I just got back from the American Christian Fiction Writers (ACFW) conference in Dallas. This is an annual event and is the largest gathering of Christian fiction writers anywhere. Close to seven hundred (that’s right– a reverse 007!) writers attended. I know because my good friend’s name ends with a Zw, and she was 688/688.
While there, I attended a talk given by a MAJOR Christian publisher about a relatively large survey they did on Christian fiction readers. Don’t quote me, but the survey included over 200,000 participants and focus groups were conducted in three large cities. Just to say a lot of people participated–not just me and Grandpa Joe.
Since many of you may be salivating over some of those results, I’ll share a few here. The largest categories selling are: #1 Amish (shouldn’t be a surprise, just look at any CBD catalog and they are leading by 5-10 pages), #2 Mystery/Suspense/Thriller (my eyes glazed over with excitement right here!) ,and #3 Historical Romance. The romance categories were split among three genres: Contemporary Romance, Historical Romance, and Romantic Suspense so if all three were lumped together, the romance category may have had a higher overall percentage.
They asked “what would you like to see more of in Christian Fiction?” and the intriguing answer there was gritty is okay. Not everything needs to be wrapped up in a pretty bow at the end. Dangling questions are okay.
What surprised me was when one of the presenters said, “Should we move away from highly curated content to just good enough content?”
To be honest that floored me–in a bad way.
What is the purpose of a traditional publishing house? Some say they are gatekeepers. I like to view them more as museum curators. What is the benefit of having a museum curator? It’s so that my seven-year-old’s finger art isn’t next to Rembrandt. That when you pay your money, in the form of a museum ticket or as a book on the shelf, you know someone somewhere who gets exposed to LOTS of art and books picked the very best ones. And you’ll be getting your money’s worth.
Are there some self-published authors who are putting out high quality novels? Yes, absolutely. Are they the majority? No. If we are honest, they are not.
Can you buy a horrible, traditionally published novel? Yes, but it should be edited to near perfection. That’s the other part you pay for.
Proof, my debut medical thriller, went through four rounds of edits. Are there typos–yes. But I can guarantee there are fewer in the whole novel than in the first chapter of a few self-published novels I’ve started to read.
What disturbs me is when a curator/publisher says perhaps we don’t need as many editing runs. Perhaps “good enough” is okay for the masses. They won’t notice the difference anyway. Those are my words–not hers.
But isn’t that the implication? There are so many “so-so” things out there that we really don’t need to be consumed with quality anymore?
To me the quality of the editing is the one thing differentiating traditional and self-published books in many cases. So, if that’s gone, the strive to put the best product out there–what will be the difference then?
Will traditional publishers actually place the last nail in their own coffin if they adopt such an attitude?
What do you think? If you’re published, do you think there are too many editing rounds? Would fewer be better? How should traditional publishers continue to offer value in ways other than editing?