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Strip down and never lose sight

Crisscrossed with knee-high boundaries of grass, the field stretched far below the hilltop. To the distant right, the sound of a fast-moving four-wheeler buzzed louder until I saw it speed toward the horizon, followed seconds later by a skinny-ing mass of runners.

Along with all the other camera-laden parents, I  darted across the fields, staking strategic positions to capture my son rounding a corner or blazing down a hillside. I hurdled boulders, pushed through sluggish throngs, and catapulted my rattling, aging body from one carrefour of the course to another.

When my runner passed by, I whooped.

I hollered.

I scurried across the field to the next junction to cheer him on some more.

Hundreds of spectators gathered to watch the state middle school cross-country championship. Hundreds of kids flashed by. Yet within that undulating motley horde, I found and locked eyes with my son. 

The corner of his mouth turned up when he saw me.

He gulped more air.

He lengthened his stride. 

He disappeared.

And I scurried to the next junction to cheer him on again . . . until I met him at the finish line, red-faced, breathless, and satisfied.

We’re not unlike these cross-country runners, you and I, especially if we feel called to write for the Christian market. After returning from the 2011 ACFW conference, I spent days processing not only that event, but also my writing journey as a whole. I argued with my muse, re-evaluated my purpose, and gasped for clarity amidst the torrid winds of the publishing industry.

Until I watched my sons race last weekend.

And I remembered.

I remembered running up the hill of uncertainty after taking years off writing to focus on parenting.

Around the corner was an industry professional who said no to a query, but invited me to Mount Hermon, where my heart for Him and writing collided like a flare on a pitch black highway.

I rounded the craggy corner of tens of rejections.

Then I “happened upon” a newspaper editor who just “happened to need” a new weekly columnist.

I fell behind, distanced from hope by whispers that no one needs or wants to hear my pathetic story or craftless words.

On the back stretch I caught sight of the waving arms of a friend who led me to my agent.

I lost sight of other runners sprinting ahead of me, pouring out multiple books a year, and I wanted to give up my goal to publish even one.

Around the next bend, a blog reader commented that the words on my website changed her life.

I coveted the bold, new uniforms of other runners and wondered if I should water down or change my message.

A fan on the sideline told me how a Christian book by a Christian writer saved her husband’s soul.

We are in a race, we faith-focused writers . . . a race to make Him known . . . a race to further the inbreaking of His Kingdom . . . a race beckoning us to finish hard, finish well, and finish strong . . . no matter where we fall in the pack.

And around every corner . . . along the loneliest stretches . . . down the effortless hills and up the steepest inclines, He runs to meet us . . . to cheer us on . . . to lock our wandering eyes upon His countenance above all others along the swarming sidelines.

“Do you see what this means—all these pioneers who blazed the way, all these veterans cheering us on? It means we’d better get on with it. Strip down, start running—and never quit! . . . Keep your eyes on Jesus, who both began and finished this race we’re in. Study how he did it. Because he never lost sight of where he was headed—that exhilarating finish in and with God—he could put up with anything along the way . . . ” (Hebrews 12:1-3, TMV)

What about you?

Where have you felt God’s presence along your race course? How have veteran Christian writers inspired you? When have you heard Him whooping and hollering, redirecting your steps and restoring your focus on Him?

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How to Plan a Successful Book Signing

As a first-time author of two children’s books, God is with Me through the Day and God is with Me through the Night, I was surprised to discover that the most challenging part of the journey was marketing.

I had worked as a marketing writer for years; but marketing my own work was…well…icky. As a friend put it: “It’s a bit like standing in front of the mirror with a stranger and asking them to say nice things about you.”

Despite my reluctance, I was grateful to experience many successful book signings after the launch of my children’s books. When I sold more than 100 books at several signings, the bookstore managers were amazed. They couldn’t believe I was having such strong turnouts as a first-time author.

One Barnes & Noble community resource manager hit the nail on the head when he said he’d never had an author market the event as much as I had. That behind-the-scenes work was responsible for the second-largest signing of his career.

