Author: Greg Johnson

I’m the president of WordServe Literary in Centennial, Colo. More importantly, I’m married to Becky, and together we share six adult children, and are grandparents to eight. In previous years, I've been a Campus Life leader (10 years), Breakaway magazine editor (5 years), author or coauthor of 21 books. But for the last 24 years, I've been a literary agent privileged to work with a great family of authors and staff trying to make a dent for the Kingdom.
Posted on

Don’t Sabotage Your Writing/Speaking Career

WordServe Water Cooler is pleased to host this excellent article by James N. Watkins.

Welcome, James!

I’ve been editing professionally since 1972. (Of course, I started when I was five!) I’ve seen just about everything: Cover letters that said, “God dictated this article to me. I don’t even know what it means.” Submissions from aliens: the extraterrestrial kind. Envelopes spray-painted gold, which I assume was intended to make them stand out from all the plain old white envelopes. Hand-written submissions on lined paper. And now in the age of word-processing with 400 fonts, submissions that look like ransom notes.

So, here are some ways to avoid sabotaging your writing/speaking career—in no particular order.

1. UNPROFESSIONAL EMAIL ADDRESS

If you’re going to be a professional writer/speaker, you need a professional-sounding email address. Two of the worst I’ve seen: snugglebunny77@yahoo.com and—I’m not making this up—wordwhore@hotmail.com. Even yahoo.com, gmail.com, and hotmail.com strike this grumpy old editor as a bit unprofessional. Get a domain name and a host that will allow you to use that as your email address. For example, jim @ jameswatkins.com actually goes to my yahoo account, but it’s masked so all you see is the domain name.

2. UNPROFESSIONAL FACEBOOK AND TWITTER POSTS

You’ll probably want a Facebook account for only your family and close friends and then one separate for your professional presence.

Your followers don’t want to know what you’re fixing for dinner unless you’re writing gourmet cook books. And unless your brand is “Cat Whisperer,” I don’t want to see pictures of your adorable kitties. (And having more than five cats qualifies you as “crazy cat lady.”) Make sure every post provides value to your readers and fits with your “brand” (See point 5).

3. NO WEB PRESENCE, UNPROFESSIONAL WEB PRESENCE

When your book proposal comes before the pub board, the first thing the editors and marketing minions do—who are surgically attached to their laptops and smart phones—is go to google.com and type in your name. If you don’t show up, you don’t exist! And if you don’t exist, you don’t get a contract. It is absolutely necessary that you have a Web site, blog, Facebook and Twitter accounts online.

But having no presence may be better than having an unprofessional presence! With WordPress.com and Blogger.com anyone can have a free blog (Web log). The bad news is many of templates offered don’t appear to this grumpy old editor as professional: animated .gifs, cutesy art work, kitties, etc. etc.

Your Web presence is a determining factor in whether a publisher will give your proposal further consideration or a conference director will consider you as a speaker. Spend—no INVEST—in professional help in creating a professional-looking site. And make sure you have a professional edit the copy.

4. UNPROFESSIONAL BUSINESS CARDS

Just because you’re a Christian writer doesn’t mean your business cards and Web site must have a cross, dove, empty tomb or—if you’re Charismatic—tongues of fire. Remember the KISS principle. Keep it simple, saints!

And including “Professional Writer” makes me suspect. Would you go to a “Professional Brain Surgeon”?! I don’t think so! (What is he or she trying to prove?)

5. NOT BEING “BRANDED”

Ouch! That sounds painful, but “branding” is a buzz word in the business and publishing world.

Basically, branding is what readers and audiences expect when they see your name on a book cover or on a conference brochure. You can’t be all things to all people, so do some soul-searching and discover your unique role in the writing/speaking arena.

My brand—for articles, books, Web site, speaking engagements, convenience store grand openings—is “Hope and Humor.” (www.hopeandhumor.org). So whether I’m writing, speaking or blogging, people expect hope and humor. (So writing bloody murder mysteries would totally massacre—pun intended—my brand.)

What does your audience (or “tribe”) expect? Be specific and then deliver on your brand.

6. “FREE” PUBLISHING THAT COSTS YOU

Services, like www.lulu.com and www.createspace.com, offer free e-book and print-on-demand publishing services. (Everyone loves free!) You simply upload your Word document and post your homemade cover and you can have your book as an e-book on amazon in a few hours and your paperback or hardcover book on your doorstep within the week. And you only pay for the actual wholesale price of the books. What a deal. It is a deal IF and ONLY IF . . .

. . . you have it professionally edited (and not by your English teacher cousin). If your online or in-print presence is filled with errors, it can ruin your writing career.

. . . you have your cover professionally designed (and not by your sister-in-law who happens to own Adobe Illustrator—unless she’s working with it professionally.) An amateurish cover, again, can ruin your writing career—or at least book sales.

