publishing – Page 2 – WordServe Water Cooler

July 7, 2016June 27, 2016

Don’t ride . . . DRIVE the train!

train About fifteen years ago, while taking a graduate course in Spirituality and Leadership, I had a professor who presented me with one of the most motivational sayings I’ve ever encountered: “Don’t just ride the train, be the engineer!”

Okay, maybe not the most theological statement I heard in the course of my graduate program, but it lit up my brain in ways I’d rarely experienced since finishing my undergrad degree decades earlier. Knowing myself to be an introvert and nonconfrontational, I’d always preferred to have someone else take the lead in projects at work; the only role in which I felt confident enough to be in charge was as a mother to my children. (Looking back, I can only say that ignorance was truly bliss, but that’s another post or two or a thousand.)

But the moment my professor uttered that directive, I had an epiphany that any writing career I wanted to pursue was going to demand that I drive the train, and not just ride along on whatever might come my way. As a result, I began to view writing as a vehicle I would steer, and, when necessary, refuel with energy and hard work. I also accepted that no one else cared as much as I did whether that train finally arrived; not even the support of spouse, family and friends (as important as that is!) would bring that train into the station if I didn’t commit myself to being the engineer.

I share this story with you because every writer needs to know that writing requires you to make that train your own: if you want to be successfully published, you have to learn the business, and these days, that means EVERY aspect of the business: writing craft, understanding your audience, marketing, platform building, travel requirements, publishing trends. Gone are the days when your publisher says, “Thanks for writing this swell book. We’ll take it from here.” Even your agent – if you’re fortunate enough to land an agent – can’t hold your hand through every stage of book development, because she or he is swamped just trying to navigate a path to publishers through all the layers of the industry – layers which can shoot down a book proposal for reasons of marketing or audience or numbers of your social followers, which may have nothing to do with the actual value of the book you’re creating.

You have to take ownership of your career. You have to drive the train to where you want it to go.

And that may be the biggest plus of being the engineer – you can CHOOSE where you want your career to go. It will take hard work and learning from the experience itself, but if you find you’re being called to write romance instead of devotionals, or humor instead of profiles, or politics instead of fiction, you can steer that train of your writing career onto different tracks, and see where it takes you. Maybe it will only be a short detour and you’ll end up at your original destination. That’s great! Then again, it may be a whole new journey on the writing rails.

Are you ready to drive the train?

January 26, 2016January 13, 2016

Building a Platform? Finding Helpful Resources

“If you want to be a nonfiction author, you’ve GOT to work on building your platform?”

I perked up when I heard the word “platform” mentioned for the umpteenth time at my first writing conference.

Building my what? I didn’t expect this advice at a “Christian” writing conference. In fact, I didn’t even know what the workshop leader meant by “platform.”

Hands popped up all over the conference room, asking questions about “building a platform.”

“Can you give us more information?” Another frenzied writer whined.

A few seats down from me, an older lady with a wrinkled brow whispered to the person next to her, “What does she mean by ‘platform’?”

“I didn’t think ‘Christian’ writers should focus on building a platform,” someone mumbled. “Is that even scriptural?”

The murmurings continued…

I felt my blood pressure rise as I listened to all of the questions and observed the body language of the writers all around me.

I shook my head in disbelief as I considered all that I had done to prepare for this moment—particularly the last five years of academic writing. Is she saying that I need to study marketing now? Oh, great!

A few days later, I abandoned my first writing conference early due to a family crisis. So I didn’t get a chance to hear more about platform building.

Overwhelmed, my thoughts about building a platform and my mother’s untimely death left me dazed and confused. Should I even go forward with “writing for publication” now?

One workshop leader warned us against “quitting your day job.”

Great! I just quit my day job, I whispered under my breath. I had just turned down the offer to teach writing as an adjunct instructor again that semester. Why? I needed to help with our ongoing family needs, and I wanted to focus what time I did find on writing for publication.

After the conference, if someone even mentioned the word platform, I would voice my frustration with a favorite quote from Gone with the Wind, “I can’t think about that right now. If I do, I’ll go crazy. I’ll think about that tomorrow.”

What’s a writer to do? Where can we go for information on building a platform? Back when I started, I had to dig deep for information. Now, you can find more resources than ever before now on that topic.

