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What’s Your Klout Score?

I have to admit, I’m a numbers girl, which may strike you as funny because math is certainly not my talent. Likely, it comes from my nursing background and my need for instant gratification. My “real-life” job concerns fixing my patient’s numbers—moving them in the right direction. Lowering temperature, easing difficulty breathing, or bringing back a heart rate when there isn’t one. It’s all about trending in the right direction. Wrong patient trends need intervention.

Recently, I was reading Rachelle Gardner’s blog and came across her discussion on “numbers” and how you could use certain statistics, like blog hits, in your book proposal to help a publisher make a decision to go forward with your novel. Of course, a strong book is paramount but it is foolish to think that a potential employer, your publisher, isn’t looking at your on-line presence as a way to help their decision.

Rachelle mentioned a Klout score and I hadn’t heard of this so off to the website I go.

Klout, in one place, analyzes the effectiveness of your on-line presence. Once you allow it access from your social networking sites—and they do have a lot of them—it performs some genius unknown mathematical calculation so you can get a glimpse of your on-line life in a couple of areas.

First score measures your influence. It’s based on a scale of 1-100. One hundred being the best score you can have. Currently, I’m at 42.23 which places me as a “Dabbler”. Under Klout style, it will show other people you likely know, what their score is and where they land style-wise. That was a fun comparison because I knew several of the people and their on-line presence. Most I admire as something to aim toward.

Then is your true reach score. This measures how many people you influence. My score is currently 404. The site allows you to see other people’s scores as well. I compared myself to a known author and her reach was 877. I didn’t necessarily feel bad about that. She has three novels currently published and a savvy internet presence.

Next score is amplification which is how much you influence people. My score currently sits at 19. Not great but I’m just starting out so a definite growth opportunity—not weakness, right?

Last score is for network. This scores the impact of your network. The more people that comment, share and respond to your content, the higher your score will be. My score here is 51.

Klout also looks at topics you’re influential about. Mine are medical (yeah!), technology (really?), authors (excellent), blogging (surprised!) and childbirth (yikes—don’t ask me how.)

Also, it will list who you influence and whom your influenced by. Fun information.

Overall, I think Klout will be a good way to measure your on-line presence and whether or not it is growing. Sometimes, when I look at my Blogger statistics, I think the information is limited. I can see my stats are increasing but for me, that just may be more people are perusing by. That’s not bad but I like how Klout looks at your influence and overall reach. These are good numbers to gauge. If they are steadily climbing, my efforts are working versus a downturn would lead me to consider changing up what I’m doing.

Are you on Klout? What’s your score? Have you used your scores to change what you’re doing on-line?

For an alternate opinion on how valuable this score is, check out this post entitled: Why Your Klout Score is Meaningless.

 

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Blessings From A One-Star Review

What possible good comes from a one-star review? 

I promised last month that there was more.  That I would explain how the experience of being publically criticized can make us stronger. 

Is the pain worth it?

Absolutely yes.  Here are three reasons why.

No. 1 – Criticism Tests Our Passion

We must be passionate about writing.  We must really want it.  Why else would we subject ourselves to this insane process called publishing? 

Think about it.  As writers, we are either the stupidest people on the planet, or we actually have a dream.  When we count up all the hours we spending outlining, writing, re-writing, editing, and trying to publish (not to mention marketing and networking) we’re earning less than minimum wage.  Throw in some harsh critics, and you’ll meet the ultimate test of your will. 

Criticism brings us to that moment of reckoning.  That moment when we ask ourselves.  Is this gig really worth it?  I have a nice life.  A good job.  A stable family.  Why do I want to upset the apple cart?

It’s a beautiful moment.   A moment when some of us finally feel free.  When we wrestle with passion and look our dreams squarely in the eye and say, “I don’t care what people think!  I am in this race and I am going to finish!”

Boy, that felt good.

No. 2 – Criticism Tests Our Relationships

I need to correct myself.  I actually do care what people think.  Granted, that group is much smaller than it used to be, but there is a core group of people that I don’t want to disappoint.  Like my husband.  My immediate family.  My closest friends. 

Here’s the point.  When we are publically criticized, we learn who our allies are.  We learn who our allies aren’t.  And our closest relationships – the ones we really care about – will likely become stronger. 

