Writer’s Life – Page 32 – WordServe Water Cooler

December 18, 2013December 16, 2013

Your Friends in the Book Marketing Business

Book marketing can be rather overwhelming, especially here in the middle of the publishing revolution. The good news is that there are more and more emerging companies out there who bring a lot of light to this dark arena. Whether you are an author looking for assistance or a reader trying to find the best deals available, this post is to create a compilation of resources you may find helpful.

Pubslush: A global, crowd funding and analytics platform for books only. This platform allows authors to raise money and gauge the initial audience for new book ideas, and for readers to pledge their financial support to bring books to life. Pubslush is entirely about giving: giving an opportunity to authors, giving a voice to readers, and giving books to children without access to literature. http://www.pubslush.com

Author Marketing Club: An author member can submit books for promotional opportunities, as well as access free online training and resources related to book marketing. A reader member will get notified about new and discounted books, and can discover new authors. This service is free for both authors and readers. You can upgrade to the Premium program if you wish for additional benefits, but it is not required for you to do so. Some of the options offered under a Premium membership include an Amazon book reviewer tool that can help you find reviewers who focus on your literary genre. http://authormarketingclub.com/

BookBub: The best marketing dollars I have ever spent have been with BookBub. BookBub is a free daily email that notifies you about deep discounts on acclaimed ebooks. You choose the types you’d like to get notified about — with categories ranging from mysteries to cookbooks — and they email you great deals in those genres. BookBub features ebooks ranging from top-tier publishers to critically acclaimed independent authors. During my last campaign with BookBub, I spent about $260.00 and yielded thousands of downloads as a result. If you are looking for new readers, do yourself a favor and check out BookBub: http://www.bookbub.com/home/

Other great resources for readers:

Pixel of Ink: A website which features daily publishing of Free Kindle Books and Hot Deals. On any given day, there are thousands of Free Kindle Books available. http://www.pixelofink.com/

Inspired Reads: The best Christian Kindle books on a budget. http://www.inspiredreads.com/

Kindle Daily Deal: The best deals available for Kindle. http://amzn.to/KindleDailyDeal

What are your favorite book marketing resources, websites, and venues?

December 16, 2013December 14, 2013

Publishing Day

The day my book releases is an odd day for me. Inside, I am screaming, “My book is out! Everybody, my book is out! Are you going to read it, or what?!” I walk into the bookstore and pretend to only casually check that it’s on the front table. If it’s not, I pretend not to be bothered. I decrease my expectations. I walk towards the women’s section and just hope to see it on the shelf. If it’s not, I pretend to understand, but inside, I don’t understand at all.

Because it’s my heart on the page.

I went through this with my first book, Girl Perfect, and I just went through it again with Beautiful Lies. In the days of the release, something in me wants people to stop and take notice, and that part of me wrestles with the part that knows the act of creating is worth it, whether anyone notices or not.

I hope the late nights, the honest tears, and the sweet victories of finding just the right words to speak my soul’s hunger will result in profundity for the reader. I want my efforts to matter. In fact, I’m tempted to tell you how I crawled through the thickest mud of my adult life to bear this book. But Annie Dillard, in The Writing Life, scolded me about this, warning me never to tell anyone how much a book cost me personally – for it is impolite to do so.

So with the release of a book, three tragic flaws in the self must die. First, the part of us that hungers for recognition has to die to the Spirit in us that is compelled to speak honestly and truthfully into a world that needs our voices. Second, the humanity in us that wants millions to hear the book’s message must die to the Spirit in us that rejoices if one life is purely changed by our words.

Finally, we have to let go of “perfect” and embrace gratitude instead. The perfectionistic questions that circle on publishing day – “Is it enough?” “Did I say everything I wanted to?” “Will the reader understand my heart’s lineage?” and “Is this as beautiful an offering as I dreamed?” – all of these questions must yield to gratitude.

So here is mine: Thank you, God, that I had the opportunity to bleed truth on these pages. Thank you for the healing it brought to me. Thank you that you love me so much as to give my heart’s desire wings, and I commit these books to you, trusting your winds will carry their words wherever they need to flutter. Beautiful Lies is my offering. My alabaster jar. And when I poured its oil, it was all for you.

