There’s no way around it anymore. A writer has to market. You can flail your arms and scream like a little girl all you want, but other than scoring yourself some raised eyebrows or possibly a straitjacket, you will need to market your writing. Allow me to teach you the three most important words I taught my children. No, it’s not “please” and “thank you”…it’s “Get over it!”
Now that we’re past the lecture, let’s move on with some ideas to get your book out there that don’t involve the standard lukewarm fare of Twitter and Facebook. Not that I have anything against social media, mind you. It’s just that all the authorly Who’s from Whoville are already there, shouting their little lungs out.
Create a “Night Out” Event
This is a great way to cross-promote local businesses and your book. Look for small restaurants, clothing stores, kitchen gadget shops, whatever you can possibly tie into your book. Approach them with an idea to have a Women’s Night Out or Man Cave Night wherein you’ll offer to do a reading, or demonstration, or if you’re really confident, to be the chump in a rousing round of Stump the Chump for cheap little prizes.
Locate some meet-up groups in your area that might be interested in your book. Does your story have a sweet little dog as a character? Find a dog walking group. In my recent release, A HEART DECEIVED, I talk about the cook’s fantastic marmalade, so I’d go for a cooking group. Offer to speak to those groups for free (with a handy dandy book table at the back for afterwards). Need help finding a group? Meetup is the place for you.
Unless you live in Podunksville, USA, you’ve probably got a local company that ships products directly to customers. Ask if you can place postcards advertising your book in with their shipments. Obviously, if your novel is a romance, you probably don’t want a card going out with an order of hedgehog vitamins (not even kidding…check this out). Make it related in some way.
Yes, Tupperware ladies are still around, but they’re not the only ones who do in-home parties. Pitch an offer to some reps to come along to one of their shows and do a short reading as an icebreaker. Sales people frequently love opening a conversation with potential buyers by talking about a novel instead of trying to do an immediate hard sell. It gets your name out there, and more importantly, gets people talking about your book.
My latest scheme involves offering a BOGO (Buy One Get One) for my recent release. Since my book is set in England, I used the Keep Calm-o-Matic site to create my own poster. For one weekend, July 12-14, I’m offering to mail a signed copy to anyone who can show me a receipt for a book they’ve purchased. Details here.
Remember: the goal of promoting your work is to entice people to buy. Whapping them upside the head with BUY ME, BUY ME not only isn’t going to work, it’s going to annoy potential buyers to swerve way around your train wreck of a marketing ploy.
After all, one can own only so many bookmarks before the recycle bin is filled to the brim.