Please. Please. Please, take this warning to heart. I see so many “self-published” books that just scream AMATEUR! That free service can cost you your reputation.

And if you’re investing your hard-earned money in one of the hundreds of self-publishers out there, please read these additional warnings. (There are hundreds of self-publishers who are amateurs at best and scam artists at worst.)

7. HAVING A “REPUTATION”

Christian publishing is a relative small club. Editors meet regularly at conferences and professional meetings, and we talk about writers and speakers. Believe me, we know who the people are who committing professional suicide by being unprofessional, “high maintenance,” telling off editors who don’t appreciate their brilliant talent, missing deadlines and burning “bridges.” And speakers with “prima donna” complexes by demanding special treatment also can sink under the weight of their bad reputations.

There are many more such as playing the God card: “God told me to write this.” But seven sounds like a biblical number. And by being aware of these, you’ll protect your good name as a writer/speaker.

To find out more about James, please visit the links. (c) 2012 James Watkins (www.jameswatkins.com) for American Christian Writers (www.acwriters.com).

Posted on

WordServe News: September 2012

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of WordServe authors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Wayne Cordeiro, Jesus Pure and Simple (Bethany) (GJ)

************************************************************************************************

Cheri Fuller & Jennifer Kennedy Dean, The One Year PRAYING the PROMISES OF GOD (Tyndale) (GJ)

************************************************************************************************

Leslie Haskin, When Life Doesn’t Make Sense (Bethany) (GJ)

************************************************************************************************

Rick Johnson, The Marriage of Your Dreams (Revell) (GJ)

************************************************************************************************

Tim LaHaye and Craig Parshall, Brink of Chaos (Zondervan) (GJ)

************************************************************************************************

Kathi Lipp, 21 Ways to Connect With Your Kids (Harvest House) (RG)

************************************************************************************************

Lynn Morris, Secret Place of Thunder (Hendrickson) (GJ)

************************************************************************************************

David Murrow, What Your Husband Isn’t Telling You (Bethany) (GJ)

************************************************************************************************

Olivia Newport, Accidentally Amish (Barbour) (RG)

************************************************************************************************

In the, “We didn’t represent these books, but are happy to make the announcement because Rita is now a WordServe author and we like her writing a lot…” category, we’re excited to tell you about these books.

Rita Gerlach, Beside Two Rivers: Daughters of the Potomac, No. 2 (Abingdon)

************************************************************************************************

Rita Gerlach, The Rebel’s Pledge (Re-release, Kindle Version)

************************************************************************************************

New Contracts

Dave and Claudia Arp, with Peter and Heather Larson, are collaborating on four new books for couples. The first will be 10 Dates to Grow Together Spiritually. The others will be books on “dating” sons and daughters. They will all be published with Bethany House Publishers. (Agent: GJ)

Ken Gire signed with Harvest House for a gift book called Winters Promise. It’s a collection of his best writing from previously published books about how God uses life’s trials to bring about a spring in our life and faith. (Agent: GJ)

Tara Reeves and Amanda Jenkins are writing two children’s books for B&H Kids. The first is called The Knight and the Firefly, and the second will be a sequel. (Agent: BS)

Dr. Dave Stoop signed with Revell for a nonfiction book called The Power of a Renewed Mind, a message about how today’s science is proving the wisdom of Scripture and its ability to thrive in a chaotic world. (Agent: GJ)

Robert Wise signed with Revell for a new novel called Network of Deception, a contemporary thriller. (Agent: GJ)

************************************************************************************************

What We’re Celebrating!!

Greg Johnson and Sarah Freese, along with nine WordServe authors, were able to attend ACFW this month. It was wonderful to connect with so many writers from the WordServe team. YOU are what make WordServe such a wonderful place to work and serve!

************************************************************************************************

Welcome, Alice Crider!

While WordServe is very sad to be losing Barbara Scott (resigned to go back to freelance editing), we’re honored that Alice Crider has joined WordServe. She’ll get the handoff from Barb on many of her clients, and will be working to find her own select stable of authors to serve. Greg worked with Alice at Alive Communications 10 years ago. Alice then worked at WaterBrook Press for many years, the last several as an acquisitions editor. When Alice left that position in December of last year, she started her own editioral and coaching company. She’ll get to use those same skills as an agent.

************************************************************************************************

Carol Awards at ACFW

Though these authors are no longer with WordServe, we were honored to represent their books when Rachelle Gardner was with the agency. Congrats to all of them!

Rosslyn Elliot won in two categories for her novel with Thomas Nelson, Fairer Than Morning. She won in the “Debut Novel” and the “Long Historical” categories.

Karen Witemeyer won in the “Long Historical Romance” category for her book with Bethany House Publishers, To Win Her Heart.

Lisa Jordan won in the “Short Contemporary” category for her book with Love Inspired, Lakeside Reunion.

What can we help you celebrate?

