Three Ways to Focus on Editing for the Web

“Real writing begins with re-writing” (James A. Michener).

I began blogging in 2008, and I’ve visited many websites to determine the most effective way to communicate online. I developed a helpful web-editing checklist below from my research for a writing workshop using three photographic terms—the panoramic, macroscopic, and microscopic viewpoints.

Panoramic View. Begin the editing process by determining the overall, or broader view, of contents and evaluating your audience, purpose, context, and the design elements.

  • Read aloud from the reader’s perspective (not the writer’s).
  • Find main point and sub-points. Can you summarize your piece easily?
  • Examine benefits for reader (take-away value).
  • Use appropriate fonts (not fancy or distracting to your content).
  • Use subheading in boldface type to introduce more points.

Macroscopic View. Take a closer look at paragraphs, word usage, and tone.

  • Place main topics near beginning of each paragraph and sentence.
  • Limit each paragraph to one main idea.
  • Use shorter units of text with more breaks.
  • Use an introduction for a “teaser” paragraph (preview for content).
  • Avoid long texts that break content into several pages.
  • Provide a brief summary or table of contents hyperlinked to each section for text over 500 words. Use lists, hyperlinks, and extra white space for a long document to break up dense patterns of text.
  • Avoid slang, jargon, and inappropriate humor.
  • Use nondiscriminatory language (e.g., bias based on gender, race, ethnicity, religion, age, sexuality, disability).
  • Use common words (appropriate for target audience).
  • Avoid vague words.
  • Use key words to describe the site in the first 50 words of text.
  • Build verbal bridges to connect text (transition).
  • Use action verbs rather than passive.
  • Incorporate single links into content (embedded into the text).
  • Make short, bulleted lists of links.
  • Use “Find Out More” links, when details are needed.

Microscopic View. Zoom in on the elements of grammar, mechanics, and punctuation.

Self-editing should distance you from your piece, so you can examine it without the emotional attachment. You can see your actual words, rather than just intentions. Consider these final ideas to help you edit for the web.

  • Create style sheet/guide with some common problems, to avoid repetitive research of the editing rules (e.g., grammar, mechanics).
  • Find someone to read and edit your work (e.g., critique group, another writer).

Remember: “You write to discover what you want to say. You rewrite to discover what you have said and then rewrite to make it clear to other people” (Donald Murray).

Image(s): FreeDigitalPhotos.net

Do you have any tips for editing for the web?

The Search-and-Find Feature

Over the years I’ve harped at authors never, ever to turn in a first draft. Some writers think the editor’s job is to spiff up their grammar, correct misspelled words, change passive voice to active, eliminate repeated words and phrases, or do laser surgery on their mixed metaphors.

Word travels in publishing circles about whether you’re a professional or you’ve made your living on the backs of good editors. You don’t want to be known as a hack writer.

Hopefully, the electronic tool known as search and find will make your self-editing chore more enjoyable.

  1. Passive voice (one of my pet peeves): Passive voice is created by using a form of be, such as am, is, are, was, were, being, be, or been and followed by the past participle of the main verb, or gerunds comprised of a present participle (ending in “ing”) that functions as a noun. Learn more in Hacker’s Rules for Writers. Search for these words and recast your sentences to make them more active. Examples:

Passive: He was jumping over the cliff into the river below to escape.

Active: He jumped over the cliff into the river below to escape.

  1. Qualifiers: These words clutter up your writing. Sometimes I think writers use them to boost their word counts. Examples: begin, start, started to, almost, decided to, planned to, a little bit, almost, etc. Examples:

With qualifier: Mary felt a little bit out of place among the nouveau riche.

Better: Mary felt out of place among the nouveau riche.

  1. Weasel Words: These words are easy to spot. You can drop them and no one will notice. My high school English teacher told me that if you could replace the word very with the word damn, you didn’t need it. Other examples: really, well, so, a lot of, anyway, just, oh, suddenly, immediately, kind of, extremely, etc. I’m sure you can come up with your favorites.

With weasel words: Suddenly, she stood up and said, “Oh well, let’s retire to the drawing room and just stay out of his way.”

Better: She stood and said, “Let’s retire to the drawing room and stay out of his way.”

  1. Adverbs: I don’t hate adverbs, but they “usually” are unnecessary, especially in dialogue tags. Your prose should communicate a character’s state of mind without using a tag line such as the example below. Use search and find to look for an ly followed by a space or a period.

With adverb: “I’ll kill him,” she said ferociously. (Really?)

Better: “I’ll kill him,” she said.

  1. Extraneous thats or thens: Use the global search-and-find feature for the word that. If you can understand the sentence without it, you don’t need it. You notice I didn’t write, then you don’t need it. Both of these words are over used.

Writing is rewriting, and rewriting involves self-editing. It’s your job to turn in the cleanest manuscript possible to your agent or editor. Use the search-and-find tool to speed up the process.

Can you think of other ways you can employ the search-and-find feature in Word to edit your work?