood was relaxed, while the five of us savored plates piled with steak and king crab. It was in this moment of celebration when one of my coaching clients leaned forward and asked me, “Do you enjoy writing?”

My mouth opened, but his partner’s voice sounded before I had the chance to speak. “Not anymore, now that you have to work at it. It’s different when it becomes your profession.” A sheepish blush crept across his rounded cheeks. “At least, that’s what I imagine.”

An awkward pause followed his interjection, but I didn’t allow it to languish long. I smiled to let him know we were okay — after all, I’ve made the mistake of answering for others.

Then I turned my attention to my other client. “Actually, it is different now that I write professionally, but I still enjoy it very much. I’d be lying if I said every minute felt good, but it’s like any difficult thing we accomplish. There are times I think about walking away, when things aren’t going smoothly, when I get bored, when I feel overwhelmed, when I despise the way my words come out on a page, and when I think about the investment cost of time, energy, and money. But the negative emotions don’t last. I can’t imagine doing anything else. A soul-deep, intrinsic drive pushes me to write, I’m compelled to do this, despite my finicky feelings. And reader responses make it all worth while.”

Intrigue was obvious on my client’s face. “So people actually contact you?”

I chuckled, but it echoed off as my thoughts turned to some of the specific readers I’ve heard from. I could feel a hot glistening around the edges of my eyes as I began to answer. “It has surprised me at how many people have emailed and sent private social media messages. Nothing compares to the power of knowing words you penned touched another human being.”

“What’s the best thing a reader has told you?”

Anita Brooks Plane Wing in Flight

Writing and Reading Are Uplifting Experiences

I dipped a piece of crab in melted butter and slipped it in my mouth before answering. “Probably not what you think. A lady emailed to tell me she bought a copy of Getting Through What You Can’t Get Over in an airport on the east coast. She started reading on the plane, and said it hit some tender spots, so she closed it and vowed not to finish. But when she got home, she said, “That book kept calling my name.” That’s when she picked it up and began reading again.

In her email she said, “PLEASE forgive me, but a couple more chapters in I threw your book across the room, but only for a few minutes, because I couldn’t help myself, and had to go get it. I just finished reading the entire thing for the third time. THANK you! Your book saved my life.”

As I heard myself telling this story to my clients, I realized something afresh.

Goodreads Review Getting ThroughYes, the writing is hard at times. There is no doubt my emotions can lead me temporarily astray. However, as a professional author, I DO still enjoy writing as well as having written — because I understand the impact my words can make.

The greatest joy of writing comes from knowing I was made to do this, and that others are helped because I act despite my fears and insecurities. Many think, dream, and fantasize about writing books, but there is no greater joy than realizing I am an honored member of the club that says, “I did.”

Have you discovered the joy in writing?

Writing with Personality for Extroverts

Be YouLast month, I shared some simple insights on Writing with Personality for Introverts, so this time, I want to speak to their counterparts. Some misinterpret the definitions for these contrasting temperaments.

An introvert is not always quiet, and an extrovert is not always loud. As a certified personality trainer with over twenty-five years of experience, one of the best determiners I’ve found is this: An extrovert does their best thinking out loud, and an introvert’s most effective ideas take place in solitude and silence. They need to think before they speak.

As a bona fide extrovert myself, I often hear myself say something to someone else that I don’t want to lose. Then I have to stop, dig out paper and pen, as I tell them, “I’m sorry. I need to hurry and write that down before I forget it. Some of my best ideas come from conversations with other people.”

I usually receive an understanding nod along with a statement like this: “Go ahead, I’d hate to be the reason you lost a great idea.”

Sharing & IlluminationThe truth is, sometimes too much solitude hampers my creative flow. As an extrovert, I’ve learned that lunch with a friend or two, calling someone to go for a walk and a talk, or a brief phone call with a colleague, client, or family member releases fresh thoughts that enrich my writing.

Another thing I’ve learned is to use an audio app, so I can speak my thoughts out loud, and capture the concepts that flow from my loose lips. Sometimes I pretend I’m talking to another person, but whether I imagine a human face or not, my rambling, audible monologue releases many interesting pieces of prose.