Posted on

Whose Fault Is It If Your Book Doesn’t Sell?

Pop Quiz: When your book doesn’t sell to your expectations, who is to blame?

  1. Those picky sales folks in publishing houses. They only want to sell bestsellers and big name authors anyway.
  2. The marketing folks at publishers who never seem to pick me or my book for that infamous 80/20 principle (80% of the money going to 20% of the books).
  3. My agent who takes their 15% and then runs for the hills (with no Internet access).
  4. Stupid consumers who wouldn’t know a good book from, well, a bad book.
  5. Me, the author, who sweats great drops of blood in writing the Great American book, but can’t market and PR my way out of a paper bag.
  6. God, of course. I’m not worthy of His blessings anyway.
  7. None of the above
  8. All of the above

After representing a couple of thousand books, the answer is “8” (minus “3” & “6,” of course). In my last 22 years in publishing, I’ve seen average books go through the roof, and great books struggle to find readers.  I won’t name names or titles, but we’ve all scratched our heads after reading a current bestseller, thinking Really? Naturally, I’ve seen hundreds of books sell just “okay.” And on rare occasions, I’ve even seen great books do very well. Imagine that?

So why are some books unable to find a foothold in retail and with consumers? The reasons are legion.

  • No one has heard of the author, so they’re not looking for their book.
  • A world event happened–war/disaster/crime/election–so the book and author who could have been talked about on media (and was booked on media), is no longer big news. (I’ve seen this happen more than once.)
  • Bad cover. While you can’t “judge a book by its cover,” you certainly may not buy it if it’s awful.
  • A less than scintillating title.  I’m hearing that consumers are buying books based on Search Engine Optimization (SEO), especially felt-need nonfiction.
  • Bad spine. A consumer takes .8 seconds to look at your book spine as they walk down the aisles in bookstores, and if they can’t read the font/script/type, they won’t work hard enough to pick it up to see your great title, subtitle, endorsements and back cover copy. Sale denied. (So always make sure you are sent the spine to make sure it’s readable.)
  • Interior type is too small or squished together. I’ve had several great books die because the publisher wanted to save paper so they put it in 9 pt. type.  Even a great cover and big author name can’t save a book from people saying, “My eyes got tired of reading so I didn’t finish it.”
  • Many bad reviews and too few good reviews to counteract them.
  • Retail doesn’t reorder. While a publisher will often get at least one book of yours on the shelf at most stores, they can’t put a gun to a retailer’s head and make them reorder. Complaining that “my book is not on the shelf” is rarely the fault of the publisher. Believe me; they ARE trying to sell books.
  • No e-book marketing/sales strategy.
  • No buzz. The publisher must create some buzz through TV/radio/blog reviews and all the rest. But it’s not only their job. The author must (MUST) be about the business of creating their own buzz, as well, which is why there are advantages to a bigger agency like WordServe that has a Facebook Fan page, Pinterest page, WaterCooler, and Twitter accounts. We’re doing what we can to help create a little synergistic buzz. Of the 100% of buzz needed/wanted, this is likely 5% of the overall puzzle of how books start getting buzz. (Look for my article next month on “Creating Buzz.”)

I tell my authors that a publisher can sell about 15,000 copies of almost anything if they really want to. (I only wish they really wanted to on every book.) But the book won’t sell more than 15,000 if it doesn’t get word of mouth. Good, bad or mediocre books sell well because groups of people start talking about them and telling their friends and neighbors.  Think about how many times you’ve said, “You’ve got to go see this movie,” or “You’ve got to read this book.” That’s what sells tickets and books the most.

So what causes a book to sell through the roof? (Tongue firmly in cheek…)

“We must personally thank the literary agent. She obviously hand-sold 50,000 copies.”

“I think a bookstore owner in the Southeast region is what helped put it on the list.”

“The author’s Facebook fan page made all the difference…”

You get the picture, individuals outside the creation and sales process likely would only get a very small portion of the credit (or blame).

Bottom line: They heard about it, saw it, bought it, loved it, and then told others.

Do you agree with this conclusion?  Are there other reasons you’ve seen or heard about why books sell or don’t sell (yours or others)?

Posted on

Winners!!

Thanks to all the authors and readers who participated in our blog parade! If you missed out– here is the link where you can read what sixteen of our authors said about the first steps they took to become an agented/published author.

Winner of prize package #1: Angela Bracken!

1. Central Park Rendevous (Featuring Ronie Kendig, Dineen Miller, Kim Vogel Sawyer and MaryLu Tyndall).
2. Fairer Than Morning by Rosslyn Elliott
3. Unending Devotion by Jody Hedlund

Winner of prize package #2: Katy McKenna!

1. Paper Angels by Billy Coffey
2. Blind Sight by James J. Pence
3. Short-Straw Bride by Karen Witemeyer

Congratulations to all our winners!

