Marketing Love

Striding down the endless hallway of the Mayo Clinic, I passed hurting people on all sides.  This wasn’t about being heroic; I simply wanted to make my day about more than a doctor appointment.

“Okay, Lord. Who?”  My book felt sweaty in my hand.

Copy number one went to the sweet lady in a wheelchair. “Oohhh,” she said, pursing  fuchsia lips.  “It looks wonderful.  Thank you, Dear.”

Copy number two returned to me with the cold shoulder of rejection.  I kept walking because I couldn’t shake off the possibility that God might still want to do something. Besides, I was stubborn and didn’t want to go home with the book.  When I got to the end of the hallway, I discovered I’d inadvertently funneled into a large waiting room.

“Okay, God.  What now?”

Doing a three-sixty over a sea of people, I tried to look inconspicuous.  Then, with a puff of a prayer, I picked a pleasant-looking lady.  She’d be the one.  I took a deep breath and plopped myself down with only a chair between us.

After a minute of pretending to read my own book, I cleared my throat.  It worked.  We made eye contact.

“Hi,” I began.  “This may sound strange, but I prayed God would lead me to someone I could bless with this free inspirational book, and I feel it’s you.  May I give you this?  I wrote it.”

Her eyes lit up.  “Oh, bless you,” she said, glazing with tears.  No fanfare, just a simple exchange.  I went home happy and bookless.

Two or three weeks went by and apart from a few imaginations of finding “A Friend in the Storm” in a thrift shop, I basically forgot about my give-aways.  That is, until three days ago, when I received this heart-stopping email from Sara, a friend I hadn’t talked to for months:

Dear Cheryl,

I talked to my neighbor & friend about 2 weeks ago, Krista Flint.  She had an amazing story of being touched by God’s love through a stranger.  And that stranger was YOU!  It gave me goose bumps to hear of how she had been going through so much and that you sat beside her in the waiting room and gave her your book.

She was so blessed by your words, kindness, & the power of your poems. She said that she knew that God was near, but it was so comforting to hear it from someone! So I wanted you to know that your choice to follow God’s nudge to go to the waiting room and give “someone” your book was exactly what God planned for you & Krista!! It was so exciting to hear how God did that for both of you.

Sara’s P.S. explained that Krista was a breast cancer survivor.  Later, the same day I gave her my book, she was in a major car accident.  Although her car was totaled, she somehow managed to make it through it okay.  “A Friend in the Storm” gave her peace and reminded her that God has a purpose.

“Make use of every opportunity.”  Ephesians 5:16

When we ask God to go before us and use us for His glory, He makes a way.

Until heaven, we can’t possibly grasp all the ways God uses us to reach others.  We simply rejoice in these glimpses.

Giving away books is only one of many ways we can be God’s messengers.  We can also share personal notes, Scripture cards, and post cards or business cards with thought-provoking quotes or concepts from our books.

One time, when I gave a waitress a poem card, she threw her arms around me and burst into tears.  The Lord used a simple poem to reach into her heart and start a healing conversation.  Don’t you love how the Holy Spirit works behind the scenes?

How do you share marketing love?  I’d love to hear stories of how God used you and your words.

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