Michael Hyatt is one of the best resources I’ve found on platform building. I started following Hyatt’s blog on the advice of other writers several years ago. A few years later, when he published his book, Platform: Get Noticed in a Noisy World, I ordered my copy hoping to improve my own platform. I still recommend this book to other writers who ask me for help in that area. I’ve even led my own writing workshop on platform building based on what I’ve learned.

New Year’s plans. As I await my first book publication this spring, I’m still struggling with all the details of platform building—blogging, social networking, speaking, and writing. With all the advances in technology and social media, I’m always seeking new resources and ways to stay up-to-date with publishing info.

What are your plans for the New Year? What have been your strategies? What’s your secret? Did you quit your day job? Do you have any platform building tips that you would be willing to share with other writers?

I’m hoping this blog post will initiate a conversation about platform building. So, I hope to hear from you. Be sure to share your thoughts on this topic in the comment section below.

What resources have helped you build your platform?

October 22, 2015October 6, 2015

So You Want to Write a Book

Have you ever experienced that awkward “oh” followed by the nodding of the head and a slight pitying glance cast your way right after you tell someone you are writing a book? Maybe it’s just me. But it happened more often than not when I shared this little secret of mine: I wanted to be an author. But not only did I want to be, I was trying to be.

Now that my third book will soon hit shelves, those pitying looks have changed to looks of surprise and some pretty fun conversations. I continue to get contacts from friends, friends of friends, and strangers asking, “How do I write a book? Will you help me?” Originally, this overwhelmed me. A lot goes into writing a book. Where do I even begin to teach this? How do I know who will be dedicated to pursue this to the end? Major shout out to the mentors who took time to teach me. The sad truth is that not everyone who wants to write a book or says they are writing a book will ever finish it or see it published.

So how do you avoid falling into this category of a “wanna-be” or “wish-I-had?” No formula is perfect, but this worked for me and this is what I give people who ask me how to start. I had a lot of missteps. I spent a lot of money on training and books. Lost a lot of sleep. Cried a lot of tears. Wondered if I could really do this. Fell in love with characters and settings. But the bottom line is…I tried. And I’m still trying. My writing journey is still a work in progress. But I am always willing to help those who try. My guess is, if you are taking the time to read this, on some level you are serious about making your dream a reality.

How bad do you want this?
- Know that this is a long journey. How bad do you want it? Have others affirmed this gifting in you (other than your mom)?
- Ask why this story should matter to others.
Learn how to develop a story.
- Buy books. Take classes. Do writing exercises. Join a writing group.
- Write a couple of short stories. Study dialogue, plot, character development.
Brainstorm your idea.
- Determine what research needs to take place
- Buy books on the topic/Check out the library
- Write down your ideas/get something on paper
Start writing.
- Most companies won’t look at your work until you are finished. Finish the book. Write, rewrite, write again.
- When you are finished, research publishers that print in your genre. Look into agents that represent your genre.
- Purchase tools on writing a book proposal.
- Pray; and be ready for rejection. If this is something you really want and others have affirmed, then keep going
Connect with other writers in your stage.
- Local writer’s groups are a great beginning, and there are also some online!
- Develop relationships with people who love story.
- Ask people to critique what you have, and request honest, tough feedback. Then change your work accordingly.

Prayer + Passion + Perspiration = Success

Keep writing!

August 11, 2015August 11, 2015

How a Non-Writer Like Me Got Published (conclusion)

(Continued from Part I, Part II and Part III)

I will never forget the feeling that day when I collated thirty chapters, punched holes, and neatly stacked all 330 pages of my first draft into a pink, soft-cover binder. I wasn’t Rocky at the stop of the stairs with pumped fists, but rather felt a peaceful satisfaction unlike any I’d ever experienced. It was a book in my hands, and I’d written it.

At the prescribed time, I emailed a digital copy to Jim Lund, the editor who had agreed to help me. His feedback arrived about three weeks later.

Jim’s comments were mostly about structural issues. The timeline was chaotic and he had trouble following what happened when. We shuffled chapters and paragraphs, and “trimmed” unnecessary copy. For example, when describing the time Annie broke into our upstairs bedroom, I’d “squirreled” a three-page tangent about the bats that flew into our house throughout that entire summer. “Kind of interesting,” Jim said, “in a creepy sort of way. I’d trim this.” “Trim” being the kind word for “chuck it.”

