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#1 in Marketing: First Love

photo source: streetJesus.info

To the Chief Musician…
A Song of Love.
My heart is overflowing with a good theme;
I recite my composition concerning the King;
My tongue is the pen of a ready writer.
~ Psalms 45:1 (NKJV)

Confession #1: Though people have long commended my writing, being published was never a dream.

Confession #2: Though I’ve written professionally since 1981, and for ministry and Sunday school since 1991, writing fiction wasn’t something that crossed my mind.

Confession #3: I know almost zero about marketing.

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In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God.
~ John 1:1-2 (NKJV)

Jesus, the Word of God, enjoys telling stories. I didn’t anticipate that He might infect me with the same pleasure. Not on that autumn day in 1985 when I met the Word of God, and it was love at first sight. Not when I read the Bible cover to cover, over and over. Not during the decades when I found myself studying anything Bible-related, reading little else.

By 2007, the people of the Bible had become so alive to me that I couldn’t stop pondering them. I compared passages of Scriptures to learn more about these saints. I factored in all I’d learned about history, archeology, and ancient culture. Then, imagination began to fill the remaining gaps.

How could I help but write the stories in my head and heart?

I went on to educate myself about publishing, which includes marketing and “platform.” Ack!

“Lord, I don’t want to tell people about me. I want to tell them about You, and Your Word, and Your amazing people. I’m a nobody!”

He gently molded such whining into a prayer:

Lord, please help me develop a platform that gives more prominence to You than to me.

: : :

My heart sank when I signed up to write a post this month. All the Wednesday slots had been taken.

And no WAY I’m gonna take a Tuesday and write about marketing!

Good grief, I have hardly a thousand Twitter followers! I could have more, but I only follow back people I know personally, or people who are still my followers a month after they start following me. I’m interested in real people, not mere numbers generated from auto-follow programs.

Then the Lord reminded me of the marketing strategy He gave me a long time ago:

“It matters less what people think of me than what they think of Jesus Christ because of me.”

And so I’m here, telling you that neither writing nor publishing nor platform is my first love. They’re simply the means to an end with me. My real passion is people, and the Word of God, and Jesus.

As I said, I know almost zero about marketing—almost.

But I do know what’s #1 in marketing: you’ve got to be passionate about whatever you market. Marketing is simply the means of making known our first love.

Q4U: What aspect of marketing to you actually LOVE?

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A Book Proposal Doesn’t Merely Sell Your Book—It Helps You Write It!

As a professor of creative writing and the author of several memoir-based books, I’m often approached by students and even the occasional stranger embarking on memoir projects of their own. They all have the same question: How do I go about getting published?

Something about memoir—probably the fact that one’s life experiences have already happened and thus seem, in some sense, already written—often blinds would-be memoirists to the obvious answer to their own question: You start by writing a book.

Never has my visitor arrived at my door book in hand, in which case our conversation might proceed slightly differently. Only occasionally has the person written a single chapter. Some have scribbled snippets of their story into a journal or mentioned it in a writing assignment for a class. Most, though, are in what I call the dreaming phase of writing: They have a zeal to write but haven’t yet rested their fingers on the computer keys and begun to type. In a sense, they have writer’s block before they have even started writing.

And so our conversation is about the bigger, scarier questions looming beneath the publishing question, questions so terrifying that no one ever really asks them directly. How do I get my story out from inside of me and onto the page? And then, once I do, how do I keep at it over the months and maybe years it may take to get it into something finished that someone might want to publish?

The answer, for me, is the book proposal. I wrote my first one, grudgingly, when I was looking for an agent. All the websites on getting published that I consulted when I was a would-be published writer myself said that I had to have an agent before a publisher would even look at my writing, and, to get an agent, I’d have to write a book proposal.

A typical book proposal, I learned, had several essential parts. A really interesting potential title. An encapsulation your book’s idea in a single sentence. A statement, also brief, of why specific readers out there need your book. A paragraph on who you are and why you’re the best person to write your book. The results of your research into how your book is different from similar books recently published. And an outline of how your book works.

I say I wrote that first book proposal “grudgingly,” because it seemed not only unpleasant but unnecessary work. Shouldn’t the publisher be the one to figure all this stuff out? I grumbled. Oh, right. I don’t have a publisher yet.

Worse, writing a book proposal entailed a task that the dreamer I was then wants to avoid: confronting the reality that bookstores and libraries are stuffed full of books just like mine and figuring out why a publisher or a bookstore or a reader would want to add mine to the list.

However, having now written a book proposal for each of the books my agent eventually presented to potential publishers, I have come to depend on them as my primary means of transportation as a writer. They provide the spark to get me started writing, the fuel to keep me going, the map to tell where I want to go.

