Category: Encouragement

Posted on

Revolution, not Resolutions

So, how are you coming on those New Year’s resolutions?

(Are those crickets I hear?)

Yeah, me too.

That’s why I’ve been thinking about doing away with the whole resolution thing (or “thang,” as we say here in the Lone Star State). Instead, I’m praying for a revolution. After all, without God, I wouldn’t be able to accomplish anything…even getting out of bed in the morning.

I’m greedy this year, but in a good way. I’m greedy for more of His presence, more answered prayers–not just for me, but also for all those who are hurting–and more of His words in my ear, on my lips, and in my mind.

I’m asking God…

  • To take my thoughts away from the markets and focus them on stewardship. I truly want to honor Him with my writing. This means (gulp!) that I’ll need to ask for His strength to be more disciplined. When He gives me an idea, I need to turn off the television, put down the latest decorating magazine, and write–without worrying about how the piece will fit into a publisher’s plans. Oh, God, help me stop obsessing over markets and contracts and instead be faithful to write the things you want me to write.
  • To help me be content. I’ve always been goal-oriented…to a fault. Too often, my ambitions led me off-track. Instead of being led by the Spirit, I’ve been driven. And since I’m being honest, I’ll admit that I have compared my blog stats/Amazon numbers/speaking schedule to other writers and felt insecure–or, worse, envious. I’ve browsed bookstore shelves and gone from admiring to coveting. I’ve admired another writer’s website and wished it were mine. Oh, Father, forgive me. Help me to know the secret Paul talked about–of being perfectly fine right where you’ve placed me….whether on bestseller lists or in remainder bins, in Barnes and Noble or on my blog, on a designer site or a “homemade” masterpiece. You have given me so much! Help me to count my blessings instead of my bills. In the midst of economic uncertainties, may I covet nothing but your peace.
  • To fill my heart with simple joys. Too often, I get mired in the past (Should I have Twitter-ed that? What did he think of my idea? Did I mess up my career for good this time?) or the future (Will I make enough $$$ for us to have a real vacation this year? What’s my editor going to say?– and–How in the world will I find time to write when I actually get the contract?!). What I really need to do is 1) take a deep breath and 2) let ordinary miracles bowl me over, preferably every five minutes. Frederick Beuchner wrote, “Life itself is grace.” So are used bookstores, computers, and online friends.  Abba, remind me to read and write more deeply. Prod me to study and meditate on scripture, instead of just quoting from it for my latest WIP. Rip my blinders off so I can appreciate every connection and blessing you’ve given on this path you’ve ordained for me.  
  • To show up and show off. I once had a music director who prayed a version of this during Wednesday night choir practice. He believed that we should spend as much time talking to God together as we did rehearsing…and boy, was he right. This same director invited anyone to sing in “his” choir–church member or atheist, bank president or convenience store clerk. Many who came out of their love for music–or just pure curiosity–stayed week after week, and their lives were inevitably changed. They showed up, and God showed off. Lord, never let me forget that I can do nothing without You. In You, and You alone, I move and live and have my being. You are my source, my guide, and my goal. Please show up and show off in my career, family, and relationships. Do what you do best, Lord. 

A few years ago, I led worship at a ladies’ retreat. The speaker was wise, peaceful, and totally centered on Jesus. I wanted what she had, but I guess I was afraid to ask God for such a faith (maybe I knew it would be costly).

After dinner one night, she and I were discussing the books I had written (my first three books had come out, but then I received a ton of rejections and was sure my career was over), and she mentioned that she was considering writing a book based on her retreat material.

“I’d love to write more books,” I admitted, “It’s a passion of mine. But I can’t get another contract, and I don’t have the money to self-publish. It’s really discouraging!”

She looked at me and smiled. The next words out of her mouth went straight to my egocentric heart and lodged there, like a stubborn splinter.

“I don’t need a contract,” she said. “I just need more of Jesus.”

I’ve been working that out ever since.

Posted on

A How-To for Meeting Editors

Book acquisitions editors are some of the busiest people I know and the most elusive. If they admit what they do for a living, people want to send them their grandmother’s self-published poetry or a best friend’s novel that she wrote in high school.

They aren’t flashy dressers. They don’t talk about publishing trends in the checkout line. And at parties, if someone asks them what they do for a living, they mumble and then wave at an imaginary friend. “Nice meeting you,” they say before darting to the other side of the room.

