Keeping in mind that non-fiction readers invest their time and money in books that meet a felt need, a great philosophy is, “Offer them what they want, then give them what they need.” Here are 14 questions to consider as you write your life-changing message:
How has the problem been overlooked?
What are they missing out on due to this problem?
What impact has this problem had on their life?
What misconceptions has the reader bought into that might keep him/her from experiencing the benefit you’re about to offer?
What underlying beliefs do they have that keep them from seeing a new solution or alternate view?
What solution or benefit will you show the reader?
What truths will help the reader see the benefit?
What will give them an “aha” moment?
What might influence the reader to avoid possible change?
How are others enjoying the benefit you’re teaching?
What will the reader let go of in order to adapt a new view of their life?
What choice(s) will they make?
What action(s) might they take?
Always keep your reader in mind. Offer them what they want, then give them what they need. As author Dean Merrill says, “Never stop asking ‘what’s in this manuscript for the reader?'”