 

Posted on

WordServe News: August 2012

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Mary Davis (and others), A Cascade Christmas (Barbour)

*********************************************************************************************************

Denise George, A Woman’s Right to Rest (Leafwood)

********************************************************************************************************

Patty Kirk, The Gospel of Christmas (IVP)

********************************************************************************************************

Krista Phillips, Sandwich with a Side of Romance (Abingdon)

********************************************************************************************************

Helen Shores Lee & Barbara Shores (with Denise George), The Gentle Giant of Dynamite Hill (Zondervan)

********************************************************************************************************

Bob Welch, 52 Wonderful Life Lessons (Thomas Nelson)

********************************************************************************************************

New Contracts

Leslie Leyland Fields and Dr. Jill Hubbard (Co-host of “New Life Live”) signed with Thomas Nelson Publishers for a nonfiction book called Forgiving Our Parent, a memoir with a message about Leslie’s struggles forgiving her father and Jill’s counsel on the whole topic of forgiveness after trauma. (Agent: Greg)

Ken Gire signed with Moody Publishers for a biblical novel called The Centurion. The story is about the Centurion who witnessed the death of Christ and what happened to him as the years unfolded. (Agent: Greg)

Former European runway model Jennifer Strickland (www.jenniferstrickland.com) signed a five product/book agreement with Harvest House revolving around her book, Men, Mirrors and Magazines. She’ll do a main book for women, workbook, video, and then a book for teen girls and one for tweens. (Agent: Greg)

Tricia Williford signed two books with WaterBrook Press, the first for her memoir on the first year of her widowhood titled And Life Comes Back, the second untitled. (Agent: Greg)

Robert Wise has signed with Leafwood Publishers for his book The Joshua Way, a nonfiction book on spiritual warfare using the principles found in the life of Joshua. (Agent: Greg)

What We’re Celebrating!!

Both Resolve by Bob Welch and A Higher Call by Adam Makos, two WWII nonfiction books with Berkley Caliber, got a nice mention in the latest Publisher’s Weekly in a discussion about military books.

What’s your great news? We’d love to help you celebrate.

Posted on

It’s A Parade!!

Welcome to WordServe Water Cooler’s Very First Blog Parade!!

Listed below are links to many of The Cooler’s authors and we are all writing on this topic: First steps we took to becoming an agented and/or published author!

The goal of today’s post is to give you some great advice and to allow you to see some of the personal blogs of our authors where they offer their ponderings. I think you’ll be amazed at the variety of helpfulness each author gives to the community.

Thank you, our faithful readers, for making the WordServe Water Cooler a great community. Enjoy the parade!

1. Anita Agers-Brooks: Anita Fresh Faith

2. Julie Cantrell: Julie’s Journal

3. Dianne Christner: …plain girl romanticizing…

4. Dena Ratliff Dyer: Mother Inferior

5. Jan Dunlap: Jan Dunlap’s Blog

6. Michelle Griep: Writer Off Leash

7. Karen Jordan: BLESSED Legacy Stories

8. Sharon Lavy: Sharon Lavy’s Blogspot.

9. Gillian Marchenko: Gillian Marchenko’s Blog

10. Katy McKenna: Fallible

11. Melissa K. Norris: Inspiring Your Faith and Pioneer Roots

12. Jordyn Redwood: Redwood’s Medical Edge

13. Cheryl Ricker: Fresh Air

14. Kimberly Vargas: Kimberly Vargas’s Blog

15. Janalyn Voigt: Live Write Breath

16. Lucille Zimmerman: Lucille Zimmerman

Hope you enjoyed our parade!

Posted on

Is a Backlash Coming?

This may be more honest than a long-time agent should admit, but I have a lot more questions and not as many answers these days about where the book industry is going. As I talk with other agents, most of us are having banner years. More deals. More money. More ongoing royalties being paid out. After our three-year downturn, we’re all enjoying the upturn.

What gives?

Haven’t we all been told that e-readers, self-publishing and social networking were going to spell the end to traditional publishing? That quality literary partners (good agents) would soon be a thing of the past? That anyone could make a mint by self-pub’ing their 20,000 word “books” or their 5,000 word articles, or 200,000 word personal family sagas. All they really needed was a thousand or more Facebook friends and 5,000 to 50,000 Twitter followers. If they had a daily blog with 4,000 subscribers, then self-publishing that book they wanted out NOW instead of a year from now would be like printing money.

I love to read all of the prognostications about the end of publishing as we know it . . . almost as much as hearing about what day the world will end (which means, not very much). We have end-time prophets and we have “end of publishing” prophets.  Both, if they play their words and products right, are making a lot of money and scaring a lot of people.

Yes, the publishing industry is going through some major transitions. But where will this ultimately lead us—not 2 years from now, but 10 or 20 years from now? Is anyone’s crystal ball really so good that they KNOW physical books will go the way or the 8-track tape or be a luxury few can afford?