Over a period of months, I integrated Jim’s recommendations into a cleaner draft. I read and re-read that manuscript dozens of times, sometimes aloud, and fine-tuned the cadence and the prose into a finished product that sounded like me. It was then ready for beta readers.

I paid Office Max $110 to print eleven copies of the manuscript. I then assembled the pages into inexpensive binders and began to share my work with friends and family. Copies went to my brother, Paul; to Annie, of course; my son, Jeff; a couple of dear friends; my pastor’s wife, Kari; plus my therapist and the four women in our long-standing support group. My husband, Pete, continued to show little interest in reading, remaining insistent that it took me 330 pages to say what he likely would have said in 11.

I can’t remember a time when I ever felt so vulnerable… and I was terrified.

It’s a huge commitment to read someone’s work, especially 330 pages of it, and comments began to trickle in over a period of weeks. “This is good, Barb. This is really, really good. I read tons of books and frankly could not put this down.”

Yeah… that’s what friends are supposed to say.

I continued to edit and trim, ultimately heeding the advice of others and slashed/reworked/condensed the first few chapters. I couldn’t read a paragraph without reworking it, and wondered if I’d ever know when the book was done.

In the meantime, I bought hundreds of dollars worth of books on self-publishing. Jim taught me that only famous people received publishing deals these days, or people who had developed strong national platforms. He thought my story was powerful, but I was unknown. Completely unfamous.

Nevertheless, after two years of hard writing, I thought it would be fun to query some agents and see how the process worked. Maybe I’d get some helpful feedback. I’d already drafted a query letter in a “How to get your book published” class up at our community college. Next I needed to write a proposal, and Jim provided some templates.

Writing the proposal was miserable. While my business background proved helpful, I found this part of the process a chore. The manuscript was written first-person past tense, yet Jim instructed me to write the proposal in third-person present tense. So each of the thirty plus chapters needed to be condensed and translated into a different form of speech. It was a grind, and I shelved the book for months. This just wasn’t going to happen.

Until… until, I felt the nudge again. “It’s time,” said the voice within my own.

Two days later I sent a query letter to two agents, and both responded within a week. Requests for the proposal followed, and the manuscript followed after that. My brain could scarcely take in the enormity of what was happening.

One of the agents was the wonderful Alice Crider and she signed me with WordServe Literary. Within a few weeks, Alice had secured two publishing offers.

The rest is history, as they say. I’m not a famous author by any means, but I am an author nonetheless. It was four years after I received that first nudge from God to “write a book about the gifts you were given,” that Zondervan released A Very Fine House: A Mother’s Story of Love, Faith and Crystal Meth. They even retained my working title.

Miracles can and do happen. First was my daughter’s return from the abyss of drug addiction. Then a book followed about the gifts, the lessons learned. Whew. Both experiences have strengthened a simple faith, and changed me forever.

August 4, 2015July 29, 2015

All Things Come to She Who. . .

Come this September, I will have been a published author for nine years.

I’m still not a household name, and I don’t expect to ever be one.

But, I can say with complete assurance, my writing career is beginning to bloom into what I had once only imagined.

In the last two months, I received my first Kirkus review, which is, according to my agent, a “big deal.” Not only that, but it was a positive review, and it’s already generating advance word of mouth among readers thanks to shares on social media. I also finally landed a review with a major magazine in my (fiction) subject area of birdwatching, which will generate the nationwide publicity for me that I’ve yearned for since my first Birder Murder Mystery book came out. Both of these reviews are for the seventh book in my series, titled The Kiskadee of Death.

Yes, it took seven books for me to land on these reviewers’ radar.

Seven books.

Another first in the last month was receiving a request from a magazine editor to write an essay for them. In my entire writing career, I have never had an editor approach me for an article – I was always the one doing the pitching. To have an editor seek me out to author an essay was a huge boost to my career confidence; knowing that I’ve made an impact on publishing professionals is worth the months I’ve spent cultivating readers and developing my brand.

The final mark, for me, of having my feet firmly planted on my writing path is the number of guest posts and speaking engagements I’m now booking with relative ease. Whether my new-found success in that arena is due to my hard-won lack of fear of rejection, the persistence I’ve practiced, or just a matter of time, I don’t know. And at this point, I don’t care what has generated these new opportunities; I’m just very grateful to have them.