What about you? What do you have to embrace and let go of on publishing day? What are the needs for recognition or perfection that you battle? What does your gratitude sound like?

December 15, 2013December 14, 2013

Finding Your Place

From an early age, we seek a purpose and earn an identity. No matter the person or age, there is a deep yearning in all of our hearts to matter, to do something with our lives, something bigger than us, something of eternal significance. It’s what we constantly strive for.

Recently, I was asked to speak to a group of young singles about finding their place. Initially, I balked at the idea. I definitely am not an expert, nor do I have all the answers. But I have a direction and I’m moving toward that end. I don’t control the outcomes, but I do control my commitment.

So I shared my story because it is the one area of my life where I am an expert (well…sometimes). If you desire to find your place/purpose in life, in writing, or in your career, here are a few pointers that have shaped my journey:

1) Start somewhere.

Realize that how God has wired you is perfect. Because you are an image-bearer, you are created uniquely with an ability to create, think, and impact. Don’t forfeit that! What do you need to do to reach your goal? Determine a course of action and take one step at a time.

I’ve heard an analogy of a person standing on a frozen lake with the thing they most desire waiting on the other side, but the person doesn’t realize that the ice is already cracking all around them. Their only option is to take one small, steady step at a time to reach their goal. You may have to avoid or change course because of cracks or weak spots, but forward movement will ALWAYS get you to the other side.

2) Allow experience to shape you.

Failure is inevitable. It’s how you weather it that counts. I received twelve grad school rejection letters before I identified the direction I needed to take. At first I cried with every closed-door. Before the last letter arrived, I began to ask the Lord, “What’s next?” Every moment of victory or defeat gives you an opportunity to speak into others’ struggles later on. Allow them to shape your character, your giftedness, and your calling.

3) Discover your giftings.

Every day when I wake up, I must choose to look at who I am in light of the great I AM. And He has gifted me uniquely, just like He has gifted you uniquely. Know who you are and how He’s wired you. Take personality tests, love language tests, StrengthsFinder, and a spiritual gifts test. Not only will they help you understand your tendencies, but these tests will help you shape well-rounded characters, as well. As you seek direction and dig into your talents and skills, ask yourself:

What breaks my heart and baffles my mind?
What stirs my affections for Christ?
What passions and gifts has the Lord instilled in me?
How and where can I use these for His glory?
What’s my purpose?

Where the answers intersect, take action and develop those skills and passions.

4) Be faithful where you are.

Don’t miss the opportunities you currently have around you as you pursue what God has called you to. William Arthur Ward said, “There are three keys to more abundant living: caring about others, daring for others, and sharing with others.” As a writer, your goal should be to care about people around you and allow that to shape how you care about your readers during the writing process. Budget time for writing and reading. And take time to live life in the company of those around you. It will improve your writing and help you make the most of every opportunity.

Finding our place in life has more to do with seeking His face than seeking our dreams. Start somewhere, allow experience to shape you, discover your giftings, and be faithful where you are until God moves you to the next step. Be faithful to steward your time, talents, and treasure, and expect big things to happen!

What steps have shaped your writing journey?

December 13, 2013December 7, 2013

You Still Haven’t Fill-in-the-Blank?

In case you haven’t noticed, it’s that holiday time of year. You know the routine. Parties and calories galore. Crowds and credit cards smoking from overuse. Getting together with relatives you haven’t seen for an entire year.

And—worst of all—having to answer the inevitable, “How’s your writing going?”

Oh, on the surface, it’s a harmless enough question. Much less in-your-face than a glitzy-gaudy Christmas sweater gone wrong. Don’t misunderstand, either. I’m not dissing the genuine interest that others hold in regards to the writing journey. In fact, the question shows care and concern from loved ones.

Still, why in the world do those four simple words, “How’s your writing going?” always drop me to my knees?

Because this question is like a bag of potato chips. You can’t have just one, folks. It’s the follow-up questions that sucker punch a writer into a drooling idiot . . .

“You still haven’t finished that book?”

“You still haven’t been published?”

“You still haven’t gotten an agent?”

“You still haven’t heard from Publisher X?”