Are we dealing with fads that may come and go or true culture change that alters not only what platform we read our books on, but how and when and why we buy them?

How many e-readers are being purchased by new buyers versus those repeat buyers who are already hooked on them and have now bought 2, 3 or 4? Will e-readers be affordable enough to catch on overseas?

Do people with e-readers actually buy more books because they’re cheaper?  If so, how is this bad for publishing as long as the royalty structure is fair and the author is rewarded?

Why is it that (depending on which report or blog you read) overall only mass market books and a few genres of hard cover are going down in sales and not print books as a whole? In many categories, e-book sales going up doesn’t always translate across the board to print book sales going down.  People are still buying print books and printers are finding cheaper ways of printing them—faster.

Will the medical profession be treating more carpel tunnel and more eye strain because of e-readers? Will our necks and brains and fingers and forearms be able to handle the constant movements needed to be plugged into phones and e-readers and notebooks 8 to 12 hours a day? If not, then what?

Do people really want to read whole books on their phone? Music, yes. Books….?

Are readers of books so dumb that they won’t be able to tell how qualitatively different books published by traditional publishers are than self-published books that have slap-dash covers, design and editing?

Was the movie the end of books? Was TV the end of movies in theaters? Was I-Tunes the end of people wanting new music? Are e-readers the end of people wanting to read and buy whole (and physical) books?

How many social networking platforms can one person with a family and a job actually keep up on? And will there be a social networking backlash in the coming years?

How many books are bought through someone reviewing or mentioning a book from a Facebook or Pinterest account, versus actual word of mouth, face to face?

Will people start rebelling against social media and want to engage in actual relationships again? If so, how will people find out about good books again?

Will Amazon’s takeover of the world survive their politics? Or will people of all walks and faiths make sure one distributor doesn’t corner the market?

In the meantime, as I’m finding some of these answers, I’m still excited about finding new voices with great stories and great messages. I still love seeing great authors with strong sales continue to grow in their reach. I’m still privileged to work with professional editors who add value to a book’s content and improve the author’s overall work. I’m still convinced that “distribution is your destiny,” and that publishers add huge value to the overall sales of books because of their distribution networks.

And as you can read, I have lots of unanswered questions. What about you? What are the questions you’re wondering about as it relates to the long-term future of publishing and/or your career?

Posted on

WordServe News: July 2012

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

******************************************************************************************

Something Blue by Dianne Christner

Publisher: Barbour

Agent: Greg Johnson

******************************************************************************************

One Big Thing by Phil Cooke

Publisher: Thomas Nelson

Agent: Rachelle Gardner

******************************************************************************************

Serving God and Country by Lyle Dorsett

Publisher:  Berkley Caliber

Agent: Greg Johnson

******************************************************************************************

The Well-Lived Laugh by Rachel St. John-Gilbert

Publisher: Barbour

Agent: Greg Johnson

******************************************************************************************

Son of a Gun by Anne de Graaf

Publisher: Eerdmans

Agent: Greg Johnson

******************************************************************************************

A Bride Opens Shop in El Dorado, California by Keli Gywn

Publisher: Barbour

Agent: Rachelle Gardner

******************************************************************************************

Shrewd by Rick Lawrence

Publisher: David C. Cook

Agent: Greg Johnson

******************************************************************************************

Desperate for Hope by Bruce W. Martin

Publisher: Revell

Agent: Rachelle Gardner

******************************************************************************************

The Soul Saver by Dineen Miller

Publisher: Barbour

Agent: Rachelle Gardner

******************************************************************************************

The Art of Neighboring by Jay Pathak and Dave Runyon

Publisher: Baker Books

Agent: Greg Johnson

******************************************************************************************

Central Park Rendezvous by Marylu Tyndall and others

Publisher: Barbour

Agent: Greg Johnson

******************************************************************************************

DawnSinger by Janalyn Voigt

Publsiher: Harbourlight Books

Agent: Barbara Scott

******************************************************************************************

New WordServe Clients

Dave and Claudia Arp and Peter and Heather Larson. The Arps started “Marriage Alive” 25 years ago. Now the Larsons are transitioning into leadershp roles for their ministry to marriages.

Dr. Dave Stoop, a longtime Greg Johnson client when he was at Alive, has rejoined Greg at WordServe.

New Contracts

Marcus Brotherton to collaborate on Austin pastor Matt Carter and NFL quarterback Colt McCoy’s book on BIBLICAL MANHOOD, to be publsihed by WaterBrook Press.