Coincidentally (or not), I recently read an interview with Kate DiCamillo, the celebrated children’s author. Before her first publication, DiCamillo recalled meeting Louise Erdrich, the award-winning author, who asked DiCamillo how long she’d been writing. When the budding children’s author said “Four years,” Erdrich advised her to hang on, that her own book career had taken six years to get off the ground.

It made me feel better that even some of the author superstars of the publishing world know what it’s like to have to wait for success.

The bright side of all that waiting is that when success does finally come, a writer can look back over the years that have gone before, and see that without that waiting, that revising, refining, re-imagining, and all those countless hours of learning a craft and business, the achievement would not taste as sweet as it does. Because the truth is not that all things come to she who waits, but that all things come to she who works while she’s waiting.

Have you begun to see some signs of success in your own writing journey?

July 30, 2015July 23, 2015

Impossibility: Five Important Truths

Sometimes God leads us to do the impossible.

This morning as I waited for the sunrise to go on my walk, it started raining. I thought, Oh, no! If I don’t go for a walk now, it won’t happen today.

Simple problems. Sometimes the simplest challenge can seem impossible. I also know that my emotions lead me to exaggerate my problems at times.

Life and death issues. I don’t intend to compare my insignificant problems with the life and death issues that others are facing right now. I’m aware that many people face horrific, painful circumstances every day. And as I look at my circumstances in light of the needs of others, my problems often seem trivial.

Crises in Spain. My writing life often pushes me out of my comfort zone toward some “impossible” dreams. It led me into the academic world where I faced all kinds of uncomfortable situations. My most memorable learning experience occurred in Spain.

I wrote a previous post on the WordServe Water Cooler about my academic journey in Salamanca, Spain, “Sergio: A Memoir from My Writing Life.” During that summer in Spain, God revealed His faithful guidance and strength as I faced my limitations and weaknesses.

Immersed in another culture and language, I discovered I had taken on an academic endeavor far beyond my abilities, and I felt totally incompetent to complete it. My personal weaknesses became painfully obvious, as I experienced the reality of my limitations.

I’d been pacing myself as I pursued a course of study as a nontraditional student, commuting to school from home. But after a few weeks in Spain, without warning, I crashed—physically, mentally, emotionally, and spiritually. Like an athlete, I hit the wall, suddenly losing all my strength after a long, difficult journey.

Spiritual Truths. I rediscovered five important spiritual truths about impossibilities during my painful summer of learning in Spain.

Some things are impossible to do in my own strength. “Humanly speaking, it is impossible …” (Matt. 19:26 NLT).

All things are possible with God. “… But with God everything is possible.” (ibid.).

I can do anything God calls me to do. “… I can do everything through Christ, who gives me strength” (Phil. 4:13).

God will complete the work that He began in me. “ And I am certain that God, who began the good work within (me), will continue his work until it is finally finished …” (Phil. 1:6).

God gives me His strength, when I am weak. “That’s why I take pleasure in my weaknesses, and in the insults, hardships, persecutions, and troubles that I suffer for Christ. For when I am weak, then I am strong” (2 Cor. 12:10).

Reflection. These promises from God’s Word continue to encourage me as I face the impossibilities of my writing life. And I’m thankful that God offers His powerful promises to all who choose to believe His Word.

I’ll never forget some of the painful lessons I learned in Spain—and I still bear some of the scars from that experience. Now, I try not to take on more than I can handle, since I’m more aware of my limitations. In fact, I hit the wall faster and more frequent than ever as life takes its toll on me. So, I’m trying to stay focused on the course set for me.

Remember this promise as you face your impossible dreams and goals: ”Humanly speaking, it is impossible. But with God everything is possible.” (Matt. 19:26 NLT)

What seems impossible for you today? Does your situation seem hopeless, difficult, or ridiculous to even consider?

June 25, 2015June 10, 2015

Planning a Book Release Party

I’ve said it once and I’ll say it again, an author does much more than just write. In fact understanding this was my biggest learning curve once I penned my John Hancock on my first contract. You are a writer, editor, marketer, publicist, your own biggest cheerleader, and your own worst critic. Not to mention the fact that you have multiple voices talking to you at one time as you write. Don’t worry…that’s normal. Kind of.

