Three months into this marketing plan, I’ve been able to avoid a nervous breakdown, work on the edits for The Aleppo Code, and Kregel Publications is about to launch its spring marketing for the fall releases. Now is the time to pick up the pace.
I’m still working the basic plan:
- Twitter – Daily
- Facebook Page Posts – Daily
- Blog Posts – Weekly
- LinkedIn – Change Profile Monthly
Newsletter – Send out at least one Newsletter each month:
(One of my goals for the newsletter as we get closer to the launch is to use contests or other vehicles to tie the three books together as THE JERUSALEM PROPHECIES series … accelerate the idea of people thinking of them as a series.)
March – Contest: Guess two of the main scene locations used in The Aleppo Code. Some of the scenes in the first two books were The Collector’s Club and the Humanities and Social Science Library on Bryant Park, NYC; The Western Wall and Zechariah’s Tomb, Jerusalem; St. Anthony’s Monastery, Egypt; Cairn T, Loughcrew, County Meath, Ireland.
April/May – Tie in with Kregel Back List promotions.
June – Contest: What is The Most Powerful Weapon the world has ever seen?
July/August – Unveil the cover of The Aleppo Code.
September – Promote the coming E-Book promotion from Kregel.
October – Launch date for The Aleppo Code – create some tie in to ‘Midnight Madness’ … at midnight of launch day, the first 12 people who send me an email get a free autographed copy of The Aleppo Code.
Tasks For Me to Tackle:
- Keep my website and Facebook Author page active and current.
- Schedule out-of-town speaking engagements for May through December, particularly in those areas where I show higher readership; (This one is a reach, but it’s worth a try.)
- Engage services of a marketing consultant to increase my standing and visibility as an ‘expert’ speaker on events in the Middle East.
- In the summer, begin purchasing advertising on Facebook (Goodreads? Other outlets?) and discuss with Kregel and marketing consultant how to get the most impact and best results from these ads.
- As the launch date gets closer, recreate some of the Guerilla Marketing that I did in New York City prior to the launch of The Sacred Cipher … plaster subways and Metro North trains with The Aleppo Code postcards … when the books show up, visit every B&N in New York City area, hand out post cards, autograph the in-store books, talk to store staff about placement.
- In September/October schedule local speaking engagements/book signings including local libraries, churches, etc.
- Arrange in advance for on-line interviews and any other interaction I can have with bloggers, reviewers, podcast producers, etc.
- Tasks For Kregel to Tackle:
- Continue to actively market the new series title – THE JERUSALEM PROPHECIES – in all possible outlets.
- A place we stumbled during the launch of The Brotherhood Conspiracy is that the reviewers on the blog tour were different than the ones used for The Sacred Cipher. Many of the early reviews started “I wish I had known this was a sequel …” For that reason, setting up an effective blog tour for The Aleppo Code is critical.
(One of the great commitments Kregel has agreed to is to strengthen the blog tour for the Aleppo Code. Under consideration is a blog tour that provides all three books for the reviewers, so they can follow the story arc of the series.)
- Implement a Back-List promotion to drive people to book stores.
- Create E-Book promotion for both The Sacred Cipher and The Brotherhood Conspiracy prior to the launch of The Aleppo Code.
I’ve learned a few things from creating this marketing plan and then trying to implement it. One, this marketing stuff takes a real commitment – and a lot of time. Two, it’s worth it. And, three, the work doesn’t end once the book is launched. Great … when do I get some sleep?
Have you ever developed a marketing strategy like this? What was the most successful thing you did?