When planning your next author event, keep these tips in mind:

1. Your biggest ally is word-of-mouth. Reach out to anyone you know in a community and ask them to invite friends, family, neighbors, church members, school peers, etc. You’d be surprised how interested folks become when they have a personal connection to the author.

2. Send out press releases to local media outlets. Look for television news programs and radio shows that routinely support local events. Contact regional magazines, and reach out to the newspapers for a book review and/or author interview.

3. Post the event on all community calendars, since many media outlets will share the event both online and in print.

4. Contact local churches to invite their church community to join you. You can also offer to visit the church for a personal author event. Some churches have been extremely kind and generous to me by promoting the event in their Sunday Bulletin or weekly newsletter.

5. Use the Internet to locate your target audience and reach out to them via email, direct mail, phone calls, or – of course – word of mouth. Depending on your book, you may want to contact veterans groups, healthcare workers, mothers groups, or schools.

6. Use key social networking tools such as Facebook, Twitter, iGoogle, and a personal blog to boost interest in your books. Also consider pitching high-traffic blogsites to serve as a guest blogger.

7. Don’t be shy. When you’re at the event, engage attendees in conversation. Remember, humor is key. Get people laughing and they’ll want to hear more. Marketing does take time, but the extra hours pay off in most cases.

Now that my first novel, Into the Free, will hit shelves in February, I plan to use these strategies again when planning my upcoming book tour. How do you help ensure your book signing will be a success? Do you provide free giveaways? Tagalong with a larger event? Mail postcards prior to the big day? We invite you to share your ideas to help all of us make the most of our time on the road.

Happy book signing!

Julie

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You Never Know…

Are you discouraged? Keep writing.

You never know what God might do with your words.

In the late ‘90s, I wrote Blind Sight a suspense novel about a man who was struggling with God’s goodness in tragedy. Near the end of the book my protagonist, a man who lost his wife and two children in a car accident, understands that God is good even when circumstances are not.

Like all new authors, when Blind Sight was released in 2003 I had dreams of a bestseller. But that wasn’t to be. The book’s sales were mediocre at best and, when my second royalty statement showed massive returns—and a large deficit—I was crushed.

I pouted for a few weeks, but eventually realized that I was being selfish. Finally I prayed, “Lord, I wrote this book for you and I’m giving it back to you. If you’ll use it in even one life, I’ll be happy.”

Time passed and Blind Sight was consigned to the ranks of out-of-print books.

But God wasn’t finished with it.

On March 1, 2008, a terrible tragedy happened not far from where I live. Two men broke into the home of Terry and Penny Caffey. They shot Terry, Penny, and their two sons. Then they set the house on fire. Even though he’d been shot five times at point blank range, Terry survived and managed to escape the burning house. Terry’s wife and sons died. Even worse, his teenage daughter Erin was implicated in the crime.

Although Terry was a Christian, he struggled deeply in the aftermath of the tragedy. He couldn’t understand why God took his family or why He made him go on living.

About six weeks after the murders, Terry went back to his property to “have it out with God.” He stood on the ashes of his house and cried out, “God why did you take my family? I need an answer and I need it today.”

At that moment, he saw a brown, scorched piece of paper leaning against a tree. Terry picked it up.

It was a single page from my novel. But it wasn’t just any page. It was the page where my protagonist—a man who has lost a wife and two children—comes to grips with God’s sovereignty in his loss.

The first words on the page were, “I couldn’t understand why You would take my family and leave me to struggle along without them…but I do believe You’re sovereign. You’re in control.”

God used those words to turn Terry Caffey’s life around, and now he travels all over the country sharing an incredible story of grace and forgiveness. At this very moment, he is in Slovakia, sharing his story.

My novel wasn’t a bestseller, but God took one page from it and changed a life. And now that man is touching thousands.

Don’t be discouraged. Keep writing.

You never know what God might do with your words.

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WordServe News Update and New Releases

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of WordServe client books releasing in the upcoming month along with WordServe Literary news from the month drawing to a close.

