Judging a Book By Its Cover

We’ve all heard the saying that you can’t judge a book by its cover, but that’s not completely realistic. Buying habits have shifted heavily and more people are buying books online than ever before. The digital images we use on our book covers and websites need to be decent looking. Poor images are distracting and only serve as comedy relief for all those book snobs out there. You worked too hard on that book to just slap any old photo on the cover. No one wants to be represented by a grainy image that screams, “I don’t care enough about my work to take this part of the process seriously.”

Hesitant to use digital images you haven’t taken personally? That’s understandable. People can get in a lot of trouble for using a photo without proper permissions. Just because a photo is accessible via Google Images doesn’t mean it’s okay to upload to a website or use on a book cover. I highly recommend going to a stock photography vendor and purchasing the high-resolution digital files of your heart’s desire. Stock photos are ready-made, categorized images for promotional materials. Just like when you go to insert clip art into a Microscoft Word document, you can search for images by subject. If you want a photo of a horse, just type in the word ‘horse’ and see what comes up.

My favorite vendor for stock photography is istockphoto.com. Since 2000, they have been a trusted source for media, design elements and royalty-free stock images. Royalty-free means that you only have to pay one time to use an image or file multiple times. They also offer a legal guarantee that content used within the terms of their licensing agreements will not violate any copyright laws. There is so much stock photography out there to chose from that the possibilities are as endless as your imagination.

Need a crash course in digital imaging? A pixel or “picture element” is the smallest part of a digital image. Greater numbers of pixels in a digital image usually mean a larger image and/or greater detail within said image. A digital file‘s resolution is determined by pixels per inch (ppi). Generally speaking, higher resolutions result in greater detail. The address of a pixel corresponds to its physical coordinates. Digital images vary in file sizes, which impact the pixels per inch. For example, one photo I reviewed was a picture of London Bridge. In order to purchase this photo, there was an option of an XSmall version (347 x 346 pixels) for $8.00. The same image had scalable options ranging all the way up to XLarge (3456 x 3456 pixels) for $34.00. With so many options available, there is sure to be one for your price point.

Maybe people don’t judge a book strictly by its cover, but it is still a representation of the author. Having a quality book cover and cover image never hurts, but having a substandard one sure does. You only get once chance to make a first impression. Why not exceed the expectations of your readers right out of the gate?

What are your thoughts on book covers and digital images?

4 Replies to “Judging a Book By Its Cover”

  1. I recently self published a short story and I used Flickr! I used Creative Commons, attribution only rights and got verbal permission via email from the photographer to use it! I loved the photo and it matched the story perfectly!

    There are creative (and cheap!) ways to get the right image!

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