I have to admit, I’m a numbers girl, which may strike you as funny because math is certainly not my talent. Likely, it comes from my nursing background and my need for instant gratification. My “real-life” job concerns fixing my patient’s numbers—moving them in the right direction. Lowering temperature, easing difficulty breathing, or bringing back a heart rate when there isn’t one. It’s all about trending in the right direction. Wrong patient trends need intervention.
Recently, I was reading Rachelle Gardner’s blog and came across her discussion on “numbers” and how you could use certain statistics, like blog hits, in your book proposal to help a publisher make a decision to go forward with your novel. Of course, a strong book is paramount but it is foolish to think that a potential employer, your publisher, isn’t looking at your on-line presence as a way to help their decision.
Rachelle mentioned a Klout score and I hadn’t heard of this so off to the website I go.
Klout, in one place, analyzes the effectiveness of your on-line presence. Once you allow it access from your social networking sites—and they do have a lot of them—it performs some genius unknown mathematical calculation so you can get a glimpse of your on-line life in a couple of areas.
First score measures your influence. It’s based on a scale of 1-100. One hundred being the best score you can have. Currently, I’m at 42.23 which places me as a “Dabbler”. Under Klout style, it will show other people you likely know, what their score is and where they land style-wise. That was a fun comparison because I knew several of the people and their on-line presence. Most I admire as something to aim toward.
Then is your true reach score. This measures how many people you influence. My score is currently 404. The site allows you to see other people’s scores as well. I compared myself to a known author and her reach was 877. I didn’t necessarily feel bad about that. She has three novels currently published and a savvy internet presence.
Next score is amplification which is how much you influence people. My score currently sits at 19. Not great but I’m just starting out so a definite growth opportunity—not weakness, right?
Last score is for network. This scores the impact of your network. The more people that comment, share and respond to your content, the higher your score will be. My score here is 51.
Klout also looks at topics you’re influential about. Mine are medical (yeah!), technology (really?), authors (excellent), blogging (surprised!) and childbirth (yikes—don’t ask me how.)
Also, it will list who you influence and whom your influenced by. Fun information.
Overall, I think Klout will be a good way to measure your on-line presence and whether or not it is growing. Sometimes, when I look at my Blogger statistics, I think the information is limited. I can see my stats are increasing but for me, that just may be more people are perusing by. That’s not bad but I like how Klout looks at your influence and overall reach. These are good numbers to gauge. If they are steadily climbing, my efforts are working versus a downturn would lead me to consider changing up what I’m doing.
Are you on Klout? What’s your score? Have you used your scores to change what you’re doing on-line?
For an alternate opinion on how valuable this score is, check out this post entitled: Why Your Klout Score is Meaningless.