October New Releases

Always the Wedding Planner, Never the Bride

by Sandra D. Bricker*

Contemporary Romantic Comedy

Abingdon Press

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Challenging Puzzles from the Bible:

Including Crosswords, Word Search, Cryptograms, and More

by Timothy Parker

Howard Publishers

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The Exceptional LIfe:

8 Powerful Steps to Experiencing God’s Best for You

by Stephen Arterburn

Bethany House

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Extreme Puzzles from the Bible:

Including Crosswords, Word Search, Cryptograms, and More

by Timothy Parker

Howard Publishers

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Lethal Remedy

by Richard L. Mabry, MD*

Medical Drama

Abingdon Press

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Sacrilege

Finding Life in the Unorthodox Ways of Jesus

by Hugh Halter

Baker Publishing

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A Time for Peace

by Barbara Cameron*

Amish Romance

Abingdon Press

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The What’s for Dinner Solution:

Quick, Easy, and Affordable Meals Your Family Will Love

by Kathi Lipp*

Harvest House

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Agent News

We’re excited that Barbara Scott has joined WordServe Literary as the third agent.
To learn more about Barbara and what she’s looking for, read this announcement.

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Bestseller News

New York Times October 2, 2011 Lists

Erica Vetsch* – A Log Cabin Christmas, a nine-author novella collection that includes Erica’s story “Christmas Service,” hit #34 on the NYT paperback trade fiction list.

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Consultant News

The WordServe agents have hired Ingrid Schneider to work with their authors on all of their social networking needs. Though it’s fee-based consulting, Ingrid’s been doing some fantastic things to help our authors coordinate all the various social networking platforms, blogging and the rest into a cohesive author brand.

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Contest News

ACFW 2011 Agent of the Year

We’re excited that Rachelle Gardner was named ACFW’s Agent of the Year!

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ACFW 2011 Genesis Contest for unpublished novelists

Camille Eide* was the winner in the Women’s Fiction category with My Father’s House!

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ACFW 2011 Carol Award for published novelists

We cheered for our finalists, who were one of the top three in their respective categories.

Jody Hedlund* in the Debut Novel category with The Preacher’s Bride.

Richard Mabry* in the Suspense/Thriller category with Medical Error.

S. Dionne Moore in the Short Historical category with Promise of Tomorrow.

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Contract News

Signing News from Greg:

Dena Dyer and Tina Samples ­– Wounded Women of The Bible, to Kregel.

Sid Phillips – You’ll Be Sor-ee, his WWII memoir on audio, to Tantor Media.

Helen Shores and Barbara Shores Lee with Denise George – A memoir of their life growing up in Civil Rights era Birmingham and the influence their legendary Civil Rights attorney Arthur Shores had on the movement, to Zondervan.

Bob Welch – Resolved, the WWII memoir of Army hero Lt. Clay Conner, an escapee from the Bataan Death March, who lived and fought in the jungles of the Philippines until the end of the war, to Berkley Caliber (Penguin).

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Rachelle announced the following deals on Publishers Marketplace:

Phil Cooke – One Big Thing: Discovering What You Were Born to Do sold to Thomas Nelson
How to identify your personal “one thing” and more importantly, how to make it a reality in your life.

Jody Hedlund* – Echo of Fall and two other titles sold to Bethany House
A young German immigrant must marry or lose her Michigan homestead and falls for a disguised nobleman while waiting for her mail-order groom.

Richard Mabry* – Stress Test and two other titles sold to Thomas Nelson
Sparks fly between a doctor being framed for murder and his fiery redheaded lawyer, as they chase down the truth before the killer strikes again.

Krista Phillips* – A Sandwich Romance sold to Abingdon Press
A 20-year-old moves to Sandwich, Illinois, to make a new life, then falls in love with her boss and becomes embroiled in a mystery that she must solve if she wants to save both her heart and her job.