This year, I added “party planner” to my growing writing resume as I prepared for the release of Shadowed just two short months ago. When Shaken released in 2014, my friends planned a sweet party to celebrate. This year, it was my turn to grab the wheel. Only I had no idea where to begin! But like all things in this writing journey, the learning curve is steep, the lessons memorable, and the end result rewarding.

The release party doesn’t have to be stressful! Here are some tips I picked up along the way.

1. Choose a theme.

I planned two different parties with the help of loved ones. I wanted to theme the parties, so I selected decorations and small touches according to the audience. Since some of the major moments in Shadowed are centered around sunsets and the ocean and an opening scene with fireworks, I found decorations that flowed like water and paper décor that resembled the pop of color bursting in a dark sky. It was a fun way to set the stage. For the second party, we decided to go with simple and elegant to fit the audience coming. We chose a room lined with windows overlooking downtown, decorated a center table with roses, set up a sidebar with refreshments, and left an open space for mingling and signing books.

2. Delegate the details.

I still didn’t pull this off on my own. In fact, I had a moment where I almost threw in the towel. But friends and family came to the rescue. Friends volunteered to bring refreshments and plastic ware that fit the beach theme. Others donated door prizes like Fossil watches and a hand-lettered quote from Shadowed framed beautifully. Another friend set up a photo booth complete with reading glasses and chalkboards that represented different plot twists. Party-goers could grab their favorite pair of reading glasses, a chalkboard with their favorite plot twist, and enact the scene on camera.

3. Send the invite.

Gather those around you who weathered the journey with you. Those who sat through the tears and endless plot conversations, the ones who left meals on your doorstep, or talked you off the ledge when you wanted to quit. Let them celebrate this win with you! As excited as your readers will be, these people will be even more excited for you, and let’s be honest, you couldn’t have reached this accomplishment without them. Then, encourage them to bring their friends, friends who may just be curious about you as an author, who may just want to come for the party, and who may just walk away as fans of your work. Use Facebook or Evite to send a mass message so that folks can easily respond

4. Remember the journey.

Don’t forget to hit pause in the craziness and excitement Shadowed Kariss Lynch and remember. Remember from whence you’ve come. Remember the winding road that led you to this point, the road that seemed to never end and had too many bumps to identify. Remember that writing is your calling. Remember the One who gave you the story in the first place.

5. Celebrate!

Bask in the joy of completion, of your baby entering the wide, wide world. Ask a couple of your confidants to keep an eye on the refreshments and remind people to turn in their tickets for door prizes, then cut loose and celebrate. Share your heart, speak of the journey, talk about the story, smile, laugh, sell books, giveaway a few, and praise God for the gift of completion, of release day, and all He taught you along the way.

When all is said and done, clean up, sleep up, then hit the desk. You’ve got another manuscript to finish.

May 14, 2015May 14, 2015

3 Ways to Build Your Writing Career

As a pre-teen with literary dreams, I was blessed to have a newspaper editor for an uncle. During a visit to his house, he introduced me to a Writer’s Market and demonstrated how to submit poems and short stories to magazines. That nudge helped me sail my ship. After a few dozen submissions, I received my first byline. I still have the $8 check. 🙂

I’m thankful for my uncle’s mentoring, and I try to help other writers get started and stay motivated. As a result, I’m often asked by excited beginners, “how do I get published?” That’s a good question. But it may be the wrong question. I believe a person who’s serious about writing should instead ask, “How do I build a career?”

As I’ve pondered what that process entails, I’ve uncovered three important steps to building a career as a professional writer. They comprise the chart for navigating the murky waters of publishing.

First–Build Confidence

Confidence is the anchor of a writer’s craft. Repeat after me: “I am a writer.” Now say it again. Then repeat this exercise until you believe what you’re saying.

Another way to build confidence is to join a writer’s group, either locally or online.

Your belief in yourself will also improve as you learn about the ocean that is publishing. Like a fisherman trolling unchartered waters, be adventurous—by attending conferences and by subscribing to unfamiliar online and print newsletters and magazines.

There are two reasons to navigate new territory often: first, markets rapidly change, and second, editors and agents repeatedly change positions. The writer with the advantage is the one who stays abreast of people, publications, and trends.

Case in point: recently, a magazine accepted an article of mine (which they had previously rejected) because I re-submitted it when a new editor came on board. I found out about the opportunity through the “market news” section of a writer’s newsletter.