The silver lining?  In addition to shoring up my closest relationships, I actually met some new friends in the process – people who came along side me and defended me just because I stuck my neck out there. 

No. 3 – Criticism Starts A Dialogue

Why do we write in the first place?  So that everyone will agree with us?  I think not!  Don’t we want people to wrestle, to debate, even disagree?

In my case, Chasing Superwoman is a faith-based memoir about being a working mom and trying to do it all.  Nothing like hitting a few hot buttons all in one sweep.  Parenting?  There are few subjects we feel stronger about.  The choice for mothers to work outside the home?  Now, I’m really getting personal. 

The point isn’t whether my readers agree or disagree.  The point is that I’ve made them think.  Don’t I want to start a dialogue?

I’d like to introduce you to my Amazon buddies.  Five women I’ve never met before went on Amazon and wrote responses to the one-star review.  Several of these women sent me encouraging notes and personal emails.  One of these women became my Facebook pal, and another started her own blog.  These are the kind of fans writers dream of – all because of a one-star review!

Are you ready to test your passion, test your relationships, and start a dialogue?

Why are we really writing?  Who are we trying to please?  And don’t we want people talking about our work?

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My Reader, My Patron: How Authors will Survive in the Brave New Publishing World

I want to tell you about a musician friend of mine from college. The fact that this particular musician is a long-ago friend of mine has given me some serious street cred with my boardgamer buddies. But I’m not telling you about him to increase my geek-chic quotient. Instead, I want you to know that this very smart guy figured out how to make a living in the music industry–even though the industry had changed overnight from a scene dominated by major labels to a fragmented cyberworld of digital downloads. (Sound familiar to anyone in publishing?)

Six years ago, Jonathan Coulton realized that he had to appeal directly to his fans to support his art. He quit his job and started amassing a collection of his music online. He put fans on their honor to pay him for his digital music downloads, even though they could be downloaded free. He recommended a donation of $1 per song. Here’s an article about what he did. You’ll see many parallels in his life to what’s going on for authors in publishing today.

It worked. His determined fan base gathered around his website and sent him money to buy his music, because they knew that without it, he could not continue to make art. Eventually, he moved to a more traditional sales model, but the foundation of his success was appealing directly to his fans and letting them know they were his only patrons.

Writers, we need to support a similar revolution in consciousness among our readers. Right now, readers don’t realize that each one of them is a patron of the arts–that each buying decision determines which writer will survive and which will not. The reader’s power is disguised by the middle men: publishers and booksellers. Readers think that because our books are available in bookstores, someone must be buying them, correct? So what does it matter if they pay for a book or just get one from the library?

We have this new and growing problem: readers who would ordinarily be our most devoted patrons are starting to get our books for free through promotions, especially through e-book giveaways. These valuable readers don’t realize that the cascade of free books will eventually cause the professional demise of the authors they love. It’s not clear to them that they are our patrons, and without their support, we perish.

As a reader, I have my own strategy to support my favorite authors and allow them to keep writing, so I’ll share it with you here as advice for those who also wish to support the novels they love.

Patrons must be selective. When you choose books to buy, make sure you’re buying the books you love most. If you receive books for free, but you absolutely love one of those books, then go out of our way to purchase a copy of that same book. Give multiple copies as gifts, if the book is that good. If you don’t buy it, you can’t count on other people to do so and thereby support the author so you get to keep reading his books. YOU are the patron.

I hold fast to the hope that in the next few years, new models of publishing will develop that strengthen the bond of support between reader and author. I think we’re going to see a resurgence of patronage for writers through these more direct sales channels, and wonderful things will result. But as we move into this brave new world, we’re all going to have to be more conscious that as readers, we are patrons. And as writers in a world where books are being devalued by giveaways, we need to find tactful ways to make it clear to readers that without their financial patronage, our work will not survive.

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Carpe Diem—Seize the Day!

Carpe diem, quam minimum credula postero
“Seize the Day, putting as little trust as possible in the future.”
~ Horace

 

My first few heady months on the fiction venture promised much.