Brian Sussman – Eco-Tyranny sold to WND Books
How the Left’s Green Agenda will Dismantle America, a follow-up to his first book, Climategate.

Lucille Zimmerman* – Oxygen for a Woman’s Soul: Self-Care Strategies That Will Save Your Life sold to Abingdon Press
Exploring the idea that women can only love others if they care for themselves, so it’s time to get over thinking self-care is “selfish” and instead, embrace rest, peace and joy.

More News from Rachelle:

Paula Moldenhauer* was awarded her first fiction contract by Rebecca Germany of Barbour Publishing during a special presentation at the ACFW conference for her novella, “You’re a Charmer, Mr. Grinch,” in a Christmas collection with authors Paige Winship Dooly, Darlene Franklin, and Kathy Kovach.

 (* = WordServe Water Cooler Contributor)

• • •

That’s our good news for the month.
Please share yours in the comments so we can celebrate with you.

• • •

Post Author: Keli Gwyn

I write inspirational historical romance. My debut novel, A Bride Opens Shop in El Dorado, California, will be released July 1, 2012. I live in the heart of California’s Gold Country. My favorite places to visit are my fictional worlds, the Coach factory outlet store, and Taco Bell.

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Love the Reader

The publishing business can be an overwhelming one. We hear so much advice from so many different sources. And to make things even more overwhelming, that advice often conflicts.

So what’s an author to do?

When we have a million voices shouting at us from a million different directions, who do we listen to? What do we listen to?

I won’t pretend to have it figured out. But this past weekend, I attended a workshop at the ACFW conference that helped quiet the noise and simplify the chaos. Ami McConnell, an editor for Thomas Nelson, shared a piece of advice that left me feeling lighter.

The piece of advice was this:

Love your reader.

So very simple. Yet so very profound.

In an industry where the could-do’s on an author’s list multiplies with ridiculous speed, this is the one thing I think we can all agree upon. The one thing that would benefit us all. Developing a genuine love for our readers and letting that love be the foundation upon which we build our careers.

So the question is this: How do we love our readers? There are all kinds of ways, but for today’s post, I just want to share three.

We love our readers when we take the time to know them.

You can’t love who you don’t know. As writers, it’s important to figure out who our readers are or will be. It’s important to be available to them. To listen to them. To respond to them. And when we take the time to know them, to see them as real people with real problems, hopes, and fears, something about the way we write and the way we interact on social media shifts. This journey and our stories become less about us and more about them.

We love our readers when we respect them.

This includes respecting their time. And reading a book takes time. We want to craft stories that make the time our readers spend on our words worthwhile. So are we constantly learning and improving and striving to create stories that will leave our readers entertained? Changed? Edified?

We love our readers when we share a piece of ourselves.

The best writing comes from a place of vulnerability. And being vulnerable means exploring and revealing parts of ourselves that aren’t pretty, parts of ourselves that might be painful. But when we do that, when we risk vulnerability, we’re reaching for a greater purpose. Our words are no longer about book sales and the market, they’re about touching something deep inside our readers. They’re about speaking truth, offering hope, and leaving people inspired.

Do you feel overwhelmed as you travel this journey? What overwhelms you the most? What are other ways we can love our reader?

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Flubs are not Fatal

Approximately 650 Christian writers have just returned from the ACFW conference in St. Louis. Some are celebrating agent/editor requests for manuscripts and are on an emotional high at the apex of the roller coaster we call the writing life.

Others may be feeling like they just slid over the edge and are plummeting down the steep hill into an abysmal, dark cavern. This feeling may be perpetuated by some flub on your part and you’re wondering if you and your career will recover.

Whatever fatal flaw you may be experiencing emotional distress over; it will likely not end your writing career. Unless you actually murdered someone… well, that might cause the ultimate demise of your writing dream through traditional publishing at least.

I’m here to share two “golden lessons”. Flubs are not fatal and the world of publishing is comprised of a small group of editors and agents.

