As I’ve been working on the launch of my new book, I’m struggling with how much to give away for free. I’ve read conflicting reports on offering your book without cost.
Some say you’ll gain so much word of mouth that we all should do it. Others say you devalue your content and make those who have paid for it feel cheated.
My new book, Pioneering Today: Faith and Home the Old Fashioned Way, launches today.
I decided to give something away for free and a bonus gift. But I put a time limit on it. If I know I’ve got a limited time frame it makes me get to it first. I’m thinking I can’t be the only one who thinks this way.
I’m offering up my first chapter for free. Now that’s nothing new, you say. Authors do this all over the place.
But not all authors use this great free application called “Pay with a Tweet.” In order to read my first chapter, people can choose to pay with a Tweet or Facebook share. It represents word of mouth marketing for me and also gives the reader something for free. Want to see it in action? Go to my book page here.
That’s not my only freebie. For every reader who purchases my book on Amazon and forwards me the copy of their proof of purchase, email, and mailing address, I’m going to mail them a secret recipe and the link to a full length bonus chapter, but only through October 31, 2012.
I’m hoping this will help people to purchase now, before it falls onto their to-do-list and is forgotten. I also feel that these items provide real value and content to the readers of my book.
Because that’s what great marketing boils down to. The reader asking what’s in it for me?
Have you ever bought something from an author because you enjoyed their free content? Do you think free is better or do you believe you get what you pay for? Have you seen a jump in sales from giving away free copies?