Only five years ago, you might have heard, “Radio doesn’t sell books. TV sells books.” Now, you’re more likely to hear, “TV is okay, but social media sells books.” If you get bloggers talking, tweeting, sharing, and posting about your books, you’re likely to experience enhanced success at marketing your book.
But, alas, marketing your blog is different from marketing your regular website. Specifically, plain old search engine optimization (a.k.a., SEO) isn’t enough to make you a widely read blogger.
The blogging system has added variables beyond SEO, like the warm, fuzzy, social element (hence the “social” in “social media.”) Search engines are “cold” and comb through blogs, looking for key words, tags, page relevance, back-links from other reputable sites, etc., but real people are “warm” and click on “forward” and “share” buttons if they feel that your message resonates with them on a personal, emotional level. Catch my drift? You have to be an expert at both the cold and warm elements in order to succeed at blogging.
By the way, in case you’re wondering what a “back-link” is, I’m going to be self-serving and include one here. It’s a link back to my own website, www.TheEdenDiet.com. Voila! I just raised my own website’s search engine ranking by linking it to the highly respected Wordserve Watercooler blog.
In the same way, let me return a favor to a fellow Wordserve author. A while back, Jordyn Redwood interviewed me on her blog, Redwood’s Medical Edge, and she included a back-link to my Eden Diet website. Now, I just returned the favor with a back-link from the Watercooler. Her blog’s search engine rankings just went up a bit. Do you see how it works? The “social” in “social media” augments your search engine optimization.
Unfortunately, even if your blog content resonates with people on a warm, human level, only a small percentage of your subscribers will click “share” and “forward.” Probably, most will be passive and neither comment on nor share your posts. Thus, to expand your subscriber list, you must find ways to engage and mobilize that small minority of blog followers who could actually help you spread your message.
One way to recruit supportive blog followers is to cross-promote with other reputable bloggers who have large subscriber lists. Imagine the ripple effect of increased numbers of subscribers when other big-time bloggers link back to your blog (not to mention that the back-links will raise your blog’s standings with the search engines).
Because it isn’t easy to get big-time bloggers to notice let alone promote and share your content, let me tell you some strategies that have worked for me: (1) Ask to feature/interview other bloggers for your own blog. Try to pick those with large followings. Many will offer to feature/interview you on their blog, in return. (2) Offer free books to those who interview you and suggest that they give them away to their own followers. When you first help others, some return the favor!
In summary, your ideal blog marketing strategy should be (1) get noticed (through regular SEO, using key words and tags, getting back-links, etc.); (2) hold your readers’ attention with a warm message that fills their needs; (3) encourage readers to actually participate and share your message; and (4) get noticed by and develop relationships with well-known bloggers who have big followings. Help your fellow bloggers spread their message by featuring them on your site, and maybe someday they will offer to help you spread your message.
10 Replies to “SEO Is Not Enough To Grow Your Blog Subscriber List!”
Great tips! Thanks. It’s encouraging to know that all the work put in to social media pays off.
This post is full of great tips, Doctor Rita.:) THX!
Thanks for the post. I learned a lot of great tips. God bless you.
This is really good as I understand alot more now. I have read a lot of posts etc about SEO and this is really the first time that the penny dropped. The backlinks I kind of got but now I totally get as an example.
Thank you for the tips and advice, Lisa Kavanagh 🙂
Reblogged this on angelgirl1976 and commented:
If you would like to know how to SEO your blog and website then this blog tells you how it is in a no nonesence and understandable manner.
I found this to be really helpful and useful information.
BTW, if any of you bloggers want to interview me about my next book, which is on the mind-body-spirit connection and how emotional and spiritual conflict can lead to physical pain and/or illness, feel free to contact me. The book is due out in March of 2103. You can even interview me about my diet book, The Eden Diet, around January, when weight loss interest is high.
To contact me, search for Rita Malvaso Hancock on Facebook and then send a private Facebook message.
Great thoughts, Dr Rita! Thanks!
Sure, I’d be open to you guest blogging on my site. I’d title it, Dr. Rita Shares about Stress. We’d love to hear a few tips on how to reduce it ~ physically, emotionally, and spiritually.
Sign me up! Thanks a million.
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