What is a Literary Publicist?

WomanwithBookA publicist is a professional who has both the know-how and the network in place to help bring your name to the public. In the literary world, a publicist is key to the marketing plan, to create consumer appetite for a book title, and to stimulate buzz for the author.

A literary publicist promotes the book title directly to consumers through niche markets with an interest in the storyline or subject matter of the book. The publicist also networks with media by pitching specific interview angles the author can provide—setting up the writer as an expert on certain subjects.

Sometimes publishing houses hire independent PR firms to manage specific book campaigns, or entire lines of books. Other times, they pay half toward an outside campaign, and the author matches that. The third option is for the author to pay all of the expense from their advance, believing that publicity and marketing is what will make or break the overall sales for the book. Publicists also assist with author branding for the career of the author, so the buzz extends beyond the life of one book.

Most PR and communications firms offer a wide array of services. They come alongside of you at any stage in the writing game. They can help expand your platform, branding, and name recognition. Need some help making sure your website is selling you in the best possible light? Ask your publicist. Some will even edit your manuscripts and write your book proposals, query letters and marketing plans. Many customize plans to work with your goals, no matter where you are in the literary process.

After the book contract, your publicist will customize a plan for promoting you and your titles with the goal of maximizing exposure—with hopes that the promotion goes “viral.” This requires multiple reaches to the public, through traditional media presence, online spotlights, and waves of social networking.

Why Hire a Publicist?

1. A publicist has the media contacts and relationships needed to secure interviews/ reviews.
2. A publicist knows how to pitch your book to the media and how each journalist prefers to be contacted.
3. Most writers do not have the time to devote to a publicity campaign. It is a full-time job.
4. When an author pitches his own book to media or consumers, it is sometimes viewed as being too self-promotional. A publicist is seen as a third party. Others are more receptive to discussing book promotion with a publicist rather than the author.
5. When media, retailers, and consumers hear an author has a publicist, they seem to think the author has more “clout.” It legitimizes the expert-status of the author and elevates them to a higher professional standing.
6. An author with a publicity team has “peeps.” It’s that whole “I’ll have my people contact your people” approach.

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KathyWillisKathy Carlton Willis spins many plates as writer, speaker, editor, and platform coach. She writes and speaks with a balance of funny and faith—whimsy and wisdom. Kathy discusses the key issues that hold believers back and shines the light on their paths to freedom. Kathy’s passionate about helping audiences have lightbulb moments. All told, nearly a thousand of Kathy’s articles have been published online and in print publications. Speaker to Speaker: The Essential Speaker’s Companion (OakTara) and Grin with Grace (AMG) are set to release in 2014. She serves alongside her pastor husband, Russ Willis, in local church ministry.

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The Surprising Thing About Book Influencers

My first book is almost a reality. In fact, a box could show up on my doorstep any day.

This stage of the process is humbling because I have to rely on busy people to read and help promote my book. At this point, I reminded myself that I’m not only working to promote myself, but I’m also working for the publisher who put so much faith into my project. That makes it a little easier to do the asking.

Two weeks ago, my publisher’s marketing gal, Cat, asked me make a list of all the media people and influencers who would read and promote my book. Media people? I only know the PR guy at Focus on the Family and a baseball sports announcer.

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Cat said media and influencers can be anyone who has a large audience. That means bloggers, authors, and speakers.  With that being the case, it turns out I know a lot of influencer and media peeps.  So, I collected names and addresses and passed them on to my publisher. Now hard copies are on the way to their doorsteps, too.

So what have I learned that I can share with you? Authors shouldn’t just ask for help from friends. They should ask for help from strangers, and big-time famous people.

Why?

You will be amazed at who says yes (and who says no). When I put out the word, I had some interesting responses: Some of my friends said they were too busy but if I passed along a copy, they’d try to get to it. Another friend hasn’t responded at all. Conversely, famous people I never thought I’d hear back from said, “Sure, I’d be honored.” Others went above and beyond: “You bet, and why don’t you let me put your book in a giveaway at my retreat and I’ll write a special feature about you” or “Hey, I’ll mention you at this event.”

Even strangers can have a powerful impact on your sales. I read a few articles that said if you can find top reviewers from Amazon to read and review your book, it can boost your sales. Finding someone within the top 500 is considered a coup. So yesterday I sent out four inquiries to reviewers who are interested in my genre. Two top-50 reviewers responded, “Sure, send the book.”

Feel free to read the articles about Amazon Top Reviewers here:

http://www.amazon.com/gp/richpub/syltguides/fullview/RNCWTLEMV71VM

http://www.thecreativepenn.com/2012/09/16/get-amazon-book-reviews/

http://www.huffingtonpost.com/2011/06/16/amazon-top-customer-reviewers_n_878262.html

http://www.amarketingexpert.com/easy-tips-for-getting-more-amazon-reviews-now/

I guess the moral of the story is reach out to everyone, pray for the best, and don’t get hurt or upset when people say no. Lots of people will come out to support you.

If you’re a published author, how did you find people to promote your book?