“You still haven’t made it to the NY Times Bestseller list?”

The definition of insanity, according to Albert Einstein, is doing the same thing over and over again yet expecting different results. This year, stop the madness. You know those questions are coming, so writers, let’s be proactive. How? Plan ahead.

Share an interesting bit of research you’ve uncovered.

An engaging tidbit of information oftentimes turns the conversation in a whole new direction. And who knows…you just may have found someone who can add to your knowledge base on a particular subject.

Prepare a fun and snappy comeback.

You don’t have to feel defeated because you “still haven’t.” Lighten up the situation with a quippy reply. Don’t just grin and bear it. Really yuk it up.

Flip it.

No, not your finger. Flip the question back to the questioner. Be honest and admit you haven’t whatever-they-asked, then ask them if they’ve accomplished one of their goals yet. Only use this tactic, however, if you really care. Otherwise, you’re going to come off as a sour grapes connoisseur.

Remember, ‘tis the season to be jolly, not crabby. Instead of cringing in the corner at the next holiday gathering, go out there and have fun!

December 11, 2013December 10, 2013

My Book is Published, Now What?

These words, they urged me to somehow live them.

Since my small hand cupped my first #2, painted-yellow pencil, I’ve experienced life through story. Stories to entertain me, yes, but my mind also craved stories that taught life lessons (although I couldn’t comprehend or articulate that at five years of age.)

There’s something about story that somehow makes our lives better, easy to live.

It seems only natural that after (way too) many years of traipsing across the country in various marketing positions, I became a storyteller myself.

Matthew West is responsible. Well, somewhat—he did play an important role. About four years ago, Matthew released this song that flat messed me up. The song, The Motions, was about how we oftentimes live this complacent, ordinary life, how we fall into these stale daily routines unaware.

The song uncovered some stalled dreams, desires I had long ago tucked away.

For months, those dreams were stirred fresh. Seems each time I dropped into the driver’s seat and clicked on the radio, I heard, “just okay is not enough,” and “I don’t wanna spend my whole life asking, ‘What if I had given everything instead of going through the motions?’”

So that’s how I spend my days now—giving “everything I have.” As a blogger and author, I share heart-stories that bring hope to women when their days are hard. Don’t we all have those hard days?

And that stalled dream, the one of crafting a traditionally published book that would make its way into the tender hearts of other women, it recently became a reality. About six weeks ago, When A Woman Finds Her Voice: Overcoming Life’s Hurts & Using Your Story to Make a Difference was released.

We shot streamers, and I won’t hide it, we shed a few joyful tears.

But then, reality.

Within a couple of days a very real responsibility leaned in, one of partnering with the publisher to now sell thousands of these books. And gut-honest here, I’m tired, because I’ve just spent the last six months sacrificing many nights and family events to pen this book. And while the book is packed with hope, it wasn’t an easy write.

There are those times a cord of hope runs a scarlet red.

Now I love painting hope thick, and I’m a connector who loves meeting women far and wide, but to feel the weight of sharing a book that I authored with others, and to (over and over again) suggest they purchase it? Not so much.

Soon I fell into conversation with a wise and trusted friend (who also happens to be a best-selling author), and we uncovered my true heart to market this book.

Serve the reader.

Yes, that’s right, serve, not manipulate. In a world of hype among thousands of new books released every year and a responsibility to a publisher who risked a partnership with me, my goal is to find my reader and serve her. To engage heart-to-heart with love, support, prayer, and encouragement. To be a trusted resource.To put her first.

From that sincere offering of mine, she can decide if she wants more of my hope-filled words.

There’s this awesome conference for bloggers, Allume, and recently I sat alongside hundreds of other storytellers as Ann Voskamp brought the room to a pondering silence when she posed the question, “In a culture of numbers, how do you kneel?”

This is it for me; this is how I’m learning to kneel. I’m feeding this desire, nurturing and cultivating this servant-heart in the hopes it will defeat the anxious fingers that numbers tempt.

How about you? Who is your reader, and what are some specific ways you can serve them?

December 8, 2013December 7, 2013

For Me, With Me, Instead of Me

I’m sure most of us know the “Footprints in the Sand” poem, as well as its accompanying images. I think the piece strikes people for the same reason: It’s good to know we’re not alone.