Then how can a writer catch a break? Ah, my dear contestant, you must know the secret lives of editors…not bees. Following are ways to meet an editor:

1. Make friends with other writers, especially those who have published at least one book.

They’ve made the leap, and many are willing to give you advice or help you achieve your dreams. Attend their workshops at writers’ conferences, listen carefully, and ask thoughtful questions. Learn the craft of writing and how to market a book while you write your manuscript.

Published authors know editors, and if you’ve written a manuscript that other authors like, they’ll be more willing to give you a recommendation or an endorsement.

2. With your polished manuscript in hand, query an agent.

Make sure to read an agent’s submission guidelines before you approach them, or pitch your project to an agent at a writer’s conference.

Attend the best conference you can afford. One of the perks of attending a conference is that you can request an appointment with an agent. Agents know editors, and they know whether your manuscript is ready to be published. Listen to their advice, and rewrite your manuscript if necessary. An agent can be your best ticket to meeting an acquisitions editor.

3. Acquisitions editors attend writers’ conferences as well.

They set up appointments with agents, and they take 15-minute appointments with conferees. Sometimes they will agree to critique your manuscript for a fee.

4. Attend workshops taught by editors at writers’ conferences.

Editors teach a variety of workshops that vary from character development to plot development to self-editing. They will tell you what kinds of projects they’re looking for so that when you get your chance to meet an editor, you’ll be prepared.

5. Attend meetings of a local writers’ group.

If the group is large enough, they will invite published authors to speak, and through the friendships you make with authors and other members of the group, you can support each other through the process of becoming a published author. If you don’t have a local writers’ group, consider starting one.

Finally, what’s the best way to meet an editor? Keep writing and improving your craft until someone takes notice of you. Editors love fresh, unique voices. You could be the next American Idol of the publishing world.

Posted on

Five Tax Tips Most Writers Miss

I’m a strange breed of writer. A Missouri mutt if you will.

One part relational, warm and fuzzy with a passion for flowery phrases. One part practical business woman with multi-layered experience in payroll, accounting, banking, marketing, human resources and taxes.

My poor agent must wonder what to do with this mixed mess. Sorry Barb.

However, there are benefits to my schizophrenic passion mix. I not only know writing is a business, but I understand the business in writing. My emotional side wants to please God, so I’ll overturn any stone to steward the gifts He gave me.

My varied interests drive me to dig through my diverse background for hints, tips, and answers to support my love for words and their meanings. And I like to share what I learn.

For this post, I took something I know and hope the resource helps my writer friends. Whether writing is your childhood dream or an adult job — it’s still business. And you’re the owner.

April 15th is around the corner, so let’s make sure all you business owners are getting your full tax benefits. We must give Caesar what is Caesar’s, but not a penny more.

Here are the five tax deductions most often missed by writers I speak with:

1. Mileage. Keep a detailed log. All trips you take to buy supplies (including bookstores to buy books), go to meetings or meals where you discuss the craft, projects, or marketing are usually deductible. And don’t forget those trips to the post office.

2. Telephone and Internet charges. You’ll need to calculate your percentage for business use.

3. Subscriptions and dues. Magazines count for research (do we read anything without evaluating the writing?). Writing organizations, clubs, or anything else related that charges dues and fees count.

4. Travel, including rentals, parking and toll fees. Don’t forget your mileage to and from airports.

5. Extraordinary entertainment, but you must support your claim with good documentation. Examples are movies you study, amusement parks, if you observe behaviors, capture quotes, or watch a process relevant to something you write. Music and other artistic forms you study or use for creative inspiration. What entertains you while feeding the muse?

Most writers don’t make a lot of money, so a penny saved is a penny we need to earn.

Tax laws change often — don’t fail to get current data. This article has good general information, but see your own professional tax preparer for an in-depth evaluation of your situation. If you want to research on your own, go to the IRS for specific guidelines.

My mixed interests help me support the dream I love by making sure I take all the legal tax deductions I’m entitled to. A Missouri mutt needs to eat, too.

Do you have more tips you could share? What other savers can make writers money? Do you consider yourself a business owner?

Tax tips for writers by Missouri mutt
My Missouri Mutt - "Boss"
Posted on

Social Media… Eeeek!!!

Social media, social networking, marketing, PR, all those terms seem to make authors shudder a little bit. There’s so much to learn and a lot to leverage from gaining an online presence. Where do I even start? That’s the question that I hear so often.  I am going to start at the beginning. And for some of you, this may be very basic information.

