
Steven Covey once offered the advice to begin with the end in mind. Knowing where you are going is the key to success not only in business and in life, but also in writing. The first step for a student to learn in writing is thinking through the main idea he or she wants to convey and then determining the key points that develop that idea. This approach not only works for a simple essay or speech, but also for a manuscript for a new book.
Know your starting point: Just as a student should be able to state the main idea of an essay in one sentence, an author benefits from communicating the purpose for a new book in an overview. You often see a polished version of an overview taken from a book proposal on the back cover of a book. This overview is usually about seven sentences, arranged in one or two paragraphs. Think of the overview as much more than an abstract. The overview should go beyond summarizing the key message of the book to piquing reader interest.
Plan the rest stops along the way: At the beginning of manuscript preparation, you probably will have have a clear idea of what you want to say in the first few chapters, but only a vague understanding of the direction of the rest of the book. For your book proposal, you will need a chapter outline, which can provide direction for your writing, but consider what rest stops you will visit on your journey from the introduction to conclusion of your book. For a fiction book, these rest stops are the important events in your overall plot. For a nonfiction book, these rest stops are key ideas that develop your theme. Planning these rest stops in your writing roadmap will help you drive your writing forward. Knowing you need to reach the next point in the development of your ideas will keep you from becoming sidetracked and adding good, but extraneous, information to your manuscript. If you link a certain expected word count to each rest stop, you also have a tool for planning your writing progress in order to meet a publisher’s manuscript deadline.
Arrive at your destination: You probably will come up with some great ideas while writing your manuscript that go beyond the material outlined in your book proposal. Wonderful! You might be able to incorporate some of these ideas along the way, but others may need to be saved for an additional book. Honor Steven Covey by keeping the intended conclusion of your book in mind as you finish each chapter. Make sure your readers arrive at your desired destination when they finish the last page of your book. Did your book fulfill the mission you envisioned? Did you support your ideas sufficiently? Did your words fly like an arrow and hit the bullseye? While you do not not need to tie up every loose end, do your final paragraphs provide a satisfying conclusion? Let your writing roadmap guide you to where you want to go.
How do you map out your writing project?


Where do you need some white space in your life? I hope this excerpt from my book,
“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar, the ultimate motivator, knew that when we authentically and unselfishly support other people, great things happen. I’ve experienced the truth of this principle many times in my life, but especially recently, when I joined forces with two other WordServe authors.
One of our most exciting accomplishments came from developing a women’s conference based on our book’s title and message. We outlined options for a one-day conference as well as a two-day event. We came up with a suggested ticket price and estimated income from the event based on a variety of attendance number ranges. We brainstormed ideas for other creative ways to support the Untangled Women’s Conference. And we reviewed different expense scenarios, weighing convenience against cost.










One of my favorite definitions is the one for insanity that goes “doing the same thing over and over and expecting different results.” I’ve felt that was an accurate description of many of my book marketing efforts in the past twelve years; sending off press releases to local newspapers and rarely getting even a little paragraph tucked somewhere in the back pages comes to mind. I’m sure every author can add to that list of marketing insanity.



