To the Chief Musician…
A Song of Love.
My heart is overflowing with a good theme;
I recite my composition concerning the King;
My tongue is the pen of a ready writer.
~ Psalms 45:1 (NKJV)
Confession #1: Though people have long commended my writing, being published was never a dream.
Confession #2: Though I’ve written professionally since 1981, and for ministry and Sunday school since 1991, writing fiction wasn’t something that crossed my mind.
Confession #3: I know almost zero about marketing.
: : :
In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God.
~ John 1:1-2 (NKJV)
Jesus, the Word of God, enjoys telling stories. I didn’t anticipate that He might infect me with the same pleasure. Not on that autumn day in 1985 when I met the Word of God, and it was love at first sight. Not when I read the Bible cover to cover, over and over. Not during the decades when I found myself studying anything Bible-related, reading little else.
By 2007, the people of the Bible had become so alive to me that I couldn’t stop pondering them. I compared passages of Scriptures to learn more about these saints. I factored in all I’d learned about history, archeology, and ancient culture. Then, imagination began to fill the remaining gaps.
How could I help but write the stories in my head and heart?
I went on to educate myself about publishing, which includes marketing and “platform.” Ack!
“Lord, I don’t want to tell people about me. I want to tell them about You, and Your Word, and Your amazing people. I’m a nobody!”
He gently molded such whining into a prayer:
Lord, please help me develop a platform that gives more prominence to You than to me.
: : :
My heart sank when I signed up to write a post this month. All the Wednesday slots had been taken.
And no WAY I’m gonna take a Tuesday and write about marketing!
Good grief, I have hardly a thousand Twitter followers! I could have more, but I only follow back people I know personally, or people who are still my followers a month after they start following me. I’m interested in real people, not mere numbers generated from auto-follow programs.
Then the Lord reminded me of the marketing strategy He gave me a long time ago:
“It matters less what people think of me than what they think of Jesus Christ because of me.”
And so I’m here, telling you that neither writing nor publishing nor platform is my first love. They’re simply the means to an end with me. My real passion is people, and the Word of God, and Jesus.
As I said, I know almost zero about marketing—almost.
But I do know what’s #1 in marketing: you’ve got to be passionate about whatever you market. Marketing is simply the means of making known our first love.
Q4U: What aspect of marketing to you actually LOVE?