Second–Build Credits

How do you get those all-important first credits? Author Sarah Stockton, says she took two approaches to building her clip file: “First, I targeted online publications that didn’t pay. These are often easier to break into. Secondly, I queried places where I felt I had something to contribute that I felt passionate about, with an idea directly related to their content and an angle that I hadn’t seen from them before.”

Sand your boat often, by reworking old material. Also, don’t forget to revise your new bread several times before casting it on the waters.

Reprints are another way to beef up your resume. After you have a few excellent articles, try selling them over and over again. Each time, you’ll receive a new credit, as well as payment (whether it be in money or in publicity) for old work.

Third—Build Your Craft

Developing your craft takes perseverance, patience and prayer. Picture Noah, slowly putting the ark together under blue skies.Then feel God smiling on you as you obey Him, even when the rest of the world points and laughs.

Other ways to build your craft: attending a writer’s conference every year, entering contests, listening/reading books on areas in which you’re weak, and completing writing courses, whether in person or online.

Now grab that hammer and a few nails and start building your craft. I’ll see you in the water!

April 27, 2015April 21, 2015

20 Reasons Books Don’t Sell (Part 1)

When your book doesn’t move off the shelves or Amazon warehouses in vast quantities, our first tendency is to point fingers. There is something deep in the human psyche that needs to blame someone when hopes, dreams and plans don’t work out. Publishers blame authors, authors blame publishers (or oddly enough, their agents), retail might blame marketing.

The truth is, there will never be one reason why a particular book doesn’t sell. All any of us—author, publisher, agent, retail partner—can do is look in the mirror and ask, “Did I personally do all I could to help the process?” The other truth is, everyone who invests time in writing, agenting, editing, packaging, marketing, publishing, and selling a book wants the book to turn a profit. We all want books to sell . . . every single book! Otherwise, none of us could stay in business. So let’s disabuse ourselves of mistrusting motives of the key people trying to help our book—everyone wants to stay in business!

So why don’t books sell? It’s usually not because of a lack of desire, or effort, or skill, or hope, or prayer… it’s a myriad of tangible and intangible factors. Some an author can control, some a publisher can, and many are outside the control of anyone.

Welcome to the world of publishing in the 2010s. Times… they have changed. So what are the reasons a good book may not have great sales?

Hundreds of books have been scuttled because a war or national tragedy took center stage right when a book releases. Suddenly, all of the great PR efforts and TV interviews set up get pre-empted, never to be rescheduled because everyone has moved onto the newest front list of books to promote.
A bad package. It doesn’t happen too often these days; publishers like to make authors/agents happy. But cover designs do sell—or not sell—books. A great title that screams “must read,” a subtitle that grabs, back cover copy that says, “keep looking,” engaging table of contents, endorsements or a foreword by someone of note, a compelling first few pages… these are a few factors that can turn a book browser into a buyer.
Champions leave. With uncertainty in the industry and publisher entrenchment these last five years, editors have been leaving or moving to different jobs at an enormous clip. Without an in-house champion to keep the book on track, details often fall through the cracks no matter who is following up. New editors must inherit projects, but if they didn’t acquire them, sometimes those books get treated like the red-headed step-child.
Marketing/PR failures. A publisher had no effective marketing plan, or didn’t work their marketing plan no matter the agent effort or follow up. The truth is, the 80/20 principle is truer in publishing than likely anywhere else. Eighty percent of their marketing money goes to 20% of their books, because 80% of their income comes from 20% of their books. A huge fact of life in a very tough publishing environment. Sadly, these days, it may even be 90/10.
Author ambivalence. An author decided they’d let others do the heavy lifting in creating awareness about the book. The writer took the attitude that “Everyone, other than me, should tell the world about my book—because I don’t want to be seen as commercializing anything; I’m above that.” Or, “God has called me to write, not to market my writing.” Or, “I’m busy writing my next book. I don’t have time.” Or, “I’m just not good at pushing my own stuff.” Spiritualizing or tossing out excuses about your inactivity likely means one thing in today’s book culture: a short writing career. God will more often “bless” hard and smart work. If you don’t believe in your work enough to champion it, rethink book publishing. Or, perhaps become a collaborator, you can write and not have to worry about promotion.
Author platform. Ah yes, the scourge of authors everywhere. If you haven’t built enough potential readers into your sphere of influence through blogging, speaking, radio or social networking, publishers will just often say, “We can’t help you.” Why? See reason 20.
Friendship failure. An author’s famous friends (the ones your proposal said were on board) who promised to blog, tweet and Facebook about it forgot, or got too busy, or finally read your book and didn’t like it, or have been doing too much of it for every other author friend they have and are just tired of filling their social networking space crowing about someone else’s product (when they have their own to PR).
Small target audience. The book doesn’t meet a broad enough felt need. Niche books used to have a chance. These days they often do not.
Topic overpopulated. The book has been done a million ways from Sunday and there is just too much competition on the subject.