Start slowly. It will snowball. My mom used to tell me when I was cleaning, “By the inch it’s a cinch; by the yard it’s hard.”  Social networking happens gradually over time. Gathering a ‘tribe’ takes effort.  It is something that comes with hard work and, most importantly, consistency.

Don’t get frustrated!

I want to start with one specific aspect of social media today: Facebook fan pages. Facebook has changed things up a bit where you can now allow ‘subscribers’ to your personal page. A good example of this is Tim Tebow. Check his personal page out, and you can see that he has 1.6 million subscribers. What is a subscriber you ask?   When you post a status, you can post it so that the Public, Friends, Friend of Friends, or a Custom Group of people can see your updates. Subscribers would be the Custom Group. People are under the impression that this is “good enough.”  Although subscribers are good, there are still more advantages to having a fan page, and most people are not even aware you can subscribe.

Here are a few of the simple basics that a fan page can do, that a regular page can’t:

SEO.  Have you heard people say that? What does it mean?  “’Search Engine Optimization’” is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.  You have more visibility with a “fan page” than with a personal one.”  In easy terms, these pages show up quickly in Google and other search engines because they rank as a higher priority than just a regular Facebook page.

You can have more that 5,000 people on your fan page. Unfortunately, a regular Facebook page tops out at a max of 5,000 people. You say, “I will never get to 5,000 fans.” I say, “Dream BIG!”

People have immediate access to you. No waiting to approve a friendship. Once a fan likes your page, he or she can see all that you have said and done.  Also with a fan page, you can personalize it; it is customizable.  With a little money, you can have a welcome page, a contact form, or unique apps that embed into the page that will make a fan’s experience more of a custom one. Think of a fan page as a second web site to draw attention to your book.

From a fan page you can learn who your followers are and who your target audience is. You can find out their sex, age range, and what country the live in. You automatically have an answer for when an agent or a publisher asks you, “Who is your audience?”

Dedicate 30 minutes a day to social media, and start with your Facebook fan page. It will be worth it, the fans of your book will thank you!

Tell me about your experience with Facebook fan pages. How can you encourage other writers to jump on the Facebook fan page bandwagon?

Posted on

Fit For The Master’s Use

One of my test readers recently sent me an email that both blessed me and reminded me of what we’re all about as writers. At the end of her email, she included a prayer: “God, I pray you give Henry wisdom, knowledge, creativity, patience and energy to finish Your book. Amen and Amen.”

It’s not my book. It’s His. I’m His instrument, His tool to get the message out that He wants shared.

At one level, I knew this. I’d like to think everything I do is for Him. But there are times when the ego gets in the way, and I lose sight of Him. It becomes my book, my project.

But that’s not true. He inspires us to write the words. In obedience to Him, we do and the writing flows. It’s not perfect the first time because I’m not perfect. But the refining, pruning process applies to our writing as much as it does to our spirits. My role is to have my heart in the place where my words can be grafted onto His vine and not lopped off as unfit for the Master’s use.

I’m His vessel, the clay in His hands. But it only works if I’m humble and obedient enough to put me aside and let Him shape and mold. And sometimes it hurts because I love my words, but He has better ones. And sometimes it hurts because the words He wants me to write in fiction reveal an area in me that needs work, work that must be done if I am to go forward with Him.

Has Father asked you to participate with Him in your writing in a way that is uncomfortable? How have His words and His plan for your writing grown and encouraged you? Your readers?

Posted on

Stewarding Your Career and Your Agent

Good agents take the privilege of shepherding authors and projects very seriously. We’re hugely selective and typically only make a “yes” decision on a client if we love (not just like) their project, and then see them as a good potential relational fit.  Life is too short to work with people if they’re demanding or mean…no matter what the potential payoff.

But make no mistake, agents work FOR their authors, not the other way around. Yet with the lightning-fast changes in publishing still happening, nearly every agent I know is telling me, “It feels like I’m working harder than I ever have before, and still closing fewer—and smaller—deals.”

Welcome to the new normal in publishing.

What this means for the client/author is potentially less time interacting with their agent because the agent is trying to stay in business. What’s an author to do in this new normal to make sure their own projects still receive a high level of attention?