My goal at one of my first writer’s conferences was to do several paid critiques. This was at a smaller, local gathering and I was just dipping my toes into the pool like a first time swimmer. I asked the conference director what I should submit. I still think he said “your best three chapters.”

I should have submitted my first three chapters.

Now, by the time I met with this particular agent over that critique, I had realized my mistake and apologized profusely. Surely, there was no saving my reputation.

It gets better.

Three years later I had an appointment with that same editor. I had polished the manuscript in those many months and felt confident that I had something worthy for her to consider. Just before our appointment, I attended her talk on writing edgy fiction and she made a point to say, “I really dislike when writers use rape as a plot device. Can’t you come up with something better?” My stomach twisted into a glorious mariner’s knot.

That’s right, my manuscript was about a serial rapist and our appointment was minutes after that talk.

I still went.

How do you handle these situations? Here are some of my suggestions.

  • Confess your mistake. Editors and agents are human just as we are and have probably made a few flubs themselves. Be open and honest about the mistake and move on.
  • Learn from your mistake. Don’t do the same thing twice. It’s not the fact that you made a mistake but your ability to fix and learn from it that is the mark of a professional.
  • Stay positive. If you think the agent/editor flubbed and it affected you negatively, don’t disparage them on social media. That same editor I met with twice is still working as an editor and was at the conference sitting one table away from me at the banquet. That would likely be a career ender.
  • Laugh about it. The writing life is hard enough. Self deprecating humor goes a long way in helping keep you sane.

Despite these gross errors in my writing journey, I still managed to acquire an agent and a publishing contract. And yes, it was that same novel.

What “fatal” flub have you had and how did you handle it?

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A Writer’s Life

My son sat across from me at the kitchen table with a notebook in front of him — Phineas on the cover, I think, or maybe it was Ferb — and a pen in his hand.

“What’cha doin’ there?” I asked him.

“I need to get this down.”

“Get what down?”

He looked at me and shrugged. Said, “I don’t know. I can’t get it right.”

I nodded. “I have that same problem all the time. Can I see?”

He slid the notebook across the table. Written on the page were three squiggly lines, the numbers 4 and 67, and a smiley face.

“Whaddaya think?” he asked.

“I think it’s brilliant.”

“I’m gonna be a writer when I grow up,” he said. “You know, like you.”

“Oh?”

“Yeppers. I like to write. Writin’s fun.”

I stared at him, tried to say something wise, and said instead, “Well, you have plenty of time to figure that out.”

The answer was good enough for him to accept. He finished his squiggles and then left me to ponder his words.

One day six years ago, something very special happened. My son sat down with a sheet of paper and a blue crayon, put the latter to the former, and made a waxy streak from the top left to the bottom right. Magic. And when he scurried off and came back later, he found more magic — that streak was still there.

And though the truth he’d stumbled upon then was incomprehensible, he’s been creeping closer to it ever since: if he wrote, he could leave something behind for others to remember. And it would be fun.

That, in a broad sense, is why many writers write. To plant a sign into the hard earth that says I Was Here. To know that to someone somewhere, what you say matters.

I had to admit that what my son said was true. Writing is fun. As frightening as a blank sheet of paper or an empty computer screen is, it is also marvelous. It is a canvas upon which to paint a story and a map by which to explore the world. A place where anything is possible.

But I also knew what he did not, at least not yet. Many times, writing is not fun. Writing is work. Difficult, exhausting, painful work. It takes courage to look genuinely, whether into the life around you or the heart within you, and more courage to share what you find there with others. To write is to bare you deepest self, naked of sham and disguise.

It is lonely work, a solitary walk through a land of little light and deep shadow. It is a life of irony in that by exposing yourself to the world, you inadvertently construct walls around you to keep the world away. And though you may indeed be surrounded by friends and loved ones, you know that in the end you are utterly and completely alone.

You write. They do not. That gulf is not easily bridged.

Because for many of us, writing is neither job nor hobby. It goes deeper, permeating every aspect of our lives. Every conversation we have, every face we see, every moment to which we bear witness, is seen through the lens of the page. We play our trade from the moment we wake until the moment we sleep. And even then, our dreams are often grist for the mill.

