“Marketing is a contest for people’s attention.” — Seth Godin
In June, at the Advanced Speakers and Writers Association National Conference, I shared the stage with a panel of writing greats. We spoke to this Christian group of women on increasing speaking opportunities in order to sell more books — or as I like to call it, Marketing Magic for Authors and Speakers.
The room was filled, and the audience leaned forward in rapt attention from the opening sentence. Heads were down as they scribbled to keep up with the flow of information. Hands popped in the air like jack-in-the-boxes to ask questions. Three things in particular spurred their interest.
Marketing Magic for Authors and Speakers Top Three:
- Creating a marketing calendar — Strategizing timelines for posting on social media
- Thinking outside the marketing box — Re-slanting your message(s) to reach groups you’ve never thought to target
- Telling your marketing story — Compelling your audience to buy through a heart-felt message
“Excellence is doing ordinary things extraordinarily well.” With this statement, John W. Gardner simplifies the problem many of us have with marketing. We make more out of it than what it is. In reality, if we don’t overcomplicate it, marketing is simply doing something ordinary, sharing something we’re passionate about, with like-minded people. We just need to find the most effective way to reach them. And that won’t look the same for everyone — we aren’t cookie cutters of each other.
If you need to create some marketing magic for your books, or need to increase speaking opportunities to help you reach a wider audience, I invite you to contact me. Email email@example.com for the handout from the AWSA seminar, and I’ll be happy to share. Not only will you find bullet-point tips, timeline suggestions, and examples of Press Releases and Marketing Maps, but links to the following:
- American Library Association
- A listing for every national association in the U.S.
- Christian radio stations
- Christian television stations
If you’d like to learn more information on another exciting way to improve your marketing strategies, follow me at anitabrooks.com. My heart is to help fellow authors and speakers reach more people — but not in the traditional way. Together, we can create marketing magic, when we offer each other a helping hand.
What unique ways do you use to sell more books? Want to see an example of a brilliant marketing piece? Watch this YouTube video for one of the best I’ve ever seen.