Social media, social networking, marketing, PR, all those terms seem to make authors shudder a little bit. There’s so much to learn and a lot to leverage from gaining an online presence. Where do I even start? That’s the question that I hear so often. I am going to start at the beginning. And for some of you, this may be very basic information.
Start slowly. It will snowball. My mom used to tell me when I was cleaning, “By the inch it’s a cinch; by the yard it’s hard.” Social networking happens gradually over time. Gathering a ‘tribe’ takes effort. It is something that comes with hard work and, most importantly, consistency.
I want to start with one specific aspect of social media today: Facebook fan pages. Facebook has changed things up a bit where you can now allow ‘subscribers’ to your personal page. A good example of this is Tim Tebow. Check his personal page out, and you can see that he has 1.6 million subscribers. What is a subscriber you ask? When you post a status, you can post it so that the Public, Friends, Friend of Friends, or a Custom Group of people can see your updates. Subscribers would be the Custom Group. People are under the impression that this is “good enough.” Although subscribers are good, there are still more advantages to having a fan page, and most people are not even aware you can subscribe.
Here are a few of the simple basics that a fan page can do, that a regular page can’t:
SEO. Have you heard people say that? What does it mean? “’Search Engine Optimization’” is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. You have more visibility with a “fan page” than with a personal one.” In easy terms, these pages show up quickly in Google and other search engines because they rank as a higher priority than just a regular Facebook page.
You can have more that 5,000 people on your fan page. Unfortunately, a regular Facebook page tops out at a max of 5,000 people. You say, “I will never get to 5,000 fans.” I say, “Dream BIG!”
People have immediate access to you. No waiting to approve a friendship. Once a fan likes your page, he or she can see all that you have said and done. Also with a fan page, you can personalize it; it is customizable. With a little money, you can have a welcome page, a contact form, or unique apps that embed into the page that will make a fan’s experience more of a custom one. Think of a fan page as a second web site to draw attention to your book.
From a fan page you can learn who your followers are and who your target audience is. You can find out their sex, age range, and what country the live in. You automatically have an answer for when an agent or a publisher asks you, “Who is your audience?”
Dedicate 30 minutes a day to social media, and start with your Facebook fan page. It will be worth it, the fans of your book will thank you!
Tell me about your experience with Facebook fan pages. How can you encourage other writers to jump on the Facebook fan page bandwagon?