  1. Take more control of your career.  The path to finding readers has never been clearer—or more time-consuming. “Get involved with Facebook Fan Pages, blogging, tweeting, Google+, YouTube, Pinterest, and networking with other authors (such as this Water Cooler),” is the familiar mantra from publishers and agents alike.  In this new world where social media IS the most influential advertising resource,  if you’re not selling books and finding new readers, it’s no longer your publisher’s (or agent’s) fault.  If you don’t feel you can come to play in marketing your own creative blood, sweat and tears, don’t even ponder a career as a writer. Look in the mirror: You are your publisher’s best PR agent.
  2. Craft, craft, craft. I tell new novelists that I don’t want to see their manuscript until 5 to 10 “non friends and family” have read and critically appraised their work.  I’d rather authors take a full year to rewrite their manuscripts than almost anything else.  If you write nonfiction and you have a strong message and a good regional platform, then be relentless on making every paragraph zing. Don’ tell me “it picks up in chapter three.” It better engage me from paragraph one or you’ll be getting the dreaded “not for me” letter. If you’re a seasoned writer, be diligent in making your prose as professional and engaging as possible.   Constantly read books on writing craft; find a mentor or critique group. Be a lifelong learner on writing well and you’ll have a good chance at being a lifelong author.

Along with taking control of your own career and staying committed to the craft, here’s how to help your agent help you.

  1. Respect his or her time.  Since you want them to stay in business, bunch questions for a once-a-week email.  If possible, use clear bullet points with clear simple questions to make it easy for us to see and answer, rather than lots of loaded, dense text.  Mondays are good. If your questions are more complex, better to talk by phone than email.  But do set a phone appointment (by email) instead of calling with hope that we will answer.  The agent is there to serve you, very true, but time is the coin of the realm. Be judicious in how you spend their precious minutes and hours because ultimately you want us out there pitching your projects!
  2. Press the panic button. I spend a good portion of my week fighting fires for authors. Bad covers, wrong titles, heavy-handed editors, proposals that MUST be out the door this week, family or personal crisis…all of these and more are what I’m here for.  When you really need me to jump on something or lend an ear, this is absolutely what I want to do. Don’t hesitate to pick up the phone or send me a “call me ASAP” email.  You’re not “bothering me” (ever); I work for you and love (almost) every minute.
  3. Pray. It’s not trite, it’s essential. Really. If I’m distracted, off task, ill or in a personal crisis myself, what am I not doing? I’m not tending to the details of what I should be doing for you. The very thing I want to do most is often what the enemy doesn’t want me to accomplish. I need to stay spiritually sharp and steady for you to feel fully supported.  And I’m not bashful to say I need your help in doing it. I covet and appreciate your prayers for me, my work and family.  I also love to pray for you, so never hesitate to zip me a prayer request during a rough patch.
  4. Share the goodies!  I love hearing how your work has impacted others in the world, or a great opportunity that has come up for you to share your book.  Forward me one or two of your best notes from readers every month and any news that is exciting to you concerning the marketing of your project.  We love to hear how the end result, your book, is impacting the world.  It is why we do what we do.

What more can you do to serve your own career? How would you feel even more supported by your agent?

Posted on

You’ve Got “Connections”

It’s a great privilege to connect with the world through our words and a greater privilege to connect with the Word about our worlds.

Connect with God about our writing

“God gave you this dream,” my pastor told me.  “You need to give it back to Him in prayer because He’s the only one who can make it count for eternity.”

One of my friends posted this on Facebook:  “I struggled with my writing for three hours, but after praying, I couldn’t stop the flow.  Why did I wait so long?”

When we’re not intentional about prayer, it falls by the wayside like everything else we’re not intentional about.

God wants to be our writing partner.  He says, “Let me have it!”

  • Lord, give me wisdom and direction today.
  • Inspire me and keep me focused.
  • Help me to persevere for your glory. 

“Commit everything you do to the LORD.  Trust him, and he will help you. ” Psalm 37:5

Connect with “the connected”

“You need prayer partners,” a well-known Christian author told me.  “Trustworthy, faith-filled people who will intercede on your behalf before God.”

Because we’re missionaries of words, the enemy stops at nothing to hinder us.  We need to call on our allies.

I took my friend’s advice and prayed for a little army of intercessors I could add to my email prayer list.  They encourage me to keep going, and I encourage them that they’re a key part of my ministry’s eternal reward.

“The man who plants and the man who waters have one purpose, and each will be rewarded according to his own labor.” 1 Corinthians 3:8

Connect with God about our readers

If we’re missionaries, our readers are the mission field.