The last word of my manuscript hit the page less than four months after my first fiction word. Another four months flew by as I started a blog and attended a writer’s conference—garnering one agent’s rejection, one editor’s request for a proposal and manuscript, and a second agent’s offer of representation.

God Himself seemed to prompt the flow of words and throw open doors for this new calling. I surely owed Him my best in return, and wholeheartedly threw myself into pursuit of publication, believing I’d obtained a ticket on the fast track.

Then reality hit. Decades of only legal and ministry writing left some room for developing fiction craft. More than one re-write lay before me. Platform building needed some time.

Other writers offered Helpful Tips:

“The secret to writing is butt in chair—put it there and don’t move it.”

“A sign on the closed door to my office reminds the kids: ‘DON’T KNOCK UNLESS YOU’VE ALREADY CALLED 911.’ ”

“Followers = Platform! Spend hours on blogs, leave oodles of comments, and watch your numbers soar.”

Such measures never quite hooked me. But my perspectives did shift. I kept the fridge stocked and laundry baskets filled with clean clothes, lest ordinary mortal tasks of meal preparation and laundry be utterly neglected. Sleep became a nuisance once my art-driven energy soared. Spare moments were afforded to non-online faces.

Somewhere along the way, I started to forget: Writing about life doesn’t replace living life.

So teach us to number our days,
That we may gain a heart of wisdom.
~ Psalm 90:12 (NKJV)

Thank God for kids who won’t be ignored. However compelling the calling to write, God forbid that I ever see the day’s word count or blog post as more important than my husband or kids being certain of my love, than working through conflict, than spending some time with someone who’s hurting.

I do have a calling to write which is blessed by the Lord and worthy of my dedication. Professionals have affirmed the compelling story I’ve written. My stellar agent and I both have high hopes for my future in publishing.

But I’m content to wait for a novel’s release date, now that I’ve learned:

“Every day is an opportunity to make a new happy ending.”
~ Unknown

P.S. to post: I never actually adopted those tips, or employed that sign. But feel free to use it if the Lord leads YOU …

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Introvert Marketing in an Extrovert Market

My name is Olivia Newport and I am an introvert.

I’m not a hermit. Rich relationships nourish me, and my peeps keep me buoyant. Speaking, preaching, or leading a workshop do not scare me. But they take from me, rather than give to me.

At least 25 percent of the general population are introverts and charge up during time alone. Among writers, the percentage of introverts likely rises.

The rub comes because the rest of publishing runs on a 75 percent extrovert mindset. “Why Writers Have to Market.” “Ten Steps to Building Your Platform.” “Authors Must Be Speakers.” “How to Suck All the Readers in the World to Your Blog!” (Okay, I haven’t actually seen that last headline, but you know it’s a game winner.)

Um. Markets and platforms are places where hordes of people hang out. And since I don’t fuel my creative energy by hanging out with hordes of people … well, you see where this is going.

I do want to be a novelist. I do want to build an audience. I do want to be successful over the long haul.

My challenge is this: How can I accomplish these goals without feeling thrust into a 75 percent extrovert mindset that is counter-intuitive to who I am? I’m not talking about the work of learning new skills, including social media. We all have to do that. I’m talking about being able to meet readers out of the strength of my natural introversion, rather than being squeezed to set it aside in order to play the game.

I can’t turn myself into an extrovert. I don’t even want to pretend to be one for periods of time. It’s exhausting, and how does that help? As I got ready to launch a website and blog, I thought a lot about how to build an online presence based on my strengths, not on rules that are a foreign language to me.

• Be present. It’s not hard to find me. You find my name, you find me. I don’t spurn social media, and I don’t make it tricky to be cyber-friends.

• Seek connection. I like people. Really. My heart rejoices with those who rejoice and weeps with those who weep.

• Risk authenticity. I’m not perfect. I’m figuring life out as I live it. I love to go deep and share that experience with others doing the same.

• Build on consistency. I am a creature of habit and lists. I’m generally predictable. This will serve me well in an expanding author-reader universe.

• Celebrate being me. I’m not competing in that reality show, “She Who Dies With the Most Wins.” Embracing and celebrating the person God created me to be is the greatest value I offer to readers.

