The Magic of Collaborative Marketing for Writers

Zig Ziglar Motivational Quotes“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar, the ultimate motivator, knew that when we authentically and unselfishly support other people, great things happen. I’ve experienced the truth of this principle many times in my life, but especially recently, when I joined forces with two other WordServe authors.

Karen Jordan, Kathryn Graves, and myself decided to collaborate on writing a non-fiction book for women. By doing so, we discovered some surprising side benefits. We’ve found the magic of the collaborative process for writers improves marketing, increases our income potential, and adds a fun element to the author’s journey.

The pressures seems lighter, because we’re in it together.

Untangled A Women's ConfereneceOne of our most exciting accomplishments came from developing a women’s conference based on our book’s title and message. We outlined options for a one-day conference as well as a two-day event. We came up with a suggested ticket price and estimated income from the event based on a variety of attendance number ranges. We brainstormed ideas for other creative ways to support the Untangled Women’s Conference. And we reviewed different expense scenarios, weighing convenience against cost.

Then we formalized our thoughts.Untangled A Women's Conference

We created an Event Planner’s Kit to make it easier for churches and organizations to host Untangled. (I found it much more efficient and thorough to generate resources as a team versus what I might accomplish on my own.) We created a marketing flyer, and put it on our speaking tables at events, mentioned it in passing conversations, and posted it on social media. One of the most important actions we took was praying for and with each other.

We didn’t wait long before seeing results.

The response amazed us. Within a week, we had a conference scheduled and on the calendar in one state, while two other states began serious talks with us. Within three weeks, we had sent out four more conference kits to other states by request. Because of our collaborative marketing efforts, this coming fall/winter/spring should fill up fast with paid speaking gigs and greater book sales.

As we traverse this new world of collaborative marketing, we are learning many things. But the truth of Zig’s words is already evident — by helping each other through the collaborative process, we are all winning. This is what we can tell you so far:

8 Reasons the Magic of Collaborative Marketing for Writers Works:Collaboration Works

  • You build off of each other’s ideas — growing creative efforts.
  • You share the expenses, reducing costs for each individual.
  • You expand the message reach further than one individual can accomplish on their own.
  • Your mind moves from thinking of your efforts as self-promotion, to that of helping your fellow writer(s).
  • You enrich the lives of readers, event planners, and audiences by offering them a diverse experience through multiple voices.
  • You sell more books as an author by increasing your opportunities to speak and participate in other cooperative public events.
  • You feel more courageous to step out and try new things.
  • You have people to support and celebrate with, who really understand the emotional highs and lows of writing and marketing.

Have you collaborated with other WordServe authors? If so, what did you do, and how did it affect your book sales as well as your morale? Would you be interested in brainstorming and collaborating together?

Struggling with Surrender?

I have finished the work which You have given Me to do. – John 17:4

Property of Shelley Hendrix

Property of Shelley Hendrix

Recently, while on a trip out west, (I’m a Southern Girl), my husband shared his experience with “surrendering to the ministry.” We didn’t realize when he shared this phrase that it was unusual to ministry friends in another part of the country. They jokingly said things like, “You surrendered?!” and put their arms up above their heads–revealing the idea that this made being a minister sound like the death of the good life. How awful, right?

We all got a good laugh. I mean, they were right. We had just never thought about it that way before.

Stephen and I still laugh about it. The friends who kidded us are some of the most trusted, sacred, and wonderful people we’ve ever known. It reminded us, though, that our words matter. We often become so accustomed to certain phrases, slang, and lingo that we forget how these same words or phrases land with others. We had heard “surrender to the ministry” our whole lives in the walls of our churches, so it sounded totally normal to us.

Surrender? 

When I was growing up, one of my biggest pet peeves came to me courtesy of my own mom. Anytime I wanted to know what any word meant, she refused to tell me. She always said the same thing: “Look it up.” I don’t know why I asked her after the third or fourth time she answered me in this same way. What I once resented, I now genuinely appreciate: a love of words and their deepest meanings. (I also appreciate the convenience of carrying a dictionary with me wherever I go, thanks to today’s technology!)

With this in mind, I looked up the word “surrender” for us.

Surrender, according to Dictionary.com, means:

1. to yield (something) to the possession or power of another; deliver up possession on demand or under duress.
2. to give (oneself) up, as to the police.
3. to give (oneself) up to some influence, course, emotion, etc.: He surrendered himself to a life of hardship.
4. to give up, abandon, or relinquish (comfort, hope, etc.).
5. to yield or resign (an office, privilege, etc.) in favor of another.
6. to give oneself up, as into the power of another; submit or yield.

The choice to surrender continues to be a part of my own journey. I’ve learned as a follower of Jesus that surrender is not a one-time-call-it-done experience.

Surrender is only a “bad” thing when I forget (or don’t understand) its purpose within the context of relationship to God.

Sometimes I think I need to know WHAT I’m surrendering to: the ministry, my vocation, financial status, size of platform as a writer, role in the body of Christ, etc. But the truth is, I only need to know to WHOM I surrender. When I get this right, everything else falls peacefully into place. I can then live with purpose, and without all the pressure!

You are reading this, most likely, because words matter to you, too. I want to encourage you to pause today, and perhaps from time to time throughout the week, to write down and reflect upon the attributes of the One to whom you have chosen to surrender. Rather than focusing on our platforms, or even the next project, let’s take time to engage fully with the One to whom we choose, once again, to surrender.

Hashtags can help….

So…. What’s a #Hashtag?

How can a simple #hashtag help me to promote my book?  Well in many, many ways.

#Confused?

First lets define what exactly you are looking at…. #pleasehelpme.

You probably first saw them on Twitter, that is where a #hashtag originated.

It’s a simple marker of sorts.  #Hashtags over the last year have migrated from Twitter to Instagram, and Pintrest. #clever.

A #hashtag is a marker of sorts that drives you to people’s posts, and drives people to your posts. You can click on any #hashtag and it brings up all other posts with that same tag in… simply put, if you want to promote your book to strangers, a #hashtag will be one of the best tools you can use for social media platforms that utilize #hashtags.

What topics are important to you? Make a list of words that are important to you selling your book.  What words describe your book? How can you find like-minded readers, by strategically #hashtagging words that are specific to you! #buildingabrand #books. If you know what SEO is, Search Engine Optimization, #Hashtags work.

Some simple rules for #hastagging. Never put spaces between words or the #symbol. Use words that are relevant to your tweet/pin/pictures.  A great way to find more followers is to use hash tags on both sides. You do it and other people do it in searches as well….  Find people that are #hashtagging things that you care about and get involved in their conversation. #smartthinking.

Here is a simple straightforward article in the Twitter Help Center, which could help you.

Remember, that #hashtags are fun.  Don’t over use them, but do use them to find like-minded readers.  It could open many doors for you… people will find you and you will find people.  #hashtags  #winning.