I wrote the poems in A Friend in the Storm, with only one reader in mind, my friend Chantale who was dying of cancer.  I didn’t know my audience would grow from one to hundreds when she asked me to read them at her funeral.  I didn’t know my audience would grow from hundreds to thousands when Zondervan published them in a gift book.  I simply wanted to be a faithful friend.

“Whoever can be trusted with very little can also be trusted with much.”  Luke 16:10

Here’s how I pray for my readers:

  • Father, draw the right people to my book today.
  • Anoint my words to jump off the page into their hearts.
  • Please bring Holy Spirit peace and transformation.

Connect with God about your agent

If we’re going to pray about our God-given gift, we’re going to pray for our agents because they’re a big part of the gift!  Just as they represent us before editors, we’re privileged to represent them before the Father.

  • Lord, may she stay close to you, in the Word and in prayer.
  • Please help her be balanced and manage her time wisely.
  • Give her favor, Father.  Please open all the right doors for her today.

Connect with God about other writers

“The harvest is plentiful, but the workers are few.  Ask the Lord of the harvest, therefore, to send out workers into his harvest field.” Luke 10:2

We need to pray for other writers the way we would want them to pray for us.

Here are three great groups to remember in prayer:

  • Writers that feed us
  • Writers in our immediate circles
  • Writers we DO NOT want to pray for

Who are we currently reading?  Karen Kingsbury?  Max Lucado?  Kathi Macias?  We need to ask the Lord to continually inspire and bless them.

If we’re a part of a writer’s group or literary agency like WordServe that shares prayer requests, we have a community opportunity to practice true, selfless love.

Are we envious or jealous?  We need to pray!  God even calls us to pray for those writers who wronged us.  It happens.  And prayer changes us ever as much as it changes them!

“The prayer of a righteous person is powerful and effective.” James 5:16

I’m wondering, dear friends, what is your experience with the power of prayer?

Posted on

The Create Space Experience

Many people gaze at online publishing as settlers must have viewed the wild, wild, west – with fear and awe. However, life on this frontier is not as lawless as one might think. It can be a useful accelerator on your path of obtaining or supplementing traditional publishing efforts. Take Create Space, for instance. Well-organized and structured, this tool can provide the positioning and leverage you need to take your creative efforts to the next level. Where you go from there is entirely up to you, and there are a myriad of options for you to ornament your work with whatever bells and whistles you want.

Even before you receive what is called an advanced reader copy (ARC) or a gallery (similar to an ARC), you can print out books for your readers and reviewers. In turn, they can begin your marketing buzz by word of mouth. With Create Space’s step-by-step application, the author is guided through all the necessary steps to correctly setting up their book. Setting up the title, creating the interior, and selecting cover art are parts of the process. You can upload interior files as a PDF to ensure formatting will not change. You can either create a cover with the website’s cover creator wizard or upload your own. In this case, be sure to follow their directions to the letter to ensure you don’t frustrate yourself by having the wrong size spine or files with poor resolution that will look shabby.  If you aren’t the type that can sustain the trial and error it will take to get this right, then recruit a patient friend to help you with the details.

Even before your book is actually for sale, you can choose to have sample chapters viewable to your social media networks through Create Space / Amazon, even if you don’t have your own website. You will have a way for people all over the world to familiarize themselves with your book. Create Space also has very good deals and is a low cost vehicle for having copies on hand for your book signings and giveaways.

The flexibility for authors is also remarkable. There are no minimum print runs with Create Space. You can order as few as one at a time. For perfectionists who want to make sure everything is just right before committing to a large press run, this is an unprecedented luxury. I ask readers to write Amazon book reviews, which are better than gold, and send out those links via Twitter. Perhaps best of all, actual customer service people answer the phones and they do so 24 hours a day.

Thanks to Create Space and other emerging platforms, there are more options than ever for authors to distribute their work. Technology has opened up an ocean of opportunity, and the new world looks brighter than ever.

Have you ever utilized non-traditional publishing methods to support your traditional publishing dreams? If so, how? How might a tool like Create Space help your marketing platform?

Posted on

Embracing Sacred Moments

Lake Cortez at dawn

Have you ever wanted to hold on to a moment in time and savor the amazing experience a little longer?

The radiant fog bank settled just above Lake Cortez at dawn, a stark contrast to the winter landscape surrounding my home. I tried to focus on my writing deadline, but I halted my work to observe the breath-taking view.