We all connect with readers by building on strengths. Being introverted is a different sort of strength than 75 percent of the population, but it serves me well because it’s my strength and I understand it.

Are you introverted or extroverted? How does that affect your experience of publishing?

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How EBooks Can Complement Your Traditional Writing

Most authors (or soon-to-be authors) think of themselves purely as creators of old-school books. But as the publishing landscape changes, we have an increasing number of opportunities to use our story-telling skills – including via ebooks.

When I say “ebook,” I don’t mean a digital version of your traditionally published book, nor a digital version of your self-published book. I’m talking about the kind of informational ebooks that live only online.

These ebooks are typically shorter than traditional books, and they’re often nonfiction, the self-help variety. You can sell them through Amazon, but many creators (like me) choose to sell them through their own website instead.

Before you pooh-pooh this avenue for your writing, recognize that creating ebooks can boost your writing career in ways traditional books can’t. That means if you delve into ebooks at the same time as traditional publishing, the two pursuits can play off each other.

Here are three ways creating ebooks can boost your traditional writing career:

1. Make money to support your writing habit

We all know publishers aren’t handing out huge advances lately. Creating digital products can help you bridge the financial gap between books. Here’s why: When you self-publish digitally, you keep all the profits. And overhead is low because there’s no physical product. Here’s what I paid to create my newest digital guide:

  • $450 for edits
  • $100 for postcards to bring to speaking gigs (optional)
  • $5/month for ejunkie, the e-commerce system I use to sell the guide
  • PayPal fees (because buyers pay me through PayPal)

Not so shabby, huh? And perhaps the best part is that every time you want to offer your digital product to a blog for review, it costs you nothing. Rather than eating the cost of a physical book, you simply email them the digital file.

EBooks also have a higher price point than traditional books. For example, my guide How to Build a Part-Time Social Media Business sells for $24. Since neither a publisher nor a distributor (I’m my own distributor) take a cut, that means $24 in my pocket every time I sell a guide. I’ve sold more than 125 since launching the guide two months ago.

2. Attract people who might want to read your traditionally published book

If your digital products are related to your overall writing pursuits, they can help you build an audience for your traditional books.

Here’s what I mean: My newest guide, How to Take a Career Break to Travel, is directly related to my travel memoir about backpacking solo through Africa (which Rachelle is preparing to pitch to publishers). Essentially, my guide is a complement to my memoir.

Yet because I’m publishing the guide myself, I’m able to get it out there before my (hopefully) traditional book. And guess what? The people who read my guide will likely be the same target market for my book. Not only will this help people find out about me (and hopefully subscribe to my newsletter or blog) before my book comes out, I’ve gone so far as to include a note about my upcoming travel memoir inside the guide.

In other words, this guide is oh-so-subtle marketing for my memoir.

3. Drive more traffic to your blog

Since I launched my first eguide, traffic to my site has increased dramatically. I’m now at 15,000+ hits/month mark Rachelle mentioned in her recent post about building platform.

Selling an eguide boosts traffic for several reasons:

  • People are visiting my blog to check out my guide (and maybe buy it!)
  • Some of those new visitors realized they like my blog, so they bookmarked it or subscribed and visited again later, maybe even daily
  • Guest posts I’ve written for sites with big audiences (like Mashable) with the goal of promoting my guide have brought lots of new visitors my way

All of those eyes on my website will help me sell my book to a publisher and sell my traditionally published book to readers.

Have you considered wading into ebook territory? If you have questions, I’m happy to answer based on my experience.

servicios de satelite

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Keywording 101 for SEO Prowess

Three words:  Search Engine Optimization.  They kind of make you want to grab a bag and start hyperventilating, don’t they?

In the world of viral marketing, social media and Google Adwords, SEO has become another one of the things that you’ve probably had to put on your to-do list.  And, if you’re anything like most of the writers I talk to, you probably have no idea where to start.

I was lucky.  Before I got my book deal, I’d spent five years working as a staff writer for a major media company.  And, since we wrote for the web, I spent hours each week honing my SEO skills.  We actually had a team of SEO gurus on staff that hosted weekly SEO boot camps for us—analyzing every article we wrote for SEO viability and nitpicking every teeny tiny keyword on our site.  So, while viral marketing and blogging were new to me, I had the SEO thing down pat.

