Tomorrow is Another Day (for Publishing)

Cover illustration, Harper's Weekly September 7, 1861

The one constant in the print and digital publishing business these days is change, and change isn’t easy. Isn’t that the crux of most novels—thrusting your protagonist into unprecedented circumstances to change their world forever? I relate to strong heroines in those novels—Scarlett O’Hara being a favorite. While I don’t think the publishing landscape is doomed to resemble post-war Atlanta anytime soon, I can imagine when all is said and done, there will be those sitting around shell-shocked, sipping mint tea among burning embers, and those who will thrive with the flurry of a lumber mill during reconstruction.

One thing I’ve learned for seizing opportunity amidst upheaval is to apply basic principles of change management. 

“I can’t think of it now…I’ll think of it later.”1

As much as I enjoy Scarlett’s character, indulging in such thinking could be dangerous. The publishing business is changing, whether you take notice or not. If you don’t want the road to Tara to be riddled with potholes, it’s important to arm yourself with information. Fortunately, lots of people are talking about what publishing changes are in store, and you can follow any number of blogs for an understanding of the essentials or simply pose a question to a trusted writer’s loop and see what personal experiences you stir up. Do anything but ignore change. It’s not going away. 

“It’s better to know the worst, than to wonder.” 1

Expect to grieve a little. Change has a life cycle that passes through phases, including ‘loss’. Think about why you want to be published. This doesn’t have to be the answer you’d give anyone else, but be honest. Is it for the recognition? Because you have a compelling message to tell? Whatever the reason, with that need for being published in mind, ask yourself what you would lose if your choices no longer made sense.

Through the traditional print publishing route…would you lose time waiting for publication? Could your genre be overdone by the time you hit the shelves? Could the physical shelves be long gone by then? Could you lose out on the higher author cuts from e-publishing? And what about the e-publishing route…would you lose big name industry reviews? The satisfaction of seeing your book in print? Store placement to drive sales? Ask yourself if your expectations around what you have to gain or lose are realistic to begin with. What good is a higher e-publishing royalty if you can’t figure out how to move the books? Do you need ‘big name’ reviews if hundreds of GoodReads fans are singing your praises?

When you figure out what you really stand to lose, start brainstorming replacements. Can you hire PR to promote your book or join a group where authors help each other market? Can you fill down time waiting on publication by working on a new novel or building a platform? There is no easy answer here. Loss is painful, but coming to grips with it sooner than later frees you to move through the cycle and gets you thinking about moving forward.

“Now you are beginning to think for yourself instead of letting others think for you. That’s the beginning of wisdom.” 1

Success still resides at the crossroads of opportunity and preparedness. Recognize you have choices. You can go down the traditional publishing route today and find success, and you can go down an e-publishing route and find success. Or both. The choices mean you have some control over your fate. Treat your career decisions with as much careful planning as your circumstances will allow. Once you know where you want to go in the changing landscape, set milestones to mark your progress to keep alert to progress and risks along the way.

“In the end what will happen will be what has happened whenever a civilization breaks up. The people who have brains and courage come through and the ones who haven’t are winnowed out.” 1 

Margaret Mitchell, Gone with the Wind

What about you? How are you coping with the changing publishing landscape?

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9 thoughts on “Tomorrow is Another Day (for Publishing)

  1. I liked this article, and plan to do everything I can to get my trilogy published. Because of the economy, I’m seeing a growing trend where writer’s are taking on more responsibilities to get their profile out there.

  2. Thanks, Anon! Yep, and in my opinion that trend is a good thing. A writer’s career has never looked brighter if they’re willing to work at it. (:

  3. Thanks, Barbara. Better to be moving forward than to be left behind, as I always say. (:

  4. Great post! I am coping the best way that I can. I am published with a smaller publishing house right now, I hope to land an agent this year, AND I plan on self-publishing some non-fcition this year.

    Whew!

    I feel pressure to take advantage of all the options out there. But you are correct in that there is no better time to be a writer than now!

    • Great to see you’re exercising lots of different options! Best of luck to you, Ruth! (:

  5. I agree that it’s vital to make informed choices in these exciting and challenging times. That’s not easy with the entire publishing world gripped by a paradigm shift. But it’s only a shift, not a cataclysmic event. Sometimes we overlook that fact. 🙂

    • Exactly. And as long as there are always people who want to read, there will always be a place for writers. Thanks for your comment! (:

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