I just attended my first writers convention, which turned out to be among the most interesting and informative experiences of my life. Never before have I received so many insights into the craft of writing. The Writer’s Digest Conference West in Los Angeles took place at the end of September. During that time, I was able to meet people I never would have otherwise, such as journalists who have been working in the writing field for ages. There was so much great information it was hard to capture it all, but here are a few points that that definitely resonated:
1) Writing, editing and marketing are totally different competencies, so bucket them, don’t batch them. In a discussion led by Ivory Madison, CEO of redroom.com writers community, writers were advised to keep those activities separate, as they engage different parts of the brain. I’ve been trying out the Red Room Method and can see a positive difference in my writing. It staves off the frustration of trying to do everything at once, and only producing one paragraph an hour. She suggested not to combine the three buckets of writing, editing and marketing. In this way, you end up not only being nice to yourself, but also more efficient as well. Writing is about your relationship with yourself. Marketing is an expression of everybody else. Take one book, make it as great as you can, and then worry about marketing. Don’t wear multiple hats at the same time.
2) Read your work aloud. You will find a great deal of errors that you might not have otherwise by reading aloud. When you do write, be authentic. Your readers want to be able to get to know you and trust you. Find great people to make your book as good as it can be. Don’t jump the gun just because you want to get it out there. Make your book easy to find and as accessible as possible.
3) Growing scope of the literary agents. Gordon Warnock, Founding Partner of Foreward Literary, has a vision of literary agents taking on a similar role as the agents of actors and songwriters. The future literary agents, he thinks, will manage the author’s entire career. The job scope would become more like an umbrella for their representation overall. This would include creative directing over the author’s website, branding, image, et al.
And above all else – write an outstanding book.