Not all is as discouraging as this post might have started out—and how you might be thinking. I’ll continue my post on Wednesday with further analysis, but also a bit of hope that I hope will help shift the publishing paradigm and eventually change how we as authors, publishers and agents approach the industry.

April 1, 2015October 31, 2015

How I Discover New Books– Hint, Not in a Bookstore

It’s been said that the reason an author should stick to traditional publishing is book discoverability and distribution by way of a publisher’s marketing budget and sales staff.

I was fortunate to get a three-book deal with a mid-size Christian publisher who did get behind my book generously with marketing dollars. They even landed me in Sam’s Club with my first two books in hundreds of stores nationwide.

Just, why, didn’t I hit the bestseller lists? I think the books are good. Proof and Poison got starred reviews from Library Journal. Both were nominated (though never won) for awards. Lots of favorable reviews.

In fact, I might even say that landing in Sam’s Club hurt me a little. Why? The issue with Sam’s club is it’s a BIG order. It’s a risk for the publisher. If you’re not a well-known name who can move those novels many are going to get returned and your royalty report is going to look like a defaulted home loan and the bank is knocking on your door.

I began to analyze how I discover books, and does it match with the way a traditional publisher markets novels?

Sure, your best chance of getting into a bookstore is partnering with a traditional publisher but how often are you going to bookstores anymore? I used to go weekly, when they were close. There aren’t any close ones anymore. The one at the mall I would stop in while shopping for other things . . . gone . . . both of them. The closest bookstore is a 15-20 minute drive. And as NYT’s bestselling author Jamie McGuire blogs here— even she wasn’t seeing her novels in bookstores during release week.

Here is a list of how I now discover books.

1. Goodreads Reviews. Goodreads is the place for people who LOVE books and where book lovers leave reviews. I find I have more Goodreads reviews than Amazon reviews. I have close to 2,500 friends on Goodreads. Every day, I get an e-mail of their reviews. I’ve come to know whose reading tastes are similar to mine. A good review of a book will cause me to look further on Amazon. Plus, since I’m friends with so many, I get exposed to a wide variety of books outside my general reading genre (suspense) that I probably wouldn’t have heard about– even browsing bookstore aisles.

2. Amazon Lists. Amazon lists are fun to browse. Of course, there is always the 100 top paid and free Kindle lists but I also look at genre specific top 100 lists. I also pay attention to novels getting a crazy number of reviews and try and read those to see what is catching the reader’s eye. So, from my first two examples, I don’t think any author can say that reviews don’t matter . . . they do.

3. Advertising Lists. There are a couple of advertising lists that I belong to– BookBub and Inspired Reads. On these sites, you can narrow down the types of e-mails you receive to genres you like. Every day you’ll get an e-mail about books that are on sale. Bookbub lists are the primary way I’m buying books. If I see an interesting book cover then I click the buy link for Amazon and check out reviews. Based on the number of reviews, I make a decision about whether or not to buy the novel. BookBub has a very good reputation among authors that though pricey– is generally a good investment of your marketing dollars. I think the same is true with Inspired Reads for their reach/price ratio.

4. Word of Mouth. I’m like every other human being. If a good friend says, “You must read this book.” it will climb up to the top of my TBR list. The more people that say it– the more likely I am to read it. One author I’d almost given up on until a good friend said, “Just read this one. If you don’t like it, I give you permission to never read this author again.” Reading that novel changed my opinion of the author and their work.

What I find is that I’m rarely in a bookstore anymore but I’m discovering a lot more books because these things are available to me every day.

For my fall release, this is how I’m spending my marketing money. I’ll likely not be arranging bookstore book signings, but that’s a topic for another time.

How are you discovering books? Does that determine your marketing plan?