Nowadays, I write my book proposal before typing a single word of the book itself. Without a book proposal, my book is just a dream and my day-to-day writing just doesn’t get done. The book proposal carries me through the writing process, from dream phase to bookstore.

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A Day in the Life of an Intern

Yesterday, Mandy Hubbard held #agentday on Twitter. All day long agents (and interns) tweeted the tasks that they were completing throughout the day. Many aspiring authors began to understand why queries were sometimes the last item to which an agent is able to attend.

I liked Mandy’s idea, and I thought that you might be interested in what a day in the life of an associate agent looks like. However, I would like to add the caveat that not every day looks the same. Some days I have off-site meetings, so on those days I make myself get up earlier or stay up a bit later (or both) so that I can accomplish the same amount.

Morning

From about 8:00 a.m. to 11:00 a.m., I’m an introvert. I focus on completing big editing projects, reading full or partial manuscripts, working on various projects that Greg and Barbara send my way–anything with which I can be quiet and not have to interact with people. I try not to answer email, tweets, or Facebook posts before 11 or 12. In the morning, I work here:

Normally, my lap top would be found here, but at this moment I am working from the couch. 🙂

Afternoon

In the afternoon, I am more social. I begin answering emails, including queries, posting comments on various blogs such as the WaterCooler, as well as continuing any projects that I started in the morning. In the afternoon, I work here (or sometimes I go to Starbucks):

Necessary items for afternoon work include: Pepsi, ice water, snacks, Kindle, paper, various pens, highlighter, cell phone, lap top, red blanket and comfy pillows.

Evening

My husband works one of those real jobs where he has to GO to work and then come home, so I usually stop working around 5:30 to get dinner ready and pick up my afternoon “nest”. I make it a point to spend at least an hour and a half with him before I go back to editing/project/email world which usually lasts until bed time (unless NCIS or Grey’s Anatomy are on). In the evening, Brewster the Query Bird helps me find new writers:

Query Bird helps me find new amazing writers.

Okay, writers, what do your writing days look like? Do you have a day job that you have to go to before you start writing? If you do not have an alternative job, do you find that you are more flexible with your schedule, or do you prefer to keep to a rigid 9-5 type of writing schedule?

Do you have a writing pet?

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Does the World Really Need Your Story?

This week snow fell–again, about a foot, on top of already knee-deep layers. I strapped on skis and went off into a spruce forest near my house, my tracks the first marks on the page of the world.

Starting a new writing project, a book or an article, even a blog post, feels much like this. I see something falling outside my window–an idea, a passion, a glimpse of something true and maybe beautiful. I eagerly strap on metaphorical skis and go out, wondrously lost in a world made strange again. I am confident that I belong here, that I will apprehend something of value and meaning. But the going gets hard. The surface of the snow changes. The skis get stuck. I fall. I discover dozens of tracks before me on the trail, most more graceful than my own. Why am I here?

Doubts track me down no matter where I am. I have learned not to dismiss them. They force me to consider and reconsider. Does the world really need one more story?

Today, I give three responses: two from others, one my own.

1. Your story can bring “healing and illumination” to others.

Katherine Paterson, prolific Newbery award-winning author, says with genuine humility, “I know my gift is limited. I know I cannot stand toe-to-toe with philosophers and theologians and solve for myself or anyone else the problem of evil . . .”  But here’s what we can do, she says, “we who are writers can tell a story or write a poem, and where rational argument will always fail, somehow, miraculously, in metaphor and simile and image, in simple narrative, there are, in the words of Barry Lopez, both ‘healing and illumination.’ Here I see a word of hope and possibility.”

2. Writing your story can preserve your life.

When Madeleine L’Engle’s husband says of her new work, “It’s been said better before,” she responds,  “Of course, it has. It’s all been said better before. If I thought I had to say it better than anybody else, I’d never start. Better or worse is immaterial. The thing is that it has to be said, by me, ontologically. We each have to say it, to say it our own way. Not of our own will, but as it comes out through us. Good or bad, great or little: that isn’t what human creation is about. It is that we have to try, to put it down in pigment, or words, or musical notations, or we die.”

3.  Writing can move us toward the city of God.

If we pursue our stories, honestly and truly, they will send us on a pilgrimage that takes us, like Abraham, from one land to another, from a land of unknowing and darkness, through, of course, wastelands, where the promise of a promised land appears invisible and impossible . . . but the writing inexorably, day by day moves us closer to clarity, to wisdom, to the very city of God, if we allow it.

