(This post is part six of a series. Read the other posts here.)
Do you write primarily for parents, teachers, or grandparents?
If so, you might try selling articles–especially book excerpts or reprints, which take very little time to pitch in an email–to RPPs, or regional parenting publications. RPPs are the free magazines offered at the front of bookstores, family diners, and kids’ clothing retailers in medium-to-large cities.
Because these colorful publications come out each month, the editors need a lot of material. However, they rely on advertising dollars instead of subscriptions, so they don’t pay much (usually $25 to $75 per piece). But every little bit, both money and exposure, helps in this publishing climate!
I’ve made a few sales over the years by sending out emails to editors about two/three months before major holidays, telling them about my seasonal articles. The large audience is nice–especially if you think about how many parents (who wouldn’t otherwise know about you) will see your byline.
How to find these gems? Parenting Publications of America lists its members on its website. They offer a writer’s directory, which is searchable by topic, for their members for only $40/year. Here’s an excellent article on how to market your excerpts to RPPs. Also, you can list reprints on a page on your author site. Most of the magazines also offer book reviews…something to think about when you get to the galley stage.
One caution: many of the RPP editors use local writers (or insist on having a regional angle in each article). Be sure and check guidelines, just like you would for any national magazine, before sending off a query or manuscript.
Have you already been published in RPPs? If so, leave a comment below detailing your experience and any advice you’d give to other writers.