Leigh Ann Bryant sold her book, IN MY DEFENSE. It’s the true story of a life of shame and abuse with a husband she finally had to kill in self defense to protect herself and her small son. Soon after, she came to faith and has built a life as a pastor’s wife and a minister to those in prison (though she served no prison time). Our first sale to the new publisher Authentic Publishers. (Agent: Greg Johnson)

Roberta Kells Dorr was a Christian novelist who wrote biblical fiction in the 70s and 80s. Though she died several years ago, her family and estate wanted the books back in print, especially as e-books. We were able to do a 5-book deal with Moody Publishers for an unpublished work of biblical fiction and four previously published and out of print books. (Agent: Greg Johnson)

Ken Gire to collaborate on Chrissy Cymbola Toledo’s memoir of her prodigal life. Published by Tyndale House Publishers. (Agent: Greg Johnson)

Caesar Kalinowski, pastor and thought leader in the missional movement for the Soma Communities network of churches, a book with a working title of TRANSFORMED. A new way of seeing who we are in Christ and what a foundational difference that makes as we attempt to represent Jesus well to our network of friends.  Sold to Zondervan Publishers. (Agent: Greg Johnson)

Amy Sorrells debut novel CANARY SONG and another untitled work to David C. Cook Publishers. Synopsis: Tucked into the groves of a pecan plantation near the coast of Mobile Bay, secrets deep within the Harlan family simmer until they boil over one long, languishing summer. Will Anna Pearl Harlan, her family and friends seek hope in the midst of unbearable pain, or allow it to destroy their lives? Inspired by Tamar in 2 Samuel 13, Canary Song combines one girl’s coming-of-age with another woman’s redemption to show how God heals the hearts of the broken, and how crooked branches can one day provide the best shade. (Agent: Barbara Scott)

Shellie Tomlinson, our All Things Southern Belle (www.allthingsouthern.com), sold to WaterBrook Press, LORD, I WANT TO LOVE YOU MORE, a book for those who have ever wondered how to get from “belief” to “passion.” (Agent: Greg Johnson)

What We’re Celebrating

Jan Drexler‘s Amish novel slated for publication by Harlequin’s Love Inspired line (titled  Love Bears All Things) placed second in the Inspirational category of the The Fool for Love contest sponsored by the Virginia Romance Writers. 

Bestsellers

Rebecca Alonzo’s book The Devil in Pew 7 reappeared on the New York Times Bestseller lists after her episode on Dr. Phil re-aired:

#4 – Primary e-book best seller list

#14 – Primary combined print & e-book list

#26 – Extended paperback non-fiction list

Karen Witemeyer’s book Short Straw Bride made it two months in a row on the list, moving up from #13 (July) to #10 (August).

Mike Yorkey’s book Playing With Purpose: Tim Tebow (Barbour) debuted #32 on the ECPA Top-50 list for July (May release). (Sorry we missed this last month, Mike.)

Carol Award Finalists

Though these authors are no longer with WordServe, we’re so very proud of their accomplishments and their books that were contracted under the WordServe banner. Rachelle, of course, had a great eye for good writers and good stories, so the kudos goes to her, as well.

Roslyn Elliot is a finalist both for “Debut Novel” and “Long Historical” for her book Fairer Than Morning. (Thomas Nelson)

Lisa Jordan is a finalist for “Short Contemporary” for her book Lakeside Reunion. (Love Inspired)

Erica Vetsch is a finalist for “Short Historical” for her book Light to My Path. (Heartsong Presents)

Karen Witemeyer is a finalist for “Long Historical Romance” for her book To Win Her Heart. (Bethany)

What writing celebrations do you have?

Posted on

Be Your Agent’s Dream Client

One thing authors wonder about is how to “behave” once they have a working relationship with a literary agent. Especially if it’s your first agent, you want to be the kind of author an agent wants to keep as a client. Agents understand that—and we want to be the kind of agent you want to work with, too! In fact, I tell my authors that the best partnerships are when the agent and author are president of each other’s fan clubs. That takes time, of course, but it shouldn’t take years if you are intentional about making the relationship great.

The secret to a good agent-author relationship isn’t a mystery. It’s like any other relationship: kindness counts; communication is key; and sometimes it takes a little work to keep things running smoothly. If you follow this commonsense advice, you’ll be well on your way to a positive long-term association with your agent.

We’ll start with the negative: The single most difficult thing that agents deal with is authors’ unrealistic expectations. These expectations fall into lots of categories—everything from the size of your advance (usually compared to others you know) to the amount of marketing the publisher will pay for, to the speed of the process (or lack thereof). It’s important that you develop realistic expectations in all of these areas. How do you do that? By talking with your agent, networking with other authors, attending conferences, and keeping up with happenings in the publishing industry (through key blogs and other news sources). If your expectations are impractical, your publishing journey will be unfulfilling. You’ll be disappointed and likely end up resentful.

I’ve had authors wonder why their advance for their sixth book is smaller than the advance for someone else’s first book. They don’t realize that one or two bad showings in sales hurts a publisher’s enthusiasm. A sales guy makes a call to a retailer, the numbers are brought up on the screen for their last book, and if they’re small they get a tepid response. It doesn’t matter about the quality of the book, it matters what the computer says their last book sold. Sad, but true (and all too common).  A new author, however, doesn’t have one bad book to muddy the waters. The value of their idea and platform can be leveraged into higher advances.