Don’t waste your doubts. Use them to move you forward into that forest, into the pages of that story that you must write—for yourself, for God and for others.


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What Disney Knew That Your Teacher Didn’t: You CAN Do It!

Find me one published author who never received a single “not the right fit” letter, and I’ll show you a fish with feathery wings. Whether at the educational stage, the agent stage, or the publishing stage, most have been told their work is not worthy.

I was lucky when it came to agents and publishers, but my rejection came earlier in life, when a high school teacher read my papers aloud ridiculing me in front of my peers. She teased me relentlessly (today it would be called bullying), and on the last day of my senior year in high school, she said to me, “I hope you don’t waste your scholarship to study writing. You may be able to write a greeting card, but that’s about as far as you’ll ever go.”

I made a mistake that day. I believed her. I put down my pen for nearly a decade and let way too many stories go untold.

That’s why, twenty years later, as Publishers Weekly gives me a starred review for my debut novel, I feel such tremendous excitement. Whether Into the Free sells two copies or two-hundred thousand doesn’t matter one bit to me. I now know one important thing: she was wrong.

Here’s what she didn’t teach us: God gives us each special talents, gifts, and dreams. Who are we, if we are not of God? What are our abilities, if not God-given?

I am a teacher, and I spend every bit of my energy trying to teach my children one lesson: You can do it!

I am tired of teachers telling us who we are and what we will or will not achieve. I am weary of labels and bell curves and standardized tests. I weep for this generation of children who are told you need x, y, z medications to fit into our box. And I mourn the countless souls who believed the people who said, “You’ll never…” or “You can’t…” or “You aren’t good enough…”

I say to you, today. You can. You are good enough. You were born for a purpose, and only YOU know what that is. Don’t let anyone discourage you from living YOUR life to its fullest potential. And if you fail, you’re only one step closer to succeeding.

Watch this little video clip I found on YouTube, and you’ll see…all great minds have a few things in common: failure, rejection, and a willingness to risk it all anyway.

Has anyone ever told you “you can’t”? What one piece of criticism has made you a better, stronger writer? 

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Crawling Into a Writer’s Cave

Light at the Mouth of the Cave
Light At the End of My Tunnel

My phone rang for the fifth time in two hours. I looked at the caller ID and groaned. Not because of the person, I love her, but she represented one in a string of many interruptions.

“I heard you were home. Wanna go shopping?”

“Can’t. I’m writing today.”

“Oh. You want to grab a cup of coffee then?”

I swallowed down frustration. But then, I remembered a policy from my day job.

I said, “Would you mind if we scheduled? I haven’t really treated writing with the professionalism it deserves.”

At work, when I’m involved in a big project, I sometimes tell everyone not to disturb me unless it’s important enough to call me out of a meeting five hundred miles away. I haven’t given writing the same care. I think I’ll turn my home office into a Writer’s Cave. Once I crawl inside and shut the door, I’ll turn off my phone. If you see a post on my social media that says “I’m in the cave,” you’ll know what it means. At home, the closed door will signal my family. Does that make sense?”

My friend connected with the practicality of my situation, and we scheduled a later visit.

So I took the leap and crossed into other relationships.

I sat my family down and told them about the Writer’s Cave. “When I close the door, let me burrow in my work. If you’re tempted to disturb me, ask yourself these questions:

  1.    Can it wait?
  2.    Would I interrupt her if she were five hundred miles away?
  3.    Would I call her out of an important meeting to tell or ask her this?

They agreed, and in return, I promised regular hibernation breaks so we could have fun and catch up. My husband and I scheduled weekly dates.

Next, I told my co-workers. As a manager, employees often assume they can call any time, day or night, working or not. I don’t mind true emergencies, but often, my phone rings over petty questions. I asked everyone, including the president of our company, to respect The Cave as they would a project at the office.

I said, “If you’d call me out of a meeting five hundred miles away, then contact me; otherwise, please wait until my return.”

It worked.

Then, I spoke with my other friends, explained the Writer’s Cave philosophy, and found they supported the decision. Every single person respected my new resolve to schedule.

Since adopting this policy, my concentration improved, my word count increased, and I’ve completed more projects. I’m a better time manager. But more than anything, by proactively guarding my time and alerting the world in advance, I’ve prevented most unnecessary interruptions without offense.

Now, people ask, “Are you in The Cave tomorrow?”

Crawling into a Writer’s Cave helped me move past unproductive habits. By speaking up, I shed light on a dark problem.

How do you maintain focus? Or, what does your Writer’s Cave look like? What are three essential items that you must take with you into the Writer’s Cave? 