And, I have to say, it’s worked for me.  While I spend very little time doing viral marketing on my blog—I’m just not a good twitterer—I get fairly decent traffic—and most of it comes from Google referrals.  I chalk that up to having a strong SEO strategy—and knowing where to focus my SEO time.

Obviously, SEO is a tough nut to crack—and there’s no way I can give you even a tenth of the information you need in one post.  Before you create a viable SEO strategy, you’ll need to decide if SEO is even worth your time (in some cases, it’s not), how you’ll use SEO keywords (there are many, many ways that go way beyond simply keywording a post) and how to create relevancy with your keywords on your site (now that’s complicated).

But, in order to put the horse before the cart, the first thing you need to do is come up with a list of keywords that you want to use on your blog or website.  This list can (and will) become your SEO cheat sheet—you’ll have something to focus on, something to consult whenever you’re writing a post, a start to a strategy.  Here are my tips:

  1. Limit your keywords. I’ve had clients who presented me with a list of 100 keywords and then asked me to help them come up with more.  And, while they have the right idea in that they are focusing on specific words instead of just throwing out a random slew of words as they write a post—they are biting off too big of a chunk.  While the Google and Bing algorithms are super complicated, one important aspect is that they search for relevancy—which means in a nutshell they’ll be crawling your site to see how much information on your site is relevant to a specific keyword or idea. So, unless you’re posting dozens of articles every week that are very specifically focusing on all 100 of your keywords, you’re probably not you’re not creating a sense of relevancy with many of them.  So, choose a short list (my recommendation:  between 5 and 15) of keywords that you can focus on with every post, every page and every idea.  By simplifying, you’ll actually create a bigger reach.
  2. Do your research.  Don’t just guess on which keywords people are searching!  I use both Google Adwords and Google Insights all the time to help my clients (and myself!) find appropriate words to focus on.  They’re pretty straightforward tools so you can probably figure out how to use them to your advantage in less than ten minutes.
  3. Know your competition. Remember how I told you that I used to work for a major media website with huge traffic numbers?  And remember how I said we had an entire SEO team on staff?  Let me give it to you straight:  Unless your last name is Grisham or you have a staff of 40 writers and editors helping you with your blog, you CANNOT compete with major sites like that.  It’s a waste of your time to try.  Case in point:  Me!  My book, The Christian Mama’s Guide to Having a Baby, is a pregnancy guide–but I have never spent even a minute focusing on the keywords “pregnancy,” “pregnancy book” or “pregnancy guide.”  Why?  Have you ever heard of “What do Expect When you’re Expecting“?  Or “Baby Center“?  I could spend hours a week creating relevancy on my site around the word “pregnancy” and only move from page 120,000 to page 50,000 on Google.  And, while moving up 70,000 pages is pretty good, I’m pretty sure no one has ever looked past the first two pages of Google results, so it’s absolutely a waste of my time to focus on “pregnancy.”  Instead, choose words that get a decent number of searches every month (target:  between 1,000-10,000 global monthly searches) and low competition (less than 20% on Adwords) and focus on those.
  4. If you don’t talk about it on your site, don’t use it as a keyword.  I see this mistake all the time… my clients throw out a search keyword based on a theme or idea in their books, but when I pull up their website, I see nothing about that particular idea on their website.  It’s not only poor user experience—if someone Googles “Amish recipes” and then comes to your site and finds nothing about Amish recipes, they’re probably not going to stick around—but it also does nothing to create a sense of relevancy around that keyword, which will hurt your SEO.  This does not, however, mean you need to blog only about the topics in your novels.  For example, author Jody Hedlund has a wonderful blog full of tips and ideas for authors (find it here)—however, her latest novel, The Doctor’s Lady, is about the first woman to pioneer the Oregon Trail.  On her website, Jody has done a great job of creating relevancy surrounding the theme of her book by creating a cool “reader fun” page that’s full of facts, quizzes and more surrounding the historical times in her books.   Similarly, author Rosslyn Elliot, a historical romance author who wrote “Fairer Than Morning” maintains a “History” page on her site that adds relevancy surrounding the historical concepts in her novels.
  5. Cater to groupies.  As fun as it would be to be loved by everyone, it’s just not going to happen.  As a pregnancy author, I can’t appease the natural birthers AND the epidural fanatics.  And you can’t appease everyone either.  So, think about your core audience—the people who ABSOLUTELY love everything you do—and work to appease them both with your site content and your keywords.  For example, my friend Cathy West wrote an amazing historical romance called Yesterday’s Tomorrow that’s set in Vietnam during the war.  And, while her book is great for all sorts of populations, you can bet that Vietnam vets and their families find it especially compelling.  My recommendation for Cathy?  To cater to that population, both by creating contests and posts that appeal to Vietnam vets, but also by focusing her keyword reach on words that appeal to that audience.