That’s why it’s essential to always keep those expectations in check!

In addition to managing expectations, it’s extremely helpful to agents when you communicate well. There is a balance to good communication—we don’t want you to be afraid to call or e-mail if there’s an issue, but daily phone calls and emails can actually slow the process, stealing time from the things an agent does behind the scenes to get clients’ work to publishers. As a general guideline, check in once a week with questions and updates, if you have them. Most important, when bigger issues do arise (and they will), go directly to your agent rather than to the publisher, your critique group, your Facebook page or your blog. Keep the lines of communication open and talk things out. If you’re not happy with your agent, this may be hard to address directly, but it’s the best way. Always.

Trust is the essence of any relationship, and agents need their authors to trust them. Agents handle the business details so you can focus on your writing and marketing, and we appreciate when you allow us to do this without second-guessing every move. If you’re confused about something, always ask, but unless it’s proven otherwise, trust that your agent has your best interest at heart in all actions, negotiations and decisions.

Today, authors have to be marketers and promoters of their work, and agents are ecstatic when their clients understand this. Many agents offer advice and can steer a writer toward good ideas for platform building, but what we really want is for our clients to have a commitment to the self-promotion mindset, and a desire to learn more about it and get better at it as time goes on. An agent rarely has the time to handhold you through every step of your marketing process, but your agent can be an enthusiastic partner and savvy advisor along the way.

Agents appreciate clients who care about the craft of writing and are always striving to learn and improve. Attend conferences and writing workshops, and work hard to learn from the editorial process. Your value to the industry increases as you improve as a writer. And this probably goes without saying, but we really like it when clients meet their publishers’ deadlines!

Don’t forget the basics: be kind, cordial and professional. And when it’s warranted, feel free to express gratefulness for a job well done.  And Starbucks cards are always appreciated.

Posted on

WordServe News: June 2012

Exciting things have been happening at WordServe Literary!

On the final post of each month you’ll find a list of Water Cooler contributors’ books releasing in the upcoming month along with a recap of WordServe client news from the current month.

New Releases

Will Davis, Enough, Revell (Agent: Greg Johnson)

******************************************************************************

Katie Ganshert, Wildflowers From Winter, WaterBrook Press (Agent: Rachelle Gardner)

******************************************************************************

Ken Gire, Relentless Pursuit, Bethany House Publishers (Agent: Greg Johnson)

******************************************************************************


Lisa Jordan, Lakeside Family, Love Inspired (Agent: Rachelle Gardner)

******************************************************************************


Maureen Lang, Bees in the Butterfly Garden, Tyndale House Publishers (Agent: Rachelle Gardner)

******************************************************************************


Kathi Lipp, Praying God’s Word for Your Husband, Revell (Agent: Rachelle Gardner)

******************************************************************************


Gilbert Morris, The River Rose, B&H Publishing Group (Agent: Greg Johnson)

******************************************************************************

Jordyn Redwood, Proof, Kregel Publishers (Agent: Greg Johnson)

******************************************************************************

Beth Vogt, Wish You Were Here, Howard Publishers (Agent: Rachelle Gardner)

******************************************************************************

Karen Witemeyer, Short-Straw Bride, Bethany House Publishers (Agent: Rachelle Gardner)

******************************************************************************


Mike Yorkey, Tim Tebow, Barbour Publishers (Agent: Greg Johnson)

******************************************************************************

Mike Yorkey, Linspired (Kids Edition, too), Barbour Publishers (Agent: Greg Johnson)

******************************************************************************

New WordServe Clients

Caesar Kalinowski is one of the thought leaders in the missional church movement and a trainer and founder of the Soma Communities in the Tacoma, Wash, area. (Agent: Greg Johnson)

Gillian Marchenko is a small town girl from Michigan who has spent the majority of her married life in big cities: first Kiev, Ukraine and now Chicago, Illinois where she lives with her husband, Sergei, and their four daughters. Gillian writes and speaks about parenthood, stumbling faith, adoption, and special needs. Gillian has written a memoir about the birth of her third daughter, Polly, and her diagnosis of Down syndrome in the former Soviet Union. Her writing has appeared in MomSense Magazine, EFCA TODAY, Four Cornered Universe, CHICAGO PARENT, Story Bleed, and CHICAGO SPECIAL PARENT. Check out Gillian’s website at www.gillianmarchenko.com. (Agent: Sarah Joy Freese)

Laurie Polich-Short, veteran youth speaker and author, is making the leap to adult non-fiction for women. (Agent: Greg Johnson)

New Contracts

Marcus Brotherton signed with Zondervan Publishing House to collaborate and write DiscipleShift with pastors and authors Jim Putman and Bob Harrington. The book will be the lead book for the April 2013 Exponential Conference. (Agent: Greg Johnson)