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Building Your Author Platform Before The Contract

I remember attending a writer’s conference where the agent I was pitching stated debut authors needed a platform, even for fiction, in their proposal. She said if a query piqued her interest, she’d google the author’s name to see what came up. If there was hardly anything, she’d think long and hard before asking to see more of their book. And, she said editors do the same thing.

Yikes. I didn’t have anything up. I thought that all came after the book deal.

First thing do to is establish yourself as a professional writer. I recommend starting a Facebook page as a writer, not a profile, but a page. Announce to people that you are a writer and believe it!

Do the same with your Twitter account. Don’t have one, here’s my post on How to Effectively Use Twitter for Authors.

You need a website. Don’t panic. There are plenty of free sites that can provide you with a website. I use wordpress.com You don’t have to start a blog yet, though I would recommend it later. You can simply have an about page and a contact page. You can check out my about page here for ideas. Visit your favorite author sites to see what you like and don’t like.

Now, you’ve got these pages up, but what do you do with them. Here’s where it get’s a little bit harder. You need to figure out who your target audience is. You’ll need this for your book proposal, so now is a good time to start on it.

Who will be interested in your books? If you’re writing inspirational fiction, then you’ve already got a faith element. Christians are interested in your books. If you’re writing historical, then what time period? What groups of people or hobbies would go along with this?

This is just scratching the surface. Go deep with this. I recommend making a list of possible interests. Now, you can write some guest posts to blogs targeting this area. Tweet and share Facebook links with articles written by other people on these subjects.

Ask questions on Facebook and Twitter. If you’re coming up with a name for a new character, list two and have people vote.

You are well on your way to establishing a platform.

What ideas or tips do you have to make your platform even more effective? How often do spend social networking? Should you be engaging even more?

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Hero Worship

James Bond. Batman. Robin Hood. Every reader longs for a hero, and it’s not just a girl thing. Men admire champions as well. This means that as a writer who wants to gain readership, creating a heroic protagonist isn’t just a good idea.

It’s crucial.

But what makes a great hero? Six-pack abs? Bulging biceps? A smile that makes every woman within a 5 mile radius sit up and beg?

No. Even villains can look like Michelangelo’s David can still be rotten to the core.

So, outward appearances aside, what goes in to writing a heart-stirring fella that makes you want to whip out some pom-poms and cheer until your throat burns?

I’ve given serious thought about the ultimate hero I can use for a model. King Arthur wins hands-down for chivalry, but Atticus Finch trumps with social justice. After much consideration, I finally came up with one all-time, can’t-argue-with-this heroic figure…

Jesus.

I know. I know. To some it might seem sacrilegious to be so presumptuous as to try to create a fictional character based on the son of God. Far be it from me to think I can infuse divine qualities into a pen and ink creation.

But, hey, it’s worth a shot. So here’s a list of attributes to infuse superhuman memorable traits into your hero that will stir the heart of any reader.

Determination

This is the dude who never gives up. He’s got a mission, and nothing will stop him from completing it. Readers admire a hero who takes hardships on the chin, all in the name of carrying out his responsibilities.

Strength

I’m not talking merely physical might. A hero must be able to withstand any number of blows, from mental to spiritual. Notice I didn’t say he doesn’t stumble or get hurt. Strength has an undertone of perseverance.

Compassion

A leading character must be able to look beyond an outward situation, zero in on the heart, then respond with love—even if it’s tough love.

Defender

Any memorable hero is going to stick up for the underdog. There’s a time and place for righteous anger over injustice, and this character is willing to take action to do something about it

Confident

Who doesn’t admire a person that knows exactly who they are? Just remember there’s a razor-thin line between confidence and conceit.

Sacrificial

Giving for the good of others is an irresistible attribute that inspires awe and loyalty—not just from the other characters, but from your reader as well.

Those are just a few. I’m sure you can think of more. Obviously, there is only one, Jesus, so there’s no way a ‘real life’ fictional character could embody all these traits and still be believable. Don’t overdo it, and keep in mind that your hero still needs to have a flaw or two.

There you have it. Now that your character is super on the inside, go ahead…slap on some bulging biceps, and you’re good to go.

So, what traits are you working on incorporating within your protagonist? Or, on a lighter note, who was your childhood hero/heroine?

And for the procrastinators among us, which superhero are you?

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Write With Realistic Expectations

Aspiring or first-time authors sometimes hold the misconception that they will hit it big with their first book. Visions of bestsellers dance in their heads.

It’s time for a reality check from The Agent’s Desk. One of our jobs is to manage your expectations through every stage of this long process called publishing.

