So you want to be on television? What outfit should you select? What should you avoid wearing?
Dangling earrings or studs? And how about that red lipstick?
Recently, I was interviewed on our city’s cable station for an upcoming event that involved a non profit where I volunteer. Before the show was taped, I received some helpful hints from the production staff.
1. Know Your Material. Interviewers dislike blank air space. If you struggle with speaking extemporaneously, ask if you can have a list of questions ahead of time. If necessary, offer a list of questions of your own. Practice your answers. If you are talking about your book, look again at your media kit, because interviewers might not read your book, but probably will glance at your press materials.
2. No Plaids and Stripes. Avoid busy patterns or anything that can detract from the message of what you are saying. Are you considering that botanical print covered in roses, chrysanthemums, and daisies? Save that for your next garden party and choose something else from your closet.
3. No to Pastels. White, ivory and pastel fabrics will wash the color right out of you and reflect too much light. Our city’s production staff did not want me to wear black and white together, either, as it presented a contrast problem for the camera. Best colors: medium to bright solids in blue, brown or green.
4. How about footwear? I have filmed at this location several times. At the first filming, my feet were not visible, so at my next filming, I came in flip flops, unaware that the set had been remodeled. I was glad I hadn’t come in pajama bottoms, thinking only my top half would be visible! I have learned my lesson and I now come prepared from top to bottom!
5. Professional attire? As the saying goes, dress for success. Simple classic styles are best and a jacket or collared shirt helps hide the microphone. For my recent taping, they requested I wear a shirt from the organization I represented. Thankfully, I had one with a collar.
6. How about those dangling earrings? If the necklace, bracelet or earrings are too noisy or too sparkly, leave them at home. Anything that might reflect the lights should not be worn.
7. That favorite red lipstick? Again, no. Red tends to look like it is bleeding on camera (not the look you are going for). Natural makeup is best, but remember that the lights will wash out complexions, so you can wear more makeup than normal. (Just be cautious. Bozo the clown is not the look you are going for either.) The staff will apply powder, if necessary, to reduce shine for men and for women.
8. Cell phone? Ask if someone can take a photo of you on the set and then turn the phone off until after the filming.
9. Body Posture. When the production staff sent me a recording of a recent taping, I noticed that I had sat too comfortably back in my seat. I was also seated between the interviewer and another guest and had turned my head to the left and right, rather than my entire body. Both of these mannerisms added weight to my face and to my middle. For a slenderizing look, it is best to lean forward slightly and, if possible, to turn your upper body (and not just your head) during the interview.
10. Enjoy yourself. You’ve got this! For authors who are more comfortable with the written word, it can be a bit daunting to speak without notes. Remind yourself that you have a message you want heard and be thankful for an open door to a wider audience.
Lynne Hartke’s first book, Under a Desert Sky, releases on May 2 with Revell/Baker Pub.