Success is fleeting. Failure is constant. You are turned away by agents and editors, the gatekeepers of your aspirations, and deemed unworthy of your dreams. You struggle with doubt and fear. You drown in desperation.

You face the agony of knowing that no matter what you manage to get down on the page, it will never be exactly what you want to say.

That’s a writer’s life. And I was left with this one question: was this the life I wanted for my son?

Yes.

Because despite it all, there is to me no greater pursuit in life than the search for meaning, and there is no better way to chart that search than with pen and paper as our compass.

To tell the world that we were here.

Post Author: Billy Coffey

Billy Coffey is the author of both Snow Day (2010) and Paper Angels (Nov. 2011), both by FaithWords. When he’s not writing, he can likely be found tromping through the woods near his home. He lives with his wife and children in Virginia’s Blue Ridge mountains.

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An Author Needs A Web Presence

One of the first marketing tips a writer is given is to make sure she has a web presence–and do it before she’s  published.

Three years before my publishing contract, I created a blog and used it as my author site. For the most part, I was quite happy with it. I updated the site on a monthly basis, along with a newsletter reminder, and had formed a nice reader base, so it served me well. When I received my contract from Zondervan, however, I realized I wanted more. I had two choices–pay someone to build a website, or do it myself.

So began my journey. I began visiting author sites and kept track of those I liked best, paying attention to colors, layout schemes, page descriptions, and author photos. I also studied web designer sites and their client portfolios. For learning purposes, my favorite sites were:

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From there, I requested price quotes. And that’s when my enthusiasm began to waver. Some of the designers were charging over two-thousand dollars–and I’m sure worth every penny, as their client pages were gorgeous! To add to my dilemma, I’d heard it said that your website must look professional–an outward reflection of who you are as an author (or in other words, not cheap & dowdy). Well that’s great, if you have the money . . . but this gal from Kansas didn’t have that kind of money to spend.

With a sigh, I began searching for less expensive alternatives. I considered updating my blog. Blogs are free, and I already knew how to manage them. But I really wanted a new look. So I set my chin, determined to figure out a way to make it work.

That’s when I discovered a host program called Homestead. Several of my author friends used the program and were quite happy with it. I began studying the tutorial and realized I could create an author site with nearly all the functions I’d requested of the designers–and for a smidgen of the price.

Of course, I would have to design the pages myself–which would take time and creativity. Fortunately, Homestead’s design program has an easy learning curve, and it turned out to be quite fun. Plus, I had the added advantage of being able to update my site whenever I wanted–an option I might not have had if I’d paid a designer. The company also offers a free trial period, to make sure it fits your needs. After 2 weeks, I’d designed a Website that was a reflection of who I am as an author.

Check it out here.

I went into this venture desiring the best, settling for less, and being quite satisfied with the end result.

For those who enjoy the creative aspects of web design (and who are working with a limited budget) this may be a nice option for you, too. Next  time, I’ll visit with you about publicity photos. Until then, enjoy the moments  . . .
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Are You Ready For A One-Star Review?

It’s no fun getting a one-star review on Amazon.  What’s worse?  Having your 10-year-old son read it in front of you.

When Nick looked up, he was fighting the tears.  Trying to stay strong.  Trying to act like it didn’t matter.

Then he gave his own critique.

“You know, Mom, some of this is probably true.  But, you know what really upsets me?  She didn’t criticize your book.  She criticized you.  And she doesn’t even know you.”

Like Nick, I was fighting the tears.  Trying to stay strong.  Trying to act like it didn’t matter.

But public criticism is a big deal.  And first-time authors are never prepared.  I wasn’t. 

Now, at this point in the blog, I’m supposed to give you the magic formula.  You know, the three-step plan to prepare you for a public flogging.  The things I wish I knew.  Wish I did.  Want you to know.  Then, you’ll walk away with some value added, and I can bask in the comments.