The statistics have not changed much in the years that I’ve been involved in the book industry. In the entire Kingdom of Books, which includes every title sold in every category—not just Christian—only ten percent of authors make a living solely by writing books.

The authors you meet at conferences may still have day jobs, or if they freelance, they edit manuscripts, ghostwrite books, or conduct their own writing workshops. Or they still have day jobs. They work all day and then come home and write their novels at night. Or if they’re early birds like me, they hop out of bed at 4 a.m. and sit down at the keyboard before rushing out the door to make it to work on time. Some pound out two or three pages every day while riding a commuter train.

Another group of writers may be blessed with a spouse who is the sole breadwinner of the family. Mothers who are writers take care of the kids and write during nap time. I’ve known stay-at-home writer dads as well. The whole family tightens the purse strings and lives on a budget.

Of course, a few authors inherited their fortunes and live on Fantasy Island.

Here’s the reality. The average Christian novel sells about 5,000 copies. Some sell less; some sell more. You notice I didn’t say that the first-time author only sells about 5,000 copies. No, that includes experienced and newbie authors as well. Do the math.

A smaller percentage may sell 10,000 to 15,000 books each time. This is our hope for you because it will assure you a place at the table and a long-term career. Now we enter more rarefied air.

A much smaller group sells 20,000 or 25,000 books, but those are usually long-time authors or a new author who happens to write a book that hits a nerve with readers. We hope you are the exception and will publish books in this range.

Only a handful of authors sell in the 50,000 to 100,000 or more range consistently. You know their names. They live on the bestseller lists. You see their names month after month and year after year on the CBA or ECPA bestseller lists.

Then, once in awhile, an author catches lightning in a bottle, and you have a series such as Left Behind or a single book title like The Shack.

So please, if you are a newcomer to publishing, adjust your expectations, and if you knock it out of the ballpark, you’ll be as ecstatic as your agent and your publisher. We pray for bestsellers!

Image: Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net

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Spiritual Warfare

Any author writing a story or a full length novel based upon spiritual warfare must first do his research. Spiritual warfare is an extremely interesting subject and offers a rich tapestry on which to weave an exciting and dramatic plot, and it presents the writer with fascinating materials through which to explore ethical, philosophical, and spiritual truths.

It is a very controversial subject, and in Christian circles the spectrum of opinion ranges from total skepticism and disbelief to obsessional beliefs that everything has a demonic origin. Clearly such extremes do not present the serious writer with a reasonable storyline. But the middle ground offers a fantastic backdrop to create fiction.

Spiritual warfare, simply described, is a range of Christian activity whereby satanic demons are combated, confronted, and defeated using prayer and faith. Christians who find themselves immersed in these battles and struggles are often aided by heavenly angels.  Spiritual warfare is being fought out between two kingdoms vying for power, the Kingdom of God and the Kingdom of Darkness, ruled over by Satan.

For Christian writers the ground on which their research should be based is the Bible. There are many and various references throughout the Bible, both in the Old Testament and in the New Testament, to angels and demons in conflict with each other and with God’s people. The many examples in the Bible provide unequivocally proof that:

1. Angels and Satan and his demons exist and do interact with God’s people for good and ill.

2. God himself and Jesus, while on the earth, Old Testament peoples and New Testament Christians unequivocally believed in demons and their ability to inflict harm.

Anyone studying spiritual warfare will quickly find that, although there are numerous references and descriptions of angels and demons and their activities, there is not a definitive description of either. But this is not a disadvantage to the writer, for he can use his imagination, within the bounds of biblical truth, to create both angelic and demonic characters which are both interesting and, more importantly, believable. Their interaction with humans, as described in the Bible, shows that at least part of their personality must be human-like in order to have efficacious communication.

One aspect of angels and demons that I find very interesting is whether they have wings. I have done my research, and I strongly believe that they do not have wings. That is going to a topic for my next blog.

The introduction of angels and demons into a spiritual warfare story makes it possible to delve deeply into questions of good and evil which can then encompass all human faults and failings of character such as corruption, temptation and lust for power, money, and sex.

Of course it also allows the writer to paint a picture of redemption, healing, and salvation and access to the throne of God’s grace.  The subject of spiritual warfare should not be labeled simply supernatural fantasy as it truly is a wonderful canvas on which to create a story that can have a direct and powerful affect upon readers’ minds and souls and all for the good. This is when fiction can be used to its fullest and most noble degree.

For those people who want to look deeper into this subject, I strongly recommend Dr. Karl Payne’s book, Spiritual Warfare, which is a balanced and very informative book.

Are any of you including elements of spiritual warfare within your book? If so, to what sources are you turning for your research?