Sometimes I wonder why I didn’t decide to be famous when I grew up. Because I’m starting to think that if my face was plastered across magazine covers and my name was on the marquis, I would have a lot easier time getting people to read what I have to say.
But, alas, I decided to be a plain-old, regular gal.
And, while I like my regular life with my regular kids and my regular husband and my regular job, I imagine that authors with big-time names and fancy doctoral degrees have a much easier time building their platform than I do.
You see, I write pregnancy and parenting books. And, while I do have three fabulously adorable kids that give me lots to talk about on the pregnancy and parenting front—I’m not an OB, I’m not a nurse and (shocker) I’m not Jenny McCarthy.
Which means I’m not an “expert”. And I’m okay with that. But will my readers be? And, since I’m not, how do I convince my readers (and the world) to read what I have to say?
Here’s what I’ve learned about platform building for regular folk:
1. Stick to writing what you know. For some reason, people generally don’t like to hear advice from people who don’t know what they’re talking about. (Who knew?) So, since I’m not a doctor, I steer clear from giving medical advice, but give everyone the nitty gritty details on what it’s like to go to the doctor—something I’ve done a lot of. You may not have a diploma on your wall—but if your life experiences have given you expertise in something, write about it!
2. Write what you know in lots of places. Once you’ve written what you know, write it in a lot of places. Spread the love and submit articles for magazines, guest post on blogs, start a blog of your own and post user generated content on websites like Yahoo! Shine. Get your name out there—and before long, people will start regarding you as an “expert”.
3. Keep your blog focused on your area of expertise. For a long time, I wrote blog posts according to the whim of the day. And I found that my readership shrunk and my posts seemed stale. Why? Because they weren’t focused. Based on some advice from my agent, Rachelle, I decided to keep my blog 100% focused on pregnancy and parenting—and thus, create a level of expertise for myself through my own blog postings.
4. Get to know the experts in your area. I had the most amazing OB read and endorse my book. With his endorsement came the assurance that while my book wasn’t written by an OB, the advice in it was medically sound. Likewise, I try to stay well read on the pregnancy and parenting front, so that when I publish material, it comes with the backing of the experts in the field.
5. Get out there. If you want to get your name out there, you have to actually get your name out there. That means prying yourself away from your computer (fun as it is to write the day away) and meet people. It can be as simple as going to playgroups/school meetings/ministry events and getting to know people in your audience and as complicated as setting up speaking engagements around the country. Regardless, if you’re not out there talking about your book, no one else is.
Question: What are your best platform-building tips?