Every author seems to have a different idea of what “success” in their field means to him or her. For some, selling at least five thousand (in Canada) or ten thousand (in the States) books, thereby qualifying them to claim the lofty title of “Bestselling Author” is the goal on which they set their sights. For others, maybe it’s a hundred thousand copies, or a million.
For some, it isn’t about the numbers, but about awards. But which award is the one that will make them feel as though they have finally arrived? Is it the Carol? The Christie? The Pulitzer? I’ve noticed several big-name authors who have won awards in the past entering the contests again, so maybe one award isn’t enough. What, then, is the magic number?
Or maybe it’s a certain amount of positive feedback, a sufficient number of glowing reviews on Amazon or Goodreads, recognition at conferences or even on the streets, enough followers on social media.
You see the problem. Success is a wildly ambiguous and deeply personal concept. Chasing that elusive label can be and, I suspect, is in most cases, a discouraging, disheartening, and depressing endeavor. The intended audience for our work can be mind-numbingly uncooperative when it comes to providing us with the accolades, reviews, purchases, and general awestruck-ness in our presence that would finally push us up to that mountain peak we are continually scrambling to reach. So too, for that matter, can agents, publishers, editors, and judges of contests.
A month ago I posted on this site about my love-hate relationship with Christian writing awards. I have to admit I am coming down a little harder on the side of love these days as my books are currently finalists for five awards. Am I encouraged? Definitely. Am I grateful, honored, and excited? Absolutely. Am I able to bring myself to claim that I am now a successful author as a result of these affirmations? Not even close.
So what is the solution? To continue to blindly stumble along, attempting to achieve some random number of readers or books sold or reviews in order to feel that I am now a success? Or is it possible that I, as a Christian author, need to look at the whole success thing from an entirely different perspective? If so, the perspective that is inevitably the best one to try to view things from is that of Jesus. During his time on earth, Jesus said some radical, countercultural things about success. He suggested that “making it to the top” in the eyes of the world was not only a poor measure of success, but could, in fact, be considered spiritually detrimental because it is those who are the least in the eyes of the world who are the greatest in the Kingdom of God.
Not that we should refuse to work hard or strive for excellence. Quite the contrary. Working diligently and doing our best honors God. The difference is in the motivation. The Bible teachers that everything we do should be done as to the Lord, and not unto man. By that standard, our success cannot truly be measured by sales, awards, or accolades bestowed on us by other human beings.
For an author who believes, then, success can only be defined by whether or not our work accomplishes the purpose God has for it. So here, in my humble opinion, are seven steps to follow in order to be guaranteed success in your writing:
1) Listen for and receive the words God has for you to write
2) Study the craft so that you can write those words in a way that honors the one who gave them to you
3) Humbly accept feedback and editing that makes the work better and stronger
4) Pray about the best platform for your work to appear on
5) When the story or teaching God has given you does come out in written form and become available to others, seek His guidance as to the best way to use the resources of time, money, and connections he has gifted you with in order to market and promote that work
6) Pray that God’s will may be done through the words you have written
7) Leave the results to him
If I follow the above steps and don’t find success in the eyes of the world—however I or other people may define that—I can still trust that the plans God has for my work have been or will be fulfilled, whether or not he ever reveals those plans to me. And I can let go of all my strivings, and rest in the sure and certain knowledge that my work is a resounding success.