NOW:  For a chance to win an hour of SEO consulting from me (via phone or Skype, 30 minutes research, 30 minutes talking), respond to this post and tell me how (or if) you’ve developed an SEO strategy for your blog.  Winner will be chosen at random on October 21st and will be contacted by me via email.

*CONTEST IS CLOSED*  Congrats to WINNER Norma Thurston Holtman.

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How to Get Any Book Into Your Lap…Free!

Have you ever been in the situation of wanting to look up one item in a book, but the book is either expensive or obscure. Chances are you turn to your local library. Many people know about Interlibrary Loan (ILL) within their own library system, but what happens if your library system doesn’t carry a specific book?

In my last post I described how to get ahold of serious research in professional journals by accessing your library’s computer database. Today I want to describe how to get any book, from places all over the world, and have it delivered directly to your library branch?

The first time you do this it may seem tedious, but once you know how, it’s a breeze. I typically order about a dozen books a month this way. Your library system may vary, but here’s how my library does it:

  1. Bring up my library web site: Jefferson County Library
  2. Click on maroon-colored icon called “Research tools”
  3. This brings up:  “Subscription Databases A – Z” Click on this.
  4. In the Databases A to Z, click on “W” and choose “World Cat” or scroll down to “World Cat” Click link.
  5. Search for book. It is best to put several items in the search boxes. For instance, the book title and the author. Here I selected the title Seeking Peace and the author Mary Pipher. (I write about self-care and wanted to see how a bestselling author and psychotherapist burned out and subsequently learned to simplify her life.)
  6. When the world catalog finds your book, either print out the page, move it over to a dual monitor, or jot down the most important items: Publisher, year, and the OCLC number. (For Mary Pipher’s book the OCLC number is at the bottom of the page and is 233547957)
  7. Now go back to your library’s main screen. Choose the blue icon on the left side, “Find Library Books and More” – You will find a link called “Interlibrary Loan Request.” Double click. At the bottom of this page is a link called “ILL form for Books/AV Materials.” Click on that.
  8. Fill out the author, title of book, publisher/place/date, format (book, video, DVD), pick-up location (for me that is “Columbine Library”) and OCLC number.

*I don’t fill out the part about paying money for the request or the “cancel if not filled by date” information.

At the bottom of the page, I type my name and library card number.

Voila!

Almost any title from across the miles will be delivered right to my library. It takes about a week. If you find this confusing, go into your library and ask how you can use the World Catalog and Interlibrary Loan. Chances are your librarian has a bookmark with instructions already printed on them.

I’m curious, did you know you could do this?  What research tips do you have to offer writers? 

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The Long View of Getting Published

Photo by Michael Hirst

There are two distinct parts to my career as an author. Part one, when I saw myself as more of a lone wolf and part two, when I finally started admitting I don’t know everything.

The second half where humility has played a lot bigger part has been more rewarding in every way, particularly financially and spiritually.

Funny little thing I’m learning about life is that when I stop trying to force my will and realize I may not get what I want but I can still be of service, more of what I wanted all along shows up. However, to head down that path the first few times took a lot of courage and hope because I didn’t have any personal proof. Fortunately, I had worn myself out trying things my way. I became willing.

To be an author, whether it’s as an independent or through the traditional venues takes more people and therefore a lot more willingness. The independent route sounds like it would be easier to stick to your own common sense and that would be more than enough, except for the occasional question. But publishing a book is a process that requires a lot of hands.