The glowing mist at sunrise brought a familiar Bible verse to mind, encouraging me to embrace the moment. “How do you know what your life will be like tomorrow? Your life is like the morning fog—it’s here a little while, then it’s gone” (James 4:14 NLT).

Such memorable experiences happen when I least expect them, and they vanish without warning. But I always want to hold on to those special moments longer than possible.

The first time I heard my child’s heartbeat, I tuned out everything else, as I wondered about the new life inside me. Etched on the tablet of my heart, I recall those firsts—feeling him move, seeing his face, and holding him in my arms.

Those rare occurrences happen in my writing life, too. When I received my first contract to write an article for a well-respected publication, I held the envelope close to my heart a long time before opening it. Then, I unfolded the letter with great care and examined every word to be sure I didn’t skip any details.

Another momentous occasion occurred in December, as I shopped for Christmas gifts with my grandson Miles. “Wait, wait,” I drew a deep breath and raised my right hand to stop our conversation, so I could read the e-mail on my iPhone.

Confused by the interruption, Miles offered me a wrinkled brow.

“Seriously—wait,” I exhaled. “I’ve got to hold on to this moment.”

I read the message again, basking in the power of the encouraging words. “They like my proposal! And she wants to discuss signing me as a client!” I couldn’t restrain myself from expressing my thanksgiving and praise. “What a great Christmas gift!”

Later that week, my heart raced again when the agent called to confirm her offer. I found it hard to suppress my enthusiasm and joy, so I could listen to her instructions and tell her about my writing goals and dreams.

When my husband, Dan, asked about the details of my phone call, I still couldn’t gather my thoughts because of my excitement. “Maybe I should have taken notes,” I admitted.

So how can we embrace our sacred moments? We know such blessings vanish as fast as they appear, just as morning fog dissipates when exposed to the first rays of sunlight.

We can capture the essence of our experiences with descriptive words and well-chosen phrases in our narratives. And through this writing process, others will also be encouraged to tell the stories that matter most to them.

Photo/KarenJordan

Did my story remind you of a sacred moment in your life? Write that story!

Posted on

#1 in Marketing: First Love

photo source: streetJesus.info

To the Chief Musician…
A Song of Love.
My heart is overflowing with a good theme;
I recite my composition concerning the King;
My tongue is the pen of a ready writer.
~ Psalms 45:1 (NKJV)

Confession #1: Though people have long commended my writing, being published was never a dream.

Confession #2: Though I’ve written professionally since 1981, and for ministry and Sunday school since 1991, writing fiction wasn’t something that crossed my mind.

Confession #3: I know almost zero about marketing.

: : :

In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God.
~ John 1:1-2 (NKJV)

Jesus, the Word of God, enjoys telling stories. I didn’t anticipate that He might infect me with the same pleasure. Not on that autumn day in 1985 when I met the Word of God, and it was love at first sight. Not when I read the Bible cover to cover, over and over. Not during the decades when I found myself studying anything Bible-related, reading little else.

By 2007, the people of the Bible had become so alive to me that I couldn’t stop pondering them. I compared passages of Scriptures to learn more about these saints. I factored in all I’d learned about history, archeology, and ancient culture. Then, imagination began to fill the remaining gaps.

How could I help but write the stories in my head and heart?

I went on to educate myself about publishing, which includes marketing and “platform.” Ack!

“Lord, I don’t want to tell people about me. I want to tell them about You, and Your Word, and Your amazing people. I’m a nobody!”

He gently molded such whining into a prayer:

Lord, please help me develop a platform that gives more prominence to You than to me.

: : :

My heart sank when I signed up to write a post this month. All the Wednesday slots had been taken.

And no WAY I’m gonna take a Tuesday and write about marketing!

Good grief, I have hardly a thousand Twitter followers! I could have more, but I only follow back people I know personally, or people who are still my followers a month after they start following me. I’m interested in real people, not mere numbers generated from auto-follow programs.

Then the Lord reminded me of the marketing strategy He gave me a long time ago:

“It matters less what people think of me than what they think of Jesus Christ because of me.”

And so I’m here, telling you that neither writing nor publishing nor platform is my first love. They’re simply the means to an end with me. My real passion is people, and the Word of God, and Jesus.

As I said, I know almost zero about marketing—almost.

But I do know what’s #1 in marketing: you’ve got to be passionate about whatever you market. Marketing is simply the means of making known our first love.

Q4U: What aspect of marketing to you actually LOVE?