The closer I come to the release of my first fiction (The Soul Saver, Barbour Books) in May, the more I find myself fascinated with marketing. Specifically, what it all means and how does it all work. Not to mention the endless and overwhelming choices. Where do we start?
I will confess, I’m thankful to have had a nonfiction book (Winning Him Without Words, Regal Books) to market first. Through that journey, I learned that even the most well planned and thought-out marketing plan won’t succeed without one essential ingredient.
Speaking for myself, self-promotion doesn’t come easy and I’m actually glad about that. I have to examine my motivations on a regular basis to make sure prickly pride hasn’t wormed its nefarious self into the scenario. I could easily make it all about me.
However, our marketing is vital to the spread of our message, be it fiction or nonfiction. The thing is, we tend to put it into this category that doesn’t include God because we somehow think it might repulse Him in some way.
I’ve noticed I’ve done this and have recently found Paul to be a great example of an effective marketer. His letters are in the Bible! That’s pretty successful marketing in my book (and God’s obviously).
Paul wrote letters and traveled, “promoting” the message of Christ’s salvation every chance he got. He put himself out there as a teacher, a speaker, a writer and a mentor. He’s a great example for us because even in the midst of his promotion efforts, Paul’s focus remained steadfast on his message.
Are we any different really? Yes, we want to sell books. Yes, we want our work to reach the minds and hearts of those who need encouragement, strengthening, or just a glimpse of what God’s grace looks like. Doesn’t matter if it’s fiction or nonfiction. God uses whatever He wants to get His Truth out. To share His Son.
So, marketing doesn’t have to be the “necessary evil” of publishing. If we believe in our work and feel God has placed us in such a time as this to share subtly or overtly, through fiction or nonfiction, through articles or Bible studies, then why not start our marketing endeavors with God, seeking His design and will for our efforts? If I’m to believe and trust in His hand, which has brought me to where I am now, what makes me think He won’t be in the marketing mix as well?
How about you? What has your marketing journey taught you about faith? Or vice versa?