But I’m not going to do that. 

Don’t get me wrong.  If I had a secret sauce I would probably share it.  Heck, I’d probably write another book and maybe even make some money off of it.  But since that’s not in the plans (and Rachelle would probably give me a hard time about platform), the best I can do is share my story and let you draw your own conclusions.

Here’s how it works.  When you’re an author, you are supposed to actually say something.  If you’re lucky enough to get people to read what you have to say, some people may actually like it.  Others won’t. 

Certain gluttons for punishment, like me, end up writing memoirs.  So if readers don’t like our story, it means they don’t like us.  Plain and simple. 

In my case, Chasing Superwoman is a very personal story.  It’s my story about my struggles (and failures) being a working mother who admits she is trying to do too much.  And while I love Jesus madly, I don’t always act like it.  This apparently offended a few readers who told me both publicly and privately that I should really set my priorities straight, act more like a “Christian” and hang up my “worldly” ambition.

Sure, I could feel sorry for myself.  I don’t deserve the criticism.  It’s not fair.  These readers haven’t met me (or my darling children!).

But let’s face it.  I kind of asked for it.   Didn’t I?

When we tell our stories, we put ourselves out there.  We make it personal.  We pour out our lives on paper, give people loaded guns, and yell “shoot”! 

Which means we have no business complaining about it. 

Now, if you’re a fiction author, you’re thinking, “What does this have to do with me?  I write fiction.  It’s not my story.” 

Think again. 

We all know deep down that your first novel is secretly autobiographical and that all the characters are based on your family and friends.  So when people criticize your book, you are equally going to feel like they are criticizing you.  Trust me.

The good news?  We not only live through it, we become stronger.  I promise.  (I’m going to blog about that next month.)

For now, just know to expect it.  And don’t complain about it, ok?

Aspiring authors, are you ready for a one-star review?  Old-timers, what’s your advice?  And how do you protect those closest to you — like your family — in the process? 

 

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Reviewers and Endorsers and Influencers, Oh My!

You didn’t really think those book reviews in the New York Times or the major newspaper in your home town just appeared on their own, did you? Publishers provide advance review copies (ARCs) of  books to the reviewers at these papers. Multiply that by hundreds of publications, from large ones such as Library Journal to smaller or specialized ones such as The Suspense Zone and you see the magnitude of the process. There’s a good bit of decision-making in sending out ARCs to reviewers. But one good review at a major site can result in the sales of hundreds of books. Each publisher has a long list of potential reviewers. It’s the job of the marketing department to match each book with appropriate sites to receive ARCs.

As for endorsers, these are the people who write one- and two-line squibs that appear on the cover or just inside book. For example, the hope is that you’re more likely to buy my novel if you look at the back cover and see that a respected author said, “Lethal Remedy is the perfect cure for boredom: a first-rate medical thriller with humor, engaging characters, and realism that only a seasoned doctor could bring to the story.”

Who lines up endorsers? It varies. Authors, agent, publishers all participate in the process, and it varies with each of them. In my case, I personally contact all my possible endorsers. I make the following stipulations: if they agree, they’ll be sent an ARC with a view to endorsement if they have the time, can read the book, and truly endorse it. So far, the only negative responders have been those with time crunches due to their own writing deadlines.
Then what is an influencer? These are people whom you hope will read the book, like it, and tell others. They’re people with large blog followings. They’re church and public librarians. They’re the heads of book clubs. The list can be huge, but again economics rears its ugly head, so distribution of ARCs to influencers must be limited. I sweat bullets over the list I turn in with each book, knowing that I’ve probably forgotten some important people.

Writing the novel is just the first step. Then you hope to get an agent and eventually a contract. After that comes the editing process. Is that all? No, now you have to think about ARCs and endorsers. The fun never stops, does it?

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Richard L. Mabry, MD, is the author of the Prescription For Trouble series of medical thrillers. His latest novel is Lethal Remedy. He also serves the ACFW as Vice-President. You can learn more about him at his website and follow him on his blog.