Besides, I was more arrogant than that anyway, running down the traditional path and still telling everyone how I saw things.

However, when I stopped listening for just the small kernel I wanted and expected to hear, dropped any agenda and not only took in the information but gave it time to sink in, things really began to move in a better direction. That opened things up even more.

What if I even followed through on some of the suggestions to see if other people who are actually the professionals in their slice of the publishing game were right? Perhaps my part in the entire process is to be a team player, be open to all of the information that’s coming in and just do what’s been suggested.

Some wrong turns are to be expected and even that’s okay because  the last tool I keep close by is the one that makes all of it okay.

I am powerless over the outcome but there is One who has His hand on everything, loves all of us beyond our ability to understand and has a plan that includes everyone. This is the most important part to me and makes it possible to relax and go back to the day I’m in when I’m worried about how book sales will go or if a book will get published at all.

The answer is, maybe it will, maybe it won’t.

In the past I couldn’t live with that answer so I tried harder to fix things. That just didn’t work and I wore out others as well as myself. Doors closed.

Now, I ask myself if I’ve done my part? Do I trust the professionals I’m working with on this book? What’s in front of me to do? How can I go be of service?

I know, all of that sounded really contrary to becoming published to me too, at first. But I had tried the lone wolf gig and only gotten mediocre results, at best.

I became willing to try a new tack. God is everything or God is nothing and I wanted, maybe even needed God to be everything so I started listening with a new ear. I asked for help and admitted when I didn’t know something. I grew more patient and less ‘helpful’ with suggestions. I did what was asked of me, on time and nothing more, allowing others to do their job without my interference. I became willing to change structure or style and see what happened.

And on the days when my anxiety still sits on my chest like an angry gorilla, I go pray, turn it all over to God and ask for peace of mind and heart. Then I get back to my day, do what’s right in front of me and keep going. As a result, more of my publishing life has fallen into place and my relationships in that area are a lot stronger.

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To Market We Go. . .But Why?

I admit, I’m a bit of a marketing geek. I find trends and patterns fascinating. Behind every great or dastardly marketing campaign lies a motivation—a why. And I want to know it, understand it, and pick it apart.

Why did it work? Why didn’t it work?

Some campaigns are obvious from the get go. Take Netflix’s recent adventure of separating streaming video from disc. We witnessed their invention (or misguided intention) of Qwikster. The name didn’t work, nor did there seem to be any reasonable point for separation. Their “why” just didn’t make sense. Thankfully they abandoned the idea before they got neck deep. In fact, I give them kudos for having the courage to admit to their customers that it would have made things more difficult.

Here’s an example of my latest fascination. Honestly, I stood in the mall laughing at this one.

I freely confess that I’m an Apple geek as well. Microsoft’s obvious attempt to copy Apple could be taken as a compliment, but I could only wonder, is it effective? How effective does our marketing become when we’re simply copying what the other guy is doing?

Yes, we’re talking about similar products and thus overlapping markets. Not identical markets though. And then I’m curious as to how the everyday consumer perceives such a clear attempt to piggyback on another company’s successful model?

Of course, there’s the other side of the argument. Why reinvent the wheel? It worked for them, why not do the same? That’s fine to a point—to use a successful model as a launching point. But don’t we still have to come back to the beginning? Back to the “why?”

I find this especially amusing because of this:

The Apple store is directly opposite this soon-to-be Microsoft store and has been there for years. Their Genius Bar and staff have been serving people for many a season with their gadgets in hand and uniformed colored shirts and badges. (Uh hem. . .)

It’s all about service and Apple makes an art of it. Never been in one? Take a field trip one day and check it out. We can learn a lot from Apple’s successful model of creative marketing. To them, it’s not just about the product. It’s about the costumer and how they’ll use it, right down to the feel and experience. It’s all about the “why.”

I wonder if Microsoft thought through their campaign beyond the “well it works for them” to their customers and who they’re trying to connect to. Or are their customers just potential collateral gain or damage in the race to be number one?

So this brings me to my point (yes, I do have one other than finding this Microsoft imitation so very amusing). Do we think about why we are marketing our books or do we just do what everyone else is doing?

And finally, does it work? Now there’s the real question. What do you think?