However, that one-set-of-prints is not the full picture. At least not the way it plays out in my head. Sometimes, I imagine it’s multiple sets going in different directions within a dark and pot-holed parking lot. The kind where you worry someone is watching you, waiting to pounce. And even when it’s only one set, when God is carrying you through, it isn’t always on some idyllic beach. It’s on a scuffed batch of linoleum at the local Walmart, through the spilled Kool-Aid.

There are times when God is for us. I imagine this footprint scenario looking like one set of prints is a bit behind the other, trying to keep pace, but not really. I used to think God’s prints are the ones out front, and I’m the lollygagger behind. Yet, the longer I walk this walk, the more I side with the conclusion that it’s the opposite. For us means in support of. It means that He’s letting us go on ahead, cheering us on and holding back like that crazy mom who hides behind the oak tree on the first day of Kindergarten. We need these moments to build our faith. Having God carry us won’t build muscle, will it?

Then consider the times God is with us. This puts two sets of prints side by side. I like it when God is with me. I feel strong and sure and kept. Like a big girl who can legitimately say “Dad” instead of “Daddy,” and Pops couldn’t care less because even he knows it’s true. I believe these are the good times. The great times. The times when we’re almost not stupid and prone to create our own apocalyptic downfalls.

And then, of course, when God goes instead of us. One set of prints, His, when it’s time to fall back onto something that never fails. I guess if you’re a wee bit on the nostalgic side, the footprints on that gently lapping coastline paint the perfect picture. It used to for me. But I’ve had some scuffs over the years, seen some things, been through some pits. So, when God has to pull me out, when He has to do the walking instead of me, I imagine Him fighting the fight that I cannot, busting up the joint, and no, there’s no beach. Not for some of the stuff God has to carry me away from. If an alley fight took place anywhere else than a stinking alley, then even West Side Story would have been filmed in Malibu.

Yet, however you want to picture it, the prints will always indicate He’s there. For you. With you. Instead of you.

I think this video explains it best. Take the time to give it a look. http://www.godtube.com/watch/?v=GD6PNNNX

December 4, 2013December 4, 2013

How a Blue Bird Can Save You Time

I love Twitter.

Yes, it’s true – a year ago, I said I would never get on Twitter.

Just like I said “no Facebook,” the year before that.

The truth is that as an author, if you’re not on the social networks, you’re missing the boat, and while I’m still learning the best ways to use social media, I’ve found a surprising, but HUGE, benefit to spending time every day on Twitter: it’s my go-to source for content.

Content – the endless supply of information you need to share – is one of the things you have to manage on social media, and for me, it was one of the most intimidating. I barely eke out enough time to work on manuscripts between book marketing, my part-time teaching job, mothering, housekeeping, and walking the dog, let alone to come up with bright new pieces of information to post on my social networks every day. Effective social media marketing requires new content to keep your followers interested in what you do as an author; if your audience doesn’t hear from you in a while, they’ll move on to someone or something new, which defeats your whole social media strategy.

On top of fresh material, I also have to find/create the right spin on the content I collect to make it appropriate for my social networks. My readers expect humor, which isn’t nearly as simple or easy as it may sound; all authors – no matter what they write about – have to somehow personalize the content they curate to reflect their own signature brand.

Enter Twitter – tiny snippets of titles on anything and everything. It’s like an overflowing cornucopia of trivia, which is exactly what I like about it – I can skim through my Twitter feed and if some title catches my eye and strikes me as funny, or inspires a witty response in me, I can open the link and immediately bookmark it into a folder on my laptop. (Keeping a bookmarking folder dedicated to raw social media content has been one of my better ideas.) Then, when I’m making the rounds on my social networks and need new content, I can open that folder and retrieve the snippet for instant material. I’ve discovered that in just a few minutes a day, I can find enough tweets on Twitter to provide me with ideas and quick posts for a week, which frees up more time to write.