Julie Cantrell has signed with David C. Cook for two more untitled novels. (Agent: Greg Johnson)

Jan Drexler, a debut author, has signed a contract with Harlequin’s Love Inspired line of Christian fiction for her Amish book Love Bears All Things. With her Anabaptist upbringing and ancestral ties to the Amish church, Jan brings a unique understanding of Amish traditions, doctrine, and theology to her writing. Her ancestors were among the first Amish immigrants to Pennsylvania, fleeing intense religious persecution in Europe in the 17th century, and then continued west, arriving in northern Indiana in the mid-1800’s. Their experiences are the basis for her stories. Jan holds a B.A. in English with a Creative Writing Emphasis from Kalamazoo College in Michigan. She lives with her husband and two of her four children in the Black Hills of South Dakota. (Agent: Barbara Scott)

Pamela Binnings Ewen, an award-winning fiction author, signed a contract with B&H Publishing Group for the second edition of her non-fiction apologetics book titled Faith on Trial: Would the Testimony of Matthew, Mark, Luke, and John Stand Up in Court? The first edition of Faith on Trial was published in 1999 and was listed on many best-seller lists and even used as a textbook at Yale University in a course on Law and Religion. Pamela practiced law for twenty-five years in Houston before retiring in 2004 to write full time. (Agent: Barbara Scott)

Denver Pastor Michael Hidalgo signed with IVP for two books. The first is called Unlost, a book about stopping our search for God and standing still long enough for Him to find us. The second book is untitled. (Agent: Greg Johnson)

Amanda Jenkins recently signed a contract with Tyndale House Publishers for her memoir tentatively titled Confessions of a Raging Perfectionist. Before life as a homemaker and mother of four, Amanda worked in sales and marketing for a number of Christian retailers, as well as in visual communications and advertising. She spent ten years in L.A. alongside her film-making husband Dallas Jenkins, son of bestselling author Jerry Jenkins. Amanda attended Northwestern Bible College and graduated with a degree in Biblical Studies and Communications. She has taught Bible studies for women of all ages for the past fourteen years and is passionate about communicating truth in a culturally relevant and humorous way. (Agent: Barbara Scott)

Our own Becky Johnson and her daughter, Rachel Randolph, have signed a two-book contract with Zondervan Publishing House. The first book will mirror the title of their food blog, We Laugh, We Cry, We Cook.  It’s a book of vignettes about mother-daughter life up to and after the birth of Rachel’s first child.  The second book is tentatively titled Getting Momma Fit, Getting Daughter Relaxed. (Agent: Greg Johnson)

Jerry and Carolyn Parr signed with Tyndale House Publishers to write their memoir. Jerry was a Secret Service Agent for 25 years. Jerry was the agent who pushed Ronald Reagan into the limo after he was shot by John Hinckley and then made the decision to immediately go the hospital, a decision that saved the President’s life. After retiring, he went to seminary, and he and his wife spent more than 15 years serving the poor and homeless of Washington D.C. (Agent: Greg Johnson)

Debut author Amy Sorrells signed a two-book contract with David C. Cook. Her first novel is tentatively titled Canary Song and was the winner of the recent Women of Faith writing contest under the title of Comfort and Salvation. As well as an author, Amy is currently a registered nurse for Indiana University Health North Hospital in Carmel, Indiana. Her professional writing has been featured in numerous national journals. She lives with her husband, three boys, and three golden retrievers in central Indiana.  (Agent: Barbara Scott)

Mike Yorkey and Jesse Florea have signed with Barbour Publishers to do a shorter book on New York Yankees future Hall of Fame closer Mariano Rivera. (Agent: Greg Johnson)

Mike Yorkey signed with Barbour Publishers to write a “Playing with Purpose” book on a broad range of NFL stars. (Agent: Greg Johnson)

Mike Yorkey signed with Harper Collins Publishers as the collaborator for the Eric LeGrand story that will be published this fall. Eric was the Rutgers University football player who suffered a spinal cord injury and yet has inspired millions with his courage. (Agent: Greg Johnson)

What We’re Celebrating!!

Jordyn Redwood received a starred review from Library Journal for her debut medical thriller Proof. Their Verdict: Strong writing, terrific plot twists, and a great premise make this debut medical thriller a must-read. Recommend it to fans of Richard L. Mabry and Robin Cook.

Dave Runyon was featured in the June 2012 issue of Christianity Today. It highlights Dave’s work in the Arvada, Colo., area pulling churches together to be better neighbors. His book, written with Arvada pastor Jay Pathak, The Art of Neighboring, will be releasing in August. (www.artofneighboring.com)

Karen Witemeyer’s book Short-Straw Bride was #14 on the CBA Fiction list for July (May sales).

What can we help you celebrate?