As a novelist seeking publication, I am on a dizzying curve to learn all I can about promoting my writing. The writing I’d much rather be doing instead of promoting. The writing which must be STELLAR in order to sell, also known as Marketing Rule #1.
I’m pretty sure Marketing Rule #2 is to be Karen Kingsbury.
And then several other pesky marketing rules follow. Some of these rules frighten me, to be honest (assuming I can be honest here). Some of them make sense, some make my armpits itch, and some sound like something I can actually do without creating an intense desire to set my toenails on fire.
We need not discuss how self-promotion is distasteful and beneath us, yada yada yada. Yes, we are humble artists whose only goal is to capture beauty and heartbreaking prose that touches the heart of every last one of God’s creatures. We need not target our audience because art transcends all forms of class distinction. We refuse to engage in reader-profiling. And we humbly insist on letting our work speak for itself because a true artist never toots her own horn. Or anything else.
Yeah, good luck with that.
SHAMELESS SELF-PROMOTION: TODAY IS LAUNCH DAY FOR MY . . .
Savanna’s Gift, an eBook/novella Christmas Romance, launches today. And through December, it’s ONLY $1.00? Such a deal! Can you say charming yet inexpensive Christmas gift?
So to celebrate my launch, I want to share a simple tool I’ve recently developed in my humble quest to humbly promote my book. My romantic, enchanting, quick-to-read, perfect-for-the-holidays book. Did I mention it’s only $1?
THE MINI PRESS KIT
I’ve created what I call a “mini press kit” to share with those who want to help spread the word about said fabulous book. The kit starts with a brief note about the launch date and other pertinent info, and also includes ready-to-post things like:
1. Tweets (140 characters or less)
These include a http://www.shortlinktomyfabulousbook.com and a #hashtag or two about my #fabulous #romantic #Christmas #romance and include my @Name so I’ll know when #someonelovesme and is #spreadingthelove.
Example #1: When she gets a 2nd chance at the love of her life, will the dream that divided them get in the way? #Christmas #eBook http://ow.ly/7rAvQ
Example #2: Rekindled love, God’s gifts & 2nd chances: Savanna’s Gift by @CamilleEide $1 for kindle http://t.co/pzIHy8kG #ChristmasRomance
2. Facebook Posts: Polite blurbs that you and all your FB friends including your mom can post on Facebook.
Example: Savanna’s Gift, by Camille Eide, is a Christmas romance about lost love, 2nd chances and recognizing God’s gifts to us, set in an elegantly adorned, rustic ski lodge in the beautiful evergreen Oregon Cascades. Only $1 thru Dec 31 at http://ow.ly/7rAvQ
3. Book Tagline & Short Blurb (a.k.a. BCC)
4. Bio (50-100 wds)
6. Attached Book Cover & Headshot .jpgs
This press kit is in no way an exhaustive list of the things you can do to prepare for an eBook launch, but it’s a start for those of you hesitant to enter the fray of shameless self-promotion. Of course, we can write a book SO FABULOUS that it speaks for itself and never needs a single toot from our own humble horns. We’re artists—we’re allowed to dream . . .
Q: What are some of the most effective and least toenail-igniting methods you’ve discovered for promoting your book?