The danger of wasting time on Twitter was originally one of the reasons I didn’t want to use it, because like all social media, it pulls you into engagement that is hard to escape. (How many times have you told yourself, “I’m only reading one more post,” and then, an hour later, you’re still on Facebook?) By mindfully turning my Twitter time into content development time, I’ve made it a more productive and focused task that actually reduces the amount of time I need to spend on creating posts for my other networks. And that makes me tweet with happiness! (And you can join me @BirderMurder!)

What are some of the creative ways you use one social media to assist you with another one?

December 2, 2013November 23, 2013

The Trick to Becoming an Author

The other day, a colleague asked me if I thought the burgeoning popularity of memoir-style books of the sort I had published had to do with the fact that the people who read them wanted to write such books themselves.

Reflecting on what he asked, it occurs to me now that—the underlying argument being that my writing’s appeal had nothing to do with my writing itself but only the envy of my readers and that the underlying argument of my readers’ envy being that anyone could write as well as I could—I should have gotten offended. But I didn’t. (Thanks, surely, to the Holy Spirit, who tries to protect me, usually in vain, from bouts of narcissism that make me think I’m a great writer and cause me to take offense at any reminder that I’m not.)

I didn’t get offended, too, because I knew, as anyone who’s ever published a book of any sort does, that what he said was true. We know it from the people who show up in our doorways wanting publishing advice. We know it from acquaintances who know about our good luck as writers and come up to us in the grocery store, or sitting at the vet’s office, or walking to our cars after church, and want to tell us their latest book idea. We know it from the mail we get when our books come out. Fast on the heels of a fan email, if not within the fan email itself, comes a question about how to get the fan’s own work published.

Everyone these days has not just a story in them, as they used to say, but a published book—even though it’s rarely written or even begun. All it takes to write a book, the would-be writer hopes or believes, is an idea and the need to tell it. What happens between that and getting something published is a trick they plan to learn from established writers.

But there is no trick. Just the arduous and time-consuming work of writing and rewriting and sending stuff out and waiting and trying to believe there’s a chance that someone who makes a difference in the world of publishing likes it and finding out there mostly isn’t (or, if you really are lucky, that there might be a chance with some major changes to what you’ve written) and then writing and rewriting again. That’s the part no one wants to hear or even know about. That to be a writer is to write. Period.

They’re like Simon the Magician, that guy in the book of Acts who—though Luke makes clear that he’s a genuine believer—tries to buy from the apostles the trick of touching people and thereby filling them with the Holy Spirit.

“Just teach me the trick of getting published!” EveryWriter begs. Often, as Simon does, they even offer to pay for the trick.

But there is no trick.

Sermons on Simon’s story often go on about how wrong-headed Simon was, thinking to buy the Holy Spirit, and sometimes they posit that Simon wasn’t really a believer at all, even if Luke says he was. But such sermons miss the point, I think—whether it’s the gift of writing we’re talking about or of imparting the Holy Spirit. Being a servant of the word, or the Word, is not a magic trick. You have to get out there and do it.

That said, I remember having had the same response to other writers’ writing—not just to their memoirs but to their novels and even textbooks. I’ve thought to myself, if they can do it, why then so can I. And so began this article and that book. So began my current writing project, a novel–my first. So began, indeed, my entire career as a writer.

If others can do it, so can you, but don’t sit around hoping to discover some trick to make it happen effortlessly. If you want to write, if you want to inspire others, if you want to fill them with good news, with the very spirit of God, you’ll just have to get out there and do it.

December 1, 2013December 18, 2015

Kismet

I have a confession to make. I’m a control freak. Not just the neat and tidy, either. More the type who gave my daughter a lecture when she rearranged some Christmas decorations and I told her she couldn’t because she wasn’t paying the mortgage.

Yes, that did happen. I could say that there were other things going on at the time stress-wise to cause such a reaction but . . . sigh.

So, now we’ve established I’m a bad mother and a control freak! And yes, I’m saving up for her future counseling sessions. As a person of faith, I do believe God has a plan for my life but my hands are clenched just as tightly as they can be around the steering wheel.

My nature lends itself to the job I do. Every day, I bring calm control to chaos as a pediatric ER nurse. It’s expected of me. However, as a Christian, I’m supposed to “Let go and let God.”

Easier said than done.

However, I have noticed that when I do surrender to His little nudges, things seem to work infinitely better. But I still have that cold-dead-hands grip on my life.