Guilt used to smother me, because I felt stifled by sitting in solitude for too long. Now I realize extended periods of silence drain my energy, while intentionality in human exposure lifts my spirits and infuses my creative zest.

Nelson Mandela Know YourselfThe key to making any of us more effective in our endeavors is knowing who we are, and giving ourselves permission to operate in our natural giftings and preferences. As long as we are careful to do so in balance.

Whether introvert or extrovert, all writers require a healthy amount of time spent in study, interview, and interactions with other people. We equally need quiet moments with our thoughts and computers. Depending on our personality, some of us require more on one side of the spectrum or the other. Simply realize this — it’s okay to be different, we’re wired that way.

Are you an introvert who needs to think before they speak, or are you an extrovert whose best ideas pop out of your mouth while in conversation?

 

Writing with Personality for Introverts

Writing With Personality

Five Fresh Starts for the Living

I’ve studied, trained on, and spoken to audiences about human personality for over a quarter of a century now. But one of my favorite ways to use my education is to help my writing friends.

Recently, one of my author pals described her struggle. “I can’t seem to find my motivation. This summer has flown by with my visiting children and grandchildren. By the time they leave, I’m exhausted and don’t feel like doing anything creative.

“Having a recently retired husband under foot isn’t helping either. I’ve tried moving to several different rooms, but the noise of the TV or his honey-do repairs, not to mention his unrequested input or endless questions, disrupt my thoughts. When I write, I need quiet time to reflect, organized space to prepare, and a break from other people. I also need my family to take what I do seriously — most of them don’t think writing is real work.”

My friend is definitely an introvert. And what she was voicing was permission to work according to her intrinsic, soul-deep needs.

I replied, “It’s okay for you to feel this way. Have you told your family how you feel?”

“Not really,” she said with a sigh. “I don’t want to offend them.”

“I understand, but do you realize they may not grasp what they are doing to you?”

“They should.”

“We often assume other people know what our needs are, but the truth is, unless we tell them, few even think about it. One thing you might consider is coming up with an assertive, yet respectful way to let the people in your life know what’s bothering you. For instance, you could say, ‘I think my writing might have caused some confusion. I know most people don’t realize I’m working, especially since I do it from home, even I forget sometimes. But this is part of my job. I hope you understand if I put a few guidelines in place, to hold me accountable, so my work gets done and I meet my deadlines. It might mean I’m not available as much as you are used to.'”

“I could probably do that,” my friend replied.

I chuckled as I remembered when I first created my Writer’s Cave guidelines with my own family and friends. I had imagined all kinds of reactions, but once I shared my plan, they took it in stride and quickly adapted. It freed me from much writing angst.

I commiserated with my friend. “Dealing with your husband is a different matter — since he does live in your home too.”

Her soft laughter had a tinge of nervousness to it.

“Have you tried scheduling yourself in a closed room for a period of time and asked your husband if he could keep the volume down? Have you requested he wait to do repairs or ask questions until your allotted time ends?”

“Well, no.”

“Silencing ear muffs are another great alternative. I’ve got a set you can borrow.”

Her laughter had a relaxed ring this time. “I’ll have to check into those.”

“If neither of those options work, or if it offends your family, then maybe you could find a quiet coffee shop, restaurant, or other location away from home to help you concentrate. One with few people, since company drains your creative juices.

You can honestly tell your family and friends, ‘I won’t be available from this time to this time, I have a writing appointment.’ They don’t need to know the details, or that your appointment is with yourself.”

“I like that last option. Thanks.”

My introverted friend needed emotional support more than anything. She needed permission to be herself, someone drained of creative energy after an extended period of time with other people, even those she loves deeply. She knew what was necessary, but was afraid to act, she needed a third-party voice to set her free.

It must have worked. The last I heard, she was making good progress.

Know Thyself -- SocratesWriting with Personality is helpful for introverts, and their counterparts, extroverts. (I’ll share some insights about the latter next time.) But wherever you fall on the personality spectrum, as Socrates reminds, know yourself, and allow you to be and do as needed — otherwise, you will struggle to get your writing done. Another great writer and natural introvert, Karen Jordan, shared her insider’s perspective recently — it’s a great read, especially if you don’t want to feel alone.

Are you drained or energized by extended periods of time spent with other people?