I’ve always loved to write. In high school, I wrote countless short stories, scenes, and even a couple of novellas. I didn’t always write things that were honoring to God. I did want to be published but my parents said I needed to go to college and get a real job.

So I went to nursing school. I really wanted to be a flight nurse and that became my sole drive for the next ten plus years. I stopped writing during pursuit of this one goal.

And that goal didn’t happen. Out of my frustration, I started putting pen to paper again. I sought input to see if anyone thought those words strung together were good or just the dismal musings of a person dissatisfied with her life.

I don’t believe God wastes anything. During pursuit of my unrealized dream, God used several interactions to speak to my heart about what I was writing. Now, I wasn’t a closet Fifty Shades of Grey writer, but by writing wouldn’t necessarily point people to God.

Maybe it would even pull them away.

I thought that if I put words out there, I’d be responsible for the effect they have on people. Did I want to explain to God why some people stopped believing because of something I wrote?

From then on I began to write with a Christian worldview in mind.

My stories partly reflect what I struggle with. Peril, my latest release, is about Morgan’s struggle with controlling her own life when everything is out of control. She’s suffered a horrible loss she feels she should have prevented, her health is in decline, and her marriage is breaking apart. This control freak is thrown into a hurricane. The novel is about her learning to relinquish the grip she has on the steering wheel.

My hope is if I write it enough, perhaps I can do the same.

What’s amazing is how God uses kismet or fate to weave these threads over the years, in order to reach one person at the right moment.

I got this note from a reader (the best thing as an author!) that Peril helped her realize she needed to “Let go and let God.” I shared my own struggle with her about being a control freak and this was her response:

“You see, before the foundations of the world began, God knew I’d be going through something on September 30, 2013 and He also knew He would give you the words to write and also give me the book and I would be reading just that passage at just this time. Wow. What an awesome God we serve.”

He truly is. Think about it. The years. The people. Those little moments that led up to that moment of inspiration for one person.

I think those moments are designed.

What about you? As we begin to turn our focus to the Christmas Season, consider the predictions made about Christ in the Bible. Were they designed, too?

This post first appeared at Everyone’s Story. Hope you’ll check out Elaine’s blog.

November 29, 2013November 25, 2013

Writing for Strangers

For my first book release, I did what many authors do. I gave copies of my book to everyone I knew, followed up with them with the intensity of an air traffic controller, and then begged to be evaluated. It was only when I had garnered about twenty five reviews that I was comfortable enough to share my work with strangers.

For my second book, I have been much bolder. I only showed Petty Cash to a select few people (about five) and then launched it on Amazon. Each day, I pull up the page with one eye closed, bracing myself to get hammered. But you know what? It really hasn’t been that bad. In fact, total strangers have written the best reviews of all. Who knew?

It’s awkward to provide feedback to our loved ones at times. People often avoid conflict with those close to them, and they may whitewash their feedback in an attempt to encourage us. Although this is done out of love, we must take the feedback from those who love us with a grain of salt. The people closest to us will also see the content a bit differently than the writing of someone about whom they know nothing.Those close to us will have a built in filter as they regard each character, setting, and turn of phrase.

On the other hand, strangers have no such filters. Since there is no fear of impacting the relationship, the comments and reviews of strangers are incredibly forthright. Some of the feedback from strangers has been so outstanding and helpful, that I have modifed the story slightly to reflect their feedback, which is easy to do with an e-book. Some of the people who write reviews are so eloquent that it seems like they should be reviewing books on a professional basis – and maybe they do.

From what I understand, it is considered bad taste for authors to engage with strangers who have written reviews on their work. That makes sense, but sometimes it’s hard to keep silent and not thank them for putting in the time and effort of creating a review. The exercise has really driven home the concept of relying on the kindness of strangers. Honesty is actually a type of kindness, even if it stings from time to time.

For a myriad of reasons, friends and family may not be able to convey the true value of our writing. It just might be the people you have never met, perhaps in other countires or on the other side of the world, who may end up giving you more validation and insight about your work than you ever imagined.

Who do you trust to provide feedback on your writing?

Have